{"id":327923,"date":"2020-09-23T04:00:00","date_gmt":"2020-09-23T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\/"},"modified":"2023-12-06T11:28:55","modified_gmt":"2023-12-06T11:28:55","slug":"verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\/","title":{"rendered":"Verizon Media DSP\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u6587\u8108\u306b\u6cbf\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u307f\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308bIAS\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u306b\u5bfe\u5fdc\u3001DSP\u3068\u3057\u3066\u521d"},"content":{"rendered":"

*\u5f53\u30ea\u30ea\u30fc\u30b9\u306f\u30012020\u5e749\u670821\u65e5(\u73fe\u5730\u6642\u9593)\u306b\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5dde\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3067\u767a\u8868\u3057\u305f\u30ea\u30ea\u30fc\u30b9<\/a>\u3092\u5143\u306b\u65e5\u672c\u56fd\u5185\u5411\u3051\u306b\u7de8\u96c6\u3057\u3066\u3044\u307e\u3059\u3002<\/em><\/span><\/span><\/span><\/span><\/p>\n

\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30fc\u30c0\u30fcIntegral Ad Science Integral Ad Science\uff08\u30a4\u30f3\u30c6\u30b0\u30e9\u30eb \u30a2\u30c9 \u30b5\u30a4\u30a8\u30f3\u30b9\u3001\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u4ee3\u8868\uff1a\u85e4\u4e2d \u592a\u90ce\u3001\u4ee5\u4e0b IAS \uff09\u306f\u3001Verizon Media DSP\u304cDSP\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u521d\u3081\u3066IAS\u306ePositive Context Targeting\uff08\u30dd\u30b8\u30c6\u30a3\u30d6 \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u306b\u5bfe\u5fdc\u3057\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/strong><\/p>\n

Positive Context Targeting \u306f\u3001\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308bIAS\u306e\u300cPre-bit Targeting\uff08\u5165\u672d\u524d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u300d\u3092\u6d3b\u7528\u3057\u305f\u6a5f\u80fd\u3067\u3001\u5165\u672d\u3092\u5b9f\u65bd\u3059\u308b\u524d\u306b\u5e83\u544a\u914d\u4fe1\u9762\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3092\u7cbe\u67fb\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5b9a\u3081\u308b\u57fa\u6e96\u3092\u6e80\u305f\u3059\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u306e\u307f\u5165\u672d\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6587\u8108\u306b\u5373\u3057\u305f\u8cea\u306e\u9ad8\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u52b9\u7387\u7684\u306b\u6295\u8cc7\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n

\"\u30dd\u30b8\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7279\u5fb4\uff1a\uff11\uff09\u30da\u30fc\u30b8\u30ec\u30d9\u30eb\u3067\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3001\uff12\uff09\u3042\u3089\u304b\u3058\u3081\u8a2d\u5b9a\u3055\u308c\u305f100\u8d85\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u304b\u3089\u81ea\u7531\u306b\u7d44\u307f\u5408\u308f\u305b\u3001\uff13\uff09\u696d\u754c\u30c8\u30c3\u30d7\u30ec\u30d9\u30eb\u306e\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u6280\u8853\"<\/p>\n

IAS\u3068Verizon Media\u306f\u9577\u5e74\u306b\u308f\u305f\u308b\u6226\u7565\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3059\u3002Verizon Media DSP\u306f\u3001\u5e83\u544a\u4e3b\u304c\u30aa\u30e0\u30cb\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u6226\u7565\u3092\u81ea\u4fe1\u3092\u3082\u3063\u3066\u67d4\u8edf\u306b\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3068\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u308b\u6700\u9069\u5316\u3001\u30a8\u30af\u30b9\u30af\u30eb\u30fc\u30b7\u30d6\u306a\u5e83\u544a\u5728\u5eab\u3001\u305d\u3057\u3066\u5f37\u5316\u3055\u308c\u305f\u52b9\u7387\u5316\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d5\u30a1\u30cd\u30eb\u3092\u7db2\u7f85\u3057\u305f\u3001\u900f\u660e\u6027\u3092\u91cd\u8996\u3057\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n

Context Control\uff08\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\uff09\u306b\u3064\u3044\u3066\uff1a<\/h2>\n

Context Control\u306f\u3001IAS\u306e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\uff06\u9069\u5408\u6027\u306e\u7dcf\u5408\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u696d\u754c\u30c8\u30c3\u30d7\u30ec\u30d9\u30eb\u306e\u81ea\u7136\u8a00\u8a9e\u89e3\u6790\u3068\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u3063\u3066Web\u30da\u30fc\u30b8\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6587\u8108\u3084\u611f\u60c5\u3001\u60c5\u7dd2\u3092\u5206\u6790\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306b\u305d\u3050\u308f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u907f\u3051\u3001\u9069\u5408\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306e\u307f\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u306a\u3069\u3092\u542b\u307f\u307e\u3059\u3002<\/p>\n

    \n
  • \u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u306e\u4e21\u65b9\u306b\u5bfe\u5fdc\u3002\u30d6\u30e9\u30f3\u30c9\u68c4\u640d\u306e\u30ea\u30b9\u30af\u3092\u6392\u9664\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6587\u8108\u306b\u30de\u30c3\u30c1\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd<\/li>\n
  • \u6a5f\u4f1a\u5b66\u7fd2\u3092\u7528\u3044\u305f\u30da\u30fc\u30b8\u30ec\u30d9\u30eb\u5206\u6790\u3068\u3001\u7279\u8a31\u53d6\u5f97\u6e08\u307f\u306e\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u6280\u8853\u3001\u305d\u3057\u3066\u5c02\u4efb\u306e\u8a00\u8a9e\u5b66\u8005\u306b\u3088\u308b\u6b63\u78ba\u3067\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe<\/li>\n
  • \u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\uff08\u60c5\u7dd2\uff09\u3068\u30a8\u30e2\u30fc\u30b7\u30e7\u30f3\uff08\u611f\u60c5\uff09\u5206\u6790\u306b\u3088\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u3092\u691c\u51fa\u3057\u3001\u95a2\u9023\u3059\u308b\u611f\u60c5\u3092\u540c\u6642\u306b\u8b58\u5225\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u552f\u4e00\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/li>\n
  • 30\u8a00\u8a9e\u3001\u591a\u69d8\u306a\u30c7\u30d0\u30a4\u30b9\u74b0\u5883\u306b\u5bfe\u5fdc<\/li>\n<\/ul>\n

    Pre-bid Targeting\uff08\u5165\u672d\u524d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u306b\u3064\u3044\u3066\uff1a<\/h2>\n

    \u5165\u672d\u524d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001DSP\u306b\u304a\u3051\u308b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u53d6\u5f15\u306e\u5165\u672d\u5b9f\u65bd\u524d\u306b\u53d6\u5f15\u5bfe\u8c61\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u54c1\u8cea\u3092\u7cbe\u67fb\u3057\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3001\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306a\u3069\u3001\u3042\u3089\u304b\u3058\u3081\u8a2d\u5b9a\u3057\u305f\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u57fa\u6e96\u3092\u6e80\u305f\u3059\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3060\u3051\u306b\u5165\u672d\u3059\u308bIAS\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u6700\u9069\u5316\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/p>\n

      \n
    • \u5bfe\u8c61\u3068\u306a\u308b\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u6307\u6a19\uff1a\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3001\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\/\u4e0d\u6b63\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3<\/li>\n
    • \u30b9\u30af\u306e\u3042\u308b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u9664\u5916\u3059\u308bNegative Context Avoidance\uff08\u30cd\u30ac\u30c6\u30a3\u30d6 \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u56de\u907f\uff09\u6a5f\u80fd\u3068\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3084\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u57fa\u6e96\u3092\u6e80\u305f\u3059\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u307f\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308bPositive Context Targeting\u6a5f\u80fd<\/li>\n
    • \u5165\u672d\u304c\u30d6\u30ed\u30c3\u30af\u3055\u308c\u305f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3067\u306f\u30e1\u30c7\u30a3\u30a2\u8cbb\u7528\u304c\u767a\u751f\u3057\u306a\u3044\u305f\u3081\u3001\u5e83\u544a\u4e88\u7b97\u3092\u52b9\u7387\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd<\/li>\n<\/ul>\n

      Integral Ad Science\u793e \u6700\u9ad8\u7d4c\u55b6\u8cac\u4efb\u8005CEO
      \n\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc\uff08Lisa Utzschneider\uff09\u30b3\u30e1\u30f3\u30c8\uff1a<\/h2>\n

      IAS\u306f\u3001Verizon Media \u793e\u3068\u63d0\u643a\u3057\u3001\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u3088\u308a\u826f\u3044\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u6210\u679c\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3053\u3068\u3092\u5927\u5909\u3046\u308c\u3057\u304f\u601d\u3044\u307e\u3059\u3002\u4eca\u56de\u306e\u30a4\u30f3\u30c6\u30b0\u30ec\u2015\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001IAS\u306e\u5165\u672d\u524d\uff08Pre-bid\uff09\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 \u30bb\u30b0\u30e1\u30f3\u30c8\u3092Verizon Media DSP\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u76f4\u63a5\u8a2d\u5b9a\u3057\u3066\u3054\u5229\u7528\u3044\u305f\u3060\u3051\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002IAS\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u52dd\u4ee3\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u898f\u6a21\u3092\u53d6\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u5e83\u544a\u3092\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u9069\u5207\u306a\u63b2\u8f09\u9762\u3067\u306e\u307f\u914d\u4fe1\u3059\u308b\u304b\u3001\u305d\u306e\u3069\u3061\u3089\u304b\u3092\u9078\u3076\u306e\u3067\u306f\u306a\u304f\u3001\u4e21\u65b9\u3092\u540c\u6642\u306b\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

      \uff1c\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\uff1eVerizon Media\u793e Marketplace Partnership\u62c5\u5f53VP
      \n\u30b0\u30ec\u30c3\u30b0\u30fb\u30de\u30af\u30c9\u30ca\u30eb\u30c9\uff08Greg MacDonald\uff09\u6c0f\u30b3\u30e1\u30f3\u30c8\uff1a<\/h2>\n

      \u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u5e45\u5e83\u3044\u30c8\u30d4\u30c3\u30af\u3001\u8208\u5473\u3001\u5c02\u9580\u5206\u91ce\u3092\u7db2\u7f85\u3057\u305f\u81a8\u5927\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u63a1\u7528\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u671f\u5f85\u306b\u6cbf\u3063\u305f\u3001\u4fe1\u983c\u3067\u304d\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u3068\u78ba\u4fe1\u3092\u3082\u3063\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u9042\u884c\u3067\u304d\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002IAS\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u3001\u30dd\u30b8\u30c6\u30a3\u30d6 \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u6211\u3005\u3068\u53d6\u5f15\u306e\u3042\u308b\u5e83\u544a\u4e3b\u306f\u30aa\u30e0\u30cb\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u5e83\u544a\u6295\u8cc7\u306b\u304a\u3044\u3066\u3088\u308a\u9ad8\u3044\u67d4\u8edf\u6027\u3068\u900f\u660e\u6027\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

      IAS\u306f\u3001Verizon Media DSP\u304cDSP\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u521d\u3081\u3066IAS\u306ePositive Context Targeting\uff08\u30dd\u30b8\u30c6\u30a3\u30d6 \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u306b\u5bfe\u5fdc\u3057\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002Positive Context Targeting \u306f\u3001\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308bIAS\u306e\u300cPre-bit Targeting\uff08\u5165\u672d\u524d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u300d\u3092\u6d3b\u7528\u3057\u305f\u6a5f\u80fd\u3067\u3001\u5165\u672d\u3092\u5b9f\u65bd\u3059\u308b\u524d\u306b\u5e83\u544a\u914d\u4fe1\u9762\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3092\u7cbe\u67fb\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5b9a\u3081\u308b\u57fa\u6e96\u3092\u6e80\u305f\u3059\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u306e\u307f\u5165\u672d\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6587\u8108\u306b\u5373\u3057\u305f\u8cea\u306e\u9ad8\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u52b9\u7387\u7684\u306b\u6295\u8cc7\u3067\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":296984,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-327923","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nVerizon Media DSP\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u6587\u8108\u306b\u6cbf\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u307f\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308bIAS\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u306b\u5bfe\u5fdc\u3001DSP\u3068\u3057\u3066\u521d - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"IAS\u306f\u3001Verizon Media DSP\u304cDSP\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u521d\u3081\u3066IAS\u306ePositive Context Targeting\uff08\u30dd\u30b8\u30c6\u30a3\u30d6 \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u306b\u5bfe\u5fdc\u3057\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002Positive Context Targeting \u306f\u3001\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308bIAS\u306e\u300cPre-bit Targeting\uff08\u5165\u672d\u524d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u300d\u3092\u6d3b\u7528\u3057\u305f\u6a5f\u80fd\u3067\u3001\u5165\u672d\u3092\u5b9f\u65bd\u3059\u308b\u524d\u306b\u5e83\u544a\u914d\u4fe1\u9762\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3092\u7cbe\u67fb\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5b9a\u3081\u308b\u57fa\u6e96\u3092\u6e80\u305f\u3059\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u306e\u307f\u5165\u672d\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6587\u8108\u306b\u5373\u3057\u305f\u8cea\u306e\u9ad8\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u52b9\u7387\u7684\u306b\u6295\u8cc7\u3067\u304d\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/news\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verizon Media DSP\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u6587\u8108\u306b\u6cbf\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u307f\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308bIAS\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u306b\u5bfe\u5fdc\u3001DSP\u3068\u3057\u3066\u521d\" \/>\n<meta property=\"og:description\" content=\"IAS\u306f\u3001Verizon Media DSP\u304cDSP\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u521d\u3081\u3066IAS\u306ePositive Context Targeting\uff08\u30dd\u30b8\u30c6\u30a3\u30d6 \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u306b\u5bfe\u5fdc\u3057\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002Positive Context Targeting \u306f\u3001\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308bIAS\u306e\u300cPre-bit Targeting\uff08\u5165\u672d\u524d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u300d\u3092\u6d3b\u7528\u3057\u305f\u6a5f\u80fd\u3067\u3001\u5165\u672d\u3092\u5b9f\u65bd\u3059\u308b\u524d\u306b\u5e83\u544a\u914d\u4fe1\u9762\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3092\u7cbe\u67fb\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5b9a\u3081\u308b\u57fa\u6e96\u3092\u6e80\u305f\u3059\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u306e\u307f\u5165\u672d\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6587\u8108\u306b\u5373\u3057\u305f\u8cea\u306e\u9ad8\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u52b9\u7387\u7684\u306b\u6295\u8cc7\u3067\u304d\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/jp\/news\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-06T11:28:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Generic_Tile_Option_5-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\\\/\",\"name\":\"Verizon Media DSP\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u6587\u8108\u306b\u6cbf\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u307f\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308bIAS\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u306b\u5bfe\u5fdc\u3001DSP\u3068\u3057\u3066\u521d - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Generic_Tile_Option_5-1.png\",\"datePublished\":\"2020-09-23T04:00:00+00:00\",\"dateModified\":\"2023-12-06T11:28:55+00:00\",\"description\":\"IAS\u306f\u3001Verizon Media DSP\u304cDSP\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u521d\u3081\u3066IAS\u306ePositive Context Targeting\uff08\u30dd\u30b8\u30c6\u30a3\u30d6 \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u306b\u5bfe\u5fdc\u3057\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002Positive Context Targeting \u306f\u3001\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308bIAS\u306e\u300cPre-bit Targeting\uff08\u5165\u672d\u524d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u300d\u3092\u6d3b\u7528\u3057\u305f\u6a5f\u80fd\u3067\u3001\u5165\u672d\u3092\u5b9f\u65bd\u3059\u308b\u524d\u306b\u5e83\u544a\u914d\u4fe1\u9762\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3092\u7cbe\u67fb\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5b9a\u3081\u308b\u57fa\u6e96\u3092\u6e80\u305f\u3059\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u306e\u307f\u5165\u672d\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6587\u8108\u306b\u5373\u3057\u305f\u8cea\u306e\u9ad8\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u52b9\u7387\u7684\u306b\u6295\u8cc7\u3067\u304d\u307e\u3059\u3002\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\\\/#breadcrumb\"},\"inLanguage\":\"ja-JP\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja-JP\",\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Generic_Tile_Option_5-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Generic_Tile_Option_5-1.png\",\"width\":840,\"height\":840,\"caption\":\"Facebook viewability case study\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/jp\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Verizon Media DSP\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u6587\u8108\u306b\u6cbf\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u307f\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308bIAS\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u306b\u5bfe\u5fdc\u3001DSP\u3068\u3057\u3066\u521d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja-JP\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja-JP\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Verizon Media DSP\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u6587\u8108\u306b\u6cbf\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u307f\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308bIAS\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u306b\u5bfe\u5fdc\u3001DSP\u3068\u3057\u3066\u521d - Integral Ad Science","description":"IAS\u306f\u3001Verizon Media DSP\u304cDSP\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u521d\u3081\u3066IAS\u306ePositive Context Targeting\uff08\u30dd\u30b8\u30c6\u30a3\u30d6 \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u306b\u5bfe\u5fdc\u3057\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002Positive Context Targeting \u306f\u3001\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308bIAS\u306e\u300cPre-bit Targeting\uff08\u5165\u672d\u524d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u300d\u3092\u6d3b\u7528\u3057\u305f\u6a5f\u80fd\u3067\u3001\u5165\u672d\u3092\u5b9f\u65bd\u3059\u308b\u524d\u306b\u5e83\u544a\u914d\u4fe1\u9762\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3092\u7cbe\u67fb\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5b9a\u3081\u308b\u57fa\u6e96\u3092\u6e80\u305f\u3059\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u306e\u307f\u5165\u672d\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6587\u8108\u306b\u5373\u3057\u305f\u8cea\u306e\u9ad8\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u52b9\u7387\u7684\u306b\u6295\u8cc7\u3067\u304d\u307e\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/jp\/news\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\/","og_locale":"en_US","og_type":"article","og_title":"Verizon Media DSP\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u6587\u8108\u306b\u6cbf\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u307f\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308bIAS\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u306b\u5bfe\u5fdc\u3001DSP\u3068\u3057\u3066\u521d","og_description":"IAS\u306f\u3001Verizon Media DSP\u304cDSP\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u521d\u3081\u3066IAS\u306ePositive Context Targeting\uff08\u30dd\u30b8\u30c6\u30a3\u30d6 \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u306b\u5bfe\u5fdc\u3057\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002Positive Context Targeting \u306f\u3001\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308bIAS\u306e\u300cPre-bit Targeting\uff08\u5165\u672d\u524d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u300d\u3092\u6d3b\u7528\u3057\u305f\u6a5f\u80fd\u3067\u3001\u5165\u672d\u3092\u5b9f\u65bd\u3059\u308b\u524d\u306b\u5e83\u544a\u914d\u4fe1\u9762\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3092\u7cbe\u67fb\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5b9a\u3081\u308b\u57fa\u6e96\u3092\u6e80\u305f\u3059\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u306e\u307f\u5165\u672d\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6587\u8108\u306b\u5373\u3057\u305f\u8cea\u306e\u9ad8\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u52b9\u7387\u7684\u306b\u6295\u8cc7\u3067\u304d\u307e\u3059\u3002","og_url":"https:\/\/integralads.com\/jp\/news\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\/","og_site_name":"Integral Ad Science","article_modified_time":"2023-12-06T11:28:55+00:00","og_image":[{"width":840,"height":840,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Generic_Tile_Option_5-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/jp\/news\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\/","url":"https:\/\/integralads.com\/jp\/news\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\/","name":"Verizon Media DSP\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u6587\u8108\u306b\u6cbf\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u307f\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308bIAS\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u306b\u5bfe\u5fdc\u3001DSP\u3068\u3057\u3066\u521d - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/jp\/news\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/jp\/news\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Generic_Tile_Option_5-1.png","datePublished":"2020-09-23T04:00:00+00:00","dateModified":"2023-12-06T11:28:55+00:00","description":"IAS\u306f\u3001Verizon Media DSP\u304cDSP\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u521d\u3081\u3066IAS\u306ePositive Context Targeting\uff08\u30dd\u30b8\u30c6\u30a3\u30d6 \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u306b\u5bfe\u5fdc\u3057\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002Positive Context Targeting \u306f\u3001\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308bIAS\u306e\u300cPre-bit Targeting\uff08\u5165\u672d\u524d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u300d\u3092\u6d3b\u7528\u3057\u305f\u6a5f\u80fd\u3067\u3001\u5165\u672d\u3092\u5b9f\u65bd\u3059\u308b\u524d\u306b\u5e83\u544a\u914d\u4fe1\u9762\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3092\u7cbe\u67fb\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5b9a\u3081\u308b\u57fa\u6e96\u3092\u6e80\u305f\u3059\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u306e\u307f\u5165\u672d\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6587\u8108\u306b\u5373\u3057\u305f\u8cea\u306e\u9ad8\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u52b9\u7387\u7684\u306b\u6295\u8cc7\u3067\u304d\u307e\u3059\u3002","breadcrumb":{"@id":"https:\/\/integralads.com\/jp\/news\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\/#breadcrumb"},"inLanguage":"ja-JP","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/jp\/news\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\/"]}]},{"@type":"ImageObject","inLanguage":"ja-JP","@id":"https:\/\/integralads.com\/jp\/news\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Generic_Tile_Option_5-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Generic_Tile_Option_5-1.png","width":840,"height":840,"caption":"Facebook viewability case study"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/jp\/news\/verizon-media-dsp-and-ias-lead-the-way-giving-advertisers-the-ability-to-target-towards-suitable-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/jp\/"},{"@type":"ListItem","position":2,"name":"Verizon Media DSP\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u6587\u8108\u306b\u6cbf\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u307f\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308bIAS\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u306b\u5bfe\u5fdc\u3001DSP\u3068\u3057\u3066\u521d"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja-JP"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"ja-JP","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/portfolio\/327923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/portfolio\/327923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/media\/296984"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/media?parent=327923"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/portfolio-types?post=327923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}