\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f
\u4eca\u5f8c\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u4e3b\u6d41\u306b\u306a\u308b\u898b\u8fbc\u307f<\/strong>
GDPR\u306e\u3088\u3046\u306a\u969c\u58c1\u3084Cookie\u306e\u975e\u63a8\u5968\u5316\u304c\u8feb\u308b\u4e2d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4fb5\u5bb3\u3059\u308b\u3053\u3068\u306a\u304f\u3064\u306a\u304c\u308a\u3092\u6301\u3064\u3068\u3044\u3046\u8ab2\u984c\u306b\u5bfe\u51e6\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5e83\u544a\u4e3b\u304c\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5e83\u544a\u3092\u5c4a\u3051\u3001\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u305f\u52b9\u679c\u7684\u306a\u5e83\u544a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\nIAS\u306f\u3001\u5927\u898f\u6a21\u304b\u3064\u6700\u5927\u7d1a\u306e\u7c92\u5ea6\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5206\u985e\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u30da\u30fc\u30b8\u5358\u4f4d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5206\u985e\u306b\u306f\u611f\u60c5\u5206\u6790\u3068\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u5206\u6790\u306e\u4e21\u65b9\u304c\u4f7f\u7528\u3055\u308c\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306fIAS\u306e\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5f93\u6765\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3088\u308a\u3082\u9ad8\u3044\u7cbe\u5ea6\u3067\u5927\u898f\u6a21\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5e83\u544a\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u6700\u8fd1\u884c\u3063\u305fContext\u793e\u306e\u8cb7\u53ce\u306b\u3088\u308a\u3001IAS\u306f\u6a19\u6e96\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u67a0\u3092\u8d85\u3048\u3066\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u52a0\u901f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5c06\u6765\u7684\u306b\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084CTV\u306b\u6a5f\u80fd\u3092\u62e1\u5f35\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u306b\u3088\u308a\u3001\u753b\u50cf\u3001\u97f3\u58f0\u3001\u52d5\u753b\u3092\u542b\u3080\u9ad8\u5ea6\u306a\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u5206\u985e\u304c\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
APAC\u307b\u307c\u5168\u3066\u306e\u5e02\u5834\u306b\u304a\u3044\u3066\u3001
\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u7387\u304c\u4e0a\u6607<\/strong>
\u65e5\u672c\u3092\u9664\u304f\u5168\u3066\u306eAPAC\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u304c\u4e0a\u6607\u3057\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u304c74.6%\u3068\u6700\u3082\u9ad8\u3044\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u4e00\u65b9\u65e5\u672c\u306f\u3001\u4e16\u754c\u5e73\u5747\u306e71.5%\u306b\u5bfe\u3057\u3066\u300148.4%\u3068\u4e16\u754c\u3067\u6700\u3082\u4f4e\u3044\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u4ed6\u306eAPAC\u5e02\u5834\u306f\u300160%\u4ee5\u4e0a\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u4fdd\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u30d9\u30c8\u30ca\u30e0\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u304c65\uff05\u3092\u8d85\u3048\u307e\u3057\u305f\u3002\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u9ad8\u3055\u306f\u3001IAB Tech Lab\u306eOpen Measurement SDK\u306e\u63a1\u7528\u304c\u9032\u307f\u3001\u6e2c\u5b9a\u30c7\u30fc\u30bf\u306b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u304c\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3082\u5bc4\u4e0e\u3057\u3066\u3044\u307e\u3059\u3002\u5404\u5730\u57df\u306e\u5e83\u544a\u4e3b\u306f\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306f\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u5f97\u308b\uff08\u6d88\u8cbb\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304f\uff09\u5927\u524d\u63d0\u3067\u3042\u308a\u3001\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u306b\u53d6\u308a\u7d44\u3080\u524d\u306b\u3001\u307e\u305a\u306f\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u4e0a\u3052\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n
IAS\u306eAPAC\u62c5\u5f53\u30b7\u30cb\u30a2\u30d0\u30a4\u30b9\u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\u3067\u3042\u308b\u30ed\u30fc\u30e9\u30fb\u30ad\u30b0\u30ea\u30fc\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u300cAPAC\u5730\u57df\u306e\u65b0\u8208\u5e02\u5834\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5411\u4e0a\u304c\u898b\u3089\u308c\u308b\u3053\u3068\u306f\u3001\u5927\u5909\u5fc3\u5f37\u3044\u3053\u3068\u3067\u3059\u3002\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u5e83\u544a\u5728\u5eab\u3092\u898b\u76f4\u3057\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u9ad8\u3044\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u3068\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u30b5\u30a4\u30c8\u3092\u518d\u8a2d\u8a08\u3057\u3001\u30ea\u30b9\u30af\u3092\u56de\u907f\u3057\u3066\u4e0d\u6b63\u3092\u6e1b\u3089\u3059\u305f\u3081\u306b\u91cd\u8981\u306a\u6226\u7565\u3092\u5b9f\u65bd\u3057\u3066\u304f\u3060\u3055\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u5897\u52a0\u50be\u5411\u306b\u3042\u308a\u3001\u5e83\u544a\u4e3b\u306f\u4e0d\u6b63\u884c\u70ba\u3092\u76e3\u8996\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30ed\u30c3\u30af\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e0d\u6b63\u5bfe\u7b56\u3092\u8b1b\u3058\u3066\u3044\u306a\u3044\u30ad\u30e3\u30da\u30fc\u30f3\u306b\u304a\u3051\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u3001\u5bfe\u7b56\u6e08\u307f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e10\u500d\u306b\u3082\u5897\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306f\u3001\u6700\u5927\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u3068ROI\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u5e83\u544a\u306e\u5165\u672d\u524d\u3068\u5165\u672d\u5f8c\u306e\u6226\u7565\u3092\u3057\u3063\u304b\u308a\u7acb\u3066\u3001\u691c\u8a3c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3057\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u304a\u3088\u3073\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306b\u3088\u308b\u5e83\u544a\u8868\u793a\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u78ba\u5b9f\u306b\u4fdd\u8b77\u3057\u3001\u6700\u9069\u5316\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u300d<\/p>\n","protected":false},"excerpt":{"rendered":"
\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u3092\u884c\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u672a\u5bfe\u7b56\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u6bd4\u8f03\u3057\u3066\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u767a\u751f\u7387\u304c10\u5206\u306e1\u306b\u4f4e\u4e0b\u3059\u308b \u30af\u30ea\u30b9\u30de\u30b9\u3084\u5e74\u672b\u306e\u8cb7\u3044\u7269\u30b7\u30fc\u30ba\u30f3\u3092\u524d\u306b\u3001\u5e83\u544a\u4e3b\u306f\u4e0d\u6b63\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u76e3\u8996\u30fb\u30d6\u30ed\u30c3\u30af\u3059\u308b\u5fc5\u8981\u6027\u304c\u3042\u308b 2022\u5e749\u670816\u65e5 – \u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u5206\u91ce\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308bIntegral Ad Science\uff08\u30ca\u30b9\u30c0\u30c3\u30af\uff1aIAS\u3001\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u65e5\u672c\u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff1a\u5c71\u53e3\u6b66\u3001\u4ee5\u4e0b IAS\uff09\u306f\u3001\u672c\u65e5\u300c2022\u5e74\u4e0a\u534a\u671f\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8 \u7b2c17\u7248\u300d\u3092\u767a\u8868\u3057\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u306e\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u30af\u30aa\u30ea\u30c6\u30a3\u306b\u95a2\u3059\u308b\u900f\u660e\u6027\u3092\u3001\u4e16\u754c\u6bd4\u8f03\u3068\u3068\u3082\u306b\u660e\u3089\u304b\u306b\u3057\u307e\u3057\u305f\u3002 \u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u904e\u53bb6\u30f6\u6708\u9593\u306b\u30e1\u30c7\u30a3\u30a2\u306e\u54c1\u8cea\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u305f\u304b\u3001\u307e\u305f\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u3053\u308c\u3089\u306e\u5909\u5316\u3092\u5229\u7528\u3057\u3066\u4eca\u5f8c\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u304b\u3092\u63a2\u3063\u3066\u3044\u307e\u3059\u3002 2022\u5e74\u4e0a\u534a\u671f\u306b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u4e0a\u6607\u3001\u4e0d\u6b63\u5bfe\u7b56\u3092\u8b1b\u3058\u3066\u3044\u306a\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c10\u500d\u306e\u901f\u3055\u3067\u4e0a\u66072022\u5e74\u4e0a\u534a\u671f\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u3001\u307b\u307c\u5168\u3066\u306e\u56fd\u3067\u5897\u52a0\u3057\u307e\u3057\u305f\u3002APAC\u3082\u4f8b\u5916\u3067\u306f\u306a\u304f\u3001\u3053\u306e\u5730\u57df\u306e\u307b\u3068\u3093\u3069\u306e\u5e02\u5834\u3067\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u5897\u52a0\u3057\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u304c\u524d\u5e74\u540c\u671f\u6bd4\uff08YoY\uff091.9\u30dd\u30a4\u30f3\u30c8\u5897\u3068\u6700\u3082\u9ad8\u304f\u30014.9%\u306b\u9054\u3057\u307e\u3057\u305f\u3002\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306b\u6b21\u3044\u3067\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u9ad8\u304b\u3063\u305f\u306e\u306f\u65e5\u672c\u30673.3\uff05\uff08YoY 0.7\u30dd\u30a4\u30f3\u30c8\u5897\uff09\u3001\u30d9\u30c8\u30ca\u30e0\u304c3.1\uff05\uff08YoY 1.6\u30dd\u30a4\u30f3\u30c8\u5897\uff09\u3068\u306a\u308a\u3001\u9ad8\u3044\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\uff081.6\uff05\uff09\u3068\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\uff080.7\uff05\uff09\u3067\u3082\u524d\u5e74\u540c\u671f\u6bd4\u3067\u5897\u52a0\u3057\u307e\u3057\u305f\u304c\u3001\u30a4\u30f3\u30c9\uff080.8\uff05\uff09\u3067\u306f\u308f\u305a\u304b\u306b\u6e1b\u5c11\u3057\u307e\u3057\u305f\u3002\u4e16\u754c\u5168\u4f53\u3067\u307f\u308b\u3068\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u6e08\u307f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u304a\u3051\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u4e16\u754c\u5e73\u5747\u306f1.4%\u3001\u672a\u5bfe\u7b56\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e16\u754c\u5e73\u5747\u306f13.2%\u306b\u9054\u3057\u3066\u3044\u307e\u3059\u3002 APAC\u3067\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u3067\u306e\u5e83\u544a\u914d\u4fe1\u306f\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3088\u308a\u3082\u5b89\u5168\u3067\u3042\u308b\u3053\u3068\u306b\u4f9d\u7136\u5909\u308f\u308a\u306f\u306a\u304f\u3001\u4e00\u90e8\u306e\u5e02\u5834\u3067\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u6e08\u307f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3051\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u4e0a\u6607\u3057\u3066\u306f\u3044\u308b\u3082\u306e\u306e\u3001\u305d\u306e\u307b\u3068\u3093\u3069\u306f1%\u672a\u6e80\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u5bfe\u7b56\u6e08\u307f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u30670.9%\u3001\u30d9\u30c8\u30ca\u30e0\u306f0.5%\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3067\u306f0.4%\u3067\u3057\u305f\u3002\u30a4\u30f3\u30c9\u3068\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u306f0.2%\u3067\u3001\u524d\u5e74\u540c\u671f\u3068\u6bd4\u3079\u3066\u5909\u5316\u304c\u306a\u304b\u3063\u305f\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u304c\u524d\u5e74\u540c\u671f\u6bd40.2\u30dd\u30a4\u30f3\u30c8\u6e1b\u3068\u308f\u305a\u304b\u306a\u304c\u3089\u6e1b\u5c11\u30570.4\uff05\u3001\u65e5\u672c\u3067\u306f\u524d\u5e74\u540c\u671f\u6bd40.6\u30dd\u30a4\u30f3\u30c8\u6e1b\u306e1.7\uff05\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002 \u307e\u305f\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u65e5\u672c\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3067\u767a\u751f\u3059\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304b\u3089\u76f4\u63a5\u8cb7\u3044\u4ed8\u3051\u308b\u5e83\u544a\u3088\u308a\u3082\u9ad8\u3044\u3053\u3068\u304c\u5224\u660e\u3057\u3066\u3044\u307e\u3059\u3002 IAS\u306e\u6280\u8853\u304c\u5c0e\u5165\u3055\u308c\u305f\u30e2\u30d0\u30a4\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u767a\u751f\u7387\u304c\u4f4e\u4e0b\u3057\u305f\u4e00\u65b9\u3067\u3001\u672a\u5bfe\u7b56\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u767a\u751f\u3059\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u3001\u5bfe\u7b56\u6e08\u307f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e10\u500d\u306e\u30da\u30fc\u30b9\u3067\u5897\u52a0\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u4e16\u754c\u7684\u306b\u307f\u3066\u3001\u4e0d\u6b63\u9632\u6b62\u5bfe\u7b56\u3092\u3044\u3063\u3055\u3044\u8b1b\u3058\u3066\u3044\u306a\u3044\u30e2\u30d0\u30a4\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u5bfe\u7b56\u6e08\u307f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u6bd4\u8f03\u3057\u3066\u6700\u5927\u306716\u500d\u3082\u591a\u304f\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u767a\u751f\u3057\u3066\u3044\u307e\u3059\u3002 \u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u3001\u5e83\u544a\u4e88\u7b97\u3068CPM\u306e\u4e0a\u6607\u3092\u8ffd\u3044\u304b\u3051\u3066\u3044\u304d\u307e\u3059\u3002\u307e\u3082\u306a\u304f\u3001\u30af\u30ea\u30b9\u30de\u30b9\u3084\u5e74\u672b\u306e\u304a\u8cb7\u3044\u7269\u30b7\u30fc\u30ba\u30f3\u304c\u5230\u6765\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u5e83\u544a\u4e3b\u306f\u4e0d\u6b63\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u76e3\u8996\u30fb\u30d6\u30ed\u30c3\u30af\u3057\u3001\u5165\u672d\u524d\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9069\u7528\u3057\u3066\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306a\u5e83\u544a\u53d6\u5f15\u6642\u306b\u767a\u751f\u3059\u308b\u4e0d\u6b63\u884c\u70ba\u306b\u5bfe\u3057\u3066\u3001\u3055\u3089\u306a\u308b\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 APAC\u306e\u5e02\u5834\u306f\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u305f\u6226\u7565\u306b\u3088\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u524a\u6e1b\u3092\u4e16\u754c\u7684\u306b\u4e3b\u5c0e\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af*\u306f\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u6d3b\u7528\u304c\u9032\u3080\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u6e1b\u5c11\u50be\u5411\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u306f\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30673.7\u30dd\u30a4\u30f3\u30c8\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30673.3\u30dd\u30a4\u30f3\u30c8\u4f4e\u4e0b\u3057\u3001\u6700\u3082\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u304c\u4f4e\u4e0b\u3057\u305f\u56fd\u306e\u4e00\u3064\u3067\u3059\u3002\u30d9\u30c8\u30ca\u30e0\u306f\u3001\u5e74\u9593\u3067\u306f\u308f\u305a\u304b\u306b\u4e0a\u6607\u3057\u305f\u3082\u306e\u306e\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306f\u4e16\u754c\u3067\u3082\u6700\u3082\u4f4e\u3044\u30ec\u30d9\u30eb\u306e0.8%\u3067\u3057\u305f\u3002APAC\u5e02\u5834\u306e\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u6c34\u6e96\u306f\u3001\u4e16\u754c\u5e73\u5747\u306e2.3%\u3088\u308a\u4f4e\u3044\u72b6\u614b\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002 \u4e16\u754c\u5168\u4f53\u3067\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306f\u3001\u66b4\u529b\u30ab\u30c6\u30b4\u30ea\u306b\u727d\u5f15\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3067\u3082\u540c\u3058\u50be\u5411\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u9055\u6cd5\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u304c\u3001\u30a4\u30f3\u30c9\u3067\u306f\u4e0d\u5feb\u306a\u8a00\u8449\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u3066\u3044\u307e\u3057\u305f\u3002\u3053\u306e\u4e8b\u304b\u3089\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u9069\u5408\u6027\u3068\u5b89\u5168\u6027\u306e\u6226\u7565\u3092\u983b\u7e41\u306b\u898b\u76f4\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5e38\u6642\u9069\u7528\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u304c\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002*\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8\u7b2c16\u7248 – Integral Ad Science, 2022\u5e743\u6708\u3092\u53c2\u7167 \u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u4eca\u5f8c\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u4e3b\u6d41\u306b\u306a\u308b\u898b\u8fbc\u307fGDPR\u306e\u3088\u3046\u306a\u969c\u58c1\u3084Cookie\u306e\u975e\u63a8\u5968\u5316\u304c\u8feb\u308b\u4e2d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4fb5\u5bb3\u3059\u308b\u3053\u3068\u306a\u304f\u3064\u306a\u304c\u308a\u3092\u6301\u3064\u3068\u3044\u3046\u8ab2\u984c\u306b\u5bfe\u51e6\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5e83\u544a\u4e3b\u304c\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5e83\u544a\u3092\u5c4a\u3051\u3001\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u305f\u52b9\u679c\u7684\u306a\u5e83\u544a\u624b\u6cd5\u3067\u3059\u3002 IAS\u306f\u3001\u5927\u898f\u6a21\u304b\u3064\u6700\u5927\u7d1a\u306e\u7c92\u5ea6\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5206\u985e\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u30da\u30fc\u30b8\u5358\u4f4d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5206\u985e\u306b\u306f\u611f\u60c5\u5206\u6790\u3068\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u5206\u6790\u306e\u4e21\u65b9\u304c\u4f7f\u7528\u3055\u308c\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306fIAS\u306e\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5f93\u6765\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3088\u308a\u3082\u9ad8\u3044\u7cbe\u5ea6\u3067\u5927\u898f\u6a21\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5e83\u544a\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u6700\u8fd1\u884c\u3063\u305fContext\u793e\u306e\u8cb7\u53ce\u306b\u3088\u308a\u3001IAS\u306f\u6a19\u6e96\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u67a0\u3092\u8d85\u3048\u3066\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u52a0\u901f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5c06\u6765\u7684\u306b\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084CTV\u306b\u6a5f\u80fd\u3092\u62e1\u5f35\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u306b\u3088\u308a\u3001\u753b\u50cf\u3001\u97f3\u58f0\u3001\u52d5\u753b\u3092\u542b\u3080\u9ad8\u5ea6\u306a\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u5206\u985e\u304c\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 APAC\u307b\u307c\u5168\u3066\u306e\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u7387\u304c\u4e0a\u6607\u65e5\u672c\u3092\u9664\u304f\u5168\u3066\u306eAPAC\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u304c\u4e0a\u6607\u3057\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u304c74.6%\u3068\u6700\u3082\u9ad8\u3044\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u4e00\u65b9\u65e5\u672c\u306f\u3001\u4e16\u754c\u5e73\u5747\u306e71.5%\u306b\u5bfe\u3057\u3066\u300148.4%\u3068\u4e16\u754c\u3067\u6700\u3082\u4f4e\u3044\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u4ed6\u306eAPAC\u5e02\u5834\u306f\u300160%\u4ee5\u4e0a\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u4fdd\u3063\u3066\u3044\u307e\u3059\u3002 \u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u30d9\u30c8\u30ca\u30e0\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u304c65\uff05\u3092\u8d85\u3048\u307e\u3057\u305f\u3002\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u9ad8\u3055\u306f\u3001IAB Tech…<\/p>\n","protected":false},"author":1,"featured_media":297634,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-328019","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n
APAC\u5168\u57df\u3067\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u5897\u52a0 - IAS\u304c\u6700\u65b0\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8\u3092\u767a\u8868 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/news\/ias-media-quality-report-17th-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APAC\u5168\u57df\u3067\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u5897\u52a0 - IAS\u304c\u6700\u65b0\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8\u3092\u767a\u8868\" \/>\n<meta property=\"og:description\" content=\"\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u3092\u884c\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u672a\u5bfe\u7b56\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u6bd4\u8f03\u3057\u3066\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u767a\u751f\u7387\u304c10\u5206\u306e1\u306b\u4f4e\u4e0b\u3059\u308b \u30af\u30ea\u30b9\u30de\u30b9\u3084\u5e74\u672b\u306e\u8cb7\u3044\u7269\u30b7\u30fc\u30ba\u30f3\u3092\u524d\u306b\u3001\u5e83\u544a\u4e3b\u306f\u4e0d\u6b63\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u76e3\u8996\u30fb\u30d6\u30ed\u30c3\u30af\u3059\u308b\u5fc5\u8981\u6027\u304c\u3042\u308b 2022\u5e749\u670816\u65e5 – \u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u5206\u91ce\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308bIntegral Ad Science\uff08\u30ca\u30b9\u30c0\u30c3\u30af\uff1aIAS\u3001\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u65e5\u672c\u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff1a\u5c71\u53e3\u6b66\u3001\u4ee5\u4e0b IAS\uff09\u306f\u3001\u672c\u65e5\u300c2022\u5e74\u4e0a\u534a\u671f\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8 \u7b2c17\u7248\u300d\u3092\u767a\u8868\u3057\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u306e\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u30af\u30aa\u30ea\u30c6\u30a3\u306b\u95a2\u3059\u308b\u900f\u660e\u6027\u3092\u3001\u4e16\u754c\u6bd4\u8f03\u3068\u3068\u3082\u306b\u660e\u3089\u304b\u306b\u3057\u307e\u3057\u305f\u3002 \u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u904e\u53bb6\u30f6\u6708\u9593\u306b\u30e1\u30c7\u30a3\u30a2\u306e\u54c1\u8cea\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u305f\u304b\u3001\u307e\u305f\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u3053\u308c\u3089\u306e\u5909\u5316\u3092\u5229\u7528\u3057\u3066\u4eca\u5f8c\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u304b\u3092\u63a2\u3063\u3066\u3044\u307e\u3059\u3002 2022\u5e74\u4e0a\u534a\u671f\u306b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u4e0a\u6607\u3001\u4e0d\u6b63\u5bfe\u7b56\u3092\u8b1b\u3058\u3066\u3044\u306a\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c10\u500d\u306e\u901f\u3055\u3067\u4e0a\u66072022\u5e74\u4e0a\u534a\u671f\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u3001\u307b\u307c\u5168\u3066\u306e\u56fd\u3067\u5897\u52a0\u3057\u307e\u3057\u305f\u3002APAC\u3082\u4f8b\u5916\u3067\u306f\u306a\u304f\u3001\u3053\u306e\u5730\u57df\u306e\u307b\u3068\u3093\u3069\u306e\u5e02\u5834\u3067\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u5897\u52a0\u3057\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u304c\u524d\u5e74\u540c\u671f\u6bd4\uff08YoY\uff091.9\u30dd\u30a4\u30f3\u30c8\u5897\u3068\u6700\u3082\u9ad8\u304f\u30014.9%\u306b\u9054\u3057\u307e\u3057\u305f\u3002\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306b\u6b21\u3044\u3067\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u9ad8\u304b\u3063\u305f\u306e\u306f\u65e5\u672c\u30673.3\uff05\uff08YoY 0.7\u30dd\u30a4\u30f3\u30c8\u5897\uff09\u3001\u30d9\u30c8\u30ca\u30e0\u304c3.1\uff05\uff08YoY 1.6\u30dd\u30a4\u30f3\u30c8\u5897\uff09\u3068\u306a\u308a\u3001\u9ad8\u3044\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\uff081.6\uff05\uff09\u3068\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\uff080.7\uff05\uff09\u3067\u3082\u524d\u5e74\u540c\u671f\u6bd4\u3067\u5897\u52a0\u3057\u307e\u3057\u305f\u304c\u3001\u30a4\u30f3\u30c9\uff080.8\uff05\uff09\u3067\u306f\u308f\u305a\u304b\u306b\u6e1b\u5c11\u3057\u307e\u3057\u305f\u3002\u4e16\u754c\u5168\u4f53\u3067\u307f\u308b\u3068\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u6e08\u307f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u304a\u3051\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u4e16\u754c\u5e73\u5747\u306f1.4%\u3001\u672a\u5bfe\u7b56\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e16\u754c\u5e73\u5747\u306f13.2%\u306b\u9054\u3057\u3066\u3044\u307e\u3059\u3002 APAC\u3067\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u3067\u306e\u5e83\u544a\u914d\u4fe1\u306f\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3088\u308a\u3082\u5b89\u5168\u3067\u3042\u308b\u3053\u3068\u306b\u4f9d\u7136\u5909\u308f\u308a\u306f\u306a\u304f\u3001\u4e00\u90e8\u306e\u5e02\u5834\u3067\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u6e08\u307f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3051\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u4e0a\u6607\u3057\u3066\u306f\u3044\u308b\u3082\u306e\u306e\u3001\u305d\u306e\u307b\u3068\u3093\u3069\u306f1%\u672a\u6e80\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u5bfe\u7b56\u6e08\u307f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u30670.9%\u3001\u30d9\u30c8\u30ca\u30e0\u306f0.5%\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3067\u306f0.4%\u3067\u3057\u305f\u3002\u30a4\u30f3\u30c9\u3068\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u306f0.2%\u3067\u3001\u524d\u5e74\u540c\u671f\u3068\u6bd4\u3079\u3066\u5909\u5316\u304c\u306a\u304b\u3063\u305f\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u304c\u524d\u5e74\u540c\u671f\u6bd40.2\u30dd\u30a4\u30f3\u30c8\u6e1b\u3068\u308f\u305a\u304b\u306a\u304c\u3089\u6e1b\u5c11\u30570.4\uff05\u3001\u65e5\u672c\u3067\u306f\u524d\u5e74\u540c\u671f\u6bd40.6\u30dd\u30a4\u30f3\u30c8\u6e1b\u306e1.7\uff05\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002 \u307e\u305f\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u65e5\u672c\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3067\u767a\u751f\u3059\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304b\u3089\u76f4\u63a5\u8cb7\u3044\u4ed8\u3051\u308b\u5e83\u544a\u3088\u308a\u3082\u9ad8\u3044\u3053\u3068\u304c\u5224\u660e\u3057\u3066\u3044\u307e\u3059\u3002 IAS\u306e\u6280\u8853\u304c\u5c0e\u5165\u3055\u308c\u305f\u30e2\u30d0\u30a4\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u767a\u751f\u7387\u304c\u4f4e\u4e0b\u3057\u305f\u4e00\u65b9\u3067\u3001\u672a\u5bfe\u7b56\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u767a\u751f\u3059\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u3001\u5bfe\u7b56\u6e08\u307f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e10\u500d\u306e\u30da\u30fc\u30b9\u3067\u5897\u52a0\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u4e16\u754c\u7684\u306b\u307f\u3066\u3001\u4e0d\u6b63\u9632\u6b62\u5bfe\u7b56\u3092\u3044\u3063\u3055\u3044\u8b1b\u3058\u3066\u3044\u306a\u3044\u30e2\u30d0\u30a4\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u5bfe\u7b56\u6e08\u307f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u6bd4\u8f03\u3057\u3066\u6700\u5927\u306716\u500d\u3082\u591a\u304f\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u767a\u751f\u3057\u3066\u3044\u307e\u3059\u3002 \u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u3001\u5e83\u544a\u4e88\u7b97\u3068CPM\u306e\u4e0a\u6607\u3092\u8ffd\u3044\u304b\u3051\u3066\u3044\u304d\u307e\u3059\u3002\u307e\u3082\u306a\u304f\u3001\u30af\u30ea\u30b9\u30de\u30b9\u3084\u5e74\u672b\u306e\u304a\u8cb7\u3044\u7269\u30b7\u30fc\u30ba\u30f3\u304c\u5230\u6765\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u5e83\u544a\u4e3b\u306f\u4e0d\u6b63\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u76e3\u8996\u30fb\u30d6\u30ed\u30c3\u30af\u3057\u3001\u5165\u672d\u524d\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9069\u7528\u3057\u3066\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306a\u5e83\u544a\u53d6\u5f15\u6642\u306b\u767a\u751f\u3059\u308b\u4e0d\u6b63\u884c\u70ba\u306b\u5bfe\u3057\u3066\u3001\u3055\u3089\u306a\u308b\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 APAC\u306e\u5e02\u5834\u306f\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u305f\u6226\u7565\u306b\u3088\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u524a\u6e1b\u3092\u4e16\u754c\u7684\u306b\u4e3b\u5c0e\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af*\u306f\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u6d3b\u7528\u304c\u9032\u3080\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u6e1b\u5c11\u50be\u5411\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u306f\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30673.7\u30dd\u30a4\u30f3\u30c8\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30673.3\u30dd\u30a4\u30f3\u30c8\u4f4e\u4e0b\u3057\u3001\u6700\u3082\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u304c\u4f4e\u4e0b\u3057\u305f\u56fd\u306e\u4e00\u3064\u3067\u3059\u3002\u30d9\u30c8\u30ca\u30e0\u306f\u3001\u5e74\u9593\u3067\u306f\u308f\u305a\u304b\u306b\u4e0a\u6607\u3057\u305f\u3082\u306e\u306e\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306f\u4e16\u754c\u3067\u3082\u6700\u3082\u4f4e\u3044\u30ec\u30d9\u30eb\u306e0.8%\u3067\u3057\u305f\u3002APAC\u5e02\u5834\u306e\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u6c34\u6e96\u306f\u3001\u4e16\u754c\u5e73\u5747\u306e2.3%\u3088\u308a\u4f4e\u3044\u72b6\u614b\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002 \u4e16\u754c\u5168\u4f53\u3067\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306f\u3001\u66b4\u529b\u30ab\u30c6\u30b4\u30ea\u306b\u727d\u5f15\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3067\u3082\u540c\u3058\u50be\u5411\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u9055\u6cd5\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u304c\u3001\u30a4\u30f3\u30c9\u3067\u306f\u4e0d\u5feb\u306a\u8a00\u8449\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u3066\u3044\u307e\u3057\u305f\u3002\u3053\u306e\u4e8b\u304b\u3089\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u9069\u5408\u6027\u3068\u5b89\u5168\u6027\u306e\u6226\u7565\u3092\u983b\u7e41\u306b\u898b\u76f4\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5e38\u6642\u9069\u7528\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u304c\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002*\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8\u7b2c16\u7248 – Integral Ad Science, 2022\u5e743\u6708\u3092\u53c2\u7167 \u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u4eca\u5f8c\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u4e3b\u6d41\u306b\u306a\u308b\u898b\u8fbc\u307fGDPR\u306e\u3088\u3046\u306a\u969c\u58c1\u3084Cookie\u306e\u975e\u63a8\u5968\u5316\u304c\u8feb\u308b\u4e2d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4fb5\u5bb3\u3059\u308b\u3053\u3068\u306a\u304f\u3064\u306a\u304c\u308a\u3092\u6301\u3064\u3068\u3044\u3046\u8ab2\u984c\u306b\u5bfe\u51e6\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5e83\u544a\u4e3b\u304c\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5e83\u544a\u3092\u5c4a\u3051\u3001\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u305f\u52b9\u679c\u7684\u306a\u5e83\u544a\u624b\u6cd5\u3067\u3059\u3002 IAS\u306f\u3001\u5927\u898f\u6a21\u304b\u3064\u6700\u5927\u7d1a\u306e\u7c92\u5ea6\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5206\u985e\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u30da\u30fc\u30b8\u5358\u4f4d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5206\u985e\u306b\u306f\u611f\u60c5\u5206\u6790\u3068\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u5206\u6790\u306e\u4e21\u65b9\u304c\u4f7f\u7528\u3055\u308c\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306fIAS\u306e\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5f93\u6765\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3088\u308a\u3082\u9ad8\u3044\u7cbe\u5ea6\u3067\u5927\u898f\u6a21\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5e83\u544a\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u6700\u8fd1\u884c\u3063\u305fContext\u793e\u306e\u8cb7\u53ce\u306b\u3088\u308a\u3001IAS\u306f\u6a19\u6e96\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u67a0\u3092\u8d85\u3048\u3066\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u52a0\u901f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5c06\u6765\u7684\u306b\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084CTV\u306b\u6a5f\u80fd\u3092\u62e1\u5f35\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u306b\u3088\u308a\u3001\u753b\u50cf\u3001\u97f3\u58f0\u3001\u52d5\u753b\u3092\u542b\u3080\u9ad8\u5ea6\u306a\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u5206\u985e\u304c\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 APAC\u307b\u307c\u5168\u3066\u306e\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u7387\u304c\u4e0a\u6607\u65e5\u672c\u3092\u9664\u304f\u5168\u3066\u306eAPAC\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u304c\u4e0a\u6607\u3057\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u304c74.6%\u3068\u6700\u3082\u9ad8\u3044\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u4e00\u65b9\u65e5\u672c\u306f\u3001\u4e16\u754c\u5e73\u5747\u306e71.5%\u306b\u5bfe\u3057\u3066\u300148.4%\u3068\u4e16\u754c\u3067\u6700\u3082\u4f4e\u3044\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u4ed6\u306eAPAC\u5e02\u5834\u306f\u300160%\u4ee5\u4e0a\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u4fdd\u3063\u3066\u3044\u307e\u3059\u3002 \u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u30d9\u30c8\u30ca\u30e0\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u304c65\uff05\u3092\u8d85\u3048\u307e\u3057\u305f\u3002\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u9ad8\u3055\u306f\u3001IAB Tech...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/jp\/news\/ias-media-quality-report-17th-edition\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/MQR_H12022_Insider_Tile-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/ias-media-quality-report-17th-edition\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/ias-media-quality-report-17th-edition\\\/\",\"name\":\"APAC\u5168\u57df\u3067\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u5897\u52a0 - IAS\u304c\u6700\u65b0\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8\u3092\u767a\u8868 - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/ias-media-quality-report-17th-edition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/ias-media-quality-report-17th-edition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/MQR_H12022_Insider_Tile-1-1.png\",\"datePublished\":\"2022-09-15T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/ias-media-quality-report-17th-edition\\\/#breadcrumb\"},\"inLanguage\":\"ja-JP\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/ias-media-quality-report-17th-edition\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja-JP\",\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/ias-media-quality-report-17th-edition\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/MQR_H12022_Insider_Tile-1-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/MQR_H12022_Insider_Tile-1-1.png\",\"width\":840,\"height\":840,\"caption\":\"MQR_H12022_Insider_Tile\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/news\\\/ias-media-quality-report-17th-edition\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/jp\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"APAC\u5168\u57df\u3067\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u5897\u52a0 – IAS\u304c\u6700\u65b0\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8\u3092\u767a\u8868\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja-JP\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja-JP\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"APAC\u5168\u57df\u3067\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u5897\u52a0 - IAS\u304c\u6700\u65b0\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8\u3092\u767a\u8868 - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/jp\/news\/ias-media-quality-report-17th-edition\/","og_locale":"en_US","og_type":"article","og_title":"APAC\u5168\u57df\u3067\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u5897\u52a0 - IAS\u304c\u6700\u65b0\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8\u3092\u767a\u8868","og_description":"\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u3092\u884c\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u672a\u5bfe\u7b56\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u6bd4\u8f03\u3057\u3066\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u767a\u751f\u7387\u304c10\u5206\u306e1\u306b\u4f4e\u4e0b\u3059\u308b \u30af\u30ea\u30b9\u30de\u30b9\u3084\u5e74\u672b\u306e\u8cb7\u3044\u7269\u30b7\u30fc\u30ba\u30f3\u3092\u524d\u306b\u3001\u5e83\u544a\u4e3b\u306f\u4e0d\u6b63\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u76e3\u8996\u30fb\u30d6\u30ed\u30c3\u30af\u3059\u308b\u5fc5\u8981\u6027\u304c\u3042\u308b 2022\u5e749\u670816\u65e5 – \u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u5206\u91ce\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308bIntegral Ad Science\uff08\u30ca\u30b9\u30c0\u30c3\u30af\uff1aIAS\u3001\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u65e5\u672c\u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff1a\u5c71\u53e3\u6b66\u3001\u4ee5\u4e0b IAS\uff09\u306f\u3001\u672c\u65e5\u300c2022\u5e74\u4e0a\u534a\u671f\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8 \u7b2c17\u7248\u300d\u3092\u767a\u8868\u3057\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u306e\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u30af\u30aa\u30ea\u30c6\u30a3\u306b\u95a2\u3059\u308b\u900f\u660e\u6027\u3092\u3001\u4e16\u754c\u6bd4\u8f03\u3068\u3068\u3082\u306b\u660e\u3089\u304b\u306b\u3057\u307e\u3057\u305f\u3002 \u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u904e\u53bb6\u30f6\u6708\u9593\u306b\u30e1\u30c7\u30a3\u30a2\u306e\u54c1\u8cea\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u305f\u304b\u3001\u307e\u305f\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u3053\u308c\u3089\u306e\u5909\u5316\u3092\u5229\u7528\u3057\u3066\u4eca\u5f8c\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u304b\u3092\u63a2\u3063\u3066\u3044\u307e\u3059\u3002 2022\u5e74\u4e0a\u534a\u671f\u306b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u4e0a\u6607\u3001\u4e0d\u6b63\u5bfe\u7b56\u3092\u8b1b\u3058\u3066\u3044\u306a\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c10\u500d\u306e\u901f\u3055\u3067\u4e0a\u66072022\u5e74\u4e0a\u534a\u671f\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u3001\u307b\u307c\u5168\u3066\u306e\u56fd\u3067\u5897\u52a0\u3057\u307e\u3057\u305f\u3002APAC\u3082\u4f8b\u5916\u3067\u306f\u306a\u304f\u3001\u3053\u306e\u5730\u57df\u306e\u307b\u3068\u3093\u3069\u306e\u5e02\u5834\u3067\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u5897\u52a0\u3057\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u304c\u524d\u5e74\u540c\u671f\u6bd4\uff08YoY\uff091.9\u30dd\u30a4\u30f3\u30c8\u5897\u3068\u6700\u3082\u9ad8\u304f\u30014.9%\u306b\u9054\u3057\u307e\u3057\u305f\u3002\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306b\u6b21\u3044\u3067\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u9ad8\u304b\u3063\u305f\u306e\u306f\u65e5\u672c\u30673.3\uff05\uff08YoY 0.7\u30dd\u30a4\u30f3\u30c8\u5897\uff09\u3001\u30d9\u30c8\u30ca\u30e0\u304c3.1\uff05\uff08YoY 1.6\u30dd\u30a4\u30f3\u30c8\u5897\uff09\u3068\u306a\u308a\u3001\u9ad8\u3044\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\uff081.6\uff05\uff09\u3068\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\uff080.7\uff05\uff09\u3067\u3082\u524d\u5e74\u540c\u671f\u6bd4\u3067\u5897\u52a0\u3057\u307e\u3057\u305f\u304c\u3001\u30a4\u30f3\u30c9\uff080.8\uff05\uff09\u3067\u306f\u308f\u305a\u304b\u306b\u6e1b\u5c11\u3057\u307e\u3057\u305f\u3002\u4e16\u754c\u5168\u4f53\u3067\u307f\u308b\u3068\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u6e08\u307f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u304a\u3051\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u4e16\u754c\u5e73\u5747\u306f1.4%\u3001\u672a\u5bfe\u7b56\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e16\u754c\u5e73\u5747\u306f13.2%\u306b\u9054\u3057\u3066\u3044\u307e\u3059\u3002 APAC\u3067\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u3067\u306e\u5e83\u544a\u914d\u4fe1\u306f\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3088\u308a\u3082\u5b89\u5168\u3067\u3042\u308b\u3053\u3068\u306b\u4f9d\u7136\u5909\u308f\u308a\u306f\u306a\u304f\u3001\u4e00\u90e8\u306e\u5e02\u5834\u3067\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u6e08\u307f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3051\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u4e0a\u6607\u3057\u3066\u306f\u3044\u308b\u3082\u306e\u306e\u3001\u305d\u306e\u307b\u3068\u3093\u3069\u306f1%\u672a\u6e80\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u5bfe\u7b56\u6e08\u307f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u30670.9%\u3001\u30d9\u30c8\u30ca\u30e0\u306f0.5%\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3067\u306f0.4%\u3067\u3057\u305f\u3002\u30a4\u30f3\u30c9\u3068\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u306f0.2%\u3067\u3001\u524d\u5e74\u540c\u671f\u3068\u6bd4\u3079\u3066\u5909\u5316\u304c\u306a\u304b\u3063\u305f\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u304c\u524d\u5e74\u540c\u671f\u6bd40.2\u30dd\u30a4\u30f3\u30c8\u6e1b\u3068\u308f\u305a\u304b\u306a\u304c\u3089\u6e1b\u5c11\u30570.4\uff05\u3001\u65e5\u672c\u3067\u306f\u524d\u5e74\u540c\u671f\u6bd40.6\u30dd\u30a4\u30f3\u30c8\u6e1b\u306e1.7\uff05\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002 \u307e\u305f\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u65e5\u672c\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3067\u767a\u751f\u3059\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304b\u3089\u76f4\u63a5\u8cb7\u3044\u4ed8\u3051\u308b\u5e83\u544a\u3088\u308a\u3082\u9ad8\u3044\u3053\u3068\u304c\u5224\u660e\u3057\u3066\u3044\u307e\u3059\u3002 IAS\u306e\u6280\u8853\u304c\u5c0e\u5165\u3055\u308c\u305f\u30e2\u30d0\u30a4\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u767a\u751f\u7387\u304c\u4f4e\u4e0b\u3057\u305f\u4e00\u65b9\u3067\u3001\u672a\u5bfe\u7b56\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u767a\u751f\u3059\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u3001\u5bfe\u7b56\u6e08\u307f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e10\u500d\u306e\u30da\u30fc\u30b9\u3067\u5897\u52a0\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u4e16\u754c\u7684\u306b\u307f\u3066\u3001\u4e0d\u6b63\u9632\u6b62\u5bfe\u7b56\u3092\u3044\u3063\u3055\u3044\u8b1b\u3058\u3066\u3044\u306a\u3044\u30e2\u30d0\u30a4\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u5bfe\u7b56\u6e08\u307f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u6bd4\u8f03\u3057\u3066\u6700\u5927\u306716\u500d\u3082\u591a\u304f\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u767a\u751f\u3057\u3066\u3044\u307e\u3059\u3002 \u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u3001\u5e83\u544a\u4e88\u7b97\u3068CPM\u306e\u4e0a\u6607\u3092\u8ffd\u3044\u304b\u3051\u3066\u3044\u304d\u307e\u3059\u3002\u307e\u3082\u306a\u304f\u3001\u30af\u30ea\u30b9\u30de\u30b9\u3084\u5e74\u672b\u306e\u304a\u8cb7\u3044\u7269\u30b7\u30fc\u30ba\u30f3\u304c\u5230\u6765\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u5e83\u544a\u4e3b\u306f\u4e0d\u6b63\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u76e3\u8996\u30fb\u30d6\u30ed\u30c3\u30af\u3057\u3001\u5165\u672d\u524d\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9069\u7528\u3057\u3066\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306a\u5e83\u544a\u53d6\u5f15\u6642\u306b\u767a\u751f\u3059\u308b\u4e0d\u6b63\u884c\u70ba\u306b\u5bfe\u3057\u3066\u3001\u3055\u3089\u306a\u308b\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 APAC\u306e\u5e02\u5834\u306f\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u305f\u6226\u7565\u306b\u3088\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u524a\u6e1b\u3092\u4e16\u754c\u7684\u306b\u4e3b\u5c0e\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af*\u306f\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u6d3b\u7528\u304c\u9032\u3080\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u6e1b\u5c11\u50be\u5411\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u306f\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30673.7\u30dd\u30a4\u30f3\u30c8\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30673.3\u30dd\u30a4\u30f3\u30c8\u4f4e\u4e0b\u3057\u3001\u6700\u3082\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u304c\u4f4e\u4e0b\u3057\u305f\u56fd\u306e\u4e00\u3064\u3067\u3059\u3002\u30d9\u30c8\u30ca\u30e0\u306f\u3001\u5e74\u9593\u3067\u306f\u308f\u305a\u304b\u306b\u4e0a\u6607\u3057\u305f\u3082\u306e\u306e\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306f\u4e16\u754c\u3067\u3082\u6700\u3082\u4f4e\u3044\u30ec\u30d9\u30eb\u306e0.8%\u3067\u3057\u305f\u3002APAC\u5e02\u5834\u306e\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u6c34\u6e96\u306f\u3001\u4e16\u754c\u5e73\u5747\u306e2.3%\u3088\u308a\u4f4e\u3044\u72b6\u614b\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002 \u4e16\u754c\u5168\u4f53\u3067\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306f\u3001\u66b4\u529b\u30ab\u30c6\u30b4\u30ea\u306b\u727d\u5f15\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3067\u3082\u540c\u3058\u50be\u5411\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u9055\u6cd5\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u304c\u3001\u30a4\u30f3\u30c9\u3067\u306f\u4e0d\u5feb\u306a\u8a00\u8449\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u3066\u3044\u307e\u3057\u305f\u3002\u3053\u306e\u4e8b\u304b\u3089\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u9069\u5408\u6027\u3068\u5b89\u5168\u6027\u306e\u6226\u7565\u3092\u983b\u7e41\u306b\u898b\u76f4\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5e38\u6642\u9069\u7528\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u304c\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002*\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8\u7b2c16\u7248 – Integral Ad Science, 2022\u5e743\u6708\u3092\u53c2\u7167 \u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u4eca\u5f8c\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u4e3b\u6d41\u306b\u306a\u308b\u898b\u8fbc\u307fGDPR\u306e\u3088\u3046\u306a\u969c\u58c1\u3084Cookie\u306e\u975e\u63a8\u5968\u5316\u304c\u8feb\u308b\u4e2d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4fb5\u5bb3\u3059\u308b\u3053\u3068\u306a\u304f\u3064\u306a\u304c\u308a\u3092\u6301\u3064\u3068\u3044\u3046\u8ab2\u984c\u306b\u5bfe\u51e6\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5e83\u544a\u4e3b\u304c\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5e83\u544a\u3092\u5c4a\u3051\u3001\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u305f\u52b9\u679c\u7684\u306a\u5e83\u544a\u624b\u6cd5\u3067\u3059\u3002 IAS\u306f\u3001\u5927\u898f\u6a21\u304b\u3064\u6700\u5927\u7d1a\u306e\u7c92\u5ea6\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5206\u985e\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u30da\u30fc\u30b8\u5358\u4f4d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5206\u985e\u306b\u306f\u611f\u60c5\u5206\u6790\u3068\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u5206\u6790\u306e\u4e21\u65b9\u304c\u4f7f\u7528\u3055\u308c\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306fIAS\u306e\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5f93\u6765\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3088\u308a\u3082\u9ad8\u3044\u7cbe\u5ea6\u3067\u5927\u898f\u6a21\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5e83\u544a\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u6700\u8fd1\u884c\u3063\u305fContext\u793e\u306e\u8cb7\u53ce\u306b\u3088\u308a\u3001IAS\u306f\u6a19\u6e96\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u67a0\u3092\u8d85\u3048\u3066\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u52a0\u901f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5c06\u6765\u7684\u306b\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084CTV\u306b\u6a5f\u80fd\u3092\u62e1\u5f35\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u306b\u3088\u308a\u3001\u753b\u50cf\u3001\u97f3\u58f0\u3001\u52d5\u753b\u3092\u542b\u3080\u9ad8\u5ea6\u306a\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u5206\u985e\u304c\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 APAC\u307b\u307c\u5168\u3066\u306e\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u7387\u304c\u4e0a\u6607\u65e5\u672c\u3092\u9664\u304f\u5168\u3066\u306eAPAC\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u304c\u4e0a\u6607\u3057\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u304c74.6%\u3068\u6700\u3082\u9ad8\u3044\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u4e00\u65b9\u65e5\u672c\u306f\u3001\u4e16\u754c\u5e73\u5747\u306e71.5%\u306b\u5bfe\u3057\u3066\u300148.4%\u3068\u4e16\u754c\u3067\u6700\u3082\u4f4e\u3044\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u4ed6\u306eAPAC\u5e02\u5834\u306f\u300160%\u4ee5\u4e0a\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u4fdd\u3063\u3066\u3044\u307e\u3059\u3002 \u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u30d9\u30c8\u30ca\u30e0\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u304c65\uff05\u3092\u8d85\u3048\u307e\u3057\u305f\u3002\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u9ad8\u3055\u306f\u3001IAB Tech...","og_url":"https:\/\/integralads.com\/jp\/news\/ias-media-quality-report-17th-edition\/","og_site_name":"Integral Ad Science","og_image":[{"width":840,"height":840,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/MQR_H12022_Insider_Tile-1-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/jp\/news\/ias-media-quality-report-17th-edition\/","url":"https:\/\/integralads.com\/jp\/news\/ias-media-quality-report-17th-edition\/","name":"APAC\u5168\u57df\u3067\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u5897\u52a0 - IAS\u304c\u6700\u65b0\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8\u3092\u767a\u8868 - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/jp\/news\/ias-media-quality-report-17th-edition\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/jp\/news\/ias-media-quality-report-17th-edition\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/MQR_H12022_Insider_Tile-1-1.png","datePublished":"2022-09-15T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/jp\/news\/ias-media-quality-report-17th-edition\/#breadcrumb"},"inLanguage":"ja-JP","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/jp\/news\/ias-media-quality-report-17th-edition\/"]}]},{"@type":"ImageObject","inLanguage":"ja-JP","@id":"https:\/\/integralads.com\/jp\/news\/ias-media-quality-report-17th-edition\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/MQR_H12022_Insider_Tile-1-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/MQR_H12022_Insider_Tile-1-1.png","width":840,"height":840,"caption":"MQR_H12022_Insider_Tile"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/jp\/news\/ias-media-quality-report-17th-edition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/jp\/"},{"@type":"ListItem","position":2,"name":"APAC\u5168\u57df\u3067\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u5897\u52a0 – IAS\u304c\u6700\u65b0\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8\u3092\u767a\u8868"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja-JP"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"ja-JP","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/portfolio\/328019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/portfolio\/328019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/media\/297634"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/media?parent=328019"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/portfolio-types?post=328019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}