{"id":327889,"date":"2020-01-30T05:00:00","date_gmt":"2020-01-30T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/20200130-integral-ad-science-industry-pulse-2020\/"},"modified":"2023-12-06T11:28:19","modified_gmt":"2023-12-06T11:28:19","slug":"20200130-integral-ad-science-industry-pulse-2020","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/20200130-integral-ad-science-industry-pulse-2020\/","title":{"rendered":"\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u95a2\u4fc2\u8005\u304c\u4e88\u6e2c\u3059\u308b\u696d\u754c\u30c8\u30ec\u30f3\u30c9\u767a\u8868\uff01 \u6ce8\u76ee\u306fOTT\u3001\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u8a08\u6e2c\u3068\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3059\u308b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308bIntegral Ad Science\uff08\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u30de\u30cd\u30fc\u30b8\u30f3\u30b0\u30c0\u30a4\u30ec\u30af\u30bf\u30fc\uff1a\u85e4\u4e2d\u592a\u90ce\u3001\u4ee5\u4e0b IAS\uff09\u306f2020\u5e741\u670830\u65e5\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\uff08APAC\uff094\u304b\u56fd\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u95a2\u4fc2\u8005\u3092\u5bfe\u8c61\u306b\u3057\u305f\u610f\u8b58\u8abf\u67fb\u306e\u7d50\u679c\u3092\u307e\u3068\u3081\u305f\u300cIndustry Pulse 2020\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002IAS\u306f\u3001\u696d\u754c\u95a2\u4fc2\u8005\u304c2020\u5e74\u306b\u3069\u306e\u3088\u3046\u306a\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3001\u3069\u3053\u306b\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\u5206\u6790\u3057\u3001\u89e3\u8aac\u3092\u30ec\u30dd\u30fc\u30c8\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-12212 aligncenter\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/12\/IndustryPulse2020PressRelease_JP_withLogo3-300x214.png\" alt=\"\" width=\"300\" height=\"214\" \/><\/p>\n<p style=\"text-align: center\">\u30ec\u30dd\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\uff1a<a href=\"https:\/\/go.integralads.com\/industry-pulse-report-2020-apac-jp.html\">https:\/\/go.integralads.com\/industry-pulse-report-2020-apac-jp.html<\/a><\/p>\n<h2>\u25a02020\u5e74\u306e\u6ce8\u76ee\u306fOTT\u3001\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/h2>\n<p>APAC\u3067\u306f\u30aa\u30fc\u30d0\u30fc\u30fb\u30b6\u30fb\u30c8\u30c3\u30d7\uff08OTT\uff09\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u8005\u6570\u304c\u5897\u52a0\u3092\u7d9a\u3051\u3066\u304a\u308a\u30012020\u5e74\u306e\u666e\u53ca\u7387\u306f\u5730\u57df\u5168\u4f53\u306737\uff05\u306b\u3001\u65e5\u672c\u308219\uff05\u306b\u9054\u3059\u308b\u898b\u8fbc\u307f\u3067\u3059\u3002\u696d\u754c\u95a2\u4fc2\u8005\u3089\u306f\u3053\u3053\u306b\u65b0\u305f\u306a\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u51fa\u3057\u3001<span style=\"text-decoration: underline\"><strong>\u5f93\u6765\u578b\u306eTV\u5e83\u544a\u304b\u3089\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\uff08CTV\uff09\u3068OTT\u3078\u306e\u30b7\u30d5\u30c8\u304c\u52a0\u901f<\/strong><\/span>\u3059\u308b\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u5411\u4e0a\u30822020\u5e74\u306e\u6700\u512a\u5148\u8ab2\u984c\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u306f\u3001\u534a\u6570\u4ee5\u4e0a\u304c\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u8a08\u6e2c\u3068\u30d6\u30e9\u30f3\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u306b\u95a2\u3059\u308b\u5bfe\u7b56\u306e\u7a4d\u6975\u7684\u306a\u5b9f\u65bd\u3092\u691c\u8a0e\u3057\u304a\u308a\u300145%\u304c\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u300285%\u304c\u3001\u696d\u754c\u5168\u4f53\u3067\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u30ea\u30b9\u30af\u3092\u6b63\u78ba\u306b\u8a08\u6e2c\u3057\u3001\u7684\u78ba\u306a\u5bfe\u7b56\u3067\u30ea\u30b9\u30af\u3092\u6700\u5c0f\u5316\u3059\u308b\u305f\u3081\u306b\u3001<span style=\"text-decoration: underline\"><strong>\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u308b<\/strong><\/span>\u3060\u308d\u3046\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u3059\u308b\u898f\u5236\u5f37\u5316\u3092\u53d7\u3051\u3001\u518d\u3073\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u306e\u304c\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002\u56de\u7b54\u8005\u306e\u7d048\u5272\u304c\u3001\u671b\u307e\u3057\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5e83\u544a\u3092\u5c4a\u3051\u308b\u305f\u3081\u306b<span style=\"text-decoration: underline\"><strong>\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u4f7f\u7528\u304c\u62e1\u5927\u3059\u308b<\/strong><\/span>\u3068\u56de\u7b54\u3057\u3066\u304a\u308a\u3001\u5897\u5927\u3059\u308b\u904b\u7528\u578b\u5e83\u544a\u3068\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u52b9\u679c\u7684\u306b\u7d44\u307f\u5408\u308f\u305b\u3089\u308c\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u25a0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3ROI\u306e\u8a55\u4fa1\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u900f\u660e\u6027\u5411\u4e0a\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u8ab2\u984c<\/h2>\n<p>2020\u5e74\u306b\u696d\u754c\u304c\u76f4\u9762\u3059\u308b\u6700\u3082\u91cd\u8981\u306a\u8ab2\u984c\u306b\u6319\u3052\u3089\u308c\u305f\u306e\u304c\u3001<span style=\"text-decoration: underline\"><strong>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u6b63\u78ba\u306a\u8a08\u6e2c\u3068ROI\u8a55\u4fa1<\/strong><\/span>\u3067\u3057\u305f\u3002\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8\u306b\u4f34\u3044\u5897\u5927\u3059\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u4e88\u7b97\u304c\u3069\u308c\u304f\u3089\u3044\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u3068\u8a55\u4fa1\u65b9\u6cd5\u306e\u78ba\u7acb\u306f\u591a\u304f\u306e\u696d\u754c\u95a2\u4fc2\u8005\u304c\u6a21\u7d22\u3059\u308b\u3068\u3053\u308d\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u534a\u6570\u4ee5\u4e0a\u306e\u56de\u7b54\u8005\u304c<span style=\"text-decoration: underline\"><strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u900f\u660e\u6027\u3092\u6539\u5584\u3059\u3079\u304d<\/strong><\/span>\u3060\u3068\u8a34\u3048\u3066\u3044\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3051\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3078\u306e\u61f8\u5ff5\u3082\u9ad8\u307e\u3063\u3066\u304a\u308a\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u554f\u984c\u304c2020\u5e74\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u8cbb\u306b\u30de\u30a4\u30ca\u30b9\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u3092\u6307\u6458\u3057\u305f\u95a2\u4fc2\u8005\u306f44\uff05\u306b\u3082\u4e0a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><span style=\"text-decoration: underline\"><strong>\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9<\/strong><\/span>\u306e\u4e00\u822c\u7684\u306a\u8a8d\u77e5\u306f\u5411\u4e0a\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u5b9f\u614b\u306e\u628a\u63e1\u3084\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u624b\u6cd5\u306e\u7406\u89e3\u306f\u9032\u3093\u3067\u3044\u307e\u305b\u3093\u3002\u56de\u7b54\u8005\u306e\u304a\u3088\u305d3\u5272\u306f\u3001\u81ea\u793e\u306e\u6a19\u6e96\u7684\u306a\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u307e\u305f\u306f\u5e83\u544a\u5728\u5eab\u306b\u304a\u3051\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\u306f\u4e16\u754c\u5e73\u5747\u3088\u308a\u3082\u4f4e\u3044\u3068\u8a8d\u8b58\u3057\u304a\u308a\u30012\u5272\u306f\u81ea\u793e\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\u304c\u4e16\u754c\u5e73\u5747\u3092\u4e0a\u56de\u3063\u3066\u3044\u308b\u304b\u3001\u4e0b\u56de\u3063\u3066\u3044\u308b\u304b\u5206\u304b\u3089\u306a\u3044\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u6b63\u3057\u3044\u77e5\u8b58\u3092\u6301\u3063\u305f\u62c5\u5f53\u8005\u306e\u80b2\u6210\u304c\u6025\u52d9\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<h4><strong>\u300cIndustry Pulse\u300d<\/strong><\/h4>\n<p><img decoding=\"async\" class=\"size-medium wp-image-12213 alignright\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/12\/IndustryPulseEmailHeaderCropped-300x177-1.png\" alt=\"\" width=\"300\" height=\"177\" \/>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u95a2\u4fc2\u8005\u3092\u5bfe\u8c61\u306b\u3001\u524d\u5e74\u306b\u76f4\u9762\u3057\u305f\u8ab2\u984c\u3084\u4eca\u5f8c12\u304b\u6708\u4ee5\u5185\u306b\u4e88\u6e2c\u3055\u308c\u308b\u30c8\u30ec\u30f3\u30c9\u306a\u3069\u306b\u3064\u3044\u3066\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u30012016\u5e74\u3088\u308a\u6bce\u5e74\u30a2\u30e1\u30ea\u30ab\u3068\u30a4\u30ae\u30ea\u30b9\u3067\u5b9f\u65bd\u3057\u3066\u304d\u307e\u3057\u305f\u30022020\u5e74\u7248\u306f\u4e16\u754c8\u30f5\u56fd678\u540d\u304b\u3089\u56de\u7b54\u3092\u5f97\u3066\u3001\u30a2\u30e1\u30ea\u30ab\u7248\u3001\u897f\u30e8\u30fc\u30ed\u30c3\u30d1\u7248\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u7248\u306e3\u3064\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u8a9e\u3067\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u305f\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\uff08APAC\uff09\u7248\u306f\u3001\u65e5\u672c\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306e4\u304b\u56fd168\u540d\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u95a2\u4fc2\u8005\u304b\u3089\u306e\u56de\u7b54\u3092\u3082\u3068\u306b\u4f5c\u6210\u3055\u308c\u307e\u3057\u305f\u30022020\u5e74\u306b\u696d\u754c\u306e\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u304c\u3069\u306e\u3088\u3046\u306a\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3001\u3069\u3053\u306b\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u30ec\u30dd\u30fc\u30c8\u5f62\u5f0f\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>APAC\u7248(\u65e5\u672c\u8a9e)\uff1a<a href=\"https:\/\/go.integralads.com\/industry-pulse-report-2020-apac-jp.html\">https:\/\/go.integralads.com\/industry-pulse-report-2020-apac-jp.html<\/a><br \/>\n\u30a2\u30e1\u30ea\u30ab\u7248(\u82f1\u8a9e)\uff1a<a href=\"https:\/\/go.integralads.com\/industry-pulse-report-2020-us.html\">https:\/\/go.integralads.com\/industry-pulse-report-2020-us.html<\/a><br \/>\n\u897f\u30e8\u30fc\u30ed\u30c3\u30d1\u7248(\u82f1\u8a9e)\uff1a<a href=\"https:\/\/go.integralads.com\/industry-pulse-report-2020-western-europe.html\">https:\/\/go.integralads.com\/industry-pulse-report-2020-western-europe.html<\/a><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p style=\"text-align: center\">###<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u3010IAS\uff08\u30a4\u30f3\u30c6\u30b0\u30e9\u30eb \u30a2\u30c9 \u30b5\u30a4\u30a8\u30f3\u30b9\uff09\u306b\u3064\u3044\u3066\u3011 www.integralads.com\/jp\/<br \/>\n<\/strong>Integral Ad Science (\u30a4\u30f3\u30c6\u30b0\u30e9\u30eb \u30a2\u30c9 \u30b5\u30a4\u30a8\u30f3\u30b9\u3001IAS) 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Equity Partners\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306b\u540d\u3092\u9023\u306d\u3066\u3044\u307e\u3059\u3002\u4e16\u754c\u4e2d\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u5e83\u544a\u4e3b\u304c\u3001\u5358\u7d14\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u8d85\u3048\u3001\u7d20\u6674\u3089\u3057\u3044\u5370\u8c61\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u3092\u4e0e\u3048\u7d9a\u3051\u308b\u305f\u3081\u306bIAS\u304c\u3067\u304d\u308b\u3053\u3068\u306b\u3064\u3044\u3066\u3001\u304f\u308f\u3057\u304f\u306f\u516c\u5f0f\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u304a\u78ba\u304b\u3081\u304f\u3060\u3055\u3044\u3002<a href=\"https:\/\/www.integralads.com\/jp\/\">www.integralads.com\/jp\/<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u8a08\u6e2c\u3068\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3059\u308b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308bIntegral Ad Science\uff08\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u30de\u30cd\u30fc\u30b8\u30f3\u30b0\u30c0\u30a4\u30ec\u30af\u30bf\u30fc\uff1a\u85e4\u4e2d\u592a\u90ce\u3001\u4ee5\u4e0b IAS\uff09\u306f2020\u5e741\u670830\u65e5\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\uff08APAC\uff094\u304b\u56fd\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u95a2\u4fc2\u8005\u3092\u5bfe\u8c61\u306b\u3057\u305f\u610f\u8b58\u8abf\u67fb\u306e\u7d50\u679c\u3092\u307e\u3068\u3081\u305f\u300cIndustry Pulse 2020\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002IAS\u306f\u3001\u696d\u754c\u95a2\u4fc2\u8005\u304c2020\u5e74\u306b\u3069\u306e\u3088\u3046\u306a\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3001\u3069\u3053\u306b\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\u5206\u6790\u3057\u3001\u89e3\u8aac\u3092\u30ec\u30dd\u30fc\u30c8\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002 \u30ec\u30dd\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\uff1ahttps:\/\/go.integralads.com\/industry-pulse-report-2020-apac-jp.html 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APAC\u7248(\u65e5\u672c\u8a9e)\uff1ahttps:\/\/go.integralads.com\/industry-pulse-report-2020-apac-jp.html \u30a2\u30e1\u30ea\u30ab\u7248(\u82f1\u8a9e)\uff1ahttps:\/\/go.integralads.com\/industry-pulse-report-2020-us.html \u897f\u30e8\u30fc\u30ed\u30c3\u30d1\u7248(\u82f1\u8a9e)\uff1ahttps:\/\/go.integralads.com\/industry-pulse-report-2020-western-europe.html &nbsp; ### &nbsp; \u3010IAS\uff08\u30a4\u30f3\u30c6\u30b0\u30e9\u30eb \u30a2\u30c9 \u30b5\u30a4\u30a8\u30f3\u30b9\uff09\u306b\u3064\u3044\u3066\u3011 www.integralads.com\/jp\/ Integral Ad Science (\u30a4\u30f3\u30c6\u30b0\u30e9\u30eb \u30a2\u30c9 \u30b5\u30a4\u30a8\u30f3\u30b9\u3001IAS) 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&nbsp; \u300cIndustry Pulse\u300d \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u95a2\u4fc2\u8005\u3092\u5bfe\u8c61\u306b\u3001\u524d\u5e74\u306b\u76f4\u9762\u3057\u305f\u8ab2\u984c\u3084\u4eca\u5f8c12\u304b\u6708\u4ee5\u5185\u306b\u4e88\u6e2c\u3055\u308c\u308b\u30c8\u30ec\u30f3\u30c9\u306a\u3069\u306b\u3064\u3044\u3066\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u30012016\u5e74\u3088\u308a\u6bce\u5e74\u30a2\u30e1\u30ea\u30ab\u3068\u30a4\u30ae\u30ea\u30b9\u3067\u5b9f\u65bd\u3057\u3066\u304d\u307e\u3057\u305f\u30022020\u5e74\u7248\u306f\u4e16\u754c8\u30f5\u56fd678\u540d\u304b\u3089\u56de\u7b54\u3092\u5f97\u3066\u3001\u30a2\u30e1\u30ea\u30ab\u7248\u3001\u897f\u30e8\u30fc\u30ed\u30c3\u30d1\u7248\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u7248\u306e3\u3064\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u8a9e\u3067\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u305f\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\uff08APAC\uff09\u7248\u306f\u3001\u65e5\u672c\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306e4\u304b\u56fd168\u540d\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u95a2\u4fc2\u8005\u304b\u3089\u306e\u56de\u7b54\u3092\u3082\u3068\u306b\u4f5c\u6210\u3055\u308c\u307e\u3057\u305f\u30022020\u5e74\u306b\u696d\u754c\u306e\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u304c\u3069\u306e\u3088\u3046\u306a\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3001\u3069\u3053\u306b\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u30ec\u30dd\u30fc\u30c8\u5f62\u5f0f\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002 APAC\u7248(\u65e5\u672c\u8a9e)\uff1ahttps:\/\/go.integralads.com\/industry-pulse-report-2020-apac-jp.html \u30a2\u30e1\u30ea\u30ab\u7248(\u82f1\u8a9e)\uff1ahttps:\/\/go.integralads.com\/industry-pulse-report-2020-us.html \u897f\u30e8\u30fc\u30ed\u30c3\u30d1\u7248(\u82f1\u8a9e)\uff1ahttps:\/\/go.integralads.com\/industry-pulse-report-2020-western-europe.html &nbsp; ### &nbsp; \u3010IAS\uff08\u30a4\u30f3\u30c6\u30b0\u30e9\u30eb \u30a2\u30c9 \u30b5\u30a4\u30a8\u30f3\u30b9\uff09\u306b\u3064\u3044\u3066\u3011 www.integralads.com\/jp\/ Integral Ad Science (\u30a4\u30f3\u30c6\u30b0\u30e9\u30eb \u30a2\u30c9 \u30b5\u30a4\u30a8\u30f3\u30b9\u3001IAS) \u306f\u3001\u6d17\u7df4\u3055\u308c\u305f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u9ad8\u54c1\u8cea\u306a\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u74b0\u5883\u306e\u5b9f\u73fe\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3059\u3002IAS\u306f\u3001\u5e83\u544a\u4e3b\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u7686\u69d8\u306e\u5e83\u544a\u4e88\u7b97\u3092\u5e83\u544a\u4e0d\u6b63\u3084\u30d6\u30e9\u30f3\u30c9\u68c4\u640d\u306e\u30ea\u30b9\u30af\u304b\u3089\u5b88\u308b\u3068\u540c\u6642\u306b\u3001\u6d88\u8cbb\u8005\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u30b4\u30fc\u30eb\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 IAS\u306f2009\u5e74\u306b\u5275\u696d\u3001\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u672c\u793e\u3092\u69cb\u3048\u300113\u304b\u56fd\u30fb17\u90fd\u5e02\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u4e16\u754c\u30c8\u30c3\u30d7\u30ec\u30d9\u30eb\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u4f01\u696d\u3068\u3068\u3082\u306bVista...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/jp\/news\/20200130-integral-ad-science-industry-pulse-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-06T11:28:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/12\/IndustryPulse2020PressRelease_JP_withLogo3-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1442\" \/>\n\t<meta property=\"og:image:height\" content=\"1028\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta 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