{"id":327954,"date":"2021-03-11T05:00:00","date_gmt":"2021-03-11T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/210311_xandr-ias-partner-to-offer-stronger-contextual-capabilities\/"},"modified":"2023-12-06T11:29:28","modified_gmt":"2023-12-06T11:29:28","slug":"210311_xandr-ias-partner-to-offer-stronger-contextual-capabilities","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/210311_xandr-ias-partner-to-offer-stronger-contextual-capabilities\/","title":{"rendered":"Xandr \u3068 Integral Ad Science \u304c\u9023\u643a\u3057\u3001 \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3092\u5f37\u5316"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong>\u3010\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u767a<\/strong><strong> &#8211; 2021<\/strong><strong>\u5e74<\/strong><strong>3<\/strong><strong>\u6708<\/strong><strong>11<\/strong><strong>\u65e5\u3011\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u8a08\u6e2c\u3068\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3059\u308b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc<\/strong><strong> Integral Ad Science<\/strong><strong>\uff08\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001<\/strong><strong>CEO<\/strong><strong>\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc<\/strong><strong> \/ <\/strong><strong>\u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u4ee5\u4e0b<\/strong><strong> IAS<\/strong><strong>\uff09\u306f\u3001\u672c\u65e5\u3001<\/strong><strong>Xandr <\/strong><strong>\u306e\u8cfc\u5165\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/strong><strong> Xandr Invest <\/strong><strong>\u304c<\/strong><strong> IAS <\/strong><strong>\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8<\/strong> <strong>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u9664\u5916\u6a5f\u80fd\u306b\u5bfe\u5fdc\u3057\u3001\u3059\u3079\u3066\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u8cfc\u5165\u3067\u540c\u6a5f\u80fd\u304c\u5229\u7528\u53ef\u80fd\u306b\u306a\u3063\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/strong><strong>Invest DSP <\/strong><strong>\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5e83\u544a\u4e3b\u306f\u4e16\u754c\u4e2d\u3067\u5229\u7528\u53ef\u80fd\u3067\u3001\u53b3\u9078\u3055\u308c\u305f<\/strong><strong>300<\/strong><strong>\u4ee5\u4e0a\u306e<\/strong><strong>IAS <\/strong><strong>\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8<\/strong> <strong>\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6d3b\u7528\u3057\u3001\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u5e83\u544a\u5165\u672d\u524d\u306b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af<\/strong> <strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/span><\/span><\/span><\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-251749 size-full\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/12\/IAS_Xandr_logo_lockup.jpg\" alt=\"\" width=\"1024\" height=\"536\" \/><\/p>\n<p><a href=\"https:\/\/integralads.com\/news\/the-congruence-effect\/\" data-wplink-edit=\"true\">\u6700\u65b0\u306e IAS \u306e\u8abf\u67fb<\/a>\u3067\u306f\u300180%\u306e\u6d88\u8cbb\u8005\u304c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u9023\u3057\u305f\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306b\u5f71\u97ff\u3059\u308b\u3068\u8003\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002IAS \u306e Context Control \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30ea\u30fc\u30c1\u3092\u78ba\u4fdd\u3057\u306a\u304c\u3089\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u305d\u3050\u308f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9ad8\u3044\u7cbe\u5ea6\u3067\u56de\u907f\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306e\u9023\u643a\u306f\u3001IAS \u3068 Xandr \u304c\u3053\u308c\u307e\u3067\u306b\u53d6\u308a\u7d44\u3093\u3067\u304d\u305f\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u5bfe\u7b56\u3092\u5f37\u5316\u3059\u308b\u3082\u306e\u3067\u3059\u3002Invest DSP \u3067\u5229\u7528\u53ef\u80fd\u306a Context Control \u306f\u82f1\u8a9e\u3001\u30d5\u30e9\u30f3\u30b9\u8a9e\u3001\u30c9\u30a4\u30c4\u8a9e\u3001\u30a4\u30bf\u30ea\u30a2\u8a9e\u3001\u30b9\u30da\u30a4\u30f3\u8a9e\u306b\u5bfe\u5fdc\u3002\u8fd1\u65e5\u4e2d\u306b\u5bfe\u5fdc\u8a00\u8a9e\u304c\u62e1\u5927\u3055\u308c\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<h3><strong><u>IAS CEO <\/u><\/strong><strong><u>\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc\uff08<\/u><\/strong><strong><u>Lisa Utzshcneider<\/u><\/strong><strong><u>\uff09<\/u><\/strong> <strong><u>\u30b3\u30e1\u30f3\u30c8\uff1a<\/u><\/strong><\/h3>\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u306f\u671f\u5f85\u3092\u8d85\u3048\u305f\u6210\u9577\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002Xandr \u3068\u63d0\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u5e83\u544a\u4e3b\u304c\u6700\u65b0\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3057\u3066\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u4eca\u65e5\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u91cd\u8981\u306a\u3082\u306e\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u672c\u63d0\u643a\u306b\u3088\u308a\u3001Xandr \u306e Invest DSP \u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u914d\u4fe1\u304c\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h3><strong><u>Xandr Head of Global Partnerships<\/u><\/strong><strong><u>\u3000\u30c7\u30a3\u30e9\u30f3\u30fb\u30de\u30af\u30d6\u30ea\u30c3\u30b8\uff08<\/u><\/strong><strong><u>Dylan McBride<\/u><\/strong><strong><u>\uff09<\/u><\/strong> <strong><u>\u6c0f\u30b3\u30e1\u30f3\u30c8\uff1a<\/u><\/strong><\/h3>\n<p>\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u591a\u304f\u304c\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u56de\u907f\u3078\u3068\u8235\u3092\u5207\u3063\u3066\u3044\u307e\u3059\u3002IAS \u3068\u79c1\u305f\u3061\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u62e1\u5927\u306f\u3053\u306e\u52d5\u304d\u306b\u540c\u8abf\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u5f53\u793e\u3092\u5229\u7528\u3059\u308b\u5e83\u544a\u4e3b\u306f\u3001\u4fe1\u983c\u3067\u304d\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u914d\u4fe1\u3059\u308b\u305f\u3081\u306e\u900f\u660e\u6027\u3068\u9ad8\u3044\u7cbe\u5ea6\u3067\u306e\u5236\u5fa1\u3092\u6c42\u3081\u3066\u304a\u308a\u3001\u305d\u308c\u306f\u307e\u3055\u306b IAS \u304c\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<h3><strong><u>\u300cContext Control\uff08\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\uff09\u300d\u3000\u6982\u8981\uff1a<\/u><\/strong><\/h3>\n<p>Context Control\u306f\u3001IAS\u306e\u7279\u8a31\u53d6\u5f97\u6e08\u307f\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u6280\u8853\u3092\u7528\u3044\u305f\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3067\u3059\u3002\u6a5f\u68b0\u5b66\u7fd2\u3068\u81ea\u7136\u8a00\u8a9e\u89e3\u6790\u3092\u7528\u3044\u3066\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u52a0\u3048\u3001\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\uff08\u60c5\u7dd2\uff09\u3084\u30a8\u30e2\u30fc\u30b7\u30e7\u30f3\uff08\u611f\u60c5\uff09\u3092\u30da\u30fc\u30b8\u30ec\u30d9\u30eb\u3067\u89e3\u6790\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u6cbf\u3063\u3066\u5e83\u544a\u914d\u4fe1\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u300a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u7279\u5fb4\u300b<\/strong><\/p>\n<ul>\n<li>\u6a5f\u4f1a\u5b66\u7fd2\u3092\u7528\u3044\u305f\u30da\u30fc\u30b8\u30ec\u30d9\u30eb\u5206\u6790\u3068\u3001\u7279\u8a31\u53d6\u5f97\u6e08\u307f\u306e\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u6280\u8853\u3001\u305d\u3057\u3066\u5c02\u4efb\u306e\u8a00\u8a9e\u5b66\u8005\u306b\u3088\u308b\u6b63\u78ba\u3067\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe<\/li>\n<li>\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\uff08\u60c5\u7dd2\uff09\u3068\u30a8\u30e2\u30fc\u30b7\u30e7\u30f3\uff08\u611f\u60c5\uff09\u5206\u6790\u306b\u3088\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u3092\u691c\u51fa\u3057\u3001\u95a2\u9023\u3059\u308b\u611f\u60c5\u3092\u540c\u6642\u306b\u8b58\u5225\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u552f\u4e00\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/li>\n<li>30\u8a00\u8a9e\u3001\u591a\u69d8\u306a\u30c7\u30d0\u30a4\u30b9\u74b0\u5883\u306b\u5bfe\u5fdc<\/li>\n<li>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u5411\u3051\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3082\u5bfe\u5fdc\u3002\u5e83\u544a\u4e3b\u5411\u3051\u306b\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u6cbf\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30d1\u30c3\u30b1\u30fc\u30b8\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u9069\u5207\u306a\u53ce\u76ca\u5316\u3092\u30b5\u30dd\u30fc\u30c8<\/li>\n<\/ul>\n<p><strong>\u300a\u53c2\u8003\u300b<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/integralads.com\/jp\/insider\/power-of-context-jp-consumer-research\/\">Context Control\u30ea\u30ea\u30fc\u30b9\u306b\u95a2\u3059\u308b\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/a><\/li>\n<li><a href=\"https:\/\/integralads.com\/jp\/insider\/context-control\/\">Context Control\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u6982\u8981<\/a><\/li>\n<li><a href=\"https:\/\/integralads.com\/jp\/insider\/power-of-context-jp-consumer-research\/\">Context Control\u30ea\u30ea\u30fc\u30b9\u306b\u95a2\u3059\u308b\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/a><\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><\/h3>\n<p style=\"text-align: center;\">###<\/p>\n<p><strong>\u3010Xandr\u306b\u3064\u3044\u3066\u3011<\/strong><\/p>\n<p>Xandr\u306fAT&amp;T\u304c\u6240\u6709\u3059\u308b\u5e83\u544a\u4f1a\u793e\u3067\u3042\u308a\u3001\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u306e\u30ea\u30fc\u30c0\u30fc\u3068\u3057\u3066\u3001\u5e83\u544a\u4e3b\u3084\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u5411\u3051\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002Xandr Invest\u3068Xandr Monetize\u306f\u3001Xandr\u306e10\u5e74\u4ee5\u4e0a\u306b\u308f\u305f\u308b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u57fa\u3065\u3044\u3066\u69cb\u7bc9\u3055\u308c\u305f\u6226\u7565\u7684\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u753b\u9762\u3092\u6a2a\u65ad\u3057\u3066\u30d0\u30a4\u30e4\u30fc\u3068\u30bb\u30e9\u30fc\u4e21\u30b5\u30a4\u30c9\u306e\u5e83\u544a\u4e88\u7b97\u306e\u6700\u9069\u5316\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002AT&amp;T\u306f143\u5e74\u4ee5\u4e0a\u306b\u308f\u305f\u3063\u3066\u30c7\u30fc\u30bf\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u7528\u3044\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u6d88\u8cbb\u8005\u4f53\u9a13\u306b\u3064\u3044\u3066\u306e\u60c5\u5831\u63d0\u4f9b\u3092\u884c\u3044\u3001\u6d88\u8cbb\u8005\u4f53\u9a13\u306e\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u3010IAS\u306b\u3064\u3044\u3066\u3011 stagingias.wpengine.com\/jp\/<\/strong><\/p>\n<p>Integral Ad Science (\u30a4\u30f3\u30c6\u30b0\u30e9\u30eb \u30a2\u30c9 \u30b5\u30a4\u30a8\u30f3\u30b9\u3001IAS) \u306f\u3001\u6d17\u7df4\u3055\u308c\u305f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u9ad8\u54c1\u8cea\u306a\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u74b0\u5883\u306e\u5b9f\u73fe\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3059\u3002IAS\u306f\u3001\u5e83\u544a\u4e3b\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u7686\u69d8\u306e\u5e83\u544a\u4e88\u7b97\u3092\u5e83\u544a\u4e0d\u6b63\u3084\u30d6\u30e9\u30f3\u30c9\u68c4\u640d\u306e\u30ea\u30b9\u30af\u304b\u3089\u5b88\u308b\u3068\u540c\u6642\u306b\u3001\u6d88\u8cbb\u8005\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u30b4\u30fc\u30eb\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>IAS\u306f2009\u5e74\u306b\u5275\u696d\u3001\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u672c\u793e\u3092\u69cb\u3048\u300112\u304b\u56fd\u30fb17\u90fd\u5e02\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u4e16\u754c\u30c8\u30c3\u30d7\u30ec\u30d9\u30eb\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u4f01\u696d\u3068\u3068\u3082\u306bVista Equity Partners\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306b\u540d\u3092\u9023\u306d\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u8a08\u6e2c\u3068\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3059\u308b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc Integral Ad Science\uff08IAS\uff09\u306f\u3001\u672c\u65e5\u3001Xandr \u306e\u8cfc\u5165\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 Xandr Invest \u304c IAS \u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u9664\u5916\u6a5f\u80fd\u306b\u5bfe\u5fdc\u3057\u3001\u3059\u3079\u3066\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u8cfc\u5165\u3067\u540c\u6a5f\u80fd\u304c\u5229\u7528\u53ef\u80fd\u306b\u306a\u3063\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002Invest DSP \u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5e83\u544a\u4e3b\u306f\u4e16\u754c\u4e2d\u3067\u5229\u7528\u53ef\u80fd\u3067\u3001\u53b3\u9078\u3055\u308c\u305f300\u4ee5\u4e0a\u306eIAS \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6d3b\u7528\u3057\u3001\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u5e83\u544a\u5165\u672d\u524d\u306b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":327955,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-327954","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Xandr \u3068 Integral Ad Science \u304c\u9023\u643a\u3057\u3001 \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3092\u5f37\u5316 - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Integral Ad Science\uff08IAS\uff09\u306f\u3001\u672c\u65e5\u3001Xandr \u306e\u8cfc\u5165\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 Xandr Invest \u304c IAS \u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u9664\u5916\u6a5f\u80fd\u306b\u5bfe\u5fdc\u3057\u3001\u3059\u3079\u3066\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u8cfc\u5165\u3067\u540c\u6a5f\u80fd\u304c\u5229\u7528\u53ef\u80fd\u306b\u306a\u3063\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002Invest DSP \u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5e83\u544a\u4e3b\u306f\u4e16\u754c\u4e2d\u3067\u5229\u7528\u53ef\u80fd\u3067\u3001\u53b3\u9078\u3055\u308c\u305f300\u4ee5\u4e0a\u306eIAS \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6d3b\u7528\u3057\u3001\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u5e83\u544a\u5165\u672d\u524d\u306b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/news\/210311_xandr-ias-partner-to-offer-stronger-contextual-capabilities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xandr \u3068 Integral Ad Science \u304c\u9023\u643a\u3057\u3001 \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3092\u5f37\u5316\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science\uff08IAS\uff09\u306f\u3001\u672c\u65e5\u3001Xandr \u306e\u8cfc\u5165\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 Xandr Invest \u304c IAS \u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u9664\u5916\u6a5f\u80fd\u306b\u5bfe\u5fdc\u3057\u3001\u3059\u3079\u3066\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u8cfc\u5165\u3067\u540c\u6a5f\u80fd\u304c\u5229\u7528\u53ef\u80fd\u306b\u306a\u3063\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002Invest DSP \u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5e83\u544a\u4e3b\u306f\u4e16\u754c\u4e2d\u3067\u5229\u7528\u53ef\u80fd\u3067\u3001\u53b3\u9078\u3055\u308c\u305f300\u4ee5\u4e0a\u306eIAS \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6d3b\u7528\u3057\u3001\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u5e83\u544a\u5165\u672d\u524d\u306b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/jp\/news\/210311_xandr-ias-partner-to-offer-stronger-contextual-capabilities\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-06T11:29:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/12\/IAS_Xandr_logo_lockup.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/210311_xandr-ias-partner-to-offer-stronger-contextual-capabilities\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/210311_xandr-ias-partner-to-offer-stronger-contextual-capabilities\\\/\",\"name\":\"Xandr \u3068 Integral Ad Science \u304c\u9023\u643a\u3057\u3001 \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3092\u5f37\u5316 - Integral Ad 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