{"id":327911,"date":"2020-08-07T04:00:00","date_gmt":"2020-08-07T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-first-to-integrate-with-google-ads-data-hub\/"},"modified":"2020-08-07T04:00:00","modified_gmt":"2020-08-07T04:00:00","slug":"ias-first-to-integrate-with-google-ads-data-hub","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/ias-first-to-integrate-with-google-ads-data-hub\/","title":{"rendered":"IAS\u304c\u5e83\u544a\u691c\u8a3c\u30d9\u30f3\u30c0\u30fc\u3068\u3057\u3066\u521d\u3081\u3066Google Ads Data Hub \u3068\u7d71\u5408\u3001 \u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3068\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3 \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u63d0\u4f9b\u3092\u958b\u59cb"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><em><span style=\"color: #808080;\">*\u5f53\u30ea\u30ea\u30fc\u30b9\u306f\u3001<a href=\"https:\/\/integralads.com\/news\/google-ads-data-hub-advertisers-privacy-centric-metrics-youtube\/\">2020\u5e748\u67087\u65e5(\u73fe\u5730\u6642\u9593)\u306b\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5dde\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3067\u767a\u8868\u3057\u305f\u30ea\u30ea\u30fc\u30b9<\/a>\u306e\u6284\u8a33\u7248\u3067\u3059\u3002<\/span><\/em><\/span><\/span><\/span><\/span><\/p>\n<p><strong>\u3010\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u767a\u3000-\u30002020\u5e748\u67087\u65e5\u3011\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30fc\u30c0\u30fcIntegral Ad Science\uff08\u30a4\u30f3\u30c6\u30b0\u30e9\u30eb\u30a2\u30c9\u30b5\u30a4\u30a8\u30f3\u30b9\u3001\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u4ee3\u8868\uff1a\u85e4\u4e2d \u592a\u90ce\u3001\u4ee5\u4e0b IAS \uff09\u306f\u3001<\/strong><strong>\u672c\u65e5\u3001\u5e83\u544a\u691c\u8a3c\u30d9\u30f3\u30c0\u30fc\u3068\u3057\u3066\u521d\u3081\u3066\u3001Google\u306e\u5e83\u544a\u4e3b\u5411\u3051\u306b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u7279\u5316\u3057\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 Google Ads Data Hub (ADH) \u3068\u306e\u7d71\u5408\u3092\u5b8c\u4e86\u3057\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u4eca\u56de\u306e\u7d71\u5408\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306fADH\u3092\u4ecb\u3057\u3066 YouTube 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\u306eADH\u3092\u4ecb\u3057\u3066\u9ad8\u5ea6\u306a\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306e\u8a08\u6e2c\u57fa\u6e96\u3092\u63d0\u4f9b\u3059\u308b\u6700\u521d\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308b\u3053\u3068\u3092\u5927\u5909\u559c\u3070\u3057\u304f\u601d\u3063\u3066\u3044\u307e\u3059\u300d\u3068\u3001IAS\u306eCEO\u3001Lisa Utzschneider\u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u9ad8\u5ea6\u306a\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001YouTube\u8996\u8074\u8005\u306b\u8cea\u306e\u9ad8\u3044\u5e83\u544a\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u300d<\/p>\n<p>Google Ads Data Hub 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\u3067\u306e\u7b2c\u4e09\u8005\u8a08\u6e2c\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306e\u7d99\u7d9a\u7684\u306a\u52aa\u529b\u3068\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u306e\u4e2d\u3067\u3001\u5e83\u544a\u4e3b\u304c Ads Data Hub \u3067IAS\u306e\u8a08\u6e2c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3092\u5b09\u3057\u304f\u601d\u3044\u307e\u3059\u3002\u300d\u3068\u3001Google \u306e\u30b7\u30cb\u30a2\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fcPrema Samapath\u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>IAS\u306f\u3001<a href=\"https:\/\/integralads.com\/jp\/news\/20200420\/\">YouTube measurement Program\uff08YTMP\uff09\u306e\u512a\u5148\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u9078\u3070\u308c\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u3068\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306e\u4e21\u65b9\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u8a8d\u5b9a\u3092\u53d7\u3051\u3066\u3044\u307e\u3059<\/a>\uff08Google\u306e\u30d7\u30ec\u30df\u30a2\u30e0YouTube Select\u5728\u5eab\u3092\u542b\u3080\uff09\u3002\u307e\u305f\u3001IAS\u306f2020\u5e744\u6708\u306b\u767a\u8868\u3055\u308c\u305f\u65b0\u3057\u3044YTMP\u306e\u3082\u3068\u3067\u8a8d\u5b9a\u3092\u53d7\u3051\u305f\u6700\u521d\u306e\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center;\">###<\/p>\n<p><b>\u3010IAS\u306b\u3064\u3044\u3066\u3011 <a href=\"http:\/\/www.integralads.com\/jp\/\">www.integralads.com\/jp\/<\/a><\/b><\/p>\n<p>Integral Ad Science (\u30a4\u30f3\u30c6\u30b0\u30e9\u30eb \u30a2\u30c9 \u30b5\u30a4\u30a8\u30f3\u30b9\u3001IAS) \u306f\u3001\u6d17\u7df4\u3055\u308c\u305f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u9ad8\u54c1\u8cea\u306a\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u74b0\u5883\u306e\u5b9f\u73fe\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3059\u3002IAS\u306f\u3001\u5e83\u544a\u4e3b\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u7686\u69d8\u306e\u5e83\u544a\u4e88\u7b97\u3092\u5e83\u544a\u4e0d\u6b63\u3084\u30d6\u30e9\u30f3\u30c9\u68c4\u640d\u306e\u30ea\u30b9\u30af\u304b\u3089\u5b88\u308b\u3068\u540c\u6642\u306b\u3001\u6d88\u8cbb\u8005\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u30b4\u30fc\u30eb\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>IAS\u306f2009\u5e74\u306b\u5275\u696d\u3001\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u672c\u793e\u3092\u69cb\u3048\u300113\u304b\u56fd\u30fb18\u90fd\u5e02\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u4e16\u754c\u30c8\u30c3\u30d7\u30ec\u30d9\u30eb\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u4f01\u696d\u3068\u3068\u3082\u306bVista Equity Partners\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306b\u540d\u3092\u9023\u306d\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30c6\u30af\u30ce\u30ed\u30b8\uff0d\u3068\u30c7\u30fc\u30bf\u3067\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u691c\u8a3c\u30fb\u4e0d\u6b63\u5bfe\u7b56\u3092\u63a8\u9032\u3059\u308bIntegral Ad Science \uff08\u30a4\u30f3\u30c6\u30b0\u30e9\u30eb\u30a2\u30c9\u30b5\u30a4\u30a8\u30f3\u30b9\u3001\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u4ee3\u8868\uff1a\u85e4\u4e2d \u592a\u90ce\u3001\u4ee5\u4e0b IAS 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