{"id":328006,"date":"2022-05-25T23:04:14","date_gmt":"2022-05-25T23:04:14","guid":{"rendered":"https:\/\/integralads.com\/news\/total-visibility-is-moving-to-ias-signal\/"},"modified":"2023-12-06T11:30:41","modified_gmt":"2023-12-06T11:30:41","slug":"total-visibility-is-moving-to-ias-signal","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/total-visibility-is-moving-to-ias-signal\/","title":{"rendered":"IAS\u3001\u7ba1\u7406\u753b\u9762\u306bTotal VisibilityTM\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u642d\u8f09\u3057\u6a5f\u80fd\u5f37\u5316"},"content":{"rendered":"\n<p><em>IAS\u306eQPO\uff08\u54c1\u8cea\u306b\u57fa\u3065\u304f\u4f9b\u7d66\u7d4c\u8def\u6700\u9069\u5316\uff09\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u3092\u4fc3\u9032<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/Total_Visibility_IAS_Signal_Dashboard-1.png\" alt=\"\" class=\"wp-image-287951\"\/><\/figure>\n\n\n\n<p>2022\u5e745\u670826\u65e5 &#8212; \u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u5206\u91ce\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308bIntegral Ad Science\uff08\u30ca\u30b9\u30c0\u30c3\u30af\uff1aIAS\u3001\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u65e5\u672c\u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff1a\u5c71\u53e3\u6b66\u3001\u4ee5\u4e0b IAS\uff09\u306f\u672c\u65e5\u3001Total VisibilityTM\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u65b0\u305f\u306a\u642d\u8f09\u306b\u3088\u308bIAS Signal\uff08\u7ba1\u7406\u753b\u9762\uff09\u306e\u6a5f\u80fd\u5f37\u5316\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u6a5f\u80fd\u5f37\u5316\u306b\u3088\u3063\u3066\u3001\u5e83\u544a\u4e3b\u306f1\u3064\u306e\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u30fb\u53c2\u7167\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u5e83\u544a\u306e\u4f9b\u7d66\u7d4c\u8def\u306b\u95a2\u3059\u308b\u91cd\u8981\u306a\u6d1e\u5bdf\u307e\u3067\u3082\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5206\u6790\u3068\u7ba1\u7406\u306e\u7c21\u7d20\u5316\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u4e3b\u306f\u3001Total VisibilityTM\u3068\u3001\u65b0\u305f\u306b\u7d44\u7e54\u5316\u3055\u308c\u305f\u5c02\u9580\u30c1\u30fc\u30e0\u306b\u3088\u308b\u500b\u5225\u30b5\u30dd\u30fc\u30c8\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u304c\u30b3\u30b9\u30c8\u306b\u4e0e\u3048\u308b\u771f\u306e\u5f71\u97ff\u3092\u7406\u89e3\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>IAS\u306eCEO \u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc\u306f\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u3084\u4ee3\u7406\u5e97\u306f\u3001\u3069\u306e\u6700\u9069\u5316\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6539\u5584\u3057\u3001\u9ad8\u54c1\u8cea\u306e\u4f9b\u7d66\u7d4c\u8def\u3092\u3082\u305f\u3089\u3059\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u8cfc\u5165\u306b\u95a2\u3059\u308b\u3088\u308a\u9ad8\u3044\u53ef\u8996\u6027\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002IAS\u306eQPO\uff08Quality Path Optimization\uff1a\u54c1\u8cea\u306b\u57fa\u3065\u304f\u4f9b\u7d66\u7d4c\u8def\u6700\u9069\u5316\uff09\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068qCPM\u306a\u3069\u306e\u6307\u6a19\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306f\u52b9\u7387\u7684\u306a\u30b3\u30b9\u30c8\u3067\u9ad8\u54c1\u8cea\u306e\u5728\u5eab\u3092\u8cfc\u5165\u3059\u308b\u305f\u3081\u306e\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>IAS\u306f\u3001\u5e83\u544a\u4e3b\u304c\u4f9b\u7d66\u7d4c\u8def\u306e\u7406\u89e3\u3092\u91cd\u8981\u8996\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u5f53\u793e\u306f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u7d71\u5408\u3092\u62e1\u5927\u3057\u3001Xandr\u3001Beeswax\uff08\u73fe\u5728\u306fFreeWheel\u306e\u4e00\u90e8\uff09\u3001Bidtellect\u306a\u3069\u306e\u4e3b\u8981DSP\u3092\u8ffd\u52a0\u3057\u3066\u3001Total VisibilityTM\u3092\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u305f\u3002 \u4eca\u5e74\u306f\u3001MediaMath\u3001Viant\u3001Adform\u306a\u3069\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u5171\u306b\u3001\u3055\u3089\u306b\u591a\u304f\u306eDSP\u7d71\u5408\u3092\u30b5\u30dd\u30fc\u30c8\u3067\u304d\u308b\u3088\u3046\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>Xandr\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u62c5\u5f53\u30d0\u30a4\u30b9\u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\u3067\u3042\u308b\u30b8\u30e7\u30b7\u30e5\u30a2\u30fb\u30bf\u30fc\u30ca\u30fc\u306f\u3001\u300c\u5e83\u544a\u4e3b\u306f\u3001\u4f9b\u7d66\u7d4c\u8def\u306e\u6700\u9069\u5316\u306b\u53d6\u308a\u7d44\u307f\u3001\u52b9\u7387\u7684\u306a\u6295\u8cc7\u306b\u652f\u3048\u3089\u308c\u305f\u9ad8\u54c1\u8cea\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u63a2\u3059\u305f\u3081\u306e\u6226\u7565\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306eTotal VisibilityTM \u306e\u7ba1\u7406\u753b\u9762\u3078\u306e\u7d71\u5408\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7406\u89e3\u3057\u3066\u6700\u9069\u5316\u3057\u3001\u6700\u3082\u52b9\u7387\u7684\u306a\u30b3\u30b9\u30c8\u3067\u9ad8\u54c1\u8cea\u306e\u5728\u5eab\u3092\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u30b3\u30b9\u30c8\u9762\u306e\u900f\u660e\u6027\u306e\u307f\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u304b\u3089\u3001\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u3092\u63a8\u9032\u3059\u308b\u3053\u3068\u3078\u3068\u76ee\u3092\u5411\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>IAS\u306e\u6a19\u6e96\u7684\u306a\u6307\u6a19\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3001\u7121\u52b9\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306b\u7167\u3089\u3057\u3066\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3092\u691c\u8a3c<\/li><li>\u30e1\u30c7\u30a3\u30a2\u30b3\u30b9\u30c8\u3092\u5b9a\u91cf\u5316\u3057\u3001\u30d6\u30ed\u30c3\u30af\u3055\u308c\u305f\u5e83\u544a\u306e\u30b3\u30b9\u30c8\u9762\u3067\u306e\u5f71\u97ff\u3068\u3001\u8cea\u306e\u9ad8\u3044\u5e83\u544a\u5728\u5eab\u306e\u30b3\u30b9\u30c8\u3092\u4e00\u5ea6\u306b\u628a\u63e1<\/li><li>\u30e1\u30c7\u30a3\u30a2\u52b9\u7387\u3092\u6700\u9069\u5316\u3057\u3001\u52b9\u7387\u7684\u306a\u4fa1\u683c\u3067\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7372\u5f97<\/li><\/ul>\n\n\n\n<p>Total VisibilityTM\u306f\u3001\u5e83\u544a\u4e3b\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u5b9f\u8a3c\u3055\u308c\u3066\u304a\u308a\u3001\u3088\u308a\u8cea\u306e\u9ad8\u3044\u7d4c\u8def\u306b\u8cbb\u7528\u3092\u518d\u914d\u5206\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u6700\u592722%\u306e\u30e1\u30c7\u30a3\u30a2\u30b3\u30b9\u30c8\u52b9\u7387\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS\u306eQPO\uff08\u54c1\u8cea\u306b\u57fa\u3065\u304f\u4f9b\u7d66\u7d4c\u8def\u6700\u9069\u5316\uff09\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u3092\u4fc3\u9032 2022\u5e745\u670826\u65e5 &#8212; \u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u5206\u91ce\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308bIntegral Ad Science\uff08\u30ca\u30b9\u30c0\u30c3\u30af\uff1aIAS\u3001\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u65e5\u672c\u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff1a\u5c71\u53e3\u6b66\u3001\u4ee5\u4e0b IAS\uff09\u306f\u672c\u65e5\u3001Total VisibilityTM\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u65b0\u305f\u306a\u642d\u8f09\u306b\u3088\u308bIAS Signal\uff08\u7ba1\u7406\u753b\u9762\uff09\u306e\u6a5f\u80fd\u5f37\u5316\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u6a5f\u80fd\u5f37\u5316\u306b\u3088\u3063\u3066\u3001\u5e83\u544a\u4e3b\u306f1\u3064\u306e\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u30fb\u53c2\u7167\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u5e83\u544a\u306e\u4f9b\u7d66\u7d4c\u8def\u306b\u95a2\u3059\u308b\u91cd\u8981\u306a\u6d1e\u5bdf\u307e\u3067\u3082\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5206\u6790\u3068\u7ba1\u7406\u306e\u7c21\u7d20\u5316\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002 \u5e83\u544a\u4e3b\u306f\u3001Total VisibilityTM\u3068\u3001\u65b0\u305f\u306b\u7d44\u7e54\u5316\u3055\u308c\u305f\u5c02\u9580\u30c1\u30fc\u30e0\u306b\u3088\u308b\u500b\u5225\u30b5\u30dd\u30fc\u30c8\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u304c\u30b3\u30b9\u30c8\u306b\u4e0e\u3048\u308b\u771f\u306e\u5f71\u97ff\u3092\u7406\u89e3\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 IAS\u306eCEO \u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc\u306f\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u3084\u4ee3\u7406\u5e97\u306f\u3001\u3069\u306e\u6700\u9069\u5316\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6539\u5584\u3057\u3001\u9ad8\u54c1\u8cea\u306e\u4f9b\u7d66\u7d4c\u8def\u3092\u3082\u305f\u3089\u3059\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u8cfc\u5165\u306b\u95a2\u3059\u308b\u3088\u308a\u9ad8\u3044\u53ef\u8996\u6027\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002IAS\u306eQPO\uff08Quality Path Optimization\uff1a\u54c1\u8cea\u306b\u57fa\u3065\u304f\u4f9b\u7d66\u7d4c\u8def\u6700\u9069\u5316\uff09\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068qCPM\u306a\u3069\u306e\u6307\u6a19\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306f\u52b9\u7387\u7684\u306a\u30b3\u30b9\u30c8\u3067\u9ad8\u54c1\u8cea\u306e\u5728\u5eab\u3092\u8cfc\u5165\u3059\u308b\u305f\u3081\u306e\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002 IAS\u306f\u3001\u5e83\u544a\u4e3b\u304c\u4f9b\u7d66\u7d4c\u8def\u306e\u7406\u89e3\u3092\u91cd\u8981\u8996\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u5f53\u793e\u306f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u7d71\u5408\u3092\u62e1\u5927\u3057\u3001Xandr\u3001Beeswax\uff08\u73fe\u5728\u306fFreeWheel\u306e\u4e00\u90e8\uff09\u3001Bidtellect\u306a\u3069\u306e\u4e3b\u8981DSP\u3092\u8ffd\u52a0\u3057\u3066\u3001Total VisibilityTM\u3092\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u305f\u3002 \u4eca\u5e74\u306f\u3001MediaMath\u3001Viant\u3001Adform\u306a\u3069\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u5171\u306b\u3001\u3055\u3089\u306b\u591a\u304f\u306eDSP\u7d71\u5408\u3092\u30b5\u30dd\u30fc\u30c8\u3067\u304d\u308b\u3088\u3046\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002 Xandr\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u62c5\u5f53\u30d0\u30a4\u30b9\u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\u3067\u3042\u308b\u30b8\u30e7\u30b7\u30e5\u30a2\u30fb\u30bf\u30fc\u30ca\u30fc\u306f\u3001\u300c\u5e83\u544a\u4e3b\u306f\u3001\u4f9b\u7d66\u7d4c\u8def\u306e\u6700\u9069\u5316\u306b\u53d6\u308a\u7d44\u307f\u3001\u52b9\u7387\u7684\u306a\u6295\u8cc7\u306b\u652f\u3048\u3089\u308c\u305f\u9ad8\u54c1\u8cea\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u63a2\u3059\u305f\u3081\u306e\u6226\u7565\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306eTotal VisibilityTM \u306e\u7ba1\u7406\u753b\u9762\u3078\u306e\u7d71\u5408\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7406\u89e3\u3057\u3066\u6700\u9069\u5316\u3057\u3001\u6700\u3082\u52b9\u7387\u7684\u306a\u30b3\u30b9\u30c8\u3067\u9ad8\u54c1\u8cea\u306e\u5728\u5eab\u3092\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u30b3\u30b9\u30c8\u9762\u306e\u900f\u660e\u6027\u306e\u307f\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u304b\u3089\u3001\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u3092\u63a8\u9032\u3059\u308b\u3053\u3068\u3078\u3068\u76ee\u3092\u5411\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002 IAS\u306e\u6a19\u6e96\u7684\u306a\u6307\u6a19\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3001\u7121\u52b9\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306b\u7167\u3089\u3057\u3066\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3092\u691c\u8a3c \u30e1\u30c7\u30a3\u30a2\u30b3\u30b9\u30c8\u3092\u5b9a\u91cf\u5316\u3057\u3001\u30d6\u30ed\u30c3\u30af\u3055\u308c\u305f\u5e83\u544a\u306e\u30b3\u30b9\u30c8\u9762\u3067\u306e\u5f71\u97ff\u3068\u3001\u8cea\u306e\u9ad8\u3044\u5e83\u544a\u5728\u5eab\u306e\u30b3\u30b9\u30c8\u3092\u4e00\u5ea6\u306b\u628a\u63e1 \u30e1\u30c7\u30a3\u30a2\u52b9\u7387\u3092\u6700\u9069\u5316\u3057\u3001\u52b9\u7387\u7684\u306a\u4fa1\u683c\u3067\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7372\u5f97 Total VisibilityTM\u306f\u3001\u5e83\u544a\u4e3b\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u5b9f\u8a3c\u3055\u308c\u3066\u304a\u308a\u3001\u3088\u308a\u8cea\u306e\u9ad8\u3044\u7d4c\u8def\u306b\u8cbb\u7528\u3092\u518d\u914d\u5206\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u6700\u592722%\u306e\u30e1\u30c7\u30a3\u30a2\u30b3\u30b9\u30c8\u52b9\u7387\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":293916,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-328006","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS\u3001\u7ba1\u7406\u753b\u9762\u306bTotal VisibilityTM\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u642d\u8f09\u3057\u6a5f\u80fd\u5f37\u5316 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/news\/total-visibility-is-moving-to-ias-signal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS\u3001\u7ba1\u7406\u753b\u9762\u306bTotal VisibilityTM\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u642d\u8f09\u3057\u6a5f\u80fd\u5f37\u5316\" \/>\n<meta property=\"og:description\" content=\"IAS\u306eQPO\uff08\u54c1\u8cea\u306b\u57fa\u3065\u304f\u4f9b\u7d66\u7d4c\u8def\u6700\u9069\u5316\uff09\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u3092\u4fc3\u9032 2022\u5e745\u670826\u65e5 &#8212; \u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u5206\u91ce\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308bIntegral Ad Science\uff08\u30ca\u30b9\u30c0\u30c3\u30af\uff1aIAS\u3001\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u65e5\u672c\u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff1a\u5c71\u53e3\u6b66\u3001\u4ee5\u4e0b IAS\uff09\u306f\u672c\u65e5\u3001Total VisibilityTM\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u65b0\u305f\u306a\u642d\u8f09\u306b\u3088\u308bIAS Signal\uff08\u7ba1\u7406\u753b\u9762\uff09\u306e\u6a5f\u80fd\u5f37\u5316\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u6a5f\u80fd\u5f37\u5316\u306b\u3088\u3063\u3066\u3001\u5e83\u544a\u4e3b\u306f1\u3064\u306e\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u30fb\u53c2\u7167\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u5e83\u544a\u306e\u4f9b\u7d66\u7d4c\u8def\u306b\u95a2\u3059\u308b\u91cd\u8981\u306a\u6d1e\u5bdf\u307e\u3067\u3082\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5206\u6790\u3068\u7ba1\u7406\u306e\u7c21\u7d20\u5316\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002 \u5e83\u544a\u4e3b\u306f\u3001Total VisibilityTM\u3068\u3001\u65b0\u305f\u306b\u7d44\u7e54\u5316\u3055\u308c\u305f\u5c02\u9580\u30c1\u30fc\u30e0\u306b\u3088\u308b\u500b\u5225\u30b5\u30dd\u30fc\u30c8\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u304c\u30b3\u30b9\u30c8\u306b\u4e0e\u3048\u308b\u771f\u306e\u5f71\u97ff\u3092\u7406\u89e3\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 IAS\u306eCEO \u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc\u306f\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u3084\u4ee3\u7406\u5e97\u306f\u3001\u3069\u306e\u6700\u9069\u5316\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6539\u5584\u3057\u3001\u9ad8\u54c1\u8cea\u306e\u4f9b\u7d66\u7d4c\u8def\u3092\u3082\u305f\u3089\u3059\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u8cfc\u5165\u306b\u95a2\u3059\u308b\u3088\u308a\u9ad8\u3044\u53ef\u8996\u6027\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002IAS\u306eQPO\uff08Quality Path Optimization\uff1a\u54c1\u8cea\u306b\u57fa\u3065\u304f\u4f9b\u7d66\u7d4c\u8def\u6700\u9069\u5316\uff09\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068qCPM\u306a\u3069\u306e\u6307\u6a19\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306f\u52b9\u7387\u7684\u306a\u30b3\u30b9\u30c8\u3067\u9ad8\u54c1\u8cea\u306e\u5728\u5eab\u3092\u8cfc\u5165\u3059\u308b\u305f\u3081\u306e\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002 IAS\u306f\u3001\u5e83\u544a\u4e3b\u304c\u4f9b\u7d66\u7d4c\u8def\u306e\u7406\u89e3\u3092\u91cd\u8981\u8996\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u5f53\u793e\u306f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u7d71\u5408\u3092\u62e1\u5927\u3057\u3001Xandr\u3001Beeswax\uff08\u73fe\u5728\u306fFreeWheel\u306e\u4e00\u90e8\uff09\u3001Bidtellect\u306a\u3069\u306e\u4e3b\u8981DSP\u3092\u8ffd\u52a0\u3057\u3066\u3001Total VisibilityTM\u3092\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u305f\u3002 \u4eca\u5e74\u306f\u3001MediaMath\u3001Viant\u3001Adform\u306a\u3069\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u5171\u306b\u3001\u3055\u3089\u306b\u591a\u304f\u306eDSP\u7d71\u5408\u3092\u30b5\u30dd\u30fc\u30c8\u3067\u304d\u308b\u3088\u3046\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002 Xandr\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u62c5\u5f53\u30d0\u30a4\u30b9\u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\u3067\u3042\u308b\u30b8\u30e7\u30b7\u30e5\u30a2\u30fb\u30bf\u30fc\u30ca\u30fc\u306f\u3001\u300c\u5e83\u544a\u4e3b\u306f\u3001\u4f9b\u7d66\u7d4c\u8def\u306e\u6700\u9069\u5316\u306b\u53d6\u308a\u7d44\u307f\u3001\u52b9\u7387\u7684\u306a\u6295\u8cc7\u306b\u652f\u3048\u3089\u308c\u305f\u9ad8\u54c1\u8cea\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u63a2\u3059\u305f\u3081\u306e\u6226\u7565\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306eTotal VisibilityTM 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