{"id":327888,"date":"2019-11-01T04:00:00","date_gmt":"2019-11-01T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/191030\/"},"modified":"2019-11-01T04:00:00","modified_gmt":"2019-11-01T04:00:00","slug":"191030","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/191030\/","title":{"rendered":"\u3010\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u3011IAS\u306e\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3068CMO\u30c8\u30cb\u30fc\u30fb\u30de\u30fc\u30ed\u30a6\u306e\u30b3\u30e1\u30f3\u30c8\u304cCampaign Japan\u3067\u516c\u958b\u3055\u308c\u307e\u3057\u305f"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<h1>Japanese consumers shun brands in \u2018low-quality\u2019 environments<\/h1>\n<h2>A study suggests Japan is particularly sensitive to context when it comes to online advertising.<\/h2>\n<p>Advertisers in Japan need to pay special attention to the quality of the environment in which they appear online, research by Integral Ad Science (IAS) suggests. The Ripple Effect study by the company, which specialises in areas such as brand risk and the effectiveness of digital advertising placements, found that 65% of Japanese internet users are likely to stop using a brand if it appears in a \u2018low quality\u2019 environment.<\/p>\n<p>\u7d9a\u304d\u306f<a href=\"https:\/\/www.campaignasia.com\/article\/japanese-consumers-shun-brands-in-low-quality-environments\/455143\" target=\"_blank\" rel=\"noopener noreferrer\">Campaign Japan\u306e\u8a18\u4e8b<\/a>\u3067\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japanese consumers shun brands in \u2018low-quality\u2019 environments A study suggests Japan is particularly sensitive to context when it comes to online advertising. Advertisers in Japan need to pay special attention to the quality of the environment in which they appear&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-327888","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u3010\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u3011IAS\u306e\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3068CMO\u30c8\u30cb\u30fc\u30fb\u30de\u30fc\u30ed\u30a6\u306e\u30b3\u30e1\u30f3\u30c8\u304cCampaign Japan\u3067\u516c\u958b\u3055\u308c\u307e\u3057\u305f - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/news\/191030\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u3011IAS\u306e\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3068CMO\u30c8\u30cb\u30fc\u30fb\u30de\u30fc\u30ed\u30a6\u306e\u30b3\u30e1\u30f3\u30c8\u304cCampaign Japan\u3067\u516c\u958b\u3055\u308c\u307e\u3057\u305f\" \/>\n<meta property=\"og:description\" content=\"Japanese consumers shun brands in \u2018low-quality\u2019 environments A study suggests Japan is particularly sensitive to context when it comes to online advertising. Advertisers in Japan need to pay special attention to the quality of the environment in which they appear...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/jp\/news\/191030\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/191030\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/191030\\\/\",\"name\":\"\u3010\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u3011IAS\u306e\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3068CMO\u30c8\u30cb\u30fc\u30fb\u30de\u30fc\u30ed\u30a6\u306e\u30b3\u30e1\u30f3\u30c8\u304cCampaign Japan\u3067\u516c\u958b\u3055\u308c\u307e\u3057\u305f - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"datePublished\":\"2019-11-01T04:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/191030\\\/#breadcrumb\"},\"inLanguage\":\"ja-JP\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/191030\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/191030\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/jp\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u3010\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u3011IAS\u306e\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3068CMO\u30c8\u30cb\u30fc\u30fb\u30de\u30fc\u30ed\u30a6\u306e\u30b3\u30e1\u30f3\u30c8\u304cCampaign Japan\u3067\u516c\u958b\u3055\u308c\u307e\u3057\u305f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja-JP\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja-JP\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u3010\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u3011IAS\u306e\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3068CMO\u30c8\u30cb\u30fc\u30fb\u30de\u30fc\u30ed\u30a6\u306e\u30b3\u30e1\u30f3\u30c8\u304cCampaign Japan\u3067\u516c\u958b\u3055\u308c\u307e\u3057\u305f - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/jp\/news\/191030\/","og_locale":"en_US","og_type":"article","og_title":"\u3010\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u3011IAS\u306e\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3068CMO\u30c8\u30cb\u30fc\u30fb\u30de\u30fc\u30ed\u30a6\u306e\u30b3\u30e1\u30f3\u30c8\u304cCampaign Japan\u3067\u516c\u958b\u3055\u308c\u307e\u3057\u305f","og_description":"Japanese consumers shun brands in \u2018low-quality\u2019 environments A study suggests Japan is particularly sensitive to context when it comes to online advertising. 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