{"id":328024,"date":"2022-11-16T21:37:22","date_gmt":"2022-11-16T21:37:22","guid":{"rendered":"https:\/\/integralads.com\/news\/constructing-your-quality-path-research\/"},"modified":"2023-12-06T11:31:27","modified_gmt":"2023-12-06T11:31:27","slug":"constructing-your-quality-path-research","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/constructing-your-quality-path-research\/","title":{"rendered":"IAS\u306e\u8abf\u67fb\u3067\u300cQPO\uff08\u30af\u30aa\u30ea\u30c6\u30a3\u30d1\u30b9\u6700\u9069\u5316\uff09\u300d\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306fROI\u306e\u5411\u4e0a\u3068\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u306e\u53ef\u8996\u5316\u3067\u3042\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b"},"content":{"rendered":"\n<p>\u7c73\u56fd\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u5c02\u9580\u5bb6\u306e89%\u4ee5\u4e0a\u304c\u3001SPO\uff08\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u6700\u9069\u5316\uff09\u3088\u308a\u3082<br>QPO\uff08\u30af\u30aa\u30ea\u30c6\u30a3\u30d1\u30b9\u6700\u9069\u5316\uff09\u3092\u5229\u7528\u3059\u308b\u8907\u6570\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u8a8d\u8b58<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/12\/QPO-Research_1200x600_Email-Header-JP-1-1024x512.png\" alt=\"\" class=\"wp-image-293090\"\/><\/figure>\n\n\n\n<p>2022\u5e7411\u670817\u65e5 &#8211; \u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u5206\u91ce\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308b Integral Ad Science\uff08\u30ca\u30b9\u30c0\u30c3\u30af\uff1aIAS\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u65e5\u672c\u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff1a\u5c71\u53e3\u6b66\u3001\u4ee5\u4e0b IAS\uff09\u306f\u672c\u65e5\u3001\u7c73\u56fd\u8abf\u67fb\u304b\u3089\u306e\u6700\u65b0\u30ec\u30dd\u30fc\u30c8\u300c\u30af\u30aa\u30ea\u30c6\u30a3\u30d1\u30b9\u6700\u9069\u5316\uff08QPO\uff09\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u5168\u4e16\u754c\u3067\u5229\u7528\u304c\u62e1\u5927\u3057\u3066\u3044\u308b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\uff08\u5e83\u544a\u67a0\u306e\u81ea\u52d5\u8cb7\u4ed8\uff09\u3068\u305d\u306e\u6210\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u6700\u9069\u5316\uff08SPO\uff09\u6226\u7565\u306e\u5229\u7528\u72b6\u6cc1\u3001\u305d\u3057\u3066\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u6307\u6a19\u3092\u53d6\u308a\u5165\u308c\u305f\u65b0\u305f\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u300c\u30af\u30aa\u30ea\u30c6\u30a3\u30d1\u30b9\u6700\u9069\u5316\uff08QPO\uff09\u300d\u306b\u5bfe\u3059\u308b\u95a2\u4fc2\u8005\u306e\u671f\u5f85\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e16\u754c\u4e2d\u3067\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u53d6\u5f15\u304c\u98db\u8e8d\u7684\u306b\u6210\u9577\u3059\u308b\u4e00\u65b9\u3067\u3001\u5e83\u544a\u306e\u8cfc\u8cb7\u4f53\u9a13\u306f\u3088\u308a\u8907\u96d1\u3055\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/integralads.com\/jp\/insider\/perfecting-your-supply-path\/\">IAS\u306e2021\u5e74\u306e\u8abf\u67fb<\/a>\u304b\u3089\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u6700\u5927\u306e\u61f8\u5ff5\u3068\u3057\u3066\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3092\u8105\u304b\u3059\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306e\u5897\u52a0\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3001\u5e83\u544a\u53d6\u5f15\u306b\u304a\u3051\u308b\u900f\u660e\u6027\u306e\u6b20\u5982\u304c\u6307\u6458\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u5e83\u544a\u8cbb\u3068\u52b9\u679c\u306e\u6700\u5927\u5316\u306b\u5bfe\u3059\u308b\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u3092\u53d7\u3051\u308b\u4e2d\u3067\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3092\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u5f93\u6765\u306e\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u6700\u9069\u5316\uff08SPO\uff09\u306b\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3092\u639b\u3051\u5408\u308f\u305b\u305f\u300c\u30af\u30aa\u30ea\u30c6\u30a3\u30d1\u30b9\u6700\u9069\u5316\uff08QPO\uff09\u300d\u3092\u91cd\u8981\u8996\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>IAS\u306f\u4eca\u56de\u3001\u7c73\u56fd\u306e\u5e83\u544a\u4e3b\/\u30d6\u30e9\u30f3\u30c9\u3001\u5e83\u544a\u4ee3\u7406\u5e97\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u7b49\u306e\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u5c02\u9580\u5bb6200\u540d\u3092\u5bfe\u8c61\u306b\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong>\u30e1\u30c7\u30a3\u30a2\u5c02\u9580\u5bb6\u306f\u3001\u30af\u30aa\u30ea\u30c6\u30a3\u30d1\u30b9\u6700\u9069\u5316\uff08QPO\uff09\u6226\u7565\u5c0e\u5165\u306e\u91cd\u8981\u6027\u3092\u7406\u89e3\u3057\u3066\u3044\u308b<\/strong><\/p>\n\n\n\n<ul 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CPM\uff09\u304c\u91cd\u8981\u3060\u3068\u8003\u3048\u3066\u3044\u308b<\/li><li>53%\u304c\u3001\u4f4e\u54c1\u8cea\u30e1\u30c7\u30a3\u30a2\u306b\u8cbb\u3084\u3055\u308c\u305f\u5e83\u544a\u8cbb\u3092\u77e5\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3068\u8003\u3048\u3066\u3044\u308b<\/li><\/ul>\n\n\n\n<p><strong>\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3068\u30b3\u30b9\u30c8\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3001<\/strong><strong><br><\/strong><strong>SSP\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u6700\u9069\u5316\u306e\u5224\u65ad\u3092\u5bb9\u6613\u306b\u3059\u308b<\/strong><\/p>\n\n\n\n<ul 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Ad Science\u306b\u3064\u3044\u3066<\/strong><br>Integral Ad 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Integral Ad Science\u306b\u3064\u3044\u3066Integral Ad 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\u8a73\u3057\u304f\u306f\u3001https:\/\/integralads.com\/jp\/\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"author":1,"featured_media":328026,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-328024","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS\u306e\u8abf\u67fb\u3067\u300cQPO\uff08\u30af\u30aa\u30ea\u30c6\u30a3\u30d1\u30b9\u6700\u9069\u5316\uff09\u300d\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306fROI\u306e\u5411\u4e0a\u3068\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u306e\u53ef\u8996\u5316\u3067\u3042\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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