{"id":344817,"date":"2026-01-15T15:09:57","date_gmt":"2026-01-15T15:09:57","guid":{"rendered":"https:\/\/integralads.com\/?p=344817"},"modified":"2026-01-15T15:13:05","modified_gmt":"2026-01-15T15:13:05","slug":"punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/","title":{"rendered":"Punta all\u2019oro: proteggi il tuo brand e massimizza l\u2019impatto dei Giochi Invernali"},"content":{"rendered":"\n<p><em>Rafforza la protezione del brand su Open Web, Social Media e CTV<\/em><\/p>\n\n\n\n<p>I Giochi Olimpici Invernali del 2026 si avvicinano rapidamente. Per i brand, questo evento di portata globale rappresenta un\u2019opportunit\u00e0 unica per catturare un\u2019enorme attenzione a livello internazionale su piattaforme di streaming e social.<br><br>Tuttavia, l\u2019aumento degli investimenti media durante i grandi eventi di punta pu\u00f2 amplificare i rischi. Quando la competizione per le posizioni premium \u00e8 particolarmente intensa, questi momenti ad alta visibilit\u00e0 diventano un terreno fertile per frodi pubblicitarie, inventory di bassa qualit\u00e0 e rischi per il brand.<br><br>La nostra ultima guida &#8211; <strong>Go For Gold: Protect Your Brand And Maximize Winter Games Impact<\/strong> &#8211; ti aiuta a proteggere i tuoi investimenti premium e a sfruttare al meglio questo palcoscenico globale.<\/p>\n\n\n\n<p><strong>Ecco cosa troverai nella guida:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scoprirai come le <strong>attivit\u00e0 fraudolente<\/strong> siano <strong>aumentate drasticamente <\/strong>durante gli ultimi Giochi Invernali, quasi raddoppiando il benchmark globale.<br><\/li>\n\n\n\n<li>La quantit\u00e0 di <strong>spesa pubblicitaria sottratta dalle frodi su CTV<\/strong> (s\u00ec, CTV) \u2014 e cosa fare per affrontarla.<br><\/li>\n\n\n\n<li>Come <strong>muoverti con successo nel frenetico mondo dei social media<\/strong>, dove milioni di fan interagiscono in tempo reale.<\/li>\n<\/ul>\n\n\n\n<p>Inoltre, dai un\u2019occhiata ai <strong>segmenti di targeting contestuale selezionati <\/strong>\u2014 che spaziano dall\u2019abbigliamento invernale alle vacanze di lusso \u2014 e che permettono al tuo brand di intercettare gli interessi dei consumatori sintonizzati sui Giochi.<\/p>\n\n\n\n<p>Non lasciare la protezione al caso. Scarica subito la guida per massimizzare il successo delle tue campagne durante le Olimpiadi Invernali 2026.<\/p>\n\n\n\n<p><strong><strong>Scarica la Guida&nbsp; <\/strong><\/strong><em>\u2018Go For Gold: Protect Your Brand And Maximize Winter Games Impact\u2019<\/em>, cliccando sul pulsante \u2018Scarica\u2019 in alto a destra.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rafforza la protezione del brand su Open Web, Social Media e CTV I Giochi Olimpici Invernali del 2026 si avvicinano rapidamente. Per i brand, questo evento di portata globale rappresenta un\u2019opportunit\u00e0 unica per catturare un\u2019enorme attenzione a livello internazionale su&#8230;<\/p>\n","protected":false},"author":29,"featured_media":344671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[512,517,554,533],"tags":[],"class_list":["post-344817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-it","category-brand-safety-suitability-it","category-contextual-targeting-it","category-guide-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Punta all\u2019oro: proteggi il tuo brand e massimizza l\u2019impatto dei Giochi Invernali - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Punta all\u2019oro: proteggi il tuo brand e massimizza l\u2019impatto dei Giochi Invernali\" \/>\n<meta property=\"og:description\" content=\"Rafforza la protezione del brand su Open Web, Social Media e CTV I Giochi Olimpici Invernali del 2026 si avvicinano rapidamente. Per i brand, questo evento di portata globale rappresenta un\u2019opportunit\u00e0 unica per catturare un\u2019enorme attenzione a livello internazionale su...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T15:09:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T15:13:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/WINTER-OLYMPICS-2026-Insider-Tile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lisa Nanu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lisa Nanu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/\"},\"author\":{\"name\":\"Lisa Nanu\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/cec627fa15b930f891f3744f035d25ce\"},\"headline\":\"Punta all\u2019oro: proteggi il tuo brand e massimizza l\u2019impatto dei Giochi Invernali\",\"datePublished\":\"2026-01-15T15:09:57+00:00\",\"dateModified\":\"2026-01-15T15:13:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/\"},\"wordCount\":275,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/WINTER-OLYMPICS-2026-Insider-Tile.png\",\"articleSection\":[\"Ad fraud\",\"Brand Safety &amp; Suitability\",\"Contextual Targeting\",\"Guide\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/\",\"url\":\"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/\",\"name\":\"Punta all\u2019oro: proteggi il tuo brand e massimizza l\u2019impatto dei Giochi Invernali - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/WINTER-OLYMPICS-2026-Insider-Tile.png\",\"datePublished\":\"2026-01-15T15:09:57+00:00\",\"dateModified\":\"2026-01-15T15:13:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/WINTER-OLYMPICS-2026-Insider-Tile.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/WINTER-OLYMPICS-2026-Insider-Tile.png\",\"width\":860,\"height\":860,\"caption\":\"WINTER OLYMPICS 2026 Insider Tile\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Punta all\u2019oro: proteggi il tuo brand e massimizza l\u2019impatto dei Giochi Invernali\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/cec627fa15b930f891f3744f035d25ce\",\"name\":\"Lisa Nanu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c670319c470dce896003142bf85ca923f26eeb2b91a8b21f97e61498750ed15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c670319c470dce896003142bf85ca923f26eeb2b91a8b21f97e61498750ed15?s=96&d=mm&r=g\",\"caption\":\"Lisa Nanu\"},\"url\":\"https:\/\/integralads.com\/it\/insider\/author\/2021-04-05-221343-16\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Punta all\u2019oro: proteggi il tuo brand e massimizza l\u2019impatto dei Giochi Invernali - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/","og_locale":"it_IT","og_type":"article","og_title":"Punta all\u2019oro: proteggi il tuo brand e massimizza l\u2019impatto dei Giochi Invernali","og_description":"Rafforza la protezione del brand su Open Web, Social Media e CTV I Giochi Olimpici Invernali del 2026 si avvicinano rapidamente. Per i brand, questo evento di portata globale rappresenta un\u2019opportunit\u00e0 unica per catturare un\u2019enorme attenzione a livello internazionale su...","og_url":"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/","og_site_name":"Integral Ad Science","article_published_time":"2026-01-15T15:09:57+00:00","article_modified_time":"2026-01-15T15:13:05+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/WINTER-OLYMPICS-2026-Insider-Tile.png","type":"image\/png"}],"author":"Lisa Nanu","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"Lisa Nanu","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/"},"author":{"name":"Lisa Nanu","@id":"https:\/\/integralads.com\/#\/schema\/person\/cec627fa15b930f891f3744f035d25ce"},"headline":"Punta all\u2019oro: proteggi il tuo brand e massimizza l\u2019impatto dei Giochi Invernali","datePublished":"2026-01-15T15:09:57+00:00","dateModified":"2026-01-15T15:13:05+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/"},"wordCount":275,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/WINTER-OLYMPICS-2026-Insider-Tile.png","articleSection":["Ad fraud","Brand Safety &amp; Suitability","Contextual Targeting","Guide"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/","url":"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/","name":"Punta all\u2019oro: proteggi il tuo brand e massimizza l\u2019impatto dei Giochi Invernali - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/WINTER-OLYMPICS-2026-Insider-Tile.png","datePublished":"2026-01-15T15:09:57+00:00","dateModified":"2026-01-15T15:13:05+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/WINTER-OLYMPICS-2026-Insider-Tile.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/WINTER-OLYMPICS-2026-Insider-Tile.png","width":860,"height":860,"caption":"WINTER OLYMPICS 2026 Insider Tile"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/it\/insider\/punta-alloro-proteggi-il-tuo-brand-e-massimizza-limpatto-dei-giochi-invernali\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/it\/"},{"@type":"ListItem","position":2,"name":"Punta all\u2019oro: proteggi il tuo brand e massimizza l\u2019impatto dei Giochi Invernali"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/cec627fa15b930f891f3744f035d25ce","name":"Lisa Nanu","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3c670319c470dce896003142bf85ca923f26eeb2b91a8b21f97e61498750ed15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c670319c470dce896003142bf85ca923f26eeb2b91a8b21f97e61498750ed15?s=96&d=mm&r=g","caption":"Lisa Nanu"},"url":"https:\/\/integralads.com\/it\/insider\/author\/2021-04-05-221343-16\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts\/344817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/comments?post=344817"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts\/344817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media\/344671"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media?parent=344817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/categories?post=344817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/tags?post=344817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}