{"id":327981,"date":"2021-12-06T03:35:00","date_gmt":"2021-12-06T03:35:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-enhances-context-control\/"},"modified":"2023-12-06T11:30:01","modified_gmt":"2023-12-06T11:30:01","slug":"ias-enhances-context-control","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/ias-enhances-context-control\/","title":{"rendered":"IAS\u3001\u4e16\u754c\u4e2d\u306e\u5e83\u544a\u4e3b\u3068\u51fa\u7248\u793e\u306b\u5411\u3051\u3066Context Control\u3092\u5f37\u5316"},"content":{"rendered":"\n
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\"\"<\/figure>\n\n\n\n

IAS CEO \u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc\uff08Lisa Utzshcneider\uff09 \u30b3\u30e1\u30f3\u30c8\uff1a<\/strong>
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IAS\u306e\u6700\u65b0\u306e\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8<\/a>\u306b\u3088\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306f\u4f9d\u7136\u3068\u3057\u3066\u4e16\u754c\u7684\u306a\u8ab2\u984c\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u591a\u304f\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30d0\u30a4\u30e4\u30fc\u304c\u3001\u3053\u308c\u3089\u306e\u554f\u984c\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306b\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306eDSP\u3067Context Control\u3092\u30a2\u30af\u30c6\u30a3\u30d6\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306f\u3001IAS\u304c\u63d0\u4f9b\u3059\u308b300\u4ee5\u4e0a\u306e\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5165\u672d\u524d\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u671b\u307e\u3057\u304f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u56de\u907f\u3057\u305f\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u9069\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002Adelphic\u3001Adform\u3001Amobee\u3001MediaMath\u3001Yahoo\u3001Xandr\u306a\u3069\u306e\u4e3b\u8981DSP\u306bContext Control\u304c\u7d71\u5408\u3055\u308c\u305f\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306f\u3069\u3053\u3067\u8cfc\u5165\u3057\u3066\u3082\u3001\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u3059\u3050\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Context Control\u3092\u30a2\u30af\u30c6\u30a3\u30d6\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30ed\u30c3\u30af\u7387\u304c\u5927\u5e45\u306b\u6e1b\u5c11\u3057\u3001\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u304c36%\u3001\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u304c19%\u6e1b\u5c11\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u73fe\u5728\u3001IAS\u306fContext Control Optimization\u3082\u4e16\u754c\u4e2d\u306e\u51fa\u7248\u793e\u306b\u5411\u3051\u3066\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u51fa\u7248\u793e\u306f\u3001IAS\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306e\u8a2d\u5b9a\u3092\u5e83\u544a\u4e3b\u306e\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u306e\u53ef\u80fd\u6027\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u51fa\u7248\u793e\u306f\u3001Context Control\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5e83\u544a\u30b5\u30fc\u30d0\u30fc\u5185\u3067\u76f4\u63a5\u30a2\u30af\u30c6\u30a3\u30d6\u5316\u3057\u3066\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u95a2\u9023\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u56de\u907f\u3057\u305f\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u51fa\u7248\u793e\u304c\u5229\u7528\u3067\u304d\u308b\u65e2\u5b58\u306e\u30b9\u30de\u30fc\u30c8\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u30fc\u5206\u985e\u304a\u3088\u3073\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u6a5f\u80fd\u306b\u57fa\u3065\u3044\u3066\u69cb\u7bc9\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u51fa\u7248\u793e\u306f\u3001\u3053\u306e\u6a5f\u80fd\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u5728\u5eab\u306e\u53ce\u76ca\u7387\u3092\u5927\u5e45\u306b\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6700\u8fd1\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u5316\u3067\u306f\u3001CPM\u304c20%\u6539\u5584\u3057\u3001\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u306e\u5897\u52a0\u306f120%\u306b\u9054\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

Insider\u3000Head of Ad Operations\u3000Leigh Horton\u6c0f \u30b3\u30e1\u30f3\u30c8\uff1a<\/strong>
Context Control Optimization\u306f\u3001\u5f53\u793e\u306e\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u30fc\u3092\u5206\u985e\u3057\u3001\u3088\u308a\u512a\u308c\u305f\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u30d6\u30e9\u30f3\u30c9\u306b\u63d0\u4f9b\u3059\u308b\u975e\u5e38\u306b\u52b9\u679c\u7684\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3053\u3068\u304c\u5b9f\u8a3c\u3055\u308c\u3066\u3044\u307e\u3059\u3002IAS\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9069\u5408\u6027\u3092\u3088\u308a\u5f37\u529b\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u5e83\u544a\u4e3b\u306eKPI\u3092\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n

Integral Ad Science\u306b\u3064\u3044\u3066 <\/strong>
Integral Ad Science\uff08IAS\uff09\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u54c1\u8cea\u5411\u4e0a\u306b\u304a\u3044\u3066\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u4f01\u696d\u3067\u3059\u30021\u56de1\u56de\u306e\u5e83\u544a\u8868\u793a\u3092\u6709\u52b9\u6d3b\u7528\u3057\u3001\u5b9f\u969b\u306e\u4eba\u9593\u304c\u5b89\u5168\u304b\u3064\u9069\u5207\u306a\u74b0\u5883\u3067\u8996\u8074\u3067\u304d\u308b\u5e83\u544a\u306e\u5b9f\u73fe\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u6027\u5316\u3001\u4f9b\u7d66\u7d4c\u8def\u306e\u6700\u9069\u5316\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002IAS\u306e\u4f7f\u547d\u306f\u3001\u4e16\u754c\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u30d6\u30e9\u30f3\u30c9\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u5229\u7528\u3059\u308b\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306e\u4e16\u754c\u7684\u306a\u57fa\u6e96\u3068\u306a\u308b\u3053\u3068\u3067\u3059\u3002IAS\u306f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u5b9f\u884c\u53ef\u80fd\u306a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u60c5\u5831\u3068\u77e5\u898b\u306b\u3088\u308a\u3001\u3053\u308c\u3092\u5b9f\u73fe\u3057\u307e\u3059\u30022009\u5e74\u306e\u8a2d\u7acb\u4ee5\u6765\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u672c\u793e\u3092\u69cb\u3048\u3001\u4e16\u754c\u4e2d\u3067\u4f55\u5343\u793e\u3082\u306e\u6709\u6570\u306e\u5e83\u544a\u4e3b\u3084\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u5354\u529b\u3057\u3066\u3044\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u3001https:\/\/integralads.com\/jp\/<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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Optimization\u3082\u4e16\u754c\u4e2d\u306e\u51fa\u7248\u793e\u306b\u5411\u3051\u3066\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u51fa\u7248\u793e\u306f\u3001IAS\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306e\u8a2d\u5b9a\u3092\u5e83\u544a\u4e3b\u306e\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u306e\u53ef\u80fd\u6027\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u51fa\u7248\u793e\u306f\u3001Context 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Insider\u3000Head of Ad Operations\u3000Leigh Horton\u6c0f \u30b3\u30e1\u30f3\u30c8\uff1aContext Control Optimization\u306f\u3001\u5f53\u793e\u306e\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u30fc\u3092\u5206\u985e\u3057\u3001\u3088\u308a\u512a\u308c\u305f\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u30d6\u30e9\u30f3\u30c9\u306b\u63d0\u4f9b\u3059\u308b\u975e\u5e38\u306b\u52b9\u679c\u7684\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3053\u3068\u304c\u5b9f\u8a3c\u3055\u308c\u3066\u3044\u307e\u3059\u3002IAS\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9069\u5408\u6027\u3092\u3088\u308a\u5f37\u529b\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u5e83\u544a\u4e3b\u306eKPI\u3092\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002  Integral Ad Science\u306b\u3064\u3044\u3066 Integral Ad Science\uff08IAS\uff09\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u54c1\u8cea\u5411\u4e0a\u306b\u304a\u3044\u3066\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u4f01\u696d\u3067\u3059\u30021\u56de1\u56de\u306e\u5e83\u544a\u8868\u793a\u3092\u6709\u52b9\u6d3b\u7528\u3057\u3001\u5b9f\u969b\u306e\u4eba\u9593\u304c\u5b89\u5168\u304b\u3064\u9069\u5207\u306a\u74b0\u5883\u3067\u8996\u8074\u3067\u304d\u308b\u5e83\u544a\u306e\u5b9f\u73fe\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u6027\u5316\u3001\u4f9b\u7d66\u7d4c\u8def\u306e\u6700\u9069\u5316\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002IAS\u306e\u4f7f\u547d\u306f\u3001\u4e16\u754c\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u30d6\u30e9\u30f3\u30c9\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u5229\u7528\u3059\u308b\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306e\u4e16\u754c\u7684\u306a\u57fa\u6e96\u3068\u306a\u308b\u3053\u3068\u3067\u3059\u3002IAS\u306f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u5b9f\u884c\u53ef\u80fd\u306a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u60c5\u5831\u3068\u77e5\u898b\u306b\u3088\u308a\u3001\u3053\u308c\u3092\u5b9f\u73fe\u3057\u307e\u3059\u30022009\u5e74\u306e\u8a2d\u7acb\u4ee5\u6765\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u672c\u793e\u3092\u69cb\u3048\u3001\u4e16\u754c\u4e2d\u3067\u4f55\u5343\u793e\u3082\u306e\u6709\u6570\u306e\u5e83\u544a\u4e3b\u3084\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u5354\u529b\u3057\u3066\u3044\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u3001https:\/\/integralads.com\/jp\/\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"author":1,"featured_media":297379,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-327981","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIAS\u3001\u4e16\u754c\u4e2d\u306e\u5e83\u544a\u4e3b\u3068\u51fa\u7248\u793e\u306b\u5411\u3051\u3066Context Control\u3092\u5f37\u5316 - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"\u30102021\u5e7412\u67086\u65e5\u3001\u6771\u4eac\u3011\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u5206\u91ce\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308bIntegral Ad Science\uff08\u30ca\u30b9\u30c0\u30c3\u30af\uff1aIAS\uff09\u306f\u672c\u65e5\u3001\u4e16\u754c\u4e2d\u306e\u5e83\u544a\u4e3b\u3068\u51fa\u7248\u793e\u306b\u5411\u3051\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300cContext Control\u300d\u306e\u62e1\u5f35\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u914d\u7f6e\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u3088\u308a\u4e00\u5c64\u5f37\u529b\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, 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