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\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af<\/strong><\/td>\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u4f4e\u4e0b\u3084\u30d6\u30e9\u30f3\u30c9\u6bc0\u640d\u306b\u7e4b\u304c\u308b\u30da\u30fc\u30b8\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u767a\u751f\u3059\u308b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3002\u30ea\u30b9\u30af\u30ec\u30d9\u30eb\u306f8\u3064\u306e\u30ab\u30c6\u30b4\u30ea\uff08\u30a2\u30c0\u30eb\u30c8\u3001\u30a2\u30eb\u30b3\u30fc\u30eb\u3001\u30ae\u30e3\u30f3\u30d6\u30eb\u3001\u30d8\u30a4\u30c8\u30b9\u30d4\u30fc\u30c1\u3001\u9055\u6cd5\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u9055\u6cd5\u85ac\u7269\u3001\u4e0d\u5feb\u306a\u8868\u73fe\u3001\u66b4\u529b\uff09\u306b\u57fa\u3065\u304d\u307e\u3059\u3002\n

IAS\u304c\u4e16\u754c\u4e2d\u3067\u8a08\u6e2c\u3057\u305f\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u3046\u3061\u3001\u30ea\u30b9\u30af\u30ec\u30d9\u30eb\u304c\u201c\u4e2d\u201d\u4ee5\u4e0a\u3068\u5224\u5b9a\u3055\u308c\u305f\u30da\u30fc\u30b8\u304c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5168\u4f53\u306b\u5360\u3081\u308b\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n<\/td><\/tr>

\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3<\/strong><\/td>MRC\u304c\u5b9a\u7fa9\u3059\u308b\u300c\u5e83\u544a\u306e50%\u4ee5\u4e0a\u306e\u9762\u7a4d\u304c\u30d6\u30e9\u30a6\u30b6\u753b\u9762\u4e0a\u306b1\u79d2\u4ee5\u4e0a\u8868\u793a\u3055\u308c\u305f\u72b6\u614b\uff08\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u5834\u5408\uff09\u300d\u3092\u6307\u3057\u307e\u3059\u3002\u52d5\u753b\u5e83\u544a\u306e\u5834\u5408\u3067\u306f\u3001\u5e83\u544a\u518d\u751f\u6642\u306b50%\u4ee5\u4e0a\u306e\u30d4\u30af\u30bb\u30eb\u304c\u753b\u9762\u4e0a\u306b2\u79d2\u9593\u4ee5\u4e0a\u8868\u793a\u3055\u308c\u305f\u5834\u5408\u3001\u3068\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u5168\u4f53\u306b\u5360\u3081\u308b\u5272\u5408\u3067\u8868\u793a\u3055\u308c\u307e\u3059\u3002\n

\u203b MRC\uff1aMedia Ratings Council\u3001\u30e1\u30c7\u30a3\u30a2\u8abf\u67fb\u4f1a\u793e\u306e\u76e3\u67fb\u3084\u8a8d\u5b9a\u5be9\u67fb\u3092\u884c\u306a\u3046\u30a2\u30e1\u30ea\u30ab\u306e\u696d\u754c\u56e3\u4f53<\/p>\n<\/td><\/tr>

\u30bf\u30a4\u30e0\u30a4\u30f3\u30d3\u30e5\u30fc<\/strong><\/td>\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u95b2\u89a7\u3055\u308c\u305f\u6642\u9593\u306e\u5e73\u5747\u5024\u3067\u3059\u3002Media Ratings Council\uff08MRC\uff09\u306e\u5b9a\u7fa9\u306b\u3088\u308a\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u3068\u898b\u306a\u3055\u308c\u306a\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u542b\u307f\u307e\u305b\u3093\u3002<\/td><\/tr>
Quality Impressions\u2122<\/strong><\/td>IAS\u304c\u63d0\u5531\u3059\u308b\u3001\u8cea\u306e\u9ad8\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u3053\u3068\u3002\uff11\uff09\u8996\u8a8d\u53ef\u80fd\u306a\u74b0\u5883\u3067\u3001\uff12\uff09\u672c\u7269\u306e\u4eba\u306b\u914d\u4fe1\u3055\u308c\u3001\uff13\uff09\u30d6\u30e9\u30f3\u30c9\u68c4\u640d\u30ea\u30b9\u30af\u304c\u306a\u304f\u30d6\u30e9\u30f3\u30c9\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u9069\u5408\u3057\u305f\u914d\u4fe1\u9762\u3067\u3001\u304b\u3064\u3001\uff14\uff09\u914d\u4fe1\u5730\u57df\u304c\u30b8\u30aa\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u5373\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u3059\u3079\u3066\u6e80\u305f\u3057\u305f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u3092\u6307\u3057\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

IAS\u3067\u306f\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306b\u30b8\u30aa\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08\u5730\u57df\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u3092\u52a0\u3048\u305f4\u3064\u306e\u6307\u6a19\u304c\u3059\u3079\u3066\u57fa\u6e96\u3092\u6e80\u305f\u3059\u9ad8\u54c1\u8cea\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u7279\u306b Quality Impressions\u2122\uff08\u30af\u30aa\u30ea\u30c6\u30a3\u30fb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u3068\u3057\u3066\u7dcf\u5408\u6307\u6a19\u3068\u4f4d\u7f6e\u3065\u3051\u3001\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u5b89\u5fc3\u3001\u5b89\u5168\u3067\u7d50\u679c\u306b\u3064\u306a\u304c\u308b\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u9054\u6210\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u25a0 \u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c8\u3068\u306f\uff1a<\/strong><\/h3>\n\n\n\n

\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c8\u306fIAS\u304c\u5e742\u56de\u767a\u8868\u3057\u3066\u3044\u308b\u5b9a\u671f\u30ec\u30dd\u30fc\u30c8\u3067\u3001\u6bce\u65e51\u5146\u4ee5\u4e0a\u306e\u30e1\u30c7\u30a3\u30a2\u6307\u6a19\u6e2c\u5b9a\u304b\u3089\u5f97\u3089\u308c\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u52d5\u5411\u3092\u5206\u6790\u3057\u305f\u3082\u306e\u3067\u3059\u3002IAS\u306f\u904e\u53bb10\u5e74\u4ee5\u4e0a\u306b\u6e21\u308a\u3001\u4e16\u754c\u4e2d\u306e\u30c7\u30d0\u30a4\u30b9\u3001\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3001\u5e83\u544a\u30c1\u30e3\u30f3\u30cd\u30eb\u306b\u307e\u305f\u304c\u308b\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u6307\u6a19\u3092\u767a\u8868\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u57fa\u6e96\u6307\u6a19\u3068\u3057\u3066\u696d\u754c\u95a2\u4fc2\u8005\u306b\u5e45\u5e83\u304f\u3054\u6d3b\u7528\u3044\u305f\u3060\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u8abf\u67fb\u671f\u9593<\/td>2020\u5e74\u4e0b\u534a\u671f\uff087\u6708\uff5e12\u6708\uff09<\/td><\/tr>
\u5bfe\u8c61\u56fd<\/td>\u30a2\u30e1\u30ea\u30ab\u3001\u30ab\u30ca\u30c0\u3001\u30a4\u30ae\u30ea\u30b9\u3001\u30d5\u30e9\u30f3\u30b9\u3001\u30c9\u30a4\u30c4\u3001\u30b9\u30da\u30a4\u30f3\u3001\u30a4\u30bf\u30ea\u30a2\u3001\u30b9\u30a6\u30a7\u30fc\u30c7\u30f3\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u3001\u65e5\u672c\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u30a4\u30f3\u30c9\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u30e1\u30ad\u30b7\u30b3\u3001\u30a2\u30eb\u30bc\u30f3\u30c1\u30f3*\u3001\u30dd\u30fc\u30e9\u30f3\u30c9*\u3001\u30d6\u30e9\u30b8\u30eb*\u3001\u30d9\u30eb\u30ae\u30fc*\u3001\u30d9\u30c8\u30ca\u30e0*\n

\u203b \u516820\u304b\u56fd\u3001*\u306f2020\u5e74\u4e0b\u671f\u304b\u3089\u65b0\u305f\u306b\u8ffd\u52a0<\/p>\n<\/td><\/tr>

\u8abf\u67fb\u5bfe\u8c61<\/td>\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u6307\u6a19\uff08\u51684\u6307\u6a19\uff09\uff1a
\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3001\u30bf\u30a4\u30e0\u30a4\u30f3\u30d3\u30e5\u30fc\u5bfe\u8c61\u30c7\u30d0\u30a4\u30b9\u3068\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\uff08\u51686\u7a2e\uff09\uff1a
\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u52d5\u753b\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6 \u52d5\u753b\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\uff08CTV\uff09\u203b \u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u5e73\u5747\u5024\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u307f<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u8a08\u6e2c\u3068\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3059\u308b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc Integral Ad Science\uff08IAS\uff09\u306f\u3001\u5e742\u56de\u767a\u8868\u3057\u3066\u3044\u308b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u6307\u6a19\u8abf\u67fb\u306e\u6700\u65b0\u7248 \u300c\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c8 2020\u5e74\u4e0b\u534a\u671f\u7248\u300d\u3092\u516c\u958b\u3057\u307e\u3057\u305f\u3002\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u65e5\u672c\u306e\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u54c1\u8cea\u3092\u793a\u3059\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u5404\u6307\u6a19\u3092\u3001\u7aef\u672b\uff08\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\/\u30e2\u30d0\u30a4\u30eb\/CTV\uff09\u3001\u74b0\u5883\uff08\u30a6\u30a7\u30d6\u30d6\u30e9\u30a6\u30b6\/\u30a2\u30d7\u30ea\uff09\u3001\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\uff08\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\/\u52d5\u753b\uff09\u5225\u306b\u3001\u4e16\u754c20\u30ab\u56fd\u306e\u30c7\u30fc\u30bf\u3068\u3068\u3082\u306b\u3054\u78ba\u8a8d\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":297255,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-327967","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIAS\u304c\u6700\u65b0\u306e\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u6307\u6a19\u8abf\u67fb\u300c\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 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max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/news\/210419_2h2020-media-quality-report-jp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS\u304c\u6700\u65b0\u306e\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u6307\u6a19\u8abf\u67fb\u300c\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c8\u300d\u3092\u767a\u8868\u3001 \u65e5\u672c\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306f\u4e16\u754c\u6700\u4f4e\u30ec\u30d9\u30eb\" \/>\n<meta property=\"og:description\" content=\"\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u8a08\u6e2c\u3068\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3059\u308b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc Integral Ad Science\uff08IAS\uff09\u306f\u3001\u5e742\u56de\u767a\u8868\u3057\u3066\u3044\u308b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u6307\u6a19\u8abf\u67fb\u306e\u6700\u65b0\u7248 \u300c\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c8 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