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class=\"wp-block-table\"><table><tbody><tr><td>\u6d88\u8cbb\u8005\u306f\u6587\u8108\u306b\u6cbf\u3063\u305f\u5e83\u544a\u306b\u53cd\u5fdc\u3057\u3084\u3059\u3044\u3053\u3068\u304c\u65b0\u305f\u306a\u751f\u4f53\u6307\u6a19\u89e3\u6790\u3067\u660e\u3089\u304b\u306b<\/td><\/tr><tr><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>2021\u5e749\u67087\u65e5\u3001 \u6771\u4eac &#8211; \u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30fc\u95a2\u9023\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4e16\u754c\u7684\u306b\u63d0\u4f9b\u3059\u308bIntegral Ad Science\uff08Nasdaq\uff1aIAS\uff09\u306f\u672c\u65e5\u3001 \u5e83\u544a\u306b\u304a\u3051\u308b\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff08\u6587\u8108\uff09\u306e\u91cd\u8981\u6027\u306b\u95a2\u3059\u308b\u6700\u65b0\u306e\u751f\u4f53\u6307\u6a19\u89e3\u6790\u7814\u7a76\u306e\u7d50\u679c\u3092\u307e\u3068\u3081\u305f\u300cThe Context Effect\u300d\u3092\u516c\u8868\u3057\u307e\u3057\u305f\u3002 IAS\u304c\u3001 \u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30cb\u30e5\u30fc\u30ed\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308bNeuro-Insight\u3068\u5b9f\u65bd\u3057\u305f\u3053\u306e\u7814\u7a76\u3067\u306f\u3001 \u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306b\u95a2\u3059\u308b\u5f93\u6765\u306e\u8abf\u67fb\u30c7\u30fc\u30bf\u306e\u67a0\u7d44\u307f\u3092\u8d85\u3048\u3001 \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u6cbf\u3063\u305f\u5e83\u544a\u306b\u8133\u304c\u3069\u306e\u3088\u3046\u306b\u53cd\u5fdc\u3057\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u8abf\u67fb\u3057\u307e\u3057\u305f\u3002 \u305d\u306e\u7d50\u679c\u3001 \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u304c\u5e83\u544a\u306e\u8a18\u61b6\u3055\u308c\u3084\u3059\u3055\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/strong><\/p>\n\n\n\n<p>IAS\u306eCMO\u3001 Tony Marlow\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002 \u300c\u6700\u65b0\u306e\u795e\u7d4c\u79d1\u5b66\u3084\u8133\u30c7\u30fc\u30bf\u306e\u8a08\u6e2c\u89e3\u6790\u6280\u8853\u3092\u6d3b\u7528\u3057\u305f\u3053\u306e\u753b\u671f\u7684\u306a\u7814\u7a76\u3067\u306f\u3001 \u5e83\u544a\u306e\u8a18\u61b6\u306e\u60f3\u8d77\u3084\u53cd\u5fdc\u304c\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u308b\u3053\u3068\u304c\u5177\u4f53\u7684\u306b\u793a\u3055\u308c\u307e\u3057\u305f\u3002 \u5f53\u696d\u754c\u3067\u306f\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u306b\u5411\u3051\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u5229\u7528\u304c\u7e2e\u5c0f\u3057\u3066\u304a\u308a\u3001 \u5ba3\u4f1d\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3001 IAS Context Control\u3068\u3044\u3063\u305f\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u6cbf\u3063\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3059\u308b\u30c4\u30fc\u30eb\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306e\u8abf\u67fb\u3067\u3042\u308bThe Context Effect\u3067\u306f\u3001 \u6d88\u8cbb\u8005\u306b3\u7a2e\u985e\u306e\u7570\u306a\u308b\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30de\u30c3\u30c1\u578b\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3057\u3066\u3082\u3089\u3044\u3001 \u5171\u611f\u3092\u5f97\u3089\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u306e\u5c55\u958b\u304c\u5b9f\u73fe\u53ef\u80fd\u306b\u306a\u308b\u91cd\u8981\u306a\u77e5\u898b\u3092\u5f97\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u9069\u5207\u306a\u4f4d\u7f6e\u306b\u914d\u7f6e\u3055\u308c\u305f\u5e83\u544a\u306f\u8a18\u61b6\u3055\u308c\u3084\u3059\u3044<\/strong>\u00a0\uff1a\u7279\u5b9a\u306e\u5206\u91ce\u306b\u57fa\u3065\u304d\u5468\u56f2\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6cbf\u3063\u3066\u9069\u5207\u306a\u4f4d\u7f6e\u306b\u914d\u7f6e\u3055\u308c\u305f\u5e83\u544a\uff08\u81ea\u52d5\u8eca\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8fd1\u304f\u306b\u81ea\u52d5\u8eca\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u306a\u3069\uff09\u3067\u306f\u3001 \u30ad\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8\u3001 CTA\uff08\u884c\u52d5\u559a\u8d77\uff09\u3001 \u30d6\u30e9\u30f3\u30c9\u8981\u7d20\u3068\u3044\u3063\u305f\u5b9f\u7528\u7684\u306a\u60c5\u5831\u306e\u8a18\u61b6\u3092\u53f8\u308b\u8133\u306e\u6d3b\u52d5\u304c23%\u9ad8\u304f\u306a\u308a\u307e\u3057\u305f\u3002 \u5e83\u7bc4\u306a\u30c6\u30fc\u30de\u3084\u901a\u5e95\u3059\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3001 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\u5e83\u544a\u3092\u898b\u305a\u306b\u98db\u3070\u3057\u3066\u30b9\u30af\u30ed\u30fc\u30eb\u30c0\u30a6\u30f3\u3059\u308b\u3068\u3044\u3046\u56de\u7b54\u306f\u3001 36%\u306b\u3068\u3069\u307e\u308a\u307e\u3057\u305f\u3002<\/li><\/ul>\n\n\n\n<p>\u8abf\u67fb\u7d50\u679c\u304b\u3089\u306f\u3001 \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u6cbf\u3063\u305f\u6226\u7565\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001 \u30d6\u30e9\u30f3\u30c9\u304c\u3088\u308a\u8a18\u61b6\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u3001 \u6d88\u8cbb\u8005\u306e\u597d\u307e\u3057\u3044\u611f\u60c5\u7684\u306a\u53cd\u5fdc\u304c\u4fc3\u3055\u308c\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u307e\u3057\u305f\u3002 IAS\u304c\u5b9f\u65bd\u3057\u305fThe Context Effect\u306e\u8abf\u67fb\u3067\u306f\u3001 \u7c73\u56fd\u306e\u6d88\u8cbb\u800560\u4eba\u3092\u5bfe\u8c61\u306b30\u5206\u9593\u30e2\u30d0\u30a4\u30eb\u6a5f\u5668\u3092\u4f7f\u7528\u3057\u3066\u3082\u3089\u3044\u3001 \u305d\u306e\u8133\u6d3b\u52d5\u3092Neuro-Insight\u306eSteady State Topography\uff08SST\uff09\u3068\u3044\u3046\u624b\u6cd5\u306b\u3088\u308a\u3001 \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u8ffd\u8de1\u30fb\u8a18\u9332\u3057\u307e\u3057\u305f\u3002 \u307e\u305f\u56de\u7b54\u8005\u306b\u306f\u3001 \u5e83\u544a\u3068\u8868\u793a\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u898b\u3066\u3001 \u30de\u30c3\u30c1\u3059\u308b\u3082\u306e\u3092\u9078\u3093\u3067\u3082\u3089\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong>Integral Ad Science\u306b\u3064\u3044\u3066<\/strong><br>Integral Ad Science\uff08IAS\uff09\u306f\u3001 \u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30fc\u95a2\u9023\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4e16\u754c\u7684\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 IAS\u3067\u306f\u7121\u52b9\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u767a\u751f\u3059\u308b\u3053\u3068\u306e\u306a\u3044\u3088\u3046\u3001 \u5e83\u544a\u3092\u5b89\u5168\u3067\u9069\u5207\u306a\u74b0\u5883\u3067\u5b9f\u5728\u3059\u308b\u4eba\u9593\u306e\u95b2\u89a7\u8005\u306b\u78ba\u5b9f\u306b\u5c4a\u3051\u307e\u3059\u3002 \u307e\u305f\u3001 \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3001 \u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u306e\u6700\u9069\u5316\u3092\u56f3\u3063\u3066\u3044\u307e\u3059\u3002 IAS\u306e\u4f7f\u547d\u306f\u3001 \u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u6280\u8853\u3084\u3001 \u5b9f\u7528\u7684\u3067\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u60c5\u5831\u3084\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001 \u4e16\u754c\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u3001 \u5a92\u4f53\u793e\u3001 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e8b\u696d\u8005\u306b\u3068\u3063\u3066\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u4fe1\u983c\u6027\u30fb\u900f\u660e\u6027\u306e\u56fd\u969b\u7684\u306a\u57fa\u6e96\u3068\u306a\u308b\u3053\u3068\u3067\u3059\u3002 2009\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u305fIAS\u306f\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u672c\u793e\u3092\u69cb\u3048\u3001 \u4e16\u754c\u4e2d\u306e\u6709\u529b\u306a\u5e83\u544a\u4e3b\u3084\u512a\u308c\u305f\u5a92\u4f53\u793e\u306a\u3069\u4f55\u5343\u793e\u3082\u306e\u9867\u5ba2\u4f01\u696d\u3068\u53d6\u5f15\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002 \u8a73\u7d30\u306b\u3064\u3044\u3066\u306f<a href=\"http:\/\/stagingias.wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">stagingias.wpengine.com<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u300a\u672c\u4ef6\u306b\u95a2\u3059\u308b\u304a\u554f\u3044\u5408\u308f\u305b\u300b<br>\u62c5\u5f53 \uff1aIntegral Ad Science Japan\uff08\u30a4\u30f3\u30c6\u30b0\u30e9\u30eb\u30a2\u30c9\u30b5\u30a4\u30a8\u30f3\u30b9\u30b8\u30e3\u30d1\u30f3\uff09\u5e83\u5831<br>Email\uff1a<a href=\"mailto:jppr@integralads.com\" target=\"_blank\" rel=\"noreferrer noopener\">jppr@integralads.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6d88\u8cbb\u8005\u306f\u6587\u8108\u306b\u6cbf\u3063\u305f\u5e83\u544a\u306b\u53cd\u5fdc\u3057\u3084\u3059\u3044\u3053\u3068\u304c\u65b0\u305f\u306a\u751f\u4f53\u6307\u6a19\u89e3\u6790\u3067\u660e\u3089\u304b\u306b 2021\u5e749\u67087\u65e5\u3001 \u6771\u4eac &#8211; \u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30fc\u95a2\u9023\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4e16\u754c\u7684\u306b\u63d0\u4f9b\u3059\u308bIntegral Ad Science\uff08Nasdaq\uff1aIAS\uff09\u306f\u672c\u65e5\u3001 \u5e83\u544a\u306b\u304a\u3051\u308b\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff08\u6587\u8108\uff09\u306e\u91cd\u8981\u6027\u306b\u95a2\u3059\u308b\u6700\u65b0\u306e\u751f\u4f53\u6307\u6a19\u89e3\u6790\u7814\u7a76\u306e\u7d50\u679c\u3092\u307e\u3068\u3081\u305f\u300cThe Context Effect\u300d\u3092\u516c\u8868\u3057\u307e\u3057\u305f\u3002 IAS\u304c\u3001 \u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30cb\u30e5\u30fc\u30ed\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308bNeuro-Insight\u3068\u5b9f\u65bd\u3057\u305f\u3053\u306e\u7814\u7a76\u3067\u306f\u3001 \u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306b\u95a2\u3059\u308b\u5f93\u6765\u306e\u8abf\u67fb\u30c7\u30fc\u30bf\u306e\u67a0\u7d44\u307f\u3092\u8d85\u3048\u3001 \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u6cbf\u3063\u305f\u5e83\u544a\u306b\u8133\u304c\u3069\u306e\u3088\u3046\u306b\u53cd\u5fdc\u3057\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u8abf\u67fb\u3057\u307e\u3057\u305f\u3002 \u305d\u306e\u7d50\u679c\u3001 \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u304c\u5e83\u544a\u306e\u8a18\u61b6\u3055\u308c\u3084\u3059\u3055\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002 IAS\u306eCMO\u3001 Tony Marlow\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002 \u300c\u6700\u65b0\u306e\u795e\u7d4c\u79d1\u5b66\u3084\u8133\u30c7\u30fc\u30bf\u306e\u8a08\u6e2c\u89e3\u6790\u6280\u8853\u3092\u6d3b\u7528\u3057\u305f\u3053\u306e\u753b\u671f\u7684\u306a\u7814\u7a76\u3067\u306f\u3001 \u5e83\u544a\u306e\u8a18\u61b6\u306e\u60f3\u8d77\u3084\u53cd\u5fdc\u304c\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u308b\u3053\u3068\u304c\u5177\u4f53\u7684\u306b\u793a\u3055\u308c\u307e\u3057\u305f\u3002 \u5f53\u696d\u754c\u3067\u306f\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u306b\u5411\u3051\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u5229\u7528\u304c\u7e2e\u5c0f\u3057\u3066\u304a\u308a\u3001 \u5ba3\u4f1d\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3001 IAS Context Control\u3068\u3044\u3063\u305f\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u6cbf\u3063\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3059\u308b\u30c4\u30fc\u30eb\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u4eca\u56de\u306e\u8abf\u67fb\u3067\u3042\u308bThe Context Effect\u3067\u306f\u3001 \u6d88\u8cbb\u8005\u306b3\u7a2e\u985e\u306e\u7570\u306a\u308b\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30de\u30c3\u30c1\u578b\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3057\u3066\u3082\u3089\u3044\u3001 \u5171\u611f\u3092\u5f97\u3089\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u306e\u5c55\u958b\u304c\u5b9f\u73fe\u53ef\u80fd\u306b\u306a\u308b\u91cd\u8981\u306a\u77e5\u898b\u3092\u5f97\u307e\u3057\u305f\u3002 \u9069\u5207\u306a\u4f4d\u7f6e\u306b\u914d\u7f6e\u3055\u308c\u305f\u5e83\u544a\u306f\u8a18\u61b6\u3055\u308c\u3084\u3059\u3044\u00a0\uff1a\u7279\u5b9a\u306e\u5206\u91ce\u306b\u57fa\u3065\u304d\u5468\u56f2\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6cbf\u3063\u3066\u9069\u5207\u306a\u4f4d\u7f6e\u306b\u914d\u7f6e\u3055\u308c\u305f\u5e83\u544a\uff08\u81ea\u52d5\u8eca\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8fd1\u304f\u306b\u81ea\u52d5\u8eca\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u306a\u3069\uff09\u3067\u306f\u3001 \u30ad\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8\u3001 CTA\uff08\u884c\u52d5\u559a\u8d77\uff09\u3001 \u30d6\u30e9\u30f3\u30c9\u8981\u7d20\u3068\u3044\u3063\u305f\u5b9f\u7528\u7684\u306a\u60c5\u5831\u306e\u8a18\u61b6\u3092\u53f8\u308b\u8133\u306e\u6d3b\u52d5\u304c23%\u9ad8\u304f\u306a\u308a\u307e\u3057\u305f\u3002 \u5e83\u7bc4\u306a\u30c6\u30fc\u30de\u3084\u901a\u5e95\u3059\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3001 \u6620\u50cf\u30fb\u97f3\u58f0\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u306e\u5168\u822c\u7684\u306a\u8a18\u61b6\u308227%\u30a2\u30c3\u30d7\u3057\u307e\u3057\u305f\u3002 \u00a0\u60c5\u5831\u5e83\u544a\u306f\u8a18\u4e8b\u306e\u30ad\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u30de\u30c3\u30c1\u3057\u3066\u3044\u308b\u3082\u306e\u304c\u6700\u3082\u52b9\u679c\u304c\u9ad8\u3044\u00a0\uff1a\u8abf\u67fb\u3067\u306f\u3001 \u60c5\u5831\u5e83\u544a\u3092\u8a18\u4e8b\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u30de\u30c3\u30c1\u3055\u305b\u308b\u3053\u3068\u3067\u3001 \u305d\u3046\u3067\u306a\u3044\u5834\u5408\u3068\u6bd4\u8f03\u3057\u3066\u8a73\u7d30\u8a18\u61b6\u304c36%\u30a2\u30c3\u30d7\u3057\u3001&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-327978","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5e83\u544a\u63b2\u8f09\u9762\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u3088\u308a\u300c\u5e83\u544a\u304c\u8a18\u61b6\u3055\u308c\u308b\u53ef\u80fd\u6027\u300d\u304c\u6700\u592740%\u5411\u4e0a\u3059\u308b\u3053\u3068\u304cIAS\u306e\u8abf\u67fb\u3067\u5224\u660e - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/news\/\u5e83\u544a\u63b2\u8f09\u9762\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u3088\u308a\u300c\u5e83\u544a\u304c\u8a18\u61b6\u3055\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5e83\u544a\u63b2\u8f09\u9762\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u3088\u308a\u300c\u5e83\u544a\u304c\u8a18\u61b6\u3055\u308c\u308b\u53ef\u80fd\u6027\u300d\u304c\u6700\u592740%\u5411\u4e0a\u3059\u308b\u3053\u3068\u304cIAS\u306e\u8abf\u67fb\u3067\u5224\u660e\" \/>\n<meta property=\"og:description\" content=\"\u6d88\u8cbb\u8005\u306f\u6587\u8108\u306b\u6cbf\u3063\u305f\u5e83\u544a\u306b\u53cd\u5fdc\u3057\u3084\u3059\u3044\u3053\u3068\u304c\u65b0\u305f\u306a\u751f\u4f53\u6307\u6a19\u89e3\u6790\u3067\u660e\u3089\u304b\u306b 2021\u5e749\u67087\u65e5\u3001 \u6771\u4eac &#8211; \u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30fc\u95a2\u9023\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4e16\u754c\u7684\u306b\u63d0\u4f9b\u3059\u308bIntegral Ad Science\uff08Nasdaq\uff1aIAS\uff09\u306f\u672c\u65e5\u3001 \u5e83\u544a\u306b\u304a\u3051\u308b\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff08\u6587\u8108\uff09\u306e\u91cd\u8981\u6027\u306b\u95a2\u3059\u308b\u6700\u65b0\u306e\u751f\u4f53\u6307\u6a19\u89e3\u6790\u7814\u7a76\u306e\u7d50\u679c\u3092\u307e\u3068\u3081\u305f\u300cThe Context Effect\u300d\u3092\u516c\u8868\u3057\u307e\u3057\u305f\u3002 IAS\u304c\u3001 \u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30cb\u30e5\u30fc\u30ed\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308bNeuro-Insight\u3068\u5b9f\u65bd\u3057\u305f\u3053\u306e\u7814\u7a76\u3067\u306f\u3001 \u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306b\u95a2\u3059\u308b\u5f93\u6765\u306e\u8abf\u67fb\u30c7\u30fc\u30bf\u306e\u67a0\u7d44\u307f\u3092\u8d85\u3048\u3001 \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u6cbf\u3063\u305f\u5e83\u544a\u306b\u8133\u304c\u3069\u306e\u3088\u3046\u306b\u53cd\u5fdc\u3057\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u8abf\u67fb\u3057\u307e\u3057\u305f\u3002 \u305d\u306e\u7d50\u679c\u3001 \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u304c\u5e83\u544a\u306e\u8a18\u61b6\u3055\u308c\u3084\u3059\u3055\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002 IAS\u306eCMO\u3001 Tony Marlow\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002 \u300c\u6700\u65b0\u306e\u795e\u7d4c\u79d1\u5b66\u3084\u8133\u30c7\u30fc\u30bf\u306e\u8a08\u6e2c\u89e3\u6790\u6280\u8853\u3092\u6d3b\u7528\u3057\u305f\u3053\u306e\u753b\u671f\u7684\u306a\u7814\u7a76\u3067\u306f\u3001 \u5e83\u544a\u306e\u8a18\u61b6\u306e\u60f3\u8d77\u3084\u53cd\u5fdc\u304c\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u308b\u3053\u3068\u304c\u5177\u4f53\u7684\u306b\u793a\u3055\u308c\u307e\u3057\u305f\u3002 \u5f53\u696d\u754c\u3067\u306f\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u306b\u5411\u3051\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u5229\u7528\u304c\u7e2e\u5c0f\u3057\u3066\u304a\u308a\u3001 \u5ba3\u4f1d\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3001 IAS Context Control\u3068\u3044\u3063\u305f\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u6cbf\u3063\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3059\u308b\u30c4\u30fc\u30eb\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u4eca\u56de\u306e\u8abf\u67fb\u3067\u3042\u308bThe Context Effect\u3067\u306f\u3001 \u6d88\u8cbb\u8005\u306b3\u7a2e\u985e\u306e\u7570\u306a\u308b\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30de\u30c3\u30c1\u578b\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3057\u3066\u3082\u3089\u3044\u3001 \u5171\u611f\u3092\u5f97\u3089\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u306e\u5c55\u958b\u304c\u5b9f\u73fe\u53ef\u80fd\u306b\u306a\u308b\u91cd\u8981\u306a\u77e5\u898b\u3092\u5f97\u307e\u3057\u305f\u3002 \u9069\u5207\u306a\u4f4d\u7f6e\u306b\u914d\u7f6e\u3055\u308c\u305f\u5e83\u544a\u306f\u8a18\u61b6\u3055\u308c\u3084\u3059\u3044\u00a0\uff1a\u7279\u5b9a\u306e\u5206\u91ce\u306b\u57fa\u3065\u304d\u5468\u56f2\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6cbf\u3063\u3066\u9069\u5207\u306a\u4f4d\u7f6e\u306b\u914d\u7f6e\u3055\u308c\u305f\u5e83\u544a\uff08\u81ea\u52d5\u8eca\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8fd1\u304f\u306b\u81ea\u52d5\u8eca\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u306a\u3069\uff09\u3067\u306f\u3001 \u30ad\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8\u3001 CTA\uff08\u884c\u52d5\u559a\u8d77\uff09\u3001 \u30d6\u30e9\u30f3\u30c9\u8981\u7d20\u3068\u3044\u3063\u305f\u5b9f\u7528\u7684\u306a\u60c5\u5831\u306e\u8a18\u61b6\u3092\u53f8\u308b\u8133\u306e\u6d3b\u52d5\u304c23%\u9ad8\u304f\u306a\u308a\u307e\u3057\u305f\u3002 \u5e83\u7bc4\u306a\u30c6\u30fc\u30de\u3084\u901a\u5e95\u3059\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3001 \u6620\u50cf\u30fb\u97f3\u58f0\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u306e\u5168\u822c\u7684\u306a\u8a18\u61b6\u308227%\u30a2\u30c3\u30d7\u3057\u307e\u3057\u305f\u3002 \u00a0\u60c5\u5831\u5e83\u544a\u306f\u8a18\u4e8b\u306e\u30ad\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u30de\u30c3\u30c1\u3057\u3066\u3044\u308b\u3082\u306e\u304c\u6700\u3082\u52b9\u679c\u304c\u9ad8\u3044\u00a0\uff1a\u8abf\u67fb\u3067\u306f\u3001 \u60c5\u5831\u5e83\u544a\u3092\u8a18\u4e8b\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u30de\u30c3\u30c1\u3055\u305b\u308b\u3053\u3068\u3067\u3001 \u305d\u3046\u3067\u306a\u3044\u5834\u5408\u3068\u6bd4\u8f03\u3057\u3066\u8a73\u7d30\u8a18\u61b6\u304c36%\u30a2\u30c3\u30d7\u3057\u3001...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/jp\/news\/\u5e83\u544a\u63b2\u8f09\u9762\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u3088\u308a\u300c\u5e83\u544a\u304c\u8a18\u61b6\u3055\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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