{"id":328023,"date":"2022-10-14T00:07:58","date_gmt":"2022-10-14T00:07:58","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-netflix-partnership\/"},"modified":"2023-12-06T11:31:22","modified_gmt":"2023-12-06T11:31:22","slug":"ias-netflix-partnership","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/ias-netflix-partnership\/","title":{"rendered":"Netflix\u3001\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u900f\u660e\u6027\u3092\u9ad8\u3081\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u306bIAS\u3092\u63a1\u7528"},"content":{"rendered":"\n<p><em>\u9ad8\u5ea6\u306a\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308a\u3001Netflix \u5e83\u544a\u3092\u5229\u7528\u3059\u308b\u5e83\u544a\u4e3b\u306b\u900f\u660e\u6027\u3092<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IAS-Netflix_1200x600_Email-Header_JP-1.png\" alt=\"IAS-Netflix-Partnership\" class=\"wp-image-291642\"\/><\/figure>\n\n\n\n<p>2022\u5e7410\u670814\u65e5 &#8211; \u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u5206\u91ce\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308b Integral Ad Science\uff08\u30ca\u30b9\u30c0\u30c3\u30af\uff1aIAS\u3001\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u65e5\u672c\u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff1a\u5c71\u53e3\u6b66\u3001\u4ee5\u4e0b IAS\uff09\u306f\u672c\u65e5\u3001Netflix\uff08\u30ca\u30b9\u30c0\u30c3\u30af\uff1aNFLX\uff09 \u304b\u3089\u3001\u4eca\u5f8c Netflix \u304c\u5c0e\u5165\u3059\u308b\u5e83\u544a\u4ed8\u304d\u30d7\u30e9\u30f3\u306b\u900f\u660e\u6027\u3092\u63d0\u4f9b\u3059\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u63a1\u7528\u3055\u308c\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u5e83\u544a\u4e3b\u3084\u4ee3\u7406\u5e97\u306f\u3001IAS \u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3068\u7121\u52b9\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff08IVT\uff09\u691c\u8a3c\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ea\u30fc\u30c1\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u5f97\u3066\u3001\u6210\u679c\u3092\u4e0a\u3052\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>IAS \u306e CEO \u3067\u3042\u308b\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<br>\u300cNetflix \u304c\u5f85\u671b\u306e\u5e83\u544a\u4ed8\u304d\u30d7\u30e9\u30f3\u3092\u5c0e\u5165\u3057\u3001CTV\u5e83\u544a\u5728\u5eab\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u4f9b\u7d66\u304c\u5287\u7684\u306b\u5897\u52a0\u3059\u308b\u4e2d\u3001\u540c\u793e\u3068\u63d0\u643a\u3067\u304d\u308b\u3053\u3068\u3092\u5b09\u3057\u304f\u601d\u3063\u3066\u3044\u307e\u3059\u3002IAS \u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304cCTV\u5e83\u544a\u306e\u5229\u7528\u3092\u62e1\u5927\u3059\u308b\u969b\u306b\u5fc5\u8981\u3068\u306a\u308b\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u306a\u30ab\u30d0\u30ec\u30c3\u30b8\u3068\u3001Netflix \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u5b89\u5fc3\u3057\u3066\u5e83\u544a\u3092\u8cfc\u5165\u3059\u308b\u305f\u3081\u306e\u6a5f\u80fd\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3053\u3068\u3092\u697d\u3057\u307f\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<p>Netflix\u3067\u306eIAS\u691c\u8a3c\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u5f97\u3089\u308c\u308b\u767a\u898b\u3092\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6700\u5927\u5316\u306b\u6d3b\u304b\u3057\u3001\u3059\u3079\u3066\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u4fa1\u5024\u3042\u308b\u3082\u306e\u3078\u3068\u5909\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<br>\u672c\u63d0\u643a\u306b\u3088\u308a\u3001\u4ee5\u4e0b\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Netflix \u5e83\u544a\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3068\u7121\u52b9\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u95a2\u3059\u308b\u7b2c\u4e09\u8005\u30ec\u30dd\u30fc\u30c8<\/li><li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7406\u89e3\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30c8\u30ec\u30f3\u30c9\u306e\u7279\u5b9a<\/li><li>\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u4e00\u8cab\u3057\u305f\u691c\u8a3c<\/li><\/ul>\n\n\n\n<p>Netflix \u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u5e83\u544a\u62c5\u5f53\u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\u3067\u3042\u308b\u30b8\u30a7\u30ec\u30df\u30fb\u30b4\u30fc\u30de\u30f3\uff08Jeremi Gorman\uff09\u306f\u300cIAS \u306f\u3001\u5f53\u793e\u306e\u65b0\u3057\u3044\u5e83\u544a\u4ed8\u304d\u30d7\u30e9\u30f3\u3067\u3042\u308b Basic with Ads \u306e\u691c\u8a3c\u30d1\u30fc\u30c8\u30ca\u30fc\u306e1\u793e\u3068\u306a\u308a\u307e\u3059\u3002IAS \u306e\u696d\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u691c\u8a3c\u30c4\u30fc\u30eb\u7fa4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u304c\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u30d7\u30ec\u30fc\u30b9\u30e1\u30f3\u30c8\u306b\u81ea\u4fe1\u3092\u6301\u3066\u308b\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u3092\u5927\u5909\u5b09\u3057\u304f\u601d\u3044\u307e\u3059\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>IAS \u306b\u3088\u308b Netflix \u306e\u691c\u8a3c\u306f\u30012023\u5e74\u7b2c1\u56db\u534a\u671f\u306b\u63d0\u4f9b\u958b\u59cb\u3055\u308c\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>IAS\u306b\u3064\u3044\u3066<\/strong><br>Integral Ad Science\uff08IAS\uff09\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u5411\u4e0a\u306b\u304a\u3044\u3066\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u4f01\u696d\u3067\u3059\u3002IAS\u306f\u3001\u5e83\u544a\u304c\u672c\u7269\u306e\u4eba\u9593\u306b\u3088\u3063\u3066\u3001\u5b89\u5168\u304b\u3064\u9069\u5207\u306a\u74b0\u5883\u3067\u95b2\u89a7\u3055\u308c\u308b\u3053\u3068\u3092\u652f\u63f4\u3057\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u306b\u57fa\u3065\u304f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u6027\u5316\u3084\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u6700\u9069\u5316\u3092\u63a8\u9032\u3059\u308b\u3053\u3068\u3067\u3001\u3059\u3079\u3066\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u4fa1\u5024\u3042\u308b\u3082\u306e\u306b\u3057\u307e\u3059\u3002\u79c1\u305f\u3061\u306e\u4f7f\u547d\u306f\u3001\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u5e83\u544a\u4e3b\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u5229\u7528\u3059\u308b\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306e\u4e16\u754c\u7684\u306a\u57fa\u6e96\u3068\u306a\u308b\u3053\u3068\u3067\u3059\u3002IAS\u306f\u3001\u5b9f\u7528\u7684\u306a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u60c5\u5831\u3068\u77e5\u898b\u3092\u5099\u3048\u305f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u63d0\u4f9b\u3067\u3001\u3053\u308c\u3092\u5b9f\u73fe\u3057\u307e\u3059\u30022009\u5e74\u306b\u8a2d\u7acb\u3057\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u672c\u793e\u3092\u7f6e\u304fIAS\u306f\u3001\u4e16\u754c\u4e2d\u3067\u4f55\u5343\u793e\u3082\u306e\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u5e83\u544a\u4e3b\u3084\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3092\u652f\u3048\u3066\u3044\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u3001https:\/\/integralads.com\/jp\/\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>Netflix \u306b\u3064\u3044\u3066<\/strong><br>Netflix \u306f\u3001190\u30ab\u56fd\u4ee5\u4e0a\u30012\u51042100\u4e07\u4eba\u306e\u6709\u6599\u30e1\u30f3\u30d0\u30fc\u304c\u5e45\u5e83\u3044\u30b8\u30e3\u30f3\u30eb\u3068\u8a00\u8a9e\u306e\u30c6\u30ec\u30d3\u30b7\u30ea\u30fc\u30ba\u3084\u30c9\u30ad\u30e5\u30e1\u30f3\u30bf\u30ea\u30fc\u3001\u9577\u7de8\u6620\u753b\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306a\u3069\u697d\u3057\u3080\u3001\u4e16\u754c\u6709\u6570\u306e\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002\u30e1\u30f3\u30d0\u30fc\u306f\u3001\u3042\u3089\u3086\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u63a5\u7d9a\u30c7\u30d0\u30a4\u30b9\u304b\u3089\u3001\u597d\u304d\u306a\u6642\u306b\u3001\u597d\u304d\u306a\u5834\u6240\u304b\u3089\u3001\u597d\u304d\u306a\u3060\u3051\u30aa\u30f3\u30e9\u30a4\u30f3\u8996\u8074\u304c\u53ef\u80fd\u3002\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u3084\u5951\u7d04\u671f\u9593\u306e\u62d8\u675f\u306f\u4e00\u5207\u306a\u304f\u3001\u601d\u3044\u306e\u307e\u307e\u306b\u518d\u751f\u3001\u4e00\u6642\u505c\u6b62\u3001\u518d\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2022\u5e7410\u670814\u65e5 &#8211; \u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u5206\u91ce\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308b Integral Ad Science\uff08\u30ca\u30b9\u30c0\u30c3\u30af\uff1aIAS\u3001\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u65e5\u672c\u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff1a\u5c71\u53e3\u6b66\u3001\u4ee5\u4e0b IAS\uff09\u306f\u672c\u65e5\u3001Netflix\uff08\u30ca\u30b9\u30c0\u30c3\u30af\uff1aNFLX\uff09 \u304b\u3089\u3001\u4eca\u5f8c Netflix 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