IASは本日、AOLがIASの動画広告のビューアビリティの入札前(Pre-bid)ターゲティングをONE by AOLプラットフォームに統合したことを発表しました。本日の発表は、両社の2年来の関係を拡大し、広告主とパブリッシャーが動画広告キャンペーンを最も効果的にターゲティングするために必要なツールを確保するという両社のコミットメントを強調しています。
Rocket Fuel (FUEL), a leading Programmatic Marketing Platform provider, today announced it will be the first DSP to offer IAS Enhanced Video Quality Metrics as part of an integrated solution for brand advertisers. With this industry-leading partnership, Rocket Fuel and...
Native Advertising Leader to Join the IAS Certified Viewability Partner Program and Accept IAS Viewability Numbers for Media Transactions Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere,...
July 12, 2016 – IPG Mediabrands and Integral Ad Science has published in France their white paper about ad viewability and attention. “IPG Mediabrands (Initiatives, UM, Cadreon) et Integral Ad Science publient aujourd’hui en France leur livre blanc « Visibilité...
July 12th, 2016 – White Paper from IPG Mediabrands France and Integral Ad Science to research Viewability and advertising recall. How does viewability impact advertising effectiveness? “IPG Mediabrands (agences Initiatives, UM, Cadreon) et Integral Ad Science publient aujourd’hui en France...
July 11, 2016 — AdExchanger discusses our acquisition of Swarm Enterprises and gives an overview of how IAS detects fraud. As fraudsters get smarter, anti-fraud players must evolve to put up a worthy fight. To scale its fraud detection capabilities,...
July 11, 2016 – IAS expands operation in France with addition of sales managers, client services managers and new marketing manager hire. “Quand Integral Ad Science France annonce des recrutements, elle le fait fois 5 ! En effet, ce sont...