{"id":327996,"date":"2022-03-31T00:52:46","date_gmt":"2022-03-31T00:52:46","guid":{"rendered":"https:\/\/integralads.com\/news\/jp-mqr-16\/"},"modified":"2023-12-06T11:30:25","modified_gmt":"2023-12-06T11:30:25","slug":"jp-mqr-16","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/jp-mqr-16\/","title":{"rendered":"IAS\u6700\u65b0\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8\u516c\u958b &#8211; \u65e5\u672c\u306e\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306f\u3001\u4f9d\u7136\u3068\u3057\u3066\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3068\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306b\u5927\u304d\u306a\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u308b"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><em>\u65e5\u672c\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306f\u4e16\u754c\u30ef\u30fc\u30b9\u30c81\u4f4d\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\u306f\u4e16\u754c\u30ef\u30fc\u30b9\u30c82\u4f4d<\/em><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p>2022\u5e743\u670831\u65e5 &#8211; \u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u5206\u91ce\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308bIntegral Ad Science\uff08\u30ca\u30b9\u30c0\u30c3\u30af\uff1aIAS\u3001\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u65e5\u672c\u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff1a\u5c71\u53e3\u6b66\u3001\u4ee5\u4e0b IAS\uff09\u306f\u3001\u672c\u65e5\u3001\u65e5\u672c\u306e\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u54c1\u8cea\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u4e16\u754c\u5404\u56fd\u3068\u306e\u6bd4\u8f03\u3068\u3068\u3082\u306b\u63d0\u4f9b\u3059\u308b\u300c\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8 \u7b2c16\u7248\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">\uff1e\uff1e \u30d5\u30eb\u30ec\u30dd\u30fc\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u3000<a href=\"https:\/\/bit.ly\/jp-mqr16\">https:\/\/bit.ly\/jp-mqr16<\/a> \uff1c\uff1c<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/H22021_MQR_Social_Cover_JP-1.png\" alt=\"\" class=\"wp-image-285036\"\/><\/figure>\n\n\n\n<p><strong>2021\u5e74\u4e0b\u534a\u671f\u3082\u4e16\u754c\u30ef\u30fc\u30b9\u30c81\u4f4d\u3092\u8a18\u9332<\/strong><strong><br><\/strong><strong>\u65e5\u672c\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3<\/strong><\/p>\n\n\n\n<p>\u65e5\u672c\u3067\u306f\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3067\u4f4e\u4e0b\u50be\u5411\u304c\u7d9a\u304d\u3001\u4e16\u754c\u5e73\u5747\u306e70.1%\u3092\u5927\u304d\u304f\u4e0b\u56de\u308a\u3001\u524d\u5e74\u540c\u671f\u6bd42.3\u30dd\u30a4\u30f3\u30c8\u6e1b\u3001\u4e16\u754c\u6700\u4f4e\u306e53.5%\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3082\u3001\u4e16\u754c\u5e73\u574765.6%\u306b\u5bfe\u3057\u3066\u65e5\u672c\u306f49.1%\u3068\u3001\u3053\u3061\u3089\u3082\u8abf\u67fb\u5bfe\u8c61\u56fd\u3067\u6700\u4f4e\u306e\u6570\u5024\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><br><strong>\u65e5\u672c\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\u306f<br>\u6539\u5584\u50be\u5411\u306b\u3042\u308b\u3068\u306f\u3044\u3048\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\/\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u5171\u306b\u4e16\u754c\u30ef\u30fc\u30b9\u30c82\u4f4d<\/strong><\/p>\n\n\n\n<p>\u65e5\u672c\u306e\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u304a\u3051\u308b\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u6e08\u307f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d5\u30e9\u30a6\u30c9\u7387\u306f\u3001\u524d\u5e74\u540c\u671f\u6bd4\u30670.3\u30dd\u30a4\u30f3\u30c8\u6539\u5584\u3057\u30012.6\uff05\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u591a\u5c11\u306e\u6539\u5584\u50be\u5411\u304c\u898b\u3089\u308c\u305f\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u3053\u306e\u6570\u5024\u306f\u4f9d\u7136\u3068\u3057\u3066\u4e16\u754c\u30ef\u30fc\u30b9\u30c82\u4f4d\u306e\u4f4e\u6c34\u6e96\u3067\u3057\u305f\u3002\u306a\u304a\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u304a\u3051\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\u306e\u4e16\u754c\u5e73\u5747\u306f1.4\uff05\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u672a\u5bfe\u7b56\u306e\u5834\u5408\u306f\u300110.7\uff05\u306e\u9ad8\u3055\u3067\u3042\u3063\u305f\u3053\u3068\u304c\u5206\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u306e\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u304a\u3051\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\u306f\u30012021\u5e74\u4e0b\u534a\u671f\u306b1.5%\u3078\u3068\u4f4e\u4e0b\u3057\u305f\u3082\u306e\u306e\u3001\u672a\u3060\u4e16\u754c\u30672\u756a\u76ee\u306b\u9ad8\u3044\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\u3067\u3057\u305f\u3002\u4e16\u754c\u5e73\u5747\u3067\u898b\u308b\u3068\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u304a\u3051\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\u306f0.5%\u3001\u4e0d\u6b63\u5bfe\u7b56\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u306a\u3044\u672a\u5bfe\u7b56\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u30826.3%\u306b\u7559\u307e\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u4e16\u754c\u7684\u306b\u6e1b\u5c11\u3057\u305f\u30bf\u30a4\u30e0\u30a4\u30f3\u30d3\u30e5\u30fc<br>\u65e5\u672c\u3067\u3082\u540c\u50be\u5411\u306a\u304c\u3089\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3067\u306f\u4e16\u754c\u5e73\u5747\u3092\u82e5\u5e72\u4e0a\u56de\u308b\u7d50\u679c\u306b<\/strong><\/p>\n\n\n\n<p>2021\u5e74\u4e0b\u534a\u671f\u3001\u4e16\u754c\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30bf\u30a4\u30e0\u30a4\u30f3\u30d3\u30e5\u30fc\uff08TIV\uff1a\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u7d99\u7d9a\u3057\u3066\u8868\u793a\u3055\u308c\u305f\u5e73\u5747\u6642\u9593\uff09\u306f\u3001\u3059\u3079\u3066\u306e\u74b0\u5883\u3067\u6e1b\u5c11\u3057\u307e\u3057\u305f\u3002\u5e74\u9593\u306e\u6e1b\u5c11\u5e45\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u30673.6\uff05\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30676.5\uff05\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306711.1\uff05\u3067\u3057\u305f\u3002\u65e5\u672c\u306e\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306eTIV\u306f22.02\u79d2\u3067\u3001\u524d\u5e74\u540c\u671f\u6bd41.51\u79d2\u6e1b\u5c11\u3057\u307e\u3057\u305f\u304c\u3001\u4e16\u754c\u5e73\u5747\u306e21.73\u79d2\u3088\u308a\u3082\u9577\u3044TIV\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u65e5\u672c\u306e\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6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Ad Science\u306e\u65e5\u672c\u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u5c71\u53e3\u6b66\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<br>\u300c\u65e5\u672c\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u54c1\u8cea\u306f\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3067\u4e16\u754c\u6700\u4e0b\u4f4d\u3068\u4e16\u754c\u6a19\u6e96\u304b\u3089\u5927\u304d\u304f\u9045\u308c\u3092\u3068\u3063\u3066\u3044\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u304c\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b\u305f\u3081\u306b\u306f\u3001\u5358\u306b\u914d\u4fe1\u3055\u308c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5e83\u544a\u304c\u898b\u3089\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306f\u3001\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u306a\u5728\u5eab\u3068\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u306aCPM\uff08vCPM\uff09\u3092\u512a\u5148\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u304c\u3069\u3053\u306b\u3044\u3066\u3082\u5b9f\u969b\u306e\u4eba\u3005\u306b\u898b\u3066\u3082\u3089\u3048\u308b\u6a5f\u4f1a\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u65e5\u672c\u304c\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\u306e\u6700\u3082\u9ad8\u3044\u56fd\u306e\u4e00\u3064\u3067\u3042\u308b\u3053\u3068\u306b\u672a\u3060\u5909\u308f\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u524d\u5e74\u540c\u671f\u6bd4\u3067\u82e5\u5e72\u6e1b\u5c11\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u3066\u304a\u308a\u3001\u4eca\u5f8c\u3001JICDAQ\u306e\u3088\u3046\u306a\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u3084\u4f4e\u54c1\u8cea\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u8efd\u6e1b\u3059\u308b\u305f\u3081\u306e\u65b0\u305f\u306a\u53d6\u308a\u7d44\u307f\u304c\u3001\u696d\u754c\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u5909\u5316\u3092\u3082\u305f\u3089\u3059\u3068\u78ba\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<p>Integral Ad Science\u306e\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8 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href=\"https:\/\/bit.ly\/jp-mqr16\">https:\/\/bit.ly\/jp-mqr16<\/a><\/p>\n\n\n\n<p><strong>Integral Ad Science\u306b\u3064\u3044\u3066<\/strong><br>Integral Ad 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Integral Ad 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Integral Ad 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Integral Ad Science\u306e\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8 \u7b2c16\u7248\u306f\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u52d5\u753b\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u3001\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u30022021\u5e747\u67081\u65e5\u304b\u308912\u670831\u65e5\u306e\u9593\u306b\u5b9f\u65bd\u3055\u308c\u305f\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u3001\u5168\u4e16\u754c\u306e\u4f55\u5146\u3082\u306e\u30c7\u30fc\u30bf\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u5206\u6790\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u30ec\u30dd\u30fc\u30c8\u306e\u5168\u6587\u306f\u3001\u4ee5\u4e0b\u3067\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002 https:\/\/bit.ly\/jp-mqr16 Integral Ad Science\u306b\u3064\u3044\u3066Integral Ad Science\uff08IAS\uff09\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u5411\u4e0a\u306b\u304a\u3044\u3066\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u4f01\u696d\u3067\u3059\u3002IAS\u306f\u3001\u5e83\u544a\u304c\u672c\u7269\u306e\u4eba\u9593\u306b\u3088\u3063\u3066\u3001\u5b89\u5168\u304b\u3064\u9069\u5207\u306a\u74b0\u5883\u3067\u95b2\u89a7\u3055\u308c\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3057\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u306b\u57fa\u3065\u304f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u6027\u5316\u3084\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u6700\u9069\u5316\u3092\u63a8\u9032\u3059\u308b\u3053\u3068\u3067\u3001\u3059\u3079\u3066\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u4fa1\u5024\u3042\u308b\u3082\u306e\u306b\u3057\u307e\u3059\u3002\u79c1\u305f\u3061\u306e\u4f7f\u547d\u306f\u3001\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u5229\u7528\u3059\u308b\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306e\u4e16\u754c\u7684\u306a\u57fa\u6e96\u3068\u306a\u308b\u3053\u3068\u3067\u3059\u3002IAS\u306f\u3001\u5b9f\u7528\u7684\u306a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u60c5\u5831\u3068\u77e5\u898b\u3092\u5099\u3048\u305f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u63d0\u4f9b\u3067\u3001\u3053\u308c\u3092\u5b9f\u73fe\u3057\u307e\u3059\u30022009\u5e74\u306b\u8a2d\u7acb\u3057\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u672c\u793e\u3092\u7f6e\u304fIAS\u306f\u3001\u4e16\u754c\u4e2d\u3067\u4f55\u5343\u793e\u3082\u306e\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u5e83\u544a\u4e3b\u3084\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3092\u652f\u3048\u3066\u3044\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u3001https:\/\/integralads.com\/jp\/\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/jp\/news\/jp-mqr-16\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-06T11:30:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/MQR_H22021_LandingPage_860x860-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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