{"id":347487,"date":"2026-07-09T12:31:29","date_gmt":"2026-07-09T12:31:29","guid":{"rendered":"https:\/\/integralads.com\/?p=347487"},"modified":"2026-07-09T12:31:31","modified_gmt":"2026-07-09T12:31:31","slug":"e-disponibile-la-21a-edizione-dellias-media-quality-report","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/e-disponibile-la-21a-edizione-dellias-media-quality-report\/","title":{"rendered":"\u00c8 disponibile la 21\u00aa edizione dell’IAS Media Quality Report"},"content":{"rendered":"\t\t
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Il nostro Media Quality Report (MQR) offre ogni anno ai marketer benchmark, insight e indicazioni operative per valutare le performance della pubblicit\u00e0 digitale. Tra le novit\u00e0 di quest\u2019anno, il report introduce benchmark per settore e trend di performance mensili, integrati nell\u2019analisi globale e regionale della media quality.<\/p>

Nel complesso, siregistra un miglioramento, ma i dati raccontano una storia pi\u00f9 articolata ed \u00e8 proprio nelle sfumature che si annidano i rischi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le principali evidenze della nuova edizione:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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– Il mobile web display genera il 45% delle impression, ma concentra anche il 72% delle impression MFA (Made for Advertising) e il 55% delle violazioni di brand suitability
– Il video supera il display in termini di viewability, con un vantaggio di 11,8 punti percentuali, ampliando ulteriormente il divario in un contesto in cui l\u2019attenzione diventa una vera e propria valuta delle performance
– La media quality \u00e8 migliorata in modo significativo a livello globale, ma il rischio varia per regione, settore e tipologia di contenuto, evidenziando i limiti di strategie standardizzate e uguali per tutti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ottimizza il tuo budget media. Scopri come le performance delle tue campagne si posizionano rispetto agli standard di settore. Scaricalo ora.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Il nostro Media Quality Report (MQR) offre ogni anno ai marketer benchmark, insight e indicazioni operative per valutare le performance della pubblicit\u00e0 digitale. Tra le novit\u00e0 di quest\u2019anno, il report introduce benchmark per settore e trend di performance mensili, integrati…<\/p>\n","protected":false},"author":37,"featured_media":347498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[533,523,538],"tags":[],"class_list":["post-347487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide-it","category-insights-it","category-mqr-it"],"acf":[],"yoast_head":"\n\u00c8 disponibile la 21\u00aa edizione dell'IAS Media Quality Report - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"media quality report italy ias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/e-disponibile-la-21a-edizione-dellias-media-quality-report\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c8 disponibile la 21\u00aa edizione dell'IAS Media Quality Report\" \/>\n<meta property=\"og:description\" content=\"media quality report italy ias\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/e-disponibile-la-21a-edizione-dellias-media-quality-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-09T12:31:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-09T12:31:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Molero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Molero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/e-disponibile-la-21a-edizione-dellias-media-quality-report\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/e-disponibile-la-21a-edizione-dellias-media-quality-report\\\/\"},\"author\":{\"name\":\"Laura Molero\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/4e47489296a0d61540f31d2d63918b10\"},\"headline\":\"\u00c8 disponibile la 21\u00aa edizione dell’IAS Media Quality Report\",\"datePublished\":\"2026-07-09T12:31:29+00:00\",\"dateModified\":\"2026-07-09T12:31:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/e-disponibile-la-21a-edizione-dellias-media-quality-report\\\/\"},\"wordCount\":196,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/e-disponibile-la-21a-edizione-dellias-media-quality-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/MQR-21st-Edition-Insider.png\",\"articleSection\":[\"Guide\",\"Insights\",\"Report sulla Qualit\u00e0 dei Media\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/e-disponibile-la-21a-edizione-dellias-media-quality-report\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/e-disponibile-la-21a-edizione-dellias-media-quality-report\\\/\",\"name\":\"\u00c8 disponibile la 21\u00aa edizione dell'IAS Media Quality Report - 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