{"id":327841,"date":"2016-04-28T04:00:00","date_gmt":"2016-04-28T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-wins-i-com-data-science-hackathon-and-awarded-i-com-smart-data-marketing-technology-company-2016\/"},"modified":"2016-04-28T04:00:00","modified_gmt":"2016-04-28T04:00:00","slug":"integral-ad-science-wins-i-com-data-science-hackathon-and-awarded-i-com-smart-data-marketing-technology-company-2016","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/integral-ad-science-wins-i-com-data-science-hackathon-and-awarded-i-com-smart-data-marketing-technology-company-2016\/","title":{"rendered":"Integral Ad Science Wins I-COM Data Science Hackathon and Awarded I-COM Smart Data Marketing Technology Company 2016"},"content":{"rendered":"

New York, NY<\/strong>\u00a0\u2013 April 28, 2016 \u2013 Integral Ad Science, the leader in quantifying digital media quality, today announced it won the prestigious Master Level I-COM Data Science Hackathon and was awarded the I-COM Smart Data Marketing Technology Company of the Year 2016. Winners were announced at the I-COM Awards Gala on April 19 during the I-COM Global Summit.<\/p>\n

\u201cIntegral Ad Science demonstrated to I-COM\u2019s juries, through a great submission to the I-COM Data Creativity Awards and in winning the Data Science Hackathon, that they deserve the title of I-COM\u2019s 2016 Smart Data Marketing Technology Company of the Year,\u201d said Andreas Cohen, Chairman, I-COM Global.<\/p>\n

This year\u2019s hackathon competition featured 14 teams from top data-led marketing companies and was sponsored by Unilever and Twitter. The competition centered around a real-life marketing challenge on the ability to take a year\u2019s worth of Twitter feed data and identify and forecast Twitter hashtag trends. After each team created a model for predicting the next trend, it was compared to real 2016 data, with Integral\u2019s team achieving the highest rate of accuracy at 86 percent.<\/p>\n

Integral\u2019s team for the I-COM Data Science Hackathon was formed by Senior Vice President and Chief Data Officer Kiril Tsemekhman. As the only global competition testing the forefront of intelligent data marketing, the I-COM Hackathon presents a unique opportunity to promote greater understanding, appreciation and recognition of data science in the marketing industry.<\/p>\n

\u201cThis award drives home what we already believed, that Integral Ad Science has the world\u2019s best data science team,\u201d said Tsemekhman. \u201cOur team has proven we are data leaders and stand at the forefront of intelligent, data-driven marketing. We will continue to leverage our talents to the benefit of our clients and partners.\u201d<\/p>\n

Integral\u2019s constant data-led innovation is validated by being awarded the I-COM Smart Data Marketing Technology Company of the Year 2016. Integral\u2019s proprietary technology drives the industry toward realizing the full potential of online advertising. The company operates by placing data science at its core, and the company\u2019s breadth of analytics unlocks insights into impactful advertising decisions.<\/p>\n

\u201cOur team of data scientists is second to none, and we will continue to utilize our premier talent to deliver the best opportunity for marketers to tell their advertising stories,\u201d said Scott Knoll, CEO of Integral Ad Science. \u201cReceiving both awards speaks volumes and will fuel us to continue to deliver leading data-led marketing solutions.\u201d<\/p>\n

As a result of winning the I-COM Data Science Hackathon, the Integral Ad Science Data Science team will be invited by Unilever to explore further collaboration. For more information about Integral\u2019s expertise and technology, please visit http:\/\/stagingias.wpengine.com\/jp\/technology<\/a><\/p>\n

About Integral Ad Science<\/strong><\/p>\n

Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry\u2019s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser\u2019s ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, Washington DC, London, Berlin, Sydney, Melbourne, Tokyo, Singapore and Paris. Learn more at www.integralads.com<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

New York, NY\u00a0\u2013 April 28, 2016 \u2013 Integral Ad Science, the leader in quantifying digital media quality, today announced it won the prestigious Master Level I-COM Data Science Hackathon and was awarded the I-COM Smart Data Marketing Technology Company of…<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-327841","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science Wins I-COM Data Science Hackathon and Awarded I-COM Smart Data Marketing Technology Company 2016 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/news\/integral-ad-science-wins-i-com-data-science-hackathon-and-awarded-i-com-smart-data-marketing-technology-company-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science Wins I-COM Data Science Hackathon and Awarded I-COM Smart Data Marketing Technology Company 2016\" \/>\n<meta property=\"og:description\" content=\"New York, NY\u00a0\u2013 April 28, 2016 \u2013 Integral Ad Science, the leader in quantifying digital media quality, today announced it won the prestigious Master Level I-COM Data Science Hackathon and was awarded the I-COM Smart Data Marketing Technology Company of...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/jp\/news\/integral-ad-science-wins-i-com-data-science-hackathon-and-awarded-i-com-smart-data-marketing-technology-company-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/integral-ad-science-wins-i-com-data-science-hackathon-and-awarded-i-com-smart-data-marketing-technology-company-2016\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/integral-ad-science-wins-i-com-data-science-hackathon-and-awarded-i-com-smart-data-marketing-technology-company-2016\\\/\",\"name\":\"Integral Ad Science Wins I-COM Data Science Hackathon and Awarded I-COM Smart Data Marketing Technology Company 2016 - 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