{"id":327863,"date":"2019-03-19T04:00:00","date_gmt":"2019-03-19T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/20190319\/"},"modified":"2024-11-12T14:02:28","modified_gmt":"2024-11-12T14:02:28","slug":"20190319","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/20190319\/","title":{"rendered":"IAS\u304c\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6700\u9069\u5316\u306e\u65b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300c\u30aa\u30f3\u30e9\u30a4\u30f3 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30ea\u30d5\u30c8\u300d\u3092\u6b63\u5f0f\u30ea\u30ea\u30fc\u30b9"},"content":{"rendered":"<h2>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001ROI\u5411\u4e0a\u306b\u6709\u52b9\u306a\u6307\u6a19\u3092\u63d0\u4f9b<\/h2>\n<p>Integral Ad Science (IAS)\u306f\u30012019\u5e743\u670819\u65e5\u65b0\u3057\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300c\u30aa\u30f3\u30e9\u30a4\u30f3 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Pulse\u300d\u306b\u3088\u308b\u3068\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u643a\u308f\u308b\u4eba\u306e75%\u4ee5\u4e0a\u304c\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u9732\u51fa\u3092ROI\u3068\u7d10\u3065\u3051\u3066\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c2019\u5e74\u306e\u6700\u5927\u306e\u8ab2\u984c\u3067\u3042\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30ea\u30d5\u30c8\u306f\u3001\u4e0d\u6b63\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3084\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u57fa\u6e96\u3092\u6e80\u305f\u3057\u3066\u3044\u306a\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u6392\u9664\u3057\u305f\u201c\u898b\u3089\u308c\u3066\u3044\u308b\u201d\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304b\u3089\u3001\u6700\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u30bf\u30a4\u30e0\u30a4\u30f3\u30d3\u30e5\u30fc\uff08\u84c4\u7a4d\u95b2\u89a7\u6642\u9593\uff09\u3068\u9732\u51fa\u56de\u6570\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30ea\u30d5\u30c8\u306e\u6307\u6a19\u3092\u53c2\u8003\u306b\u3001\u5e83\u544a\u4e3b\u306f\u3088\u308a\u6df1\u3044\u30ec\u30d9\u30eb\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6226\u7565\u7684\u306b\u5206\u6790\u3057\u3001\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h5><span style=\"text-decoration: underline;\"><strong>\u30aa\u30f3\u30e9\u30a4\u30f3 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30ea\u30d5\u30c8\u306e\u4e3b\u306a\u7279\u5fb4\uff1a<\/strong><\/span><\/h5>\n<ul>\n<li>\u4e0d\u6b63\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3084\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u57fa\u6e96\u3092\u6e80\u305f\u3057\u3066\u3044\u306a\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u6392\u9664\u3057\u305f\u6709\u52b9\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u307f\u3092\u5bfe\u8c61\u3068\u3057\u3066\u3001\u6700\u3082\u6210\u679c\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u84c4\u7a4d\u95b2\u89a7\u6642\u9593\u3068\u983b\u5ea6\u3092\u7279\u5b9a<\/li>\n<li>\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3067\u304d\u305f\u304b\u5426\u304b\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3063\u305f\u304b\u5426\u304b\u307e\u3067\u3092\u8a08\u6e2c<\/li>\n<li>\u30e1\u30c7\u30a3\u30a2\u30c1\u30e3\u30f3\u30cd\u30eb\u3054\u3068\u306b\u30aa\u30f3\u30e9\u30a4\u30f3 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30ea\u30d5\u30c8\u3067\u7b97\u51fa\u3057\u305f\u6307\u6a19\u3068\u306e\u5dee\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u679c\u306b\u5bfe\u3059\u308b\u8ca2\u732e\u5ea6\u306b\u5fdc\u3058\u305f\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u306e\u898b\u76f4\u3057\u3084\u6700\u9069\u5316\u304c\u53ef\u80fd\u306b<\/li>\n<\/ul>\n<p><strong>\u30cd\u30b9\u30ec\u65e5\u672c\u682a\u5f0f\u4f1a\u793e<br \/>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff06\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba\u672c\u90e8\u3000\u5a92\u4f53\u7d71\u62ec\u5ba4\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<br \/>\n<\/strong><strong>\u6751\u5ca1\u614e\u592a\u90ce\u69d8\u306e\u30b3\u30e1\u30f3\u30c8\uff1a<br \/>\n<\/strong>2016\u5e74Q3\u3088\u308aViewability\u3084\u4e0d\u6b63\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5bfe\u7b56\u3068\u3044\u3063\u305fad verification\u3092\u884c\u3063\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u8ab2\u984c\u3068\u3057\u3066\u3001Viewability\u3084\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3082\u305f\u3089\u3059\u52b9\u679c\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u305d\u306e\u8ab2\u984c\u306e\u89e3\u6c7a\u3068\u3057\u3066\u63a1\u7528\u3055\u305b\u3066\u3044\u305f\u3060\u3044\u305f\u306e\u304c\u3001IAS \u306e\u300c\u30aa\u30f3\u30e9\u30a4\u30f3 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30ea\u30d5\u30c8\u300d\u3067\u3059\u3002\u307e\u3060\u3001\u521d\u901f\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001Viewability\u306e\u9ad8\u3055\u3068\u8996\u8074\u6642\u9593\u306e\u76f8\u95a2\u3092\u898b\u308b\u3068\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u84c4\u7a4d\u95b2\u89a7\u6642\u9593\u3068\u983b\u5ea6\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u4e88\u7b97\u306e\u30a2\u30fc\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u6d3b\u7528\u3067\u304d\u308b\u793a\u5506\u304c\u5f97\u3089\u308c\u307e\u3057\u305f\u3002\u30aa\u30f3\u30e9\u30a4\u30f3 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30ea\u30d5\u30c8\u306f\u3001Viewability\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u306e\u4fa1\u5024\u306e\u53ef\u8996\u5316\u3092\u884c\u3044\u3001\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u306e\u6539\u5584\u306b\u6d3b\u304b\u305b\u308b\u5177\u4f53\u7684\u306a\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u6709\u52b9\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3060\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>IAS Japan\u4ee3\u8868\u53d6\u7de0\u5f79\u793e\u9577\u3000\u85e4\u4e2d\u592a\u90ce\u306e\u30b3\u30e1\u30f3\u30c8\uff1a<br \/>\n<\/strong>\u3053\u308c\u307e\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308b\u5404\u3005\u306e\u30dd\u30a4\u30f3\u30c8\u3067\u8a08\u6e2c\u3055\u308c\u308bKPI\u3092\u3064\u306a\u304e\u5408\u308f\u305b\u3001\u7d50\u679c\u306b\u3064\u306a\u304c\u3063\u305f\u304b\u3069\u3046\u304b\u3092\u63a8\u6e2c\u3059\u308b\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u65b0\u3057\u304f\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u305f\u30aa\u30f3\u30e9\u30a4\u30f3 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30ea\u30d5\u30c8\u306f\u3001\u3088\u308a\u52b9\u679c\u7684\u3067\u6210\u679c\u306b\u5bc4\u4e0e\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a2d\u8a08\u3092\u53ef\u80fd\u306b\u3059\u308b\u65b0\u3057\u3044\u5e83\u544a\u9732\u51fa\u306e\u6307\u6a19\u3067\u3059\u3002\u3053\u308c\u307e\u3067\u3082\u9732\u51fa\u6642\u9593\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u9593\u306b\u306f\u76f8\u95a2\u304c\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u3063\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u672c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u305d\u308c\u3092\u3055\u3089\u306b\u4e00\u6b69\u63a8\u3057\u9032\u3081\u3001\u5e83\u544a\u4e3b\u304cROI\u3092\u6b63\u3057\u304f\u8a08\u6e2c\u3057\u3001\u6539\u5584\u3055\u305b\u308b\u305f\u3081\u306b\u5f79\u7acb\u3066\u3066\u3044\u305f\u3060\u3051\u308b\u3068\u78ba\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u79c1\u305f\u3061IAS\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u79d1\u5b66\u7684\u306b\u8a08\u6e2c\u30fb\u691c\u8a3c\u3057\u3001\u5e83\u544a\u4e3b\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u3068ROI\u5411\u4e0a\u9054\u6210\u3092\u652f\u63f4\u3059\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308a\u305f\u3044\u3068\u9858\u3063\u3066\u304a\u308a\u3001\u305d\u306e\u305f\u3081\u306e\u6295\u8cc7\u3092\u4eca\u5f8c\u3082\u7d99\u7d9a\u3057\u3066\u307e\u3044\u308a\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30ea\u30d5\u30c8\u306e\u8a73\u7d30\u306f\u30d6\u30ed\u30b0IAS Insider Japan\u306b\u3082\u63b2\u8f09\u3057\u3066\u3044\u307e\u3059\u3002\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n\u300c<a href=\"https:\/\/integralads.com\/jp\/insider\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30de\u30a4\u30ca\u30b9\u3092\u30bc\u30ed\u306b\u3001\u30bc\u30ed\u304b\u3089\u30d7\u30e9\u30b9\u306b\u8ee2\u63db\u3055\u305b\u308bIAS\u306e\u6b21\u4e16\u4ee3\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/a>\u300d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001ROI\u5411\u4e0a\u306b\u6709\u52b9\u306a\u6307\u6a19\u3092\u63d0\u4f9b Integral Ad Science (IAS)\u306f\u30012019\u5e743\u670819\u65e5\u65b0\u3057\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300c\u30aa\u30f3\u30e9\u30a4\u30f3 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 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