{"id":328008,"date":"2022-06-20T23:00:00","date_gmt":"2022-06-20T23:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/spotify-and-ias-join-forces-to-establish-a-brand-safety-solution-for-podcast-advertisers\/"},"modified":"2023-12-06T11:30:44","modified_gmt":"2023-12-06T11:30:44","slug":"spotify-and-ias-join-forces-to-establish-a-brand-safety-solution-for-podcast-advertisers","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/spotify-and-ias-join-forces-to-establish-a-brand-safety-solution-for-podcast-advertisers\/","title":{"rendered":"Spotify \u3068 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Worldwide\u304c\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u30c6\u30b9\u30c8\u3059\u308b\u6700\u521d\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u3068\u3057\u3066\u3001\u958b\u767a\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u53c2\u52a0\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u5e83\u544a\u8cbb\u306f\u3001\u4e16\u754c\u7684\u306a\u8996\u8074\u8005\u306e\u5897\u52a0\u3068\u3068\u3082\u306b\u3001\u3053\u3053\u6570\u5e74\u3067\u6025\u901f\u306b\u4f38\u3073\u3066\u3044\u307e\u3059\u3002\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u5e83\u544a\u53ce\u5165\u306f2021\u5e74\u306b10\u5104\u30c9\u30eb\u3092\u8d85\u3048\u30012024\u5e74\u306b\u306f\u307b\u307c3\u500d\u306e40\u5104\u30c9\u30eb\u8d85\u306b\u306a\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u5e83\u544a\u3078\u306e\u6295\u8cc7\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u6025\u5897\u3059\u308b\u306b\u3064\u308c\u3001\u5e83\u544a\u4e3b\u304c\u30d6\u30e9\u30f3\u30c9\u9069\u5207\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3082\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u3001\u7279\u306b\u30d3\u30c7\u30aa\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5b89\u5168\u6027\u306b\u95a2\u3059\u308b\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3068\u6280\u8853\u304c\u78ba\u7acb\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u30aa\u30fc\u30c7\u30a3\u30aa\u3067\u306f\u307e\u3060\u5b58\u5728\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u5e83\u544a\u4e3b\u306e\u4fe1\u983c\u3068\u7d99\u7d9a\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u652f\u51fa\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4eca\u3084\u4e3b\u6d41\u3068\u306a\u3063\u305f\u3053\u306e\u30e1\u30c7\u30a3\u30a2\u306b\u5bfe\u3059\u308b\u7b2c\u4e09\u8005\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u69cb\u7bc9\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u3079\u304f\u3001\u3059\u3067\u306bSpotify\u3068IAS \u306f\u3001\u5e83\u544a\u4e3b\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u4e0a\u306e\u610f\u56f3\u3057\u305f\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u3067\u914d\u4fe1\u3055\u308c\u308b\u3053\u3068\u3092\u3001\u8cac\u4efb\u3092\u6301\u3061\u304b\u3064\u52b9\u679c\u7684\u306b\u691c\u8a3c\u3067\u304d\u308b\u65b9\u6cd5\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u305f\u3081\u306e\u5171\u540c\u4f5c\u696d\u306b\u7740\u624b\u3057\u3066\u3044\u307e\u3059\u3002\u5c06\u6765\u7684\u306b\u306f\u3053\u306e\u7d50\u679c\u3092\u57fa\u306b\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a08\u753b\u3001\u7ba1\u7406\u3001\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u652f\u63f4\u3059\u308b\u3001\u696d\u754c\u521d\u306e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u30c4\u30fc\u30eb\u3067\u306f\u3001Spotify\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3001Global Alliance for Responsible Media\uff08GARM: \u200b\u200b\u8cac\u4efb\u3042\u308b\u30e1\u30c7\u30a3\u30a2\u306b\u5411\u3051\u305f\u4e16\u754c\u540c\u76df\uff09\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3068\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u57fa\u3065\u304fIAS\u72ec\u81ea\u306e\u5206\u6790\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u7528\u3044\u3066\u691c\u8a3c\u3092\u884c\u3046\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n\n\n\n<p>Spotify\u306e\u5e83\u544a\u53ce\u5165\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30d8\u30c3\u30c9\u3067\u3042\u308bJulie Clark\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u300cSpotify\u306f\u3001\u4eca\u65e5\u79c1\u305f\u3061\u304c\u77e5\u3063\u3066\u3044\u308b\u30c7\u30b8\u30bf\u30eb\u30aa\u30fc\u30c7\u30a3\u30aa\u306e\u4e16\u754c\u3092\u958b\u62d3\u3057\u307e\u3057\u305f\u3002\u6b21\u306e\u8ab2\u984c\u3067\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u5b89\u5168\u6027\u306b\u7acb\u3061\u5411\u304b\u3046\u306b\u3042\u305f\u308a\u3001\u518d\u3073\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u793a\u305b\u308b\u3053\u3068\u3092\u5b09\u3057\u304f\u601d\u3044\u307e\u3059\u3002\u4eca\u56de\u3001\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u6700\u3082\u4fe1\u983c\u3055\u308c\u3066\u3044\u308b\u30ea\u30fc\u30c0\u30fc\u306e1\u3064\u3067\u3042\u308bIAS\u3068\u63d0\u643a\u3057\u3066\u3001\u5e83\u544a\u4e3b\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u9069\u5207\u306a\u5834\u6240\u3067\u8996\u8074\u3055\u308c\u308b\u3053\u3068\u306b\u66f4\u306a\u308b\u78ba\u4fe1\u3092\u6301\u305f\u305b\u3001\u5e02\u5834\u306b\u3059\u3067\u306b\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30fc\u30b2\u30c3\u30c8\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u691c\u8a3c\u3092\u6df1\u3081\u3089\u308c\u308b\u3053\u3068\u3092\u5b09\u3057\u304f\u601d\u3044\u307e\u3059\u300d<\/p>\n\n\n\n<p>IAS\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u6700\u9ad8\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u8cac\u4efb\u8005\u3067\u3042\u308bYannis Dosios\u306f\u3001\u300cSpotify\u304a\u3088\u3073UM\u3068\u63d0\u643a\u3057\u3001\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u306b\u5411\u3051\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u958b\u767a\u3059\u308b\u3053\u3068\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30aa\u7a7a\u9593\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u5909\u9769\u306e\u4e00\u6b69\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u8996\u8074\u8005\u306f2024\u5e74\u307e\u3067\u306b\u5168\u4e16\u754c\u30675\u5104\u4eba\u3092\u8d85\u3048\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u5e83\u544a\u4e3b\u306b\u3001\u5e83\u544a\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u610f\u56f3\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u6df1\u304f\u97ff\u304f\u3068\u3044\u3046\u78ba\u4fe1\u3092\u4e0e\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>UM Worldwide\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30e1\u30c7\u30a3\u30a2\u30c1\u30fc\u30d5\u30aa\u30d5\u30a3\u30b5\u30fc\u3067\u3042\u308bJoshua Lowcock\u306f\u3001\u300c\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306f\u30e1\u30c7\u30a3\u30a2\u306e\u4e3b\u6d41\u306b\u306a\u308a\u3001\u5f53\u793e\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u3001\u8996\u8074\u8005\u3068\u7e4b\u304c\u308b\u6a5f\u4f1a\u3092\u5f97\u3089\u308c\u308b\u3053\u306e\u5206\u91ce\u3078\u306e\u6295\u8cc7\u3092\u5897\u3084\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002Spotify \u3068 IAS \u304c\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u69cb\u7bc9\u306b\u7740\u624b\u3057\u305f\u3053\u3068\u3092\u5b09\u3057\u304f\u601d\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u5e83\u544a\u4e3b\u306e\u30cb\u30fc\u30ba\u304c\u6700\u521d\u304b\u3089\u6e80\u305f\u3055\u308c\u308b\u3088\u3046\u3001\u69cb\u7bc9\u3068\u30c6\u30b9\u30c8\u306e\u6bb5\u968e\u3067\u6211\u3005\u3082\u5354\u529b\u3057\u3066\u3044\u304d\u307e\u3059\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>IAS\u306b\u3064\u3044\u3066<\/strong><br>Integral Ad Science\uff08IAS\uff09\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u5411\u4e0a\u306b\u304a\u3044\u3066\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u4f01\u696d\u3067\u3059\u3002IAS\u306f\u3001\u5e83\u544a\u304c\u672c\u7269\u306e\u4eba\u9593\u306b\u3088\u3063\u3066\u3001\u5b89\u5168\u304b\u3064\u9069\u5207\u306a\u74b0\u5883\u3067\u95b2\u89a7\u3055\u308c\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3057\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u306b\u57fa\u3065\u304f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u6027\u5316\u3084\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u6700\u9069\u5316\u3092\u63a8\u9032\u3059\u308b\u3053\u3068\u3067\u3001\u3059\u3079\u3066\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u4fa1\u5024\u3042\u308b\u3082\u306e\u306b\u3057\u307e\u3059\u3002\u79c1\u305f\u3061\u306e\u4f7f\u547d\u306f\u3001\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u5229\u7528\u3059\u308b\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306e\u4e16\u754c\u7684\u306a\u57fa\u6e96\u3068\u306a\u308b\u3053\u3068\u3067\u3059\u3002IAS\u306f\u3001\u5b9f\u7528\u7684\u306a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u60c5\u5831\u3068\u77e5\u898b\u3092\u5099\u3048\u305f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u63d0\u4f9b\u3067\u3001\u3053\u308c\u3092\u5b9f\u73fe\u3057\u307e\u3059\u30022009\u5e74\u306b\u8a2d\u7acb\u3057\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u672c\u793e\u3092\u7f6e\u304fIAS\u306f\u3001\u4e16\u754c\u4e2d\u3067\u4f55\u5343\u793e\u3082\u306e\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u5e83\u544a\u4e3b\u3084\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3092\u652f\u3048\u3066\u3044\u307e\u3059\u3002<br>\u8a73\u3057\u304f\u306f\u3001https:\/\/integralads.com\/jp\/\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>Spotify\u306b\u3064\u3044\u3066<\/strong><br>Spotify\u306f2008\u5e74\u306b\u767b\u5834\u3057\u3001\u97f3\u697d\u30ea\u30b9\u30cb\u30f3\u30b0\u3092\u4e00\u5909\u3055\u305b\u307e\u3057\u305f\u3002400\u4e07\u4ee5\u4e0a\u306e\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u30bf\u30a4\u30c8\u30eb\u3092\u542b\u30808200\u4e07\u4ee5\u4e0a\u306e\u697d\u66f2\u3092\u7121\u6599\u3067\u767a\u898b\u3001\u7ba1\u7406\u3001\u5171\u6709\u3067\u304d\u308b\u307b\u304b\u3001Spotify Premium\u306b\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u3068\u3001\u97f3\u8cea\u306e\u5411\u4e0a\u3084\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3001\u5e83\u544a\u306a\u3057\u306e\u97f3\u697d\u30ea\u30b9\u30cb\u30f3\u30b0\u4f53\u9a13\u306a\u3069\u3001\u97f3\u697d\u5c02\u7528\u306e\u6a5f\u80fd\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u73fe\u5728\u3001Spotify\u306f\u4e16\u754c\u3067\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u30aa\u30fc\u30c7\u30a3\u30aa\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3067\u3001183\u306e\u5e02\u5834\u306b\u304a\u3044\u30661\u51048200\u4e07\u4eba\u306e\u52a0\u5165\u8005\u3092\u542b\u30804\u51042200\u4e07\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u6709\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify\uff08NYSE\uff1aSPOT\uff09\u3068\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u5206\u91ce\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308bIntegral Ad Science\uff08\u30ca\u30b9\u30c0\u30c3\u30af\uff1aIAS\u3001\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u65e5\u672c\u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff1a\u5c71\u53e3\u6b66\u3001\u4ee5\u4e0b 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