{"id":349484,"date":"2026-09-01T11:57:54","date_gmt":"2026-09-01T11:57:54","guid":{"rendered":"https:\/\/integralads.com\/?p=349484"},"modified":"2026-09-01T11:58:52","modified_gmt":"2026-09-01T11:58:52","slug":"come-mitsubishi-canada-ha-dato-una-marcia-in-piu-alle-performance-digitali","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/come-mitsubishi-canada-ha-dato-una-marcia-in-piu-alle-performance-digitali\/","title":{"rendered":"Come Mitsubishi Canada ha dato una marcia in pi\u00f9 alle performance digitali"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"349484\" class=\"elementor elementor-349484\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f1b1d72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"42218\" data-id=\"f1b1d72\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91c27ba\" data-eae-slider=\"85778\" data-id=\"91c27ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fbbd17 elementor-widget elementor-widget-text-editor\" data-id=\"0fbbd17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-markdown-start-index=\"265\">Nella corsa competitiva per intercettare gli acquirenti di auto online, la maggior parte dei brand automobilistici finisce per disperdere il proprio budget di marketing in traffico digitale di bassa qualit\u00e0. Mitsubishi Canada ha deciso di cambiare corsia.<\/span><\/p><p><span data-markdown-start-index=\"521\">Per massimizzare il lancio della campagna per la nuova\u00a0<\/span><strong><span data-markdown-start-index=\"578\">Mitsubishi Outlander 2026<\/span><\/strong><span data-markdown-start-index=\"605\">, il brand ha collaborato con Integral Ad Science per testare un approccio automatizzato al targeting basato sulla qualit\u00e0 dei media (<\/span><em><span data-markdown-start-index=\"741\">media quality<\/span><\/em><span data-markdown-start-index=\"755\">).<\/span><\/p><p><span data-markdown-start-index=\"757\">Questo studio controllato ha dimostrato che mettere la qualit\u00e0 dei media al primo posto consente di ottimizzare l&#8217;efficienza delle campagne in modo straordinario. Ecco i principali risultati ottenuti:<\/span><\/p><ul><li><p><span data-markdown-start-index=\"962\">Riduzione dell&#8217;<\/span><strong><span data-markdown-start-index=\"979\">82%<\/span><\/strong><span data-markdown-start-index=\"984\">\u00a0del rischio di marca (<\/span><em><span data-markdown-start-index=\"1008\">brand risk<\/span><\/em><span data-markdown-start-index=\"1019\">: annunci non sicuri o non idonei).<\/span><\/p><\/li><li><p><span data-markdown-start-index=\"1058\">Incremento del\u00a0<\/span><strong><span data-markdown-start-index=\"1075\">33%<\/span><\/strong><span data-markdown-start-index=\"1080\">\u00a0del tasso di clic (<\/span><em><span data-markdown-start-index=\"1101\">CTR<\/span><\/em><span data-markdown-start-index=\"1105\">).<\/span><\/p><\/li><li><p><span data-markdown-start-index=\"1111\">Miglioramento del\u00a0<\/span><strong><span data-markdown-start-index=\"1131\">15%<\/span><\/strong><span data-markdown-start-index=\"1136\">\u00a0del tasso di conversione da clic a visita (<\/span><em><span data-markdown-start-index=\"1181\">clicks-to-visit rate<\/span><\/em><span data-markdown-start-index=\"1202\">).<\/span><\/p><\/li><li><p><span data-markdown-start-index=\"1208\">Costo per visita inferiore del\u00a0<\/span><strong><span data-markdown-start-index=\"1241\">4%<\/span><\/strong><span data-markdown-start-index=\"1245\">.<\/span><\/p><\/li><\/ul><p><span data-markdown-start-index=\"1247\"><a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/GLB_Mitsubishi_Total_Media_Performance_Case_Study_IAS.pdf\"><span style=\"text-decoration: underline;\"><strong>Scopri esattamente come Mitsubishi ha utilizzato il targeting automatizzato e l&#8217;ottimizzazione<\/strong><\/span><\/a> della sicurezza in tempo reale per superare la concorrenza e massimizzare la resa del proprio budget pubblicitario.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nella corsa competitiva per intercettare gli acquirenti di auto online, la maggior parte dei brand automobilistici finisce per disperdere il proprio budget di marketing in traffico digitale di bassa qualit\u00e0. Mitsubishi Canada ha deciso di cambiare corsia. Per massimizzare il&#8230;<\/p>\n","protected":false},"author":37,"featured_media":349394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[536,569,529],"tags":[],"class_list":["post-349484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-it","category-efficiency-optimization-it","category-efficienza-ottimizzazione"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Come Mitsubishi Canada ha dato una marcia in pi\u00f9 alle performance digitali - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Nella corsa competitiva per intercettare gli acquirenti di auto online, la maggior parte dei brand automobilistici finisce per disperdere il proprio budget di marketing in traffico digitale di bassa qualit\u00e0. Mitsubishi Canada ha deciso di cambiare corsia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/come-mitsubishi-canada-ha-dato-una-marcia-in-piu-alle-performance-digitali\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come Mitsubishi Canada ha dato una marcia in pi\u00f9 alle performance digitali\" \/>\n<meta property=\"og:description\" content=\"Nella corsa competitiva per intercettare gli acquirenti di auto online, la maggior parte dei brand automobilistici finisce per disperdere il proprio budget di marketing in traffico digitale di bassa qualit\u00e0. Mitsubishi Canada ha deciso di cambiare corsia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/come-mitsubishi-canada-ha-dato-una-marcia-in-piu-alle-performance-digitali\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-01T11:57:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-01T11:58:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Molero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Molero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/come-mitsubishi-canada-ha-dato-una-marcia-in-piu-alle-performance-digitali\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/come-mitsubishi-canada-ha-dato-una-marcia-in-piu-alle-performance-digitali\\\/\"},\"author\":{\"name\":\"Laura Molero\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/4e47489296a0d61540f31d2d63918b10\"},\"headline\":\"Come Mitsubishi Canada ha dato una marcia in pi\u00f9 alle performance digitali\",\"datePublished\":\"2026-09-01T11:57:54+00:00\",\"dateModified\":\"2026-09-01T11:58:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/come-mitsubishi-canada-ha-dato-una-marcia-in-piu-alle-performance-digitali\\\/\"},\"wordCount\":176,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/come-mitsubishi-canada-ha-dato-una-marcia-in-piu-alle-performance-digitali\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Mitsubishi-Case-Study-Insider-1.png\",\"articleSection\":[\"Case Study\",\"Efficiency &amp; Optimization\",\"Efficienza &amp; Ottimizzazione\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/come-mitsubishi-canada-ha-dato-una-marcia-in-piu-alle-performance-digitali\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/come-mitsubishi-canada-ha-dato-una-marcia-in-piu-alle-performance-digitali\\\/\",\"name\":\"Come Mitsubishi Canada ha dato una marcia in pi\u00f9 alle performance digitali - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/come-mitsubishi-canada-ha-dato-una-marcia-in-piu-alle-performance-digitali\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/come-mitsubishi-canada-ha-dato-una-marcia-in-piu-alle-performance-digitali\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Mitsubishi-Case-Study-Insider-1.png\",\"datePublished\":\"2026-09-01T11:57:54+00:00\",\"dateModified\":\"2026-09-01T11:58:52+00:00\",\"description\":\"Nella corsa competitiva per intercettare gli acquirenti di auto online, la maggior parte dei brand automobilistici finisce per disperdere il proprio budget di marketing in traffico digitale di bassa qualit\u00e0. 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