{"id":349454,"date":"2026-09-01T09:18:52","date_gmt":"2026-09-01T09:18:52","guid":{"rendered":"https:\/\/integralads.com\/?p=349454"},"modified":"2026-09-01T09:22:20","modified_gmt":"2026-09-01T09:22:20","slug":"pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\/","title":{"rendered":"Pianifica in anticipo. Ottimizza le performance. La tua guida per il Natale 2026."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"349454\" class=\"elementor elementor-349454\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9174a66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"75829\" data-id=\"9174a66\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3809bdc\" data-eae-slider=\"97060\" data-id=\"3809bdc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bc07a3 elementor-widget elementor-widget-heading\" data-id=\"4bc07a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trasforma la pianificazione natalizia in performance da festeggiare. Ottieni gli insights di cui hai bisogno per muoverti in anticipo, massimizzare la qualit\u00e0 dei media e generare risultati di business ancora pi\u00f9 solidi.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-56489b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"98994\" data-id=\"56489b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5d4253\" data-eae-slider=\"15795\" data-id=\"a5d4253\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e00b473 elementor-widget elementor-widget-text-editor\" data-id=\"e00b473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-markdown-start-index=\"498\">La stagione natalizia non \u00e8 un pacchetto regalo preconfezionato con tanto di fiocco: \u00e8 un ciclo continuo di ricerca, scoperta e processo decisionale da parte dei consumatori. Con tempistiche sempre pi\u00f9 strette e l&#8217;intensa concorrenza del Q4, il successo non dipende dal fare di pi\u00f9, ma dal far fruttare ogni singolo momento con assoluta precisione.<\/span><\/p><p><span data-markdown-start-index=\"847\">Ecco perch\u00e9 abbiamo deciso di fare un regalo di Natale anticipato a tutti i marketer.<\/span><\/p><p><em><span data-markdown-start-index=\"935\">Dalle Impression alle Performance: guidare i risultati delle campagne natalizie nel 2026<\/span><\/em><span data-markdown-start-index=\"1081\">\u00a0\u00e8 una guida progettata specificamente per orientarsi in questo lungo periodo festivo e strutturare campagne in grado di generare un impatto misurabile.<\/span><\/p><p><span data-markdown-start-index=\"1234\">Per scartare risultati reali, i brand devono ottimizzare le proprie strategie in base alle finestre d&#8217;acquisto critiche che influenzano il comportamento dei consumatori durante l&#8217;intera stagione:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c5cae41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"4839\" data-id=\"c5cae41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f26d89\" data-eae-slider=\"44670\" data-id=\"9f26d89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5b096d elementor-widget elementor-widget-text-editor\" data-id=\"d5b096d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p><span data-markdown-start-index=\"1432\">Intercetta l&#8217;<\/span><strong>impennata delle impression del +209% il 31 ottobre<\/strong><span data-markdown-start-index=\"1499\">, quando i consumatori pi\u00f9 previdenti iniziano a stilare le loro liste dei regali.<\/span><\/p><\/li><li><p><span data-markdown-start-index=\"1584\">Sfrutta un\u00a0<\/span><strong>incremento del +219% delle impression<\/strong><span data-markdown-start-index=\"1636\">\u00a0posizionando i tuoi annunci direttamente accanto a contenuti natalizi contestualmente rilevanti.<\/span><\/p><\/li><li><p><span data-markdown-start-index=\"1736\">Proteggi la reputazione del tuo brand dal<strong>\u00a0<\/strong><\/span><strong>picco del 5% di traffico MFA di bassa qualit\u00e0 e affollamento pubblicitario<\/strong><span data-markdown-start-index=\"1857\">\u00a0(<\/span><em><span data-markdown-start-index=\"1860\">ad clutter<\/span><\/em><span data-markdown-start-index=\"1871\">) tipico degli ultimi giorni, in particolare la vigilia e il giorno di Natale.<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-720f51b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"88395\" data-id=\"720f51b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6b73cb\" data-eae-slider=\"19305\" data-id=\"a6b73cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-331bd1b elementor-widget elementor-widget-text-editor\" data-id=\"331bd1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-markdown-start-index=\"1949\">Massimizza la tua spesa nel Q4 combinando una misurazione avanzata con una protezione proattiva, cos\u00ec da eliminare gli sprechi di budget e assicurarti un inventario\u00a0<\/span><em><span data-markdown-start-index=\"2116\">premium<\/span><\/em><span data-markdown-start-index=\"2124\">. Sei pronto a dare una marcia in pi\u00f9 alla tua strategia media per le festivit\u00e0 e a raggiungere risultati nel\u00a0<\/span><em><span data-markdown-start-index=\"2237\">retail<\/span><\/em><span data-markdown-start-index=\"2244\">\u00a0che ti lasceranno a bocca aperta?<strong>\u00a0<\/strong><\/span><strong>Scarica la guida.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Trasforma la pianificazione natalizia in performance da festeggiare. Ottieni gli insights di cui hai bisogno per muoverti in anticipo, massimizzare la qualit\u00e0 dei media e generare risultati di business ancora pi\u00f9 solidi. La stagione natalizia non \u00e8 un pacchetto regalo&#8230;<\/p>\n","protected":false},"author":37,"featured_media":348447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[575,518,530,504,539],"tags":[],"class_list":["post-349454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-canali","category-ctv-video-it","category-mobile-in-app-it","category-programmatic-it","category-piattaforme-proprietarie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pianifica in anticipo. Ottimizza le performance. La tua guida per il Natale 2026. - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Trasforma la pianificazione natalizia in performance da festeggiare. Ottieni gli insights di cui hai bisogno per muoverti in anticipo, massimizzare la qualit\u00e0 dei media e generare risultati di business ancora pi\u00f9 solidi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pianifica in anticipo. Ottimizza le performance. La tua guida per il Natale 2026.\" \/>\n<meta property=\"og:description\" content=\"Trasforma la pianificazione natalizia in performance da festeggiare. Ottieni gli insights di cui hai bisogno per muoverti in anticipo, massimizzare la qualit\u00e0 dei media e generare risultati di business ancora pi\u00f9 solidi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-01T09:18:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-01T09:22:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Holiday-Outcomes-Tile-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Molero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Molero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\\\/\"},\"author\":{\"name\":\"Laura Molero\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/4e47489296a0d61540f31d2d63918b10\"},\"headline\":\"Pianifica in anticipo. Ottimizza le performance. La tua guida per il Natale 2026.\",\"datePublished\":\"2026-09-01T09:18:52+00:00\",\"dateModified\":\"2026-09-01T09:22:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\\\/\"},\"wordCount\":296,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Holiday-Outcomes-Tile-Image.png\",\"articleSection\":[\"Audio digitale\",\"CTV &amp; Video\",\"Mobile &amp; In-App\",\"Open Web\",\"Piattaforme Social\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\\\/\",\"name\":\"Pianifica in anticipo. Ottimizza le performance. La tua guida per il Natale 2026. - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Holiday-Outcomes-Tile-Image.png\",\"datePublished\":\"2026-09-01T09:18:52+00:00\",\"dateModified\":\"2026-09-01T09:22:20+00:00\",\"description\":\"Trasforma la pianificazione natalizia in performance da festeggiare. Ottieni gli insights di cui hai bisogno per muoverti in anticipo, massimizzare la qualit\u00e0 dei media e generare risultati di business ancora pi\u00f9 solidi.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Holiday-Outcomes-Tile-Image.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Holiday-Outcomes-Tile-Image.png\",\"width\":860,\"height\":860,\"caption\":\"Holiday Outcomes - Tile Image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pianifica in anticipo. Ottimizza le performance. La tua guida per il Natale 2026.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/4e47489296a0d61540f31d2d63918b10\",\"name\":\"Laura Molero\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/54ee071582bb3bf55853cf2cb60749c239da2d709fed0847bff38ea23b939de9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/54ee071582bb3bf55853cf2cb60749c239da2d709fed0847bff38ea23b939de9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/54ee071582bb3bf55853cf2cb60749c239da2d709fed0847bff38ea23b939de9?s=96&d=mm&r=g\",\"caption\":\"Laura Molero\"},\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/author\\\/2022-03-15-084757\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pianifica in anticipo. Ottimizza le performance. La tua guida per il Natale 2026. - Integral Ad Science","description":"Trasforma la pianificazione natalizia in performance da festeggiare. Ottieni gli insights di cui hai bisogno per muoverti in anticipo, massimizzare la qualit\u00e0 dei media e generare risultati di business ancora pi\u00f9 solidi.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/it\/insider\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\/","og_locale":"it_IT","og_type":"article","og_title":"Pianifica in anticipo. Ottimizza le performance. La tua guida per il Natale 2026.","og_description":"Trasforma la pianificazione natalizia in performance da festeggiare. Ottieni gli insights di cui hai bisogno per muoverti in anticipo, massimizzare la qualit\u00e0 dei media e generare risultati di business ancora pi\u00f9 solidi.","og_url":"https:\/\/integralads.com\/it\/insider\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\/","og_site_name":"Integral Ad Science","article_published_time":"2026-09-01T09:18:52+00:00","article_modified_time":"2026-09-01T09:22:20+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Holiday-Outcomes-Tile-Image.png","type":"image\/png"}],"author":"Laura Molero","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"Laura Molero","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/it\/insider\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/it\/insider\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\/"},"author":{"name":"Laura Molero","@id":"https:\/\/integralads.com\/#\/schema\/person\/4e47489296a0d61540f31d2d63918b10"},"headline":"Pianifica in anticipo. Ottimizza le performance. La tua guida per il Natale 2026.","datePublished":"2026-09-01T09:18:52+00:00","dateModified":"2026-09-01T09:22:20+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/it\/insider\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\/"},"wordCount":296,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/it\/insider\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Holiday-Outcomes-Tile-Image.png","articleSection":["Audio digitale","CTV &amp; Video","Mobile &amp; In-App","Open Web","Piattaforme Social"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/it\/insider\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\/","url":"https:\/\/integralads.com\/it\/insider\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\/","name":"Pianifica in anticipo. Ottimizza le performance. La tua guida per il Natale 2026. - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/it\/insider\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/it\/insider\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Holiday-Outcomes-Tile-Image.png","datePublished":"2026-09-01T09:18:52+00:00","dateModified":"2026-09-01T09:22:20+00:00","description":"Trasforma la pianificazione natalizia in performance da festeggiare. Ottieni gli insights di cui hai bisogno per muoverti in anticipo, massimizzare la qualit\u00e0 dei media e generare risultati di business ancora pi\u00f9 solidi.","breadcrumb":{"@id":"https:\/\/integralads.com\/it\/insider\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/it\/insider\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/it\/insider\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Holiday-Outcomes-Tile-Image.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Holiday-Outcomes-Tile-Image.png","width":860,"height":860,"caption":"Holiday Outcomes - Tile Image"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/it\/insider\/pianifica-in-anticipo-ottimizza-le-performance-la-tua-guida-per-il-natale-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/it\/"},{"@type":"ListItem","position":2,"name":"Pianifica in anticipo. Ottimizza le performance. La tua guida per il Natale 2026."}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/4e47489296a0d61540f31d2d63918b10","name":"Laura Molero","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/54ee071582bb3bf55853cf2cb60749c239da2d709fed0847bff38ea23b939de9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/54ee071582bb3bf55853cf2cb60749c239da2d709fed0847bff38ea23b939de9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/54ee071582bb3bf55853cf2cb60749c239da2d709fed0847bff38ea23b939de9?s=96&d=mm&r=g","caption":"Laura Molero"},"url":"https:\/\/integralads.com\/it\/insider\/author\/2022-03-15-084757\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts\/349454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/comments?post=349454"}],"version-history":[{"count":5,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts\/349454\/revisions"}],"predecessor-version":[{"id":349460,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts\/349454\/revisions\/349460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media\/348447"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media?parent=349454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/categories?post=349454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/tags?post=349454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}