{"id":344375,"date":"2025-12-09T07:17:58","date_gmt":"2025-12-09T07:17:58","guid":{"rendered":"https:\/\/integralads.com\/?p=344375"},"modified":"2025-12-09T07:18:00","modified_gmt":"2025-12-09T07:18:00","slug":"ricerca-ias-industry-pulse-2026","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-industry-pulse-2026\/","title":{"rendered":"Ricerca IAS: Industry Pulse 2026"},"content":{"rendered":"\n<p><em>Gli esperti del settore svelano i trend dei media digitali nel 2026<\/em><\/p>\n\n\n\n<p>Il panorama dei media digitali sta cambiando rapidamente e il 2026 si preannuncia gi\u00e0 come un anno decisivo. Per aiutarti a restare aggiornato e anticipare i trend, IAS ha intervistato esperti del Regno Unito tra brand, agenzie, editori e piattaforme, per identificare le dinamiche che guideranno i piani del prossimo anno.<\/p>\n\n\n\n<p>Il risultato \u00e8 il nostro <strong>Industry Pulse Report per il 2026<\/strong>, la tua guida basata sui dati per conoscere i principali trend e le sfide in arrivo.<\/p>\n\n\n\n<p>Ecco un\u2019anteprima degli insight che troverai nel report:<\/p>\n\n\n\n<p><strong>Video e social restano protagonisti<\/strong><br>Il video digitale domina il settore, con l\u2019<strong>87%<\/strong> degli intervistati che lo considera una priorit\u00e0 assoluta. I social rimangono fondamentali e gli ambienti guidati dai creator stanno maturando rapidamente: il <strong>79%<\/strong> segnala che la scelta dei creator determina oggi dove pubblicare i contenuti.<\/p>\n\n\n\n<p><strong>AI: opportunit\u00e0 e nuove sfide<\/strong><br>Nel 2025 i contenuti generati dall\u2019intelligenza artificiale sono cresciuti rapidamente. Pi\u00f9 della met\u00e0 (<strong>56%<\/strong>) degli esperti ha segnalato che la vicinanza a questo tipo di contenuti rappresenter\u00e0 una sfida importante nel 2026, aumentando la domanda di controlli pi\u00f9 accurati e verifiche da terze parti.<\/p>\n\n\n\n<p><strong>Sostenibilit\u00e0: un tema sempre pi\u00f9 strategico<\/strong><br>Per il<strong> 40%<\/strong> degli editori, le emissioni di carbonio della pubblicit\u00e0 nel programmatic rappresentano la priorit\u00e0 principale per il 2026. Comprare media in modo sostenibile e responsabile non \u00e8 pi\u00f9 un\u2019opzione: sta diventando un elemento chiave della qualit\u00e0 dei media.<\/p>\n\n\n\n<p><strong>La media quality guida le performance<\/strong><br>Con i budget sotto pressione, gli inserzionisti UK concentrano l\u2019attenzione sulle metriche che dimostrano un impatto reale: dalla brand safety e suitability (<strong>82%<\/strong>) all\u2019attention (<strong>84%<\/strong>) su social, programmatic e retail media.<\/p>\n\n\n\n<p>Scopri tutti i dati e <strong>i trend del 2026 per pianificare al meglio le tue campagne pubblicitarie.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gli esperti del settore svelano i trend dei media digitali nel 2026 Il panorama dei media digitali sta cambiando rapidamente e il 2026 si preannuncia gi\u00e0 come un anno decisivo. Per aiutarti a restare aggiornato e anticipare i trend, IAS&#8230;<\/p>\n","protected":false},"author":29,"featured_media":344367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[829,509],"tags":[],"class_list":["post-344375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-quality-2","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ricerca IAS: Industry Pulse 2026 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-industry-pulse-2026\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ricerca IAS: Industry Pulse 2026\" \/>\n<meta property=\"og:description\" content=\"Gli esperti del settore svelano i trend dei media digitali nel 2026 Il panorama dei media digitali sta cambiando rapidamente e il 2026 si preannuncia gi\u00e0 come un anno decisivo. 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