{"id":327826,"date":"2016-07-11T04:00:00","date_gmt":"2016-07-11T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-steps-up-its-anti-fraud-game-with-swarm-acquisition\/"},"modified":"2016-07-11T04:00:00","modified_gmt":"2016-07-11T04:00:00","slug":"integral-ad-science-steps-up-its-anti-fraud-game-with-swarm-acquisition","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/integral-ad-science-steps-up-its-anti-fraud-game-with-swarm-acquisition\/","title":{"rendered":"Integral Ad Science Steps Up Its Anti-Fraud Game With Swarm Acquisition"},"content":{"rendered":"

<\/p>\n

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July 11, 2016 \u2014 AdExchanger discusses our acquisition of Swarm Enterprises and gives an overview of how IAS detects fraud.<\/p>\n

As fraudsters get smarter, anti-fraud players must evolve to put up a worthy fight.<\/p>\n

To scale its fraud detection capabilities, viewability and verification measurement vendor Integral Ad Science (IAS) has acquired bot detection company Swarm. Terms of the deal, which was announced Friday, were not disclosed.<\/p>\n

\u201cFraud is not going away, it\u2019s getting more sophisticated,\u201d said IAS CEO and President Scott Knoll. \u201cWe\u2019re seeing it take on a new chapter of its life where it\u2019s not just focused on whether ads are viewed, but it\u2019s scrolling on pages, mousing over things and replicating any metric advertisers are looking at. It\u2019s acting more and more like humans every day.\u201d<\/p>\n

Read the full article here<\/a>.<\/p>\n<\/div>\n

<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

July 11, 2016 \u2014 AdExchanger discusses our acquisition of Swarm Enterprises and gives an overview of how IAS detects fraud. As fraudsters get smarter, anti-fraud players must evolve to put up a worthy fight. To scale its fraud detection capabilities,…<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-327826","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science Steps Up Its Anti-Fraud Game With Swarm Acquisition - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/news\/integral-ad-science-steps-up-its-anti-fraud-game-with-swarm-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science Steps Up Its Anti-Fraud Game With Swarm Acquisition\" \/>\n<meta property=\"og:description\" content=\"July 11, 2016 \u2014 AdExchanger discusses our acquisition of Swarm Enterprises and gives an overview of how IAS detects fraud. 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