{"id":327846,"date":"2017-03-29T04:00:00","date_gmt":"2017-03-29T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/study-consumers-served-no-one-viewable-impression-campaign\/"},"modified":"2017-03-29T04:00:00","modified_gmt":"2017-03-29T04:00:00","slug":"study-consumers-served-no-one-viewable-impression-campaign","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/study-consumers-served-no-one-viewable-impression-campaign\/","title":{"rendered":"Study: Most Consumers Served No More Than One Viewable Impression During A Campaign"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<p class=\"m132280126059704650paragraph\">The issues of transparency, trust, and brand safety &#8212; and, by extension, viewability &#8212; are now at the forefront for marketers. And research findings reveal that a majority of consumers &#8212; 70% to 85% &#8212; are served no more than one viewable impression during the course of an ad campaign.<\/p>\n<p>The findings come from research conducted on campaigns throughout 2016 by Integral Ad Science (IAS), which examined digital media quality.<\/p>\n<p>Read the full article <a href=\"https:\/\/www.mediapost.com\/publications\/article\/298109\/study-most-consumers-served-no-more-than-one-view.html\">here on MediaPost<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The issues of transparency, trust, and brand safety &#8212; and, by extension, viewability &#8212; are now at the forefront for marketers. And research findings reveal that a majority of consumers &#8212; 70% to 85% &#8212; are served no more than&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-327846","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Study: Most Consumers Served No More Than One Viewable Impression During A Campaign - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/news\/study-consumers-served-no-one-viewable-impression-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study: Most Consumers Served No More Than One Viewable Impression During A Campaign\" \/>\n<meta property=\"og:description\" content=\"The issues of transparency, trust, and brand safety &#8212; and, by extension, viewability &#8212; are now at the forefront for marketers. And research findings reveal that a majority of consumers &#8212; 70% to 85% &#8212; are served no more than...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/jp\/news\/study-consumers-served-no-one-viewable-impression-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/jp\/news\/study-consumers-served-no-one-viewable-impression-campaign\/\",\"url\":\"https:\/\/integralads.com\/jp\/news\/study-consumers-served-no-one-viewable-impression-campaign\/\",\"name\":\"Study: Most Consumers Served No More Than One Viewable Impression During A Campaign - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"datePublished\":\"2017-03-29T04:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/jp\/news\/study-consumers-served-no-one-viewable-impression-campaign\/#breadcrumb\"},\"inLanguage\":\"ja-JP\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/jp\/news\/study-consumers-served-no-one-viewable-impression-campaign\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/jp\/news\/study-consumers-served-no-one-viewable-impression-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/jp\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Study: Most Consumers Served No More Than One Viewable Impression During A Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja-JP\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja-JP\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Study: Most Consumers Served No More Than One Viewable Impression During A Campaign - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/jp\/news\/study-consumers-served-no-one-viewable-impression-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Study: Most Consumers Served No More Than One Viewable Impression During A Campaign","og_description":"The issues of transparency, trust, and brand safety &#8212; and, by extension, viewability &#8212; are now at the forefront for marketers. 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