{"id":347202,"date":"2026-06-04T12:57:25","date_gmt":"2026-06-04T12:57:25","guid":{"rendered":"https:\/\/integralads.com\/?p=347202"},"modified":"2026-06-04T13:10:53","modified_gmt":"2026-06-04T13:10:53","slug":"come-stellantis-sta-trasformando-lattenzione-in-un-vantaggio-competitivo","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/come-stellantis-sta-trasformando-lattenzione-in-un-vantaggio-competitivo\/","title":{"rendered":"Come Stellantis sta trasformando l&#8217;attenzione in un vantaggio competitivo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"347202\" class=\"elementor elementor-347202\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a0fb5a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"19668\" data-id=\"a0fb5a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00afce7\" data-eae-slider=\"20011\" data-id=\"00afce7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-172c794 elementor-widget elementor-widget-text-editor\" data-id=\"172c794\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Acquistare un&#8217;auto \u00e8 una delle decisioni pi\u00f9 importanti che i consumatori si trovano ad affrontare, e in un panorama mediatico sempre pi\u00f9 affollato, raggiungere il pubblico non \u00e8 pi\u00f9 sufficiente. Per capire cosa guida davvero la consideration e i risultati di business, <strong>Stellantis<\/strong> ha stretto una partnership con <strong><a href=\"https:\/\/integralads.com\/it\/\">Integral Ad Science (IAS)<\/a><\/strong> e l&#8217;agenzia media <strong>Publicis Media<\/strong>, mettendo la misurazione dell&#8217;attenzione al centro della propria media strategy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-de0a01e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"79409\" data-id=\"de0a01e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-650a9ac\" data-eae-slider=\"26574\" data-id=\"650a9ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab35731 elementor-widget elementor-widget-heading\" data-id=\"ab35731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Costruire uno dei programmi di attention measurement pi\u00f9 innovativi del settore\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-18e44a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"74829\" data-id=\"18e44a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59398bb\" data-eae-slider=\"96003\" data-id=\"59398bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29c92aa elementor-widget elementor-widget-text-editor\" data-id=\"29c92aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Per supportare questa iniziativa, Stellantis ha scelto di adottare IAS Quality Attention\u2122 per le sue campagne open web attraverso un programma di testing e ottimizzazione su larga scala, lanciato inizialmente nel 2024 e durato minimo oltre sei mesi a livello globale fino a toccare punte di 18 mesi in mercati chiave come la Francia.<\/span><\/p><p><span style=\"font-weight: 400;\">I numeri del programma:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">19 paesi<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">20+ brand e servizi Stellantis<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">oltre 13 miliardi di impression misurate<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Il rollout ha permesso a Stellantis di costruire uno dei dataset sull&#8217;attenzione pi\u00f9 ricchi e diversificati del settore, creando un nuovo framework per comprendere come l&#8217;attention influenzi l&#8217;efficienza dei media e i risultati di business.<\/span><\/p><p><span style=\"font-weight: 400;\">Anzich\u00e9 trattare l&#8217;attenzione come una metrica di campagna isolata, Stellantis, Publicis Media e IAS hanno sviluppato una roadmap strategica pi\u00f9 ampia che combinava:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">la misurazione continua dell&#8217;attenzione su tutti gli ambienti media idonei;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">analisi approfondite a livello globale e locale;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">una ricerca qualitativa e quantitativa dedicata;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">la cross-analysis con KPI di media quality consolidati, tra cui viewability, ad fraud e brand suitability;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">e infine programmi di formazione per aiutare i team a integrare l&#8217;attenzione nei processi di media planning e ottimizzazione.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0ebc220 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"39637\" data-id=\"0ebc220\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9603c91\" data-eae-slider=\"17664\" data-id=\"9603c91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1833afd elementor-widget elementor-widget-heading\" data-id=\"1833afd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Come gli insight sull'attenzione hanno migliorato le performance media di Stellantis nei mercati globali<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a37c1af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"6161\" data-id=\"a37c1af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9751258\" data-eae-slider=\"84836\" data-id=\"9751258\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca1fc20 elementor-widget elementor-widget-text-editor\" data-id=\"ca1fc20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&#8217;analisi ha evidenziato che i driver dell&#8217;attenzione variano significativamente tra mercati e ambienti media.<\/span><\/p><p><span style=\"font-weight: 400;\">Ad esempio:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Negli Stati Uniti, la viewability \u00e8 emersa come driver principale dell&#8217;attenzione;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In Europa, invece, ambienti meno affollati e una maggiore share of screen hanno avuto un&#8217;influenza pi\u00f9 forte sulle performance migliori.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Questi insight hanno permesso a Publicis di affinare i framework di ottimizzazione mercato per mercato, integrando l&#8217;attenzione con i KPI media tradizionali per un approccio pi\u00f9 olistico alla performance di campagna.<\/span><\/p><p><span style=\"font-weight: 400;\">Stellantis ha cos\u00ec potuto adeguare le proprie strategie di allocazione media con maggiore precisione:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">gli ambienti a bassa attenzione sono stati usati in modo pi\u00f9 strategico per obiettivi lower-funnel, puntando su ripetizione ed efficacia;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mentre quelli ad alta attenzione sono stati privilegiati per lo storytelling premium, i formati creativi immersivi e i messaggi chiave di prodotto.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Il programma ha inoltre introdotto un modello di ottimizzazione continua, focalizzato sul miglioramento progressivo delle attention performance nel tempo, anzich\u00e9 trattare l&#8217;attenzione come una misurazione statica<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a3c62c elementor-widget elementor-widget-image\" data-id=\"1a3c62c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"226\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-03-at-10.55.32-AM.png\" class=\"attachment-large size-large wp-image-347172\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-03-at-10.55.32-AM.png 968w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-03-at-10.55.32-AM-300x106.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-03-at-10.55.32-AM-768x271.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc6668f elementor-widget elementor-widget-image\" data-id=\"bc6668f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"169\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-03-at-10.55.52-AM.png\" class=\"attachment-large size-large wp-image-347183\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-03-at-10.55.52-AM.png 970w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-03-at-10.55.52-AM-300x79.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-03-at-10.55.52-AM-768x203.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-335454e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"33867\" data-id=\"335454e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c844ba\" data-eae-slider=\"33722\" data-id=\"6c844ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6343495 elementor-widget elementor-widget-heading\" data-id=\"6343495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dimostrare l'impatto di business dell'attenzione<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-67209bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"93919\" data-id=\"67209bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54eede8\" data-eae-slider=\"77962\" data-id=\"54eede8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7cd56e elementor-widget elementor-widget-text-editor\" data-id=\"e7cd56e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sebbene questo programma pionieristico sia stato avviato utilizzando dati di campagne precedenti, il framework rimane una industry masterclass di grande rilevanza, che continua a vincere importanti premi e a generare successi duraturi. I risultati di questo benchmark rollout hanno dimostrato una relazione solida e duratura tra la qualit\u00e0 dell&#8217;attenzione e l&#8217;efficacia delle campagne, sia su metriche di brand che di performance.<\/span><\/p><p><span style=\"font-weight: 400;\">I risultati principali includono:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">l\u2019aumento del 165% nell&#8217;engagement su inventory ad alta attenzione<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">e del 33% nell&#8217;ad recall tra i target audience chiave, misurato da uno studio Dynata<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Questo brand study aggiuntivo, condotto in partnership con <a href=\"https:\/\/www.dynata.com\/\"><strong>Dynata<\/strong><\/a>, ha validato il legame tra attenzione e brand KPI, dimostrando in modo specifico l&#8217;incremento del 33% nell&#8217;ad recall all\u2019interno della principale target audience di Stellantis.<\/span><\/p><p><span style=\"font-weight: 400;\">L&#8217;iniziativa ha inoltre permesso a Stellantis di definire benchmark interni sull&#8217;attenzione per mercato e tipologia di campagna, gettando le basi per un framework globale scalabile.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f0222d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"2058\" data-id=\"f0222d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66aeb83\" data-eae-slider=\"92356\" data-id=\"66aeb83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddbe010 elementor-widget elementor-widget-heading\" data-id=\"ddbe010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"Senza misurazione, navighi alla cieca\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b492262 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"48993\" data-id=\"b492262\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28ba66c\" data-eae-slider=\"23419\" data-id=\"28ba66c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49ebfa9 elementor-widget elementor-widget-text-editor\" data-id=\"49ebfa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">\u201cSenza misurazione, si naviga al buio. I nostri investimenti media devono diventare sempre pi\u00f9 efficaci e con ritorni certi dell\u2019investimento, quindi capire il loro impatto reale \u00e8 fondamentale. \u00c8 quello che volevamo ottenere con le soluzioni IAS, capaci di andare oltre la misurazione tradizionale. L&#8217;attention pubblicitaria \u00e8 una sfida cruciale e riflette un cambiamento pi\u00f9 ampio del settore verso l&#8217;identificazione di nuovi segnali efficaci. Per adottare questo KPI in modo sostenibile, avevamo bisogno di prove concrete.<\/span><\/i> <i><span style=\"font-weight: 400;\">Collaborare con Publicis Media e IAS \u00e8 stato essenziale. Con Quality Attention\u2122 abbiamo ottenuto risultati full-funnel molto positivi, validati da due studi su larga scala &#8211; con un brand lift study e un performance impact study &#8211; che dimostrano in modo netto l&#8217;efficacia di questo nuovo KPI.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> commenta Alix Tanniou, Media Manager, Peugeot France<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1d47c94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"18628\" data-id=\"1d47c94\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5390b5e\" data-eae-slider=\"74137\" data-id=\"5390b5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41790e7 elementor-widget elementor-widget-heading\" data-id=\"41790e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scopri la strategia completa di Stellantis sull'attenzione\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8691ed3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"4936\" data-id=\"8691ed3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26de909\" data-eae-slider=\"80871\" data-id=\"26de909\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfafa62 elementor-widget elementor-widget-text-editor\" data-id=\"bfafa62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vuoi esplorare la metodologia completa, il framework strategico e i risultati dell&#8217;iniziativa globale di Stellantis sull&#8217;attenzione? Scarica il case study completo per scoprire come l&#8217;ottimizzazione attention-driven sta contribuendo a ridefinire le strategie di performance media su scala globale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Acquistare un&#8217;auto \u00e8 una delle decisioni pi\u00f9 importanti che i consumatori si trovano ad affrontare, e in un panorama mediatico sempre pi\u00f9 affollato, raggiungere il pubblico non \u00e8 pi\u00f9 sufficiente. Per capire cosa guida davvero la consideration e i risultati&#8230;<\/p>\n","protected":false},"author":37,"featured_media":347160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[782,569],"tags":[],"class_list":["post-347202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attention-2","category-efficiency-optimization-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Come Stellantis sta trasformando l&#039;attenzione in un vantaggio competitivo - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Acquistare un&#039;auto \u00e8 una delle decisioni pi\u00f9 importanti che i consumatori si trovano ad affrontare, e in un panorama mediatico sempre pi\u00f9 affollato, raggiungere il pubblico non \u00e8 pi\u00f9 sufficiente. Per capire cosa guida davvero la consideration e i risultati di business, Stellantis ha stretto una partnership con Integral Ad Science (IAS) e l&#039;agenzia media Publicis Media, mettendo la misurazione dell&#039;attenzione al centro della propria media strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/come-stellantis-sta-trasformando-lattenzione-in-un-vantaggio-competitivo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come Stellantis sta trasformando l&#039;attenzione in un vantaggio competitivo\" \/>\n<meta property=\"og:description\" content=\"Acquistare un&#039;auto \u00e8 una delle decisioni pi\u00f9 importanti che i consumatori si trovano ad affrontare, e in un panorama mediatico sempre pi\u00f9 affollato, raggiungere il pubblico non \u00e8 pi\u00f9 sufficiente. Per capire cosa guida davvero la consideration e i risultati di business, Stellantis ha stretto una partnership con Integral Ad Science (IAS) e l&#039;agenzia media Publicis Media, mettendo la misurazione dell&#039;attenzione al centro della propria media strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/come-stellantis-sta-trasformando-lattenzione-in-un-vantaggio-competitivo\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-04T12:57:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-04T13:10:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Stellantis-Publicis-Quality-Attention-Tile-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Molero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Molero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/come-stellantis-sta-trasformando-lattenzione-in-un-vantaggio-competitivo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/come-stellantis-sta-trasformando-lattenzione-in-un-vantaggio-competitivo\\\/\"},\"author\":{\"name\":\"Laura Molero\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/4e47489296a0d61540f31d2d63918b10\"},\"headline\":\"Come Stellantis sta trasformando l&#8217;attenzione in un vantaggio competitivo\",\"datePublished\":\"2026-06-04T12:57:25+00:00\",\"dateModified\":\"2026-06-04T13:10:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/come-stellantis-sta-trasformando-lattenzione-in-un-vantaggio-competitivo\\\/\"},\"wordCount\":769,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/come-stellantis-sta-trasformando-lattenzione-in-un-vantaggio-competitivo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Stellantis-Publicis-Quality-Attention-Tile-Image.png\",\"articleSection\":[\"Attention\",\"Efficiency &amp; Optimization\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/come-stellantis-sta-trasformando-lattenzione-in-un-vantaggio-competitivo\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/come-stellantis-sta-trasformando-lattenzione-in-un-vantaggio-competitivo\\\/\",\"name\":\"Come Stellantis sta trasformando l'attenzione in un vantaggio competitivo - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/come-stellantis-sta-trasformando-lattenzione-in-un-vantaggio-competitivo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/come-stellantis-sta-trasformando-lattenzione-in-un-vantaggio-competitivo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Stellantis-Publicis-Quality-Attention-Tile-Image.png\",\"datePublished\":\"2026-06-04T12:57:25+00:00\",\"dateModified\":\"2026-06-04T13:10:53+00:00\",\"description\":\"Acquistare un'auto \u00e8 una delle decisioni pi\u00f9 importanti che i consumatori si trovano ad affrontare, e in un panorama mediatico sempre pi\u00f9 affollato, raggiungere il pubblico non \u00e8 pi\u00f9 sufficiente. 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