{"id":327822,"date":"2016-07-26T04:00:00","date_gmt":"2016-07-26T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/uk-the-drum-worlds-biggest-media-buyer-groupm-hires-john-montgomery-as-its-online-standards-enforcer\/"},"modified":"2016-07-26T04:00:00","modified_gmt":"2016-07-26T04:00:00","slug":"uk-the-drum-worlds-biggest-media-buyer-groupm-hires-john-montgomery-as-its-online-standards-enforcer","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/uk-the-drum-worlds-biggest-media-buyer-groupm-hires-john-montgomery-as-its-online-standards-enforcer\/","title":{"rendered":"UK | The Drum: World\u2019s Biggest Media Buyer GroupM Hires John Montgomery as Its Online Standards Enforcer"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">July 26th, 2016 &#8211;\u00a0GroupM\u00a0is intent on raising the bar in digital advertising by tasking John Montgomery with expanding ad accountability and clamping down on fraud globally.<\/p>\n<p>\u201cAs brand safety officer, Montgomery, also executive vice president, will work to ensure \u201cthe highest standards for digital advertising viewability, third-party audience verification, and anti-piracy controls\u201d.<\/p>\n<p>He will work with digital advertising and media trading experts at Mindshare, MEC, MediaCom, Maxus, Essence, Xaxis and scores of regional companies to create a set of global safety standards to clean up ads across the board.<\/p>\n<p>Niall Hogan, UK managing director and strategic development lead for Integral Ad Science\u2019s EMEA business, said: \u201cWe welcome this appointment by GroupM, as it reassures advertisers that the industry is taking the challenges around brand safety in digital advertising seriously. This is a great first step in addressing advertiser\u2019s demands for a more transparent digital ecosystem and we would expect other agencies to follow suit.\u201d<\/p>\n<p>Read the <a href=\"http:\/\/www.thedrum.com\/news\/2016\/07\/26\/world-s-biggest-media-buyer-groupm-hires-john-montgomery-its-online-standards\">full article here<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>July 26th, 2016 &#8211;\u00a0GroupM\u00a0is intent on raising the bar in digital advertising by tasking John Montgomery with expanding ad accountability and clamping down on fraud globally. \u201cAs brand safety officer, Montgomery, also executive vice president, will work to ensure \u201cthe&#8230;<\/p>\n","protected":false},"author":1,"featured_media":327820,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-327822","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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