Helene is a Co-Founder, and the prior CEO of Integral. Previously, she was the President of Catalina Marketing, the first data marketing company to leverage bar scan data at scale, and one of the original behavioral targeting companies. While at Catalina, Helene led sales efforts, growing revenue from $2 million to IPO. Today Catalina has 1,200 employees in 9 countries and supports data-driven real-time transactions in approximately 50,000 stores. Catalina has been recognized by Ad Age as one of the 100 most important media companies in the world and was taken private in 2007 by Hellman and Friedman in a transaction valuing Catalina at $1.7 billion.
After leaving Catalina, Helene was recruited by Lazard Frères to turn around one of their troubled portfolio companies, MTS. As CEO, starting with a staff of five people just after the 2001 recession, Helene quickly grew MTS to $50 million in profitable revenue serving 200 pharmaceutical brands. In 2008, Helene led the transaction bringing WebMD into the firm as a minority investor.
Helene is also a Board Director for HealthiNation, a digital video media company that provides premier content videos, specializing in Health, Wellness, Patient Education and Lifestyle content. Helene is on the Advisory Board of LiftDNA, an early stage company that provides Publishers with services for Revenue Optimization.