{"id":327936,"date":"2021-01-19T05:00:00","date_gmt":"2021-01-19T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/210119_the-2021-industry-pulse-report-japan-edition\/"},"modified":"2023-12-06T11:29:13","modified_gmt":"2023-12-06T11:29:13","slug":"210119_the-2021-industry-pulse-report-japan-edition","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/210119_the-2021-industry-pulse-report-japan-edition\/","title":{"rendered":"\u65e5\u672c\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u95a2\u4fc2\u8005\u304c\u4e88\u6e2c\u3059\u308b2021\u5e74\u306e\u512a\u5148\u8ab2\u984c\u3001 \u30c8\u30c3\u30d7\u306f\u300c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306e\u975e\u63a8\u5968\u5316\u300d"},"content":{"rendered":"

\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u8a08\u6e2c\u3068\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3059\u308b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b<\/strong>Integral Ad Science<\/strong>\uff08\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001<\/strong>CEO<\/strong>\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc<\/strong> \/ <\/strong>\u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u4ee5\u4e0b<\/strong> IAS<\/strong>\uff09\u306f<\/strong>2021<\/strong>\u5e74<\/strong>1<\/strong>\u6708<\/strong>19<\/strong>\u65e5\u3001\u65e5\u672c\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u95a2\u4fc2\u8005<\/strong>175<\/strong>\u540d\u304c\u53c2\u52a0\u3057\u305f\u610f\u8b58\u8abf\u67fb\u306e\u7d50\u679c\u3092\u307e\u3068\u3081\u305f\u300c<\/strong>Industry Pulse 2021 <\/strong>\u65e5\u672c\u7248\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/strong>2021<\/strong>\u5e74\u306e\u696d\u754c\u306e\u5171\u901a\u8ab2\u984c\u305d\u3057\u3066\u30c8\u30ec\u30f3\u30c9\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u305f\u306e\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306e\u975e\u63a8\u5968\u5316\u3001\u30e2\u30d0\u30a4\u30eb\u6280\u8853\u9769\u65b0\u3001\u305d\u3057\u3066\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u3067\u3057\u305f\u3002<\/strong>\"\"<\/a><\/span><\/span><\/span><\/span><\/p>\n

\u30ec\u30dd\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\uff1ahttps:\/\/go.integralads.com\/industry-pulse-report-2021-jp.html<\/a><\/h3>\n

\u8abf\u67fb\u7d50\u679c\u306e\u4e3b\u306a\u30dd\u30a4\u30f3\u30c8\uff1a<\/u><\/strong><\/h2>\n

1. 2021<\/strong>\u5e74\u306e\u696d\u754c\u8ab2\u984c\u30c8\u30c3\u30d7\u306f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306e\u975e\u63a8\u5968\u5316\u3001 \u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3001\u305d\u3057\u3066\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u5bfe\u5fdc<\/strong><\/h3>\n

\u591a\u304f\u306e\u696d\u754c\u95a2\u4fc2\u8005\u306f\u3001\u3053\u308c\u307e\u3067\u306b\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306e\u5f37\u5316\u3078\u306e\u5bfe\u5fdc\u3068\u3057\u3066\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306e\u5bfe\u7b56\u3092\u9032\u3081\u3066\u304d\u307e\u3057\u305f\u30022021\u5e74\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u306b\u3068\u3063\u3066\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306e\u975e\u63a8\u5968\u5316\u306f\u4f9d\u7136\u3068\u3057\u3066\u6700\u91cd\u8981\u8ab2\u984c\u3067\u3042\u308a\u300161%\u304c2021\u5e74\u306e\u6700\u91cd\u8981\u8ab2\u984c\u3060\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\u6628\u5e74\u3001\u696d\u754c\u306e\u7126\u70b9\u306f\u6cd5\u5236\u5316\u306b\u5411\u3051\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u30012021\u5e74\u306f\u3053\u3053\u3046\u3057\u305f\u5909\u5316\u304c\u3082\u305f\u3089\u3059\u5f71\u97ff\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306e\u5f37\u5316\u306f\u3001\u65e5\u672c\u306e\u696d\u754c\u95a2\u4fc2\u8005\u306e\u534a\u6570\u8fd1\u304f\uff0844%\uff09\u304c\u91cd\u8981\u8ab2\u984c\u3068\u8a8d\u8b58\u3057\u3066\u304a\u308a\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306b\u3088\u308b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306b\u4ee3\u308f\u308b\u3082\u306e\u3068\u3057\u3066\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u95a2\u5fc3\u3082\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

2. \u9032\u3080\u30e2\u30d0\u30a4\u30eb\u6280\u8853\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u5bc4\u305b\u3089\u308c\u308b\u671f\u5f85<\/strong><\/h3>\n

eMarketer\u306b\u3088\u308b\u3068\u30012021\u5e74\u306e\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u8cbb\u306f122\u51044000\u4e07\u30c9\u30eb\u306b\u9054\u3057\u3001\u65e5\u672c\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u8cbb\u5168\u4f53\u306e73.4\uff05\u3092\u5360\u3081\u308b\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059[1]\u3002\u30e2\u30d0\u30a4\u30eb\u306f\u4f55\u5e74\u3082\u524d\u304b\u3089\u5e83\u304f\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u30c7\u30d0\u30a4\u30b9\u3067\u3059\u304c\u3001\u672c\u8abf\u67fb\u306e\u56de\u7b54\u8005\u306e66\uff05\u306f\u3001\u65b0\u3057\u3044\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u30e2\u30d0\u30a4\u30eb\u52d5\u753b\u6d88\u8cbb\u306e\u5897\u52a0\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u3001\u30e2\u30d0\u30a4\u30eb\u306e\u4fa1\u5024\u3092\u3088\u308a\u78ba\u56fa\u305f\u308b\u3082\u306e\u306b\u3059\u308b\u3060\u308d\u3046\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002\u56de\u7b54\u8005\u306e76%\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u74b0\u5883\u306b\u304a\u3051\u308b\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u6280\u8853\u306e\u9032\u5316\u304c2021\u5e74\u306b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u52a0\u901f\u3055\u305b\u308b\u3068\u8003\u3048\u3066\u304a\u308a\u300164%\u306f5G\u306e\u63a1\u7528\u304c\u62e1\u5927\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u539f\u52d5\u529b\u306b\u306a\u308b\u3068\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

3. OTT<\/strong>\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3068\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV<\/strong>\u306e\u8e8d\u9032\u306f\u3001\u5f93\u6765\u578b\u30c6\u30ec\u30d3\u306b\u98df\u3044\u8fbc\u3080\u304b<\/strong><\/h3>\n

OTT\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3084\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u306e\u666e\u53ca\u7387\u3001\u52a0\u5165\u7387\u3068\u3082\u306b\u5927\u5e45\u306a\u4f38\u3073\u3092\u793a\u3057\u3066\u304a\u308a\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u9078\u629e\u80a2\u3082\u5897\u3048\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u5e83\u544a\u4e88\u7b97\u3092\u5f93\u6765\u578bTV\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u304b\u3089OTT\u3001CTV\u3078\u30b7\u30d5\u30c8\u3059\u308b\u52d5\u304d\u306f\u307e\u3060\u3086\u3063\u304f\u308a\u3068\u3057\u3066\u3044\u307e\u3059\u30022019\u5e74\u306e\u30c7\u30b8\u30bf\u30eb\u52d5\u753b\u5e83\u544a\u5e02\u5834\u306f\u524d\u5e74\u6bd4157.1\uff05\u306e3,184\u5104\u5186\u3068\u5927\u304d\u304f\u4f38\u9577\u3057\u3001\u5168\u4f53\u306e19.1%\u3092\u5360\u3081[2]\u3001\u4eca\u5f8c\u3082\u3055\u3089\u306a\u308b\u6210\u9577\u304c\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u672c\u8abf\u67fb\u5bfe\u8c61\u8005\u306e77%\u304c\u3001\u6d88\u8cbb\u8005\u306e\u30b9\u30c6\u30a4\u30db\u30fc\u30e0\u304c\u7d9a\u304f\u4e2d\u3067\u3001\u5f93\u6765\u578bTV\u304b\u3089OTT\u3001CTV\u3078\u306e\u79fb\u884c\u304c\u52a0\u901f\u3059\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u300174%\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u52d5\u753b\u3001OTT\u3001\u305d\u3057\u3066CTV\u306e\u5e83\u544a\u8cbb\u3068\u30e1\u30c7\u30a3\u30a2\u6d88\u8cbb\u306e\u4e21\u65b9\u304c\u95a2\u9023\u6280\u8853\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u5897\u52a0\u3059\u308b\u3060\u308d\u3046\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

4. \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u6c42\u3081\u3089\u308c\u308b\u306e\u306f\u3001\u3055\u3089\u306a\u308b\u900f\u660e\u6027\u306e\u5411\u4e0a<\/strong><\/h3>\n

\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306f\u3001\u4eca\u5f8c\u3082\u5f15\u304d\u7d9a\u304d\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u306b\u304a\u3044\u3066\u8cb4\u91cd\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3053\u3068\u306b\u306a\u308a\u305d\u3046\u3067\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306b\u6295\u8cc7\u3055\u308c\u308b\u91d1\u984d\u306f\u5e74\u3005\u5897\u52a0\u3057\u3066\u304a\u308a\u30012021\u5e74\u306b\u306f5,985\u5104\u5186\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059[3]\u3002\u8abf\u67fb\u56de\u7b54\u8005\u306e52\uff05\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u6700\u512a\u5148\u306e\u30e1\u30c7\u30a3\u30a2\u3068\u3057\u3066\u3044\u308b\u306e\u3082\u3046\u306a\u305a\u3051\u307e\u3059\u3002\u4e00\u65b9\u3067\u300177\uff05\u304c\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u54c1\u8cea\u6307\u6a19\u306e\u900f\u660e\u6027\u304c\u4e0d\u5341\u5206\u3067\u3042\u308b\u3053\u3068\u304c\u30012021\u5e74\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u652f\u51fa\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u900f\u660e\u6027\u304c\u4e0d\u5341\u5206\u306a\u305f\u3081\u306b\u30e1\u30c7\u30a3\u30a2\u652f\u51fa\u304c\u8abf\u6574\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u3001YouTube\uff0837\uff05\uff09\u3068Facebook\uff0834\uff05\uff09\u304c\u6319\u3052\u3089\u308c\u307e\u3057\u305f\u3002\u3069\u3061\u3089\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3082\u4ed6\u306b\u985e\u3092\u898b\u306a\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u306e\u30ea\u30fc\u30c1\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u6226\u7565\u306b\u6b20\u304b\u305b\u306a\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u5e83\u544a\u4e3b\u306f\u30b8\u30ec\u30f3\u30de\u306b\u9665\u3063\u3066\u3044\u307e\u3059\u3002\u56de\u7b54\u8005\u306e6\u5272\u4ee5\u4e0a\uff0866\uff05\uff09\u304c\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c2021\u5e74\u306e\u61f8\u5ff5\u4e8b\u9805\u3067\u3042\u308b\u3001\u3068\u3082\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

5. \u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u8e8d\u9032\u306a\u308b\u304b\u3001\u5f37\u307e\u308b\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3078\u306e\u3053\u3060\u308f\u308a<\/strong><\/h3>\n

\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306f\u5f15\u304d\u7d9a\u304d\u6210\u9577\u3092\u7d9a\u3051\u3001\u4eca\u5f8c\u4e00\u5e74\u3067\u304b\u3064\u3066\u306a\u3044\u6210\u9577\u3092\u9042\u3052\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u4e88\u6e2c\u3055\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u696d\u754c\u95a2\u4fc2\u8005\u306f\u6210\u9577\u8457\u3057\u3044\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306b\u5bfe\u3057\u3066\u30ea\u30b9\u30af\u304c\u9ad8\u3044\u3068\u611f\u3058\u3066\u304a\u308a\u3001\u5e83\u544a\u691c\u8a3c\u306e\u5fc5\u8981\u6027\u3092\u611f\u3058\u3066\u3044\u307e\u3059\u3002\u8abf\u67fb\u56de\u7b54\u8005\u306e30\uff05\u304c\u30012021\u5e74\u306b\u306f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306e\u900f\u660e\u6027\u3068\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u306e\u6700\u9069\u5316\u304c\u91cd\u8981\u306a\u8ab2\u984c\u306b\u306a\u308b\u3068\u56de\u7b54\u3002IAS\u306f\u3001\u65b0\u3057\u3044\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u51fa\u73fe\u3068\u696d\u754c\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u5f37\u5316\u306b\u3088\u308a\u30012021\u5e74\u306f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306e\u900f\u660e\u6027\u304c\u3055\u3089\u306b\u5411\u4e0a\u3059\u308b\u3068\u4e88\u60f3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

IAS Japan <\/u><\/strong>\u30b7\u30cb\u30a2<\/u><\/strong> \u30a2\u30ab\u30a6\u30f3\u30c8<\/u><\/strong> \u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6<\/u><\/strong> \u5c71\u53e3\u6b66<\/u><\/strong> \u30b3\u30e1\u30f3\u30c8\uff1a<\/u><\/strong><\/h2>\n

2020\u5e74\u306f\u4eba\u3005\u304c\u81ea\u5b85\u3067\u904e\u3054\u3059\u6642\u9593\u304c\u524d\u4f8b\u306e\u306a\u3044\u898f\u6a21\u3067\u5897\u3048\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4e16\u754c\u7684\u306b\u306f\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u304c\u5927\u304d\u304f\u6210\u9577\u3057\u307e\u3057\u305f\u304c\u3001\u65e5\u672c\u3067\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5229\u7528\u3084\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u306e\u52d5\u753b\u8996\u8074\u304c\u5927\u5e45\u306a\u4f38\u3073\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u8ab0\u3082\u304c\u7d4c\u9a13\u3057\u305f\u3053\u3068\u306e\u306a\u3044\u904e\u9177\u306a\u72b6\u6cc1\u3067\u3001\u56fd\u5185\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u6765\u308b\u3079\u304d\u30dd\u30b9\u30c8\u30af\u30c3\u30ad\u30fc\u306e\u6642\u4ee3\u306b\u5099\u3048\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6c42\u3081\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u6ce8\u76ee\u3092\u5bc4\u305b\u521d\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u306eIndustry Pulse \u30ec\u30dd\u30fc\u30c8\u306e\u56de\u7b54\u304b\u3089\u3082\u3001\u5e83\u544a\u4e3b\u306e\u7686\u69d8\u304c2021\u5e74\u4ee5\u964d\u3082\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u4fe1\u983c\u6027\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u3001\u3059\u3079\u3066\u306e\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3044\u3066\u7cbe\u78ba\u306a\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u8a08\u6e2c\u3068\u7ba1\u7406\u3092\u5f37\u304f\u6c42\u3081\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

Industry Pulse <\/u><\/strong>\u306b\u3064\u3044\u3066\uff1a<\/u><\/strong><\/h2>\n

\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u95a2\u4fc2\u8005\u3092\u5bfe\u8c61\u306b\u3001\u524d\u5e74\u306b\u76f4\u9762\u3057\u305f\u8ab2\u984c\u3084\u4eca\u5f8c12\u304b\u6708\u4ee5\u5185\u306b\u4e88\u6e2c\u3055\u308c\u308b\u30c8\u30ec\u30f3\u30c9\u306a\u3069\u306b\u3064\u3044\u3066\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u30012016\u5e74\u3088\u308a\u6bce\u5e74\u30a2\u30e1\u30ea\u30ab\u3068\u30a4\u30ae\u30ea\u30b9\u3067\u5b9f\u65bd\u3057\u3066\u304d\u307e\u3057\u305f\u30022021\u5e74\u65e5\u672c\u7248\u306f\u3001\u696d\u754c\u95a2\u4fc2\u8005175\u540d\u304c\u53c2\u52a0\u3057\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306e\u7d50\u679c\u3092\u5206\u6790\u3057\u30012021\u5e74\u306b\u696d\u754c\u306e\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u304c\u3069\u306e\u3088\u3046\u306a\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3001\u3069\u3053\u306b\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u30ec\u30dd\u30fc\u30c8\u5f62\u5f0f\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n

 <\/p>\n

[1] \u51fa\u5178\uff1aeMarketer \u300cTotal Media Ad Spending, Japan\u300d<\/span>
\nhttps:\/\/forecasts-na2.emarketer.com\/584b26021403070290f93a8f\/5a6657b600ea9b064048bda1<\/span><\/p>\n

[2] \u51fa\u5178\uff1aeMarketer\u300cDigital Video Ad Spending in Japan, 2018-2020\u300d<\/span>
\nhttps:\/\/chart-na2.emarketer.com\/235045\/digital-video-ad-spending-japan-2018-2020-billions-of-change<\/span><\/p>\n

[3] \u30b5\u30a4\u30d0\u30fc\u30fb\u30d0\u30ba\uff0f\u30c7\u30b8\u30bf\u30eb\u30a4\u30f3\u30d5\u30a1\u30af\u30c8\u8abf\u3079<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u8a08\u6e2c\u3068\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3059\u308b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308bIntegral Ad Science\uff08\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u4ee5\u4e0b IAS\uff09\u306f2021\u5e741\u670813\u65e5\u3001\u65e5\u672c\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u95a2\u4fc2\u8005175\u540d\u304c\u53c2\u52a0\u3057\u305f\u610f\u8b58\u8abf\u67fb\u306e\u7d50\u679c\u3092\u307e\u3068\u3081\u305f\u300cIndustry Pulse 2021 \u65e5\u672c\u7248\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u30022021\u5e74\u306e\u696d\u754c\u306e\u5171\u901a\u8ab2\u984c\u305d\u3057\u3066\u30c8\u30ec\u30f3\u30c9\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u305f\u306e\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306e\u975e\u63a8\u5968\u5316\u3001\u30e2\u30d0\u30a4\u30eb\u6280\u8853\u9769\u65b0\u3001\u305d\u3057\u3066\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u3067\u3057\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":327938,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-327936","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n\u65e5\u672c\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u95a2\u4fc2\u8005\u304c\u4e88\u6e2c\u3059\u308b2021\u5e74\u306e\u512a\u5148\u8ab2\u984c\u3001 \u30c8\u30c3\u30d7\u306f\u300c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306e\u975e\u63a8\u5968\u5316\u300d - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u8a08\u6e2c\u3068\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3059\u308b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308bIntegral Ad Science\uff08\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u4ee5\u4e0b IAS\uff09\u306f2021\u5e741\u670813\u65e5\u3001\u65e5\u672c\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u95a2\u4fc2\u8005175\u540d\u304c\u53c2\u52a0\u3057\u305f\u610f\u8b58\u8abf\u67fb\u306e\u7d50\u679c\u3092\u307e\u3068\u3081\u305f\u300cIndustry Pulse 2021 \u65e5\u672c\u7248\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u30022021\u5e74\u306e\u696d\u754c\u306e\u5171\u901a\u8ab2\u984c\u305d\u3057\u3066\u30c8\u30ec\u30f3\u30c9\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u305f\u306e\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306e\u975e\u63a8\u5968\u5316\u3001\u30e2\u30d0\u30a4\u30eb\u6280\u8853\u9769\u65b0\u3001\u305d\u3057\u3066\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u3067\u3057\u305f\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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