{"id":327927,"date":"2020-10-07T04:00:00","date_gmt":"2020-10-07T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/1h-2020-mqr\/"},"modified":"2023-12-06T11:29:02","modified_gmt":"2023-12-06T11:29:02","slug":"1h-2020-mqr","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/1h-2020-mqr\/","title":{"rendered":"IAS\u304c\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306a\u3069\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u6307\u6a19\u306e \u6700\u65b0\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u300c\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c8 2020\u5e74\u4e0a\u534a\u671f\u7248\u300d\u3092\u767a\u8868"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: 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src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/12\/1H2020MQR_JP_Stats.png\" alt=\"\" width=\"1992\" height=\"477\" \/><em>\u203b\u3044\u305a\u308c\u3082\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u6570\u5024\u3002\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u6570\u5024\u306f\u6700\u9069\u5316\u6570\u5024\uff08\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u3092\u5b9f\u65bd\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3051\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\uff09\u3001\u65e5\u672c\u6570\u5024\u306e\u4e0b\u306f\u6628\u5e74\u540c\u671f\u6bd4<\/em><\/p>\n<p style=\"text-align: center;\"><strong>\u300e\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8\u30002020\u5e74\u4e0a\u534a\u671f\u7248\u300f\u3000\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\uff1a<br \/>\n<a 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Tech Lab \u306e Open Measurement SDK (OMSDK) \u3001\u5171\u901a\u30b3\u30fc\u30c9\u3001\u8a08\u6e2c\u30c7\u30fc\u30bf\u3078\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306b\u3088\u308b\u30a2\u30af\u30bb\u30b9\u3092\u5bb9\u6613\u306b\u3059\u308b\u305f\u3081\u306e\u30e9\u30a4\u30d6\u30e9\u30ea\u306e\u63a1\u7528\u304c\u5897\u3048\u305f\u6069\u6075\u3092\u53d7\u3051\u3066\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u74b0\u5883\u3067\u306e\u8a08\u6e2c\u5bfe\u8c61\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u5897\u52a0\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u6d88\u8cbb\u8005\u52d5\u5411\u53ca\u3073\u5e83\u544a\u6700\u9069\u5316\u3092\u53d7\u3051\u3066\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u304c\u5927\u5e45\u306b\u4f38\u3073\u307e\u3057\u305f\u3002<\/p>\n<p><em>*1\uff09\u3059\u3079\u3066\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 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Ads.txt \u3092\u610f\u8b58\u3057\u305f\u30d0\u30a4\u30a4\u30f3\u30b0\u304c\u5e45\u5e83\u304f\u5b9f\u65bd\u3055\u308c\u3066\u3044\u308b\u3068\u306f\u8a00\u3048\u305a\u3001\u7279\u306b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306b\u304a\u3044\u3066\u4eca\u5f8c\u3082\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u5897\u52a0\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u74b0\u5883\/\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u5225\u306b\u898b\u3066\u307f\u308b\u3068\u3001 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\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306b\u304a\u3051\u308b10.9%\u3067\u30012\u4f4d\u306f\u30a2\u30e1\u30ea\u30ab\u306e\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u52d5\u753b\u306e9.9%\u3067\u3057\u305f\u3002\u9006\u306b\u6700\u3082\u4f4e\u304b\u3063\u305f\u306e\u306f\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3068\u30a4\u30bf\u30ea\u30a2\u306e\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e1.8%\u3067\u3001\u4e16\u754c\u5e73\u5747\u306e4.8%\u3092\u5927\u304d\u304f\u4e0b\u56de\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><em>*2\uff09IAS\u306b\u3088\u3063\u3066\u4e2d\u30ea\u30b9\u30af\u307e\u305f\u306f\u9ad8\u30ea\u30b9\u30af\u3068\u5224\u5b9a\u3055\u308c\u305f\u30da\u30fc\u30b8\u306e\u5272\u5408<\/em><\/p>\n<h2><\/h2>\n<h2><strong>\uff14\uff0e\u30bf\u30a4\u30e0\u30a4\u30f3\u30d3\u30e5\u30fc<\/strong><\/h2>\n<ul>\n<li><strong>\u4e16\u754c\u7684\u306a\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u5f71\u97ff\u3067\u6d88\u8cbb\u8005\u306e\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u6d88\u8cbb\u304c\u6d3b\u767a\u5316\u3057\u305f\u5f71\u97ff\u3092\u53d7\u3051\u3001\u30bf\u30a4\u30e0\u30a4\u30f3\u30d3\u30e5\u30fc\u306f\u4e16\u754c\u7684\u306b\u9577\u304f\u306a\u308b\u50be\u5411\u304c\u898b\u3089\u308c\u305f<\/strong><\/li>\n<li><strong>\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u74b0\u5883\u3067\u306f\u6a2a\u3070\u3044\u3082\u3057\u304f\u306f\u5fae\u5897\u3001\u30e2\u30d0\u30a4\u30eb\u74b0\u5883\u3001\u7279\u306b\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u306e\u5927\u5e45\u306a\u4f38\u3073\u304c\u5168\u4f53\u3092\u3051\u3093\u5f15<\/strong><\/li>\n<\/ul>\n<p>Digital 2020April Global Statshot Report\u306b\u3088\u308b\u3068\u3001\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306b\u3088\u308b\u30ed\u30c3\u30af\u30c0\u30a6\u30f3\u3084\u5916\u51fa\u81ea\u7c9b\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3001\u4e16\u754c\u4e2d\u306e\u6d88\u8cbb\u8005\u304c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3001\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7PC\u3092\u5229\u7528\u3059\u308b\u6642\u9593\u304c\u5897\u52a0\u3057\u305f\u3001\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u50be\u5411\u306f\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u306a\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u95b2\u89a7\u3055\u308c\u305f\u6642\u9593\u306e\u5e73\u5747\u5024\u3092\u793a\u3059\u30bf\u30a4\u30e0\u30a4\u30f3\u30d3\u30e5\u30fc\u306b\u3082\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3066\u3044\u307e\u3059\u3002\u30bf\u30a4\u30e0\u30a4\u30f3\u30d3\u30e5\u30fc\u306e\u4e16\u754c\u5e73\u5747\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u6700\u3082\u9577\u304f\u3001\u524d\u5e74\u540c\u671f\u6bd4\u30674.0\u79d2\u4f38\u3073\u306624.2\u79d2\u306b\u9054\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u597d\u8abf\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3051\u3093\u5f15\u3055\u308c\u3001\u30a4\u30bf\u30ea\u30a2\u306e30.30\u79d2\uff08\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 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\u30ec\u30dd\u30fc\u30c8\u306fIAS\u304c\u5e742\u56de\u767a\u8868\u3057\u3066\u3044\u308b\u5b9a\u671f\u30ec\u30dd\u30fc\u30c8\u3067\u3001\u6bce\u65e51\u5146\u4ee5\u4e0a\u306e\u30e1\u30c7\u30a3\u30a2\u6307\u6a19\u6e2c\u5b9a\u304b\u3089\u5f97\u3089\u308c\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u52d5\u5411\u3092\u5206\u6790\u3057\u305f\u3082\u306e\u3067\u3059\u3002IAS\u306f\u904e\u53bb10\u5e74\u4ee5\u4e0a\u306b\u6e21\u308a\u3001\u4e16\u754c\u4e2d\u306e\u30c7\u30d0\u30a4\u30b9\u3001\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3001\u5e83\u544a\u30c1\u30e3\u30f3\u30cd\u30eb\u306b\u307e\u305f\u304c\u308b\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u6307\u6a19\u3092\u767a\u8868\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 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width=\"574\">\u30a2\u30e1\u30ea\u30ab\u3001\u30ab\u30ca\u30c0\u3001\u30a4\u30ae\u30ea\u30b9\u3001\u30d5\u30e9\u30f3\u30b9\u3001\u30c9\u30a4\u30c4\u3001\u30b9\u30da\u30a4\u30f3\u3001\u30a4\u30bf\u30ea\u30a2\u3001\u30b9\u30a6\u30a7\u30fc\u30c7\u30f3\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u3001\u65e5\u672c\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u30a4\u30f3\u30c9\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u30e1\u30ad\u30b7\u30b3\uff08\u516815\u304b\u56fd\uff09<\/td>\n<\/tr>\n<tr>\n<td width=\"75\">\u8abf\u67fb\u5bfe\u8c61<\/td>\n<td width=\"574\">\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u6307\u6a19\uff08\u51684\u6307\u6a19\uff09\uff1a<br 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\u30b5\u30a4\u30a8\u30f3\u30b9\u3001IAS) 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\/>\nIAS\u306f2009\u5e74\u306b\u5275\u696d\u3001\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u672c\u793e\u3092\u69cb\u3048\u300113\u304b\u56fd\u30fb18\u90fd\u5e02\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u4e16\u754c\u30c8\u30c3\u30d7\u30ec\u30d9\u30eb\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u4f01\u696d\u3068\u3068\u3082\u306bVista Equity Partners\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306b\u540d\u3092\u9023\u306d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>Integral Ad Science, Inc.<\/strong><br \/>\n\u4ee3\u8868\u8005 \uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fcCEO<br \/>\n\u6240\u5728\u5730 \uff1a95 Morton Street, 8th floor, New York, NY 10014<br \/>\n\u5275\u696d \uff1a2009\u5e745\u6708<br \/>\n\u4e8b\u696d\u5185\u5bb9 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