{"id":327845,"date":"2017-04-05T04:00:00","date_gmt":"2017-04-05T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-ad-industrys-brand-safety-uproar-not-sure-going-away-time\/"},"modified":"2017-04-05T04:00:00","modified_gmt":"2017-04-05T04:00:00","slug":"ias-ad-industrys-brand-safety-uproar-not-sure-going-away-time","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/ias-ad-industrys-brand-safety-uproar-not-sure-going-away-time\/","title":{"rendered":"IAS on the ad industry\u2019s brand safety uproar: \u2018Not sure this is going away this time\u2019"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Integral Ad Science is one of the third parties\u00a0Google is bringing in to help monitor ad placements on YouTube in the wake of <a href=\"http:\/\/marketingland.com\/american-brands-stop-advertising-google-youtube-extremist-209998#.WNMCld2wYjw.twitter\">advertiser backlash<\/a> over brand safety concerns.<\/p>\n<p>The 400-person firm topped the $100 million revenue mark last year and works with more than 4,000 publishers, advertisers and ad tech vendors, including Facebook, AOL, Nielsen and TradeDesk, in addition to Google.<\/p>\n<p>Ahead of the release of the company\u2019s <a href=\"https:\/\/integralads.com\/insider\/h2-2016-media-quality-report\/\">Media Quality Report<\/a> for the second half of 2016, Marketing Land spoke with Maria Pousa, <a href=\"https:\/\/integralads.com\/solutions\/open-web\/\">Integral Ad Science<\/a>\u2019s CMO, last week about recent events, including the Google ad boycott, whether the industry is at a turning point and how the company anticipates advertisers will start thinking about evaluating their digital ad buys.<\/p>\n<p>Read the full article <a href=\"http:\/\/marketingland.com\/integral-ad-science-brand-safety-maria-pousa-211109\">here on Marketing Land<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science is one of the third parties\u00a0Google is bringing in to help monitor ad placements on YouTube in the wake of advertiser backlash over brand safety concerns. The 400-person firm topped the $100 million revenue mark last year&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77,79],"class_list":["post-327845","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news","portfolio-types-press-coverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS on the ad industry\u2019s brand safety uproar: \u2018Not sure this is going away this time\u2019 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/news\/ias-ad-industrys-brand-safety-uproar-not-sure-going-away-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS on the ad industry\u2019s brand safety uproar: \u2018Not sure this is going away this time\u2019\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science is one of the third parties\u00a0Google is bringing in to help monitor ad placements on YouTube in the wake of advertiser backlash over brand safety concerns. The 400-person firm topped the $100 million revenue mark last year...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/jp\/news\/ias-ad-industrys-brand-safety-uproar-not-sure-going-away-time\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/ias-ad-industrys-brand-safety-uproar-not-sure-going-away-time\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/ias-ad-industrys-brand-safety-uproar-not-sure-going-away-time\\\/\",\"name\":\"IAS on the ad industry\u2019s brand safety uproar: \u2018Not sure this is going away this time\u2019 - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"datePublished\":\"2017-04-05T04:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/ias-ad-industrys-brand-safety-uproar-not-sure-going-away-time\\\/#breadcrumb\"},\"inLanguage\":\"ja-JP\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/ias-ad-industrys-brand-safety-uproar-not-sure-going-away-time\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/ias-ad-industrys-brand-safety-uproar-not-sure-going-away-time\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/jp\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS on the ad industry\u2019s brand safety uproar: \u2018Not sure this is going away this time\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja-JP\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja-JP\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS on the ad industry\u2019s brand safety uproar: \u2018Not sure this is going away this time\u2019 - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/jp\/news\/ias-ad-industrys-brand-safety-uproar-not-sure-going-away-time\/","og_locale":"en_US","og_type":"article","og_title":"IAS on the ad industry\u2019s brand safety uproar: \u2018Not sure this is going away this time\u2019","og_description":"Integral Ad Science is one of the third parties\u00a0Google is bringing in to help monitor ad placements on YouTube in the wake of advertiser backlash over brand safety concerns. 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