{"id":327849,"date":"2018-05-10T04:00:00","date_gmt":"2018-05-10T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-groupm-japan-officially-launch-ad-trading-based-new-viewability-standards\/"},"modified":"2018-05-10T04:00:00","modified_gmt":"2018-05-10T04:00:00","slug":"ias-groupm-japan-officially-launch-ad-trading-based-new-viewability-standards","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/ias-groupm-japan-officially-launch-ad-trading-based-new-viewability-standards\/","title":{"rendered":"IAS and GroupM Japan officially launch ad trading based on new viewability standards"},"content":{"rendered":"


\nTokyo, Japan –<\/span>11 May<\/span> 2018 – Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced that advertisers now have the option to pay for ads that only meet GroupM\u2019s new global viewability standard for digital ads. <\/span><\/p>\n

In this joint initiative GroupM\u2019s standards will be for advertising trading. Advertisers can expect higher-quality branding effect while paying only for ad placements that meet GroupM\u2019s standards. In addition, this new standard leverages IAS capabilities to blocks fraudulent impressions (ad fraud) and ensures brand safety (ad placement quality), enabling advertisers to protect their brands and budgets from diverse threats in digital ads.<\/span><\/p>\n

\u201cGroupM Japan has set its own standards for verifying advertising impact to help advertisers roll out safer and more secure digital campaigns\u201d, said Taro Fujinaka, IAS, Representative Director of Japan<\/strong>. \u201cCooperation and collaboration between the demand side (advertisers) and supply side (media companies) is essential for the development of the digital ad market. We believe that this initiative by GroupM Japan and endorsed by Japanese media companies, will have a positive effect on the entire industry and provide trust and transparency to the digital industry\u201d.<\/span><\/p>\n

GroupM\u2019s new viewability standard requires that 100 percent of a display ads area be in view for one second or longer. This is more demanding than the minimum standard specified by the Media Rating Council (MRC), which only requires that 50 percent of the ad area be in view for one second or longer.<\/span><\/p>\n

\u201cMore and more advertisers in Japan are likely to urge that transparency and safety of digital ads be ensured\u201d, said Naoyuki Aragaki, Chief Trading Officer, GroupM Japan<\/strong>. \u201cWe appreciate that IAS, and leading media companies, have endorsed and supported our mission as the world\u2019s No. 1 media agency to provide advertisers with digital ads based on safe and adequate billing systems. We will further strengthen our initiatives.\u201d <\/span><\/p>\n

Taro Fujinaka, the Representative Director of Japan, IAS, <\/b>said,<\/span> \u00a0“<\/span>This new service has been endorsed by Four leading media companies in Japan, The Asahi Shimbun, Nikkei Business Publications, and Toyo Keizai. Along with the launch of the service, we will start offering products based on VCPM (viewable cost per mille) that meet GroupM\u2019s standards. IAS and GroupM Japan will further promote the healthy development of digital advertising market in Japan, seeking service endorsements by more media companies.”<\/span><\/p>\n

This partnership has been widely covered and recognized by the key industry partners and trade press in Japan.<\/span><\/p>\n

\u201cIt is true that performance KPIs such as CTR and CPA have been a main focus in Japan digital marketing industry for long. Now, as ad technology progresses rapidly, viewability can be fully measured so that publishers themselves providing its data would give great impact on Japan\u2019s digital marketing.\u201d\u00a0 <\/span><\/i>Nobuo Miyazaki, Director, New Business Incubation Office, Asahi Shimbun<\/i><\/b><\/p>\n

\u201cNikkei Digital has been providing viewable ad inventories for non-first view ads. We strongly support GroupM\u2019s direction of \u2018high-value ads should be transacted at an appropriate price.\u201d\u00a0 <\/span><\/i>Yasuhiro Kunitomo, Manager, Nikkei-ID and Advertising Unit, Nihon Keizai Shimbun
\n<\/b><\/i>
\n\u201cVoices and needs for viewability impressions from global clients have rapidly increased so we decided to produce a new service in collaboration with IAS and GroupM.\u201d <\/span><\/i>Tomoyuki Onizawa, General Manager, Digital Marketing Group, Nikkei Business Publications, Inc<\/i><\/b><\/p>\n

\u201cDigital transparency is essential for trusted media. Through this partnership and project, we are committed to expanding our VCPM transactions and we hope that this movement will give good effects on the industry and digital advertising itself.\u201d <\/span><\/i>Tomohiro Sato, General Manager, Digital Advertising, Toyo Keizai Inc<\/b><\/i><\/p>\n

About IAS
\n<\/b>Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital\u2019s impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in thirteen countries. Our growth and innovation have been recognized in Inc. 500, Crain\u2019s Fast 50, Forbes America\u2019s Most Promising Companies, and I-COM\u2019s Smart Data Marketing Technology Company. Learn more at <\/span>www.integralads.com<\/span><\/a>.<\/span><\/p>\n

Press Contact
\n<\/span>If you are a member of the press and are interested in covering us, please contact us at\u00a0<\/span>press@integralads.com.<\/span><\/p>\n

About GroupM
\n<\/b>GroupM, a part of the global communications group WPP, is the world\u2019s largest media investment management company. Serving as the parent company to Mindshare, Mediacom, Wavemaker, Essence, m\/SIX, and the programmatic audience company Xaxis, GroupM handles the world\u2019s largest media budgets amounting to more than 108 billion dollars every year. It provides its clients with high-quality service based on extensive insights in trading as well as data, technology, addressable TV, content, and sports. GroupM works closely with Kantar, the data investment management group of WPP. Together, GroupM and Kantar account for about 50% of WPP Group revenue of more than 19 billion dollars. GroupM offers an unrivaled level of service for clients, stakeholders, and all people. Discover more about GroupM at www.groupm.com.<\/span><\/p>\n

Press Contact: <\/span>Samantha.Kops@GroupM.com<\/span><\/a> | +1 917.4213019<\/span><\/p>\n

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Tokyo, Japan –11 May 2018 – Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced that advertisers now have the option to pay for ads that only meet GroupM\u2019s new global viewability standard…<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-327849","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"\nIAS and GroupM Japan officially launch ad trading based on new viewability standards - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/news\/ias-groupm-japan-officially-launch-ad-trading-based-new-viewability-standards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS and GroupM Japan officially launch ad trading based on new viewability standards\" \/>\n<meta property=\"og:description\" content=\"Tokyo, Japan –11 May 2018 – Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced that advertisers now have the option to pay for ads that only meet GroupM\u2019s new global viewability standard...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/jp\/news\/ias-groupm-japan-officially-launch-ad-trading-based-new-viewability-standards\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/ias-groupm-japan-officially-launch-ad-trading-based-new-viewability-standards\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/ias-groupm-japan-officially-launch-ad-trading-based-new-viewability-standards\\\/\",\"name\":\"IAS and GroupM Japan officially launch ad trading based on new viewability standards - 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