{"id":327907,"date":"2020-07-28T04:00:00","date_gmt":"2020-07-28T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-partners-with-jaa-to-launch-the-digital-advertisement-transparency-project\/"},"modified":"2020-07-28T04:00:00","modified_gmt":"2020-07-28T04:00:00","slug":"ias-partners-with-jaa-to-launch-the-digital-advertisement-transparency-project","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/ias-partners-with-jaa-to-launch-the-digital-advertisement-transparency-project\/","title":{"rendered":"Integral Ad Science Partners with Japan Advertisers Association\u2019s Web Advertising Bureau to Launch the &#8220;Digital Advertisement Transparency Project"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400\">Tokyo, Japan: <\/span><span style=\"font-weight: 400\">28<\/span><span style=\"font-weight: 400\"> July 2020- <\/span><a href=\"https:\/\/integralads.com\/\"><span style=\"font-weight: 400\">Integral Ad Science<\/span><\/a><span style=\"font-weight: 400\"> (IAS) <\/span><span style=\"font-weight: 400\">the global leader in digital ad verification,<\/span> <a href=\"https:\/\/www.newsweekjapan.jp\/press_release\/2020\/06\/000000016000014440.php\"><span style=\"font-weight: 400\">announced a partnership <\/span><\/a><span style=\"font-weight: 400\">with Japan Advertisers Association\u2019s Web Advertising Bureau (JAA\/WAB) Study Group to launch the &#8220;Digital Advertisement Transparency Project&#8221; an industry-wide initiative to educate and advocate for media quality in Japan, ensuring the increased reliability of digital advertising for marketers and consumers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">The &#8220;Digital Advertisement Transparency Project&#8221; builds on previous efforts and is expected to further accelerate the adoption of ad verification in the Japanese market. The project will aim to create standards, transparency, and accountability in the digital ad ecosystem, and will remain in step with the World Federation of Advertisers\u2019 (WFA) Global Media Charter.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">IAS has been a trusted and long-standing partner of the Japan Advertisers Association\u2019s Web Advertising Bureau (JAA\/WAB) and the Japan Interactive Advertising Association (JIAA) for the last five years and has actively worked with them on various industry-leading projects around verification. Additionally, IAS is a part of the Measurement Standards Committee (\u6e2c\u5b9a\u6307\u6a19\u59d4\u54e1\u4f1a), a committee to define quality measurement standards and definition for JIAA. IAS is the only ad verification company along with the agency leaders and platform representatives to be part of this committee. As the de facto &#8220;source of truth&#8221; for JIAA, IAS has been involved in their annual advertisement state of affair report and worked on multiple reports regarding viewability, brand safety, and ad fraud.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Taro Fujinaka, Managing Director, Integral Ad Science Japan said, \u201dWe measure and verify campaigns on all platforms so that advertisers can continue to spend on digital and evolving mediums (CTV\/OTT, Digital out of home) with confidence. IAS has been working with the JAA and other advisory companies to propagate for and raise awareness on the importance of trust and transparency in the Japan digital ecosystem.\u201d\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Transparency is king for efficiency-focused marketers and in the current climate all marketers are focused on maximising the impact of every last dollar spent while eliminating waste. <\/span><a href=\"https:\/\/www.exchangewire.com\/blog\/2020\/04\/29\/ias-and-amino-payments-partner-to-bridge-programmatic-transparency-gap\/\"><span style=\"font-weight: 400\">IAS has partnered with Amino Payments<\/span><\/a><span style=\"font-weight: 400\"> to bring to market the world\u2019s leading digital media transparency product, <\/span><i><span style=\"font-weight: 400\">\u2018Total Visibility\u2019<\/span><\/i><span style=\"font-weight: 400\">. As the name suggests, this solution delivers visibility into programmatic supply path costs in addition to an understanding of the quality of media delivered. This enables marketers to know beyond doubt if they are getting the best monetary value for their highest quality placements or if they are overpaying relative to media quality based on factors such as viewability rates, brand safety, and bot traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400\">He added: \u201cThe advanced verification technology solutions and expertise that IAS provides to more than 90 of the Worlds\u2019 top 100 adveritsers is a testament to our superior and advanced verification technology as well as our commitment to enable a fully transparent digital advertising ecosystem in Japan. For over three years, IAS has been publishing the bi-annual global <\/span><a href=\"https:\/\/integralads.com\/insider\/h2-2019-media-quality-report\/\"><i><span style=\"font-weight: 400\">Media Quality Report<\/span><\/i> <\/a><span style=\"font-weight: 400\">\u00a0and for Japan that has become the benchmark for the industry when it comes to measuring the health of digital media campaigns across all buy types and platforms.\u201d<\/span><\/p>\n<p>*<a href=\"https:\/\/integralads.com\/jp\/news\/digital-ads-transparency-project\/\"> \u3053\u3061\u3089\u3067\u65e5\u672c\u8a9e\u306e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3092\u3054\u78ba\u8a8d\u3044\u305f\u3060\u3051\u307e\u3059<\/a><\/p>\n<p style=\"text-align: center\">###<\/p>\n<p><b>ABOUT IAS:<\/b><\/p>\n<p><span style=\"font-weight: 400\">Integral Ad Science (IAS) is the global market leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS equips advertisers and publishers with both the insight and technology to protect their advertising investments from fraud and unsafe environments as well as to capture consumer attention, and drive business outcomes. Founded in 2009, IAS is headquartered in New York with global operations in 18 offices across 13 countries. IAS is part of the Vista Equity Partners portfolio of software companies. For more on how IAS is powering great impressions for top publishers and advertisers around the world, visit stagingias.wpengine.com\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">For more information, please contact <\/span><a href=\"mailto:press@integralads.com\"><span style=\"font-weight: 400\">press@integralads.com<\/span><\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tokyo, Japan: 28 July 2020- Integral Ad Science (IAS) the global leader in digital ad verification, announced a partnership with Japan Advertisers Association\u2019s Web Advertising Bureau (JAA\/WAB) Study Group to launch the &#8220;Digital Advertisement Transparency Project&#8221; an industry-wide initiative to educate and advocate for media quality in Japan, ensuring the increased reliability of digital advertising for marketers and consumers.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-327907","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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