{"id":347272,"date":"2026-06-11T12:03:18","date_gmt":"2026-06-11T12:03:18","guid":{"rendered":"https:\/\/integralads.com\/?p=347272"},"modified":"2026-06-11T12:03:20","modified_gmt":"2026-06-11T12:03:20","slug":"piu-trasparenza-per-laudio-ias-porta-la-misurazione-di-brand-safety-e-brand-suitability-alle-campagne-youtube-audio-ads","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/piu-trasparenza-per-laudio-ias-porta-la-misurazione-di-brand-safety-e-brand-suitability-alle-campagne-youtube-audio-ads\/","title":{"rendered":"Pi\u00f9 trasparenza per l\u2019audio: IAS porta la misurazione di Brand Safety e Brand Suitability alle campagne YouTube Audio Ads"},"content":{"rendered":"\t\t
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Sei sicuro che i tuoi annunci audio vengano pubblicati accanto a contenuti in linea con i valori del tuo brand?<\/span><\/p>

Con il costante aumento del consumo di digital audio, questa domanda \u00e8 diventata centrale per gli inserzionisti di tutto il mondo che vogliono proteggere e valorizzare il proprio brand su tutti i formati media.<\/span><\/p>

L\u2019audio si \u00e8 affermato come uno dei canali pi\u00f9 efficaci per coinvolgere il pubblico. Negli Stati Uniti, gli adulti trascorrono in media 1 ora e 26 minuti al giorno ascoltando contenuti audio digitali su diverse piattaforme. In questo scenario, YouTube rappresenta una delle principali destinazioni per i consumatori,<\/a><\/strong><\/span> con oltre 1 miliardo di utenti attivi mensili che fruiscono di podcast.<\/span><\/p>

Ma con l\u2019aumento degli investimenti pubblicitari nell\u2019audio cresce anche la necessit\u00e0 di poter contare sugli stessi standard di verifica indipendente e di terza parte che gli inserzionisti gi\u00e0 utilizzano per le campagne video.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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IAS Total Media Quality arriva su YouTube Audio Ads\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Per rispondere a questa esigenza, Integral Ad Science (IAS) estende la propria soluzione Total Media Quality (TMQ), basata sull\u2019intelligenza artificiale, alle campagne YouTube Audio Ads, introducendo la misurazione della Brand Safety e della Brand Suitability anche per il formato audio.<\/span><\/p>

Questa evoluzione offre agli inserzionisti una maggiore trasparenza indipendente e certificata sui propri investimenti audio, garantendo coerenza e controllo su tutto l\u2019ecosistema YouTube.<\/span><\/p>

Grazie alla tecnologia avanzata di IAS, la media quality diventa un vero motore di crescita, offrendo una visione unificata delle performance delle campagne. IAS Total Media Quality per YouTube Audio Ads mette a disposizione:<\/span><\/p>

  • Una visione unificata e trasparente: <\/b>Misurazione avanzata basata sull\u2019intelligenza artificiale che fornisce una visione chiara e completa della Brand Safety e della Brand Suitability su YouTube, inclusi Shorts, video long-form e ora anche annunci audio.<\/span><\/li>
  • Insight dettagliati e azionabili: <\/b>Reportistica unificata e allineata agli standard di settore che consente di sapere esattamente dove vengono pubblicati gli annunci, aiutando i marketer a ottimizzare e ampliare le campagne con maggiore sicurezza.<\/span><\/li>
  • Copertura globale: <\/b>Misurazione completa dei contenuti YouTube disponibili per gli inserzionisti a livello mondiale.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Un partner affidabile per la crescita globale\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    IAS opera come partner indipendente di YouTube, offrendo agli inserzionisti gli strumenti necessari per comprendere e migliorare le performance delle attivit\u00e0 di marketing sulla principale piattaforma video al mondo.<\/span><\/p>

    Questa estensione si inserisce in un percorso di collaborazione consolidato, che comprende il lancio di IAS Optimization for YouTube nel 2024 e il conseguimento dell\u2019accreditamento MRC per la viewability dei video su YouTube.<\/span><\/p>

    Con l\u2019estensione di TMQ anche all\u2019audio, IAS continua a fornire tecnologie avanzate e affidabili che consentono ai brand di affrontare la crescita del digital audio con maggiore chiarezza, controllo e precisione.<\/span><\/p>

    “Il digital audio sta registrando una crescita straordinaria in termini di engagement”, ha dichiarato Lisa Utzschneider, CEO di IAS. “Poich\u00e9 sempre pi\u00f9 brand destinano una quota crescente dei propri budget pubblicitari all\u2019audio per raggiungere questo pubblico altamente coinvolto, \u00e8 fondamentale che possano contare sullo stesso livello di trasparenza granulare e contestuale che si aspettano da IAS.”<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Vuoi rafforzare la tua strategia YouTube con una misurazione indipendente dell\u2019audio?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Contattaci per scoprire come stiamo aiutando i brand a proteggere il proprio valore e la propria reputazione all\u2019interno dell\u2019ecosistema YouTube.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Sei sicuro che i tuoi annunci audio vengano pubblicati accanto a contenuti in linea con i valori del tuo brand? Con il costante aumento del consumo di digital audio, questa domanda \u00e8 diventata centrale per gli inserzionisti di tutto il…<\/p>\n","protected":false},"author":37,"featured_media":347266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[517,539],"tags":[],"class_list":["post-347272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-it","category-piattaforme-proprietarie"],"acf":[],"yoast_head":"\nPi\u00f9 trasparenza per l\u2019audio: IAS porta la misurazione di Brand Safety e Brand Suitability alle campagne YouTube Audio Ads - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/piu-trasparenza-per-laudio-ias-porta-la-misurazione-di-brand-safety-e-brand-suitability-alle-campagne-youtube-audio-ads\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pi\u00f9 trasparenza per l\u2019audio: IAS porta la misurazione di Brand Safety e Brand Suitability alle campagne YouTube Audio Ads\" \/>\n<meta property=\"og:description\" content=\"Sei sicuro che i tuoi annunci audio vengano pubblicati accanto a contenuti in linea con i valori del tuo brand? Con il costante aumento del consumo di digital audio, questa domanda \u00e8 diventata centrale per gli inserzionisti di tutto il...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/piu-trasparenza-per-laudio-ias-porta-la-misurazione-di-brand-safety-e-brand-suitability-alle-campagne-youtube-audio-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-11T12:03:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-11T12:03:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/YouTube-Lockup-02.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Molero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Molero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/piu-trasparenza-per-laudio-ias-porta-la-misurazione-di-brand-safety-e-brand-suitability-alle-campagne-youtube-audio-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/piu-trasparenza-per-laudio-ias-porta-la-misurazione-di-brand-safety-e-brand-suitability-alle-campagne-youtube-audio-ads\\\/\"},\"author\":{\"name\":\"Laura Molero\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/4e47489296a0d61540f31d2d63918b10\"},\"headline\":\"Pi\u00f9 trasparenza per l\u2019audio: IAS porta la misurazione di Brand Safety e Brand Suitability alle campagne YouTube Audio Ads\",\"datePublished\":\"2026-06-11T12:03:18+00:00\",\"dateModified\":\"2026-06-11T12:03:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/piu-trasparenza-per-laudio-ias-porta-la-misurazione-di-brand-safety-e-brand-suitability-alle-campagne-youtube-audio-ads\\\/\"},\"wordCount\":549,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/piu-trasparenza-per-laudio-ias-porta-la-misurazione-di-brand-safety-e-brand-suitability-alle-campagne-youtube-audio-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/YouTube-Lockup-02.png\",\"articleSection\":[\"Brand Safety & Suitability\",\"Piattaforme Social\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/piu-trasparenza-per-laudio-ias-porta-la-misurazione-di-brand-safety-e-brand-suitability-alle-campagne-youtube-audio-ads\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/piu-trasparenza-per-laudio-ias-porta-la-misurazione-di-brand-safety-e-brand-suitability-alle-campagne-youtube-audio-ads\\\/\",\"name\":\"Pi\u00f9 trasparenza per l\u2019audio: IAS porta la misurazione di Brand Safety e Brand Suitability alle campagne YouTube Audio Ads - 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