{"id":327848,"date":"2018-04-24T04:00:00","date_gmt":"2018-04-24T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-marketone-dsp-partner-eliminate-fraudulent-ad-impressions-first-dsp-japan-remove-fraudulent-impressions-advertising-campaigns-standard-feature\/"},"modified":"2018-04-24T04:00:00","modified_gmt":"2018-04-24T04:00:00","slug":"ias-marketone-dsp-partner-eliminate-fraudulent-ad-impressions-first-dsp-japan-remove-fraudulent-impressions-advertising-campaigns-standard-feature","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/ias-marketone-dsp-partner-eliminate-fraudulent-ad-impressions-first-dsp-japan-remove-fraudulent-impressions-advertising-campaigns-standard-feature\/","title":{"rendered":"IAS  and MarketOne\u00ae DSP Partner To Eliminate Fraudulent Ad Impressions: First DSP in Japan remove all fraudulent impressions from advertising campaigns as standard feature"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><b>Tokyo, Japan \u2013 <\/b><b>24 <\/b><b>April 2018<\/b> <b>\u2013 <\/b>\u00a0Integral Ad Science (IAS) announced a partnership with D. A. Consortium\u2019s Platform One (P1) to bring Japanese customers the first programmatic Prebid targeting segments to eliminate<span style=\"font-weight: 400\"> fraudulent impressions from all ad campaigns. <\/span><span style=\"font-weight: 400\">The solutions will be available to through P1\u2019s MarketOne\u00ae, one of the largest DSPs in Japan.<\/p>\n<p><\/span><span style=\"font-weight: 400\">IAS\u2019s feature that detects and eliminates fraudulent impressions will be used for all MarketOne\u00ae ad campaigns to eliminate impressions that are categorized as Sophisticated Invalid Traffic (SIVT: fraudulent impressions with malicious intent). This includes all types of trading such as Private Marketplace (PMP) campaigns, as well as general open auctions. Because pre-bid targeting (pre-bid filtering) is used for removing fraudulent impressions, advertisers can avoid bidding on fraudulent impressions, thus preventing wasteful spending.<\/p>\n<p><\/span>\u201c<span style=\"font-weight: 400\">The importance and role of ad verification continue to increase as more and more advertisers budgets shift to programmatic ads\u201d, said <strong>Taro Fujinaka, IAS MD for Japan<\/strong>. \u201cThis collaboration with P1 for eliminating fraudulent impressions from all ad campaigns as a standard feature is the first step to creating a healthier digital landscape for advertisers in Japan. We believe that this collaboration will liberate advertisers from the threat of fraudulent impressions and enable them to allocate budgets to digital ads more efficiently.\u201d<\/p>\n<p><\/span><span style=\"font-weight: 400\">IAS and P1 will continue utilizing the feature to detect and eliminate fraudulent impressions based on pre-bid targeting to contribute to campaigns, setting higher viewability as KPI, and fully exclude distribution destinations that would undermine brand reputation, strengthening MarketOne\u00ae viewability, brand safety targeting, and verification.<br \/>\n<\/span><\/p>\n<p><b>[About Platform One]<br \/>\n<\/b><span style=\"font-weight: 400\">Platform One leads advertising trading innovation and develops and offers an ad distribution platform delivering new value to advertisers, ad agencies, and media companies. It also provides advertisers, ad agencies, and media companies with consulting service about the use and operation of advertisement based on its demand and supply insights and knowhow it has accumulated in the programmatic advertising field.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Press Contact<br \/>\n<\/span><span style=\"font-weight: 400\">Development planning \u00a0Tel: 03-5421-8211<br \/>\n<\/span><span style=\"font-weight: 400\">Email: <\/span><a href=\"mailto:product@platform-one.co.jp\"><span style=\"font-weight: 400\">product@platform-one.co.jp<\/span><\/a><\/p>\n<p><b>[About IAS ]<br \/>\n<\/b><span style=\"font-weight: 400\">Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital\u2019s impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in thirteen countries. Our growth and innovation have been recognized in Inc. 500, Crain\u2019s Fast 50, Forbes America\u2019s Most Promising Companies, and I-COM\u2019s Smart Data Marketing Technology Company. Learn more at<\/span><a href=\"https:\/\/www.integralads.com\"> <span style=\"font-weight: 400\">www.integralads.com<\/span><\/a><span style=\"font-weight: 400\">.<\/p>\n<p><\/span>Press Contact<b><br \/>\n<\/b><span style=\"font-weight: 400\">If you are a member of the press and are interested in covering us, please contact us at<\/span> <a href=\"mailto:jpinfo@integralads.com\"><span style=\"font-weight: 400\">jpinfo@integralads.com<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tokyo, Japan \u2013 24 April 2018 \u2013 \u00a0Integral Ad Science (IAS) announced a partnership with D. A. Consortium\u2019s Platform One (P1) to bring Japanese customers the first programmatic Prebid targeting segments to eliminate fraudulent impressions from all ad campaigns. The&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-327848","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS and MarketOne\u00ae DSP Partner To Eliminate Fraudulent Ad Impressions: First DSP in Japan remove all fraudulent impressions from advertising campaigns as standard feature - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/news\/ias-marketone-dsp-partner-eliminate-fraudulent-ad-impressions-first-dsp-japan-remove-fraudulent-impressions-advertising-campaigns-standard-feature\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS and MarketOne\u00ae DSP Partner To Eliminate Fraudulent Ad Impressions: First DSP in Japan remove all fraudulent impressions from advertising campaigns as standard feature\" \/>\n<meta property=\"og:description\" content=\"Tokyo, Japan \u2013 24 April 2018 \u2013 \u00a0Integral Ad Science (IAS) announced a partnership with D. 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