{"id":328028,"date":"2022-11-23T22:42:57","date_gmt":"2022-11-23T22:42:57","guid":{"rendered":"https:\/\/integralads.com\/news\/driving-outcomes-with-viewability-attention\/"},"modified":"2023-12-06T11:31:35","modified_gmt":"2023-12-06T11:31:35","slug":"driving-outcomes-with-viewability-attention","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/driving-outcomes-with-viewability-attention\/","title":{"rendered":"\u200b\u200bIAS\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3067\u3001\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u306a\u5e83\u544a\u306eROAS\u306f\u30ce\u30f3\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u306a\u5e83\u544a\u3068\u6bd4\u3079\u3066\u7d043\u500d\u306e\u5dee\u304c\u3042\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/Catalina-Outcomes-Study_1200x600_Email-Header-JP.png\" alt=\"Catalina-Outcomes-Study_1200x600_Email-Header-JP\" class=\"wp-image-293284\"\/><\/figure>\n\n\n\n<p>2022\u5e7411\u670824\u65e5 &#8211; \u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u5206\u91ce\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308bIntegral Ad Science\uff08\u30ca\u30b9\u30c0\u30c3\u30af\uff1aIAS\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u65e5\u672c\u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff1a\u5c71\u53e3\u6b66\u3001\u4ee5\u4e0b IAS\uff09\u306f\u3001\u672c\u65e5\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u30b7\u30e7\u30c3\u30d1\u30fc\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306e\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308bCatalina\u793e\u3068\u5171\u540c\u3067\u5b9f\u65bd\u3057\u305f\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u691c\u8a3c\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u304c\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u3068\u58f2\u4e0a\u4e0a\u6607\u306b\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3059\u308b\u304b\u3092\u7406\u89e3\u3057\u3001\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u306a\u5e83\u544a\u3001\u30bf\u30a4\u30e0\u30a4\u30f3\u30d3\u30e5\u30fc\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306e\u9593\u306b\u3042\u308b\u5f37\u3044\u76f8\u95a2\u95a2\u4fc2\u306b\u3064\u3044\u3066\u3001\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\uff08\u691c\u8a3c\u306e\u6e2c\u5b9a\u671f\u9593\u306f2022\u5e745\u6708\u301c7\u6708\u307e\u3067\uff09<\/p>\n\n\n\n<p>\u30e2\u30d0\u30a4\u30eb\u3068\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u306e\u4e21\u74b0\u5883\u3067\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3092\u5229\u7528\u3057\u305f\u5927\u624b\u6d88\u8cbb\u8ca1\u30d6\u30e9\u30f3\u30c9\u306e\u58f2\u4e0a\u4fc3\u9032\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u3001Catalina\u793e\u306fTest versus Control Methodology\u306e\u624b\u6cd5\u3092\u7528\u3044\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u58f2\u4e0a\u4e0a\u6607\u7387\u3092\u7b97\u51fa\u3057\u307e\u3057\u305f\u3002\u30c6\u30b9\u30c8\u30b0\u30eb\u30fc\u30d7\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u306b\u63a5\u89e6\u3057\u305f\u63a8\u5b9a1460\u4e07\u4e16\u5e2f\u3067\u3001\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u691c\u8a3c\u304b\u3089\u3001\u4ee5\u4e0b\u306e\u3053\u3068\u304c\u5224\u660e\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>180%: \u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u306a\u5e83\u544a\u306eROAS\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u306f\u3001\u30ce\u30f3\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u306a\u5e83\u544a\u306e\u7d043\u500d\u306b\u8df3\u306d\u4e0a\u304c\u3063\u305f<\/li><li>74%\uff1a\u5e83\u544a\u306b\u63a5\u89e6\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u3067\u898b\u3089\u308c\u305f\u58f2\u4e0a\u5897\u52a0\u306e74%\u304c\u3001\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u306a\u5e83\u544a\u306e\u95b2\u89a7\u8005\u306b\u3088\u3063\u3066\u3082\u305f\u3089\u3055\u308c\u305f\u3082\u306e\u3067\u3042\u3063\u305f<\/li><li>3\u79d2\uff5e10\u79d2\uff1a\u58f2\u4e0a\u5897\u306b\u3064\u306a\u304c\u308b\u6700\u9069\u306a\u30bf\u30a4\u30e0\u30a4\u30f3\u30d3\u30e5\u30fc\u306f3\u79d2\uff5e10\u79d2\u3067\u3042\u3063\u305f<\/li><\/ul>\n\n\n\n<p>3\u79d2\u301c10\u79d2\u9593\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u3060\u3063\u305f\u5e83\u544a\u304c\u3001\u305d\u308c\u3088\u308a\u3082\u77ed\u3044\u6642\u9593\/\u9577\u3044\u6642\u9593\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u3060\u3063\u305f\u5e83\u544a\u306e\u4e21\u65b9\u3092\u4e0a\u56de\u308b\u5897\u52a0\u6307\u6570 118 \u3092\u8a18\u9332\u3057\u3001\u58f2\u4e0a\u4fc3\u9032\u30fbROAS\u306b\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><br>Catalina\u306e\u6226\u7565\u7684\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u62c5\u5f53SVP\u306eBrian Dunphy\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<br>\u300cCatalina\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u30b7\u30e7\u30c3\u30d1\u30fc\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306e\u30ea\u30fc\u30c0\u30fc\u3068\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u696d\u8005\u3068\u63d0\u643a\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e2d\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5f8c\u306e\u6d88\u8cbb\u8005\u306e\u53cd\u5fdc\u3001\u8cfc\u8cb7\u6d3b\u52d5\u3001\u58f2\u4e0a\u5897\u3001ROAS\u306b\u95a2\u9023\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u4fa1\u5024\u306b\u5bfe\u3059\u308b\u7406\u89e3\u3092\u6df1\u3081\u3066\u304d\u307e\u3057\u305f\u3002\u4eca\u56de\u306eIAS\u3068\u306e\u9023\u643a\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8ca1\u30d6\u30e9\u30f3\u30c9\u3084\u4ee3\u7406\u5e97\u304c\u30e1\u30c7\u30a3\u30a2\u6295\u8cc7\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3067\u304d\u308b\u3053\u3068\u3092\u5b09\u3057\u304f\u601d\u3044\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<p>IAS\u306e\u30c1\u30fc\u30d5\u30fb\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u30fb\u30aa\u30d5\u30a3\u30b5\u30fc\u3067\u3042\u308bYannis Dosios\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<br>\u300c\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306f\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u304c\u3001\u30bf\u30a4\u30e0\u30a4\u30f3\u30d3\u30e5\u30fc\u306a\u3069\u306e\u6307\u6a19\u306f\u3001\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u3068\u6210\u679c\u306e\u3055\u3089\u306b\u6b63\u78ba\u306a\u6307\u6a19\u3068\u306a\u308a\u5f97\u307e\u3059\u3002\u3053\u306e\u8abf\u67fb\u3067\u3082\u305f\u3089\u3055\u308c\u305f\u5f37\u529b\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u30bf\u30a4\u30e0\u30a4\u30f3\u30d3\u30e5\u30fc\u3068\u5e97\u982d\u58f2\u4e0a\u3068\u306e\u9593\u306b\u660e\u78ba\u306a\u95a2\u9023\u6027\u304c\u898b\u3089\u308c\u308b\u3053\u3068\u3001\u3064\u307e\u308a\u3001\u3088\u308a\u826f\u3044\u6210\u679c\u3078\u306e\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u304c\u898b\u3089\u308c\u308b\u3053\u3068\u3067\u3059\u3002Catalina\u306e\u3088\u3046\u306a\u6e2c\u5b9a\u4f1a\u793e\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u54c1\u8cea\u304c\u6211\u3005\u306e\u304a\u5ba2\u69d8\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u3068\u6210\u679c\u306b\u4e0e\u3048\u308b\u91cd\u8981\u6027\u3068\u5f71\u97ff\u306b\u3064\u3044\u3066\u3001\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<p>\u8a73\u7d30\u3068\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u5168\u6587\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3001<a href=\"https:\/\/integr.al\/3TVL98D\">https:\/\/integr.al\/3TVL98D<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><br><strong>Integral Ad Science\u306b\u3064\u3044\u3066<\/strong><br>Integral Ad Science\uff08IAS\uff09\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u5411\u4e0a\u306b\u304a\u3044\u3066\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u4f01\u696d\u3067\u3059\u3002IAS\u306f\u3001\u5e83\u544a\u304c\u672c\u7269\u306e\u4eba\u9593\u306b\u3088\u3063\u3066\u3001\u5b89\u5168\u304b\u3064\u9069\u5207\u306a\u74b0\u5883\u3067\u95b2\u89a7\u3055\u308c\u308b\u3053\u3068\u3092\u652f\u63f4\u3057\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u306b\u57fa\u3065\u304f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u6027\u5316\u3084\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u6700\u9069\u5316\u3092\u63a8\u9032\u3059\u308b\u3053\u3068\u3067\u3001\u3059\u3079\u3066\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u4fa1\u5024\u3042\u308b\u3082\u306e\u306b\u3057\u307e\u3059\u3002\u79c1\u305f\u3061\u306e\u4f7f\u547d\u306f\u3001\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u5e83\u544a\u4e3b\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u5229\u7528\u3059\u308b\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306e\u4e16\u754c\u7684\u306a\u57fa\u6e96\u3068\u306a\u308b\u3053\u3068\u3067\u3059\u3002IAS\u306f\u3001\u5b9f\u7528\u7684\u306a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u60c5\u5831\u3068\u77e5\u898b\u3092\u5099\u3048\u305f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u63d0\u4f9b\u3067\u3001\u3053\u308c\u3092\u5b9f\u73fe\u3057\u307e\u3059\u30022009\u5e74\u306b\u8a2d\u7acb\u3057\u305fIAS\u306f\u3001\u4e16\u754c\u4e2d\u3067\u4f55\u5343\u793e\u3082\u306e\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u5e83\u544a\u4e3b\u3084\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3092\u652f\u3048\u3066\u3044\u307e\u3059\u3002<br>\u8a73\u3057\u304f\u306f\u3001<a 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\u307e\u305f\u306fTwitter\u306e@Catalina\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2022\u5e7411\u670824\u65e5 &#8211; \u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u5206\u91ce\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308bIntegral Ad Science\uff08\u30ca\u30b9\u30c0\u30c3\u30af\uff1aIAS\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u65e5\u672c\u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff1a\u5c71\u53e3\u6b66\u3001\u4ee5\u4e0b IAS\uff09\u306f\u3001\u672c\u65e5\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u30b7\u30e7\u30c3\u30d1\u30fc\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306e\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308bCatalina\u793e\u3068\u5171\u540c\u3067\u5b9f\u65bd\u3057\u305f\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u691c\u8a3c\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u304c\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u3068\u58f2\u4e0a\u4e0a\u6607\u306b\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3059\u308b\u304b\u3092\u7406\u89e3\u3057\u3001\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u306a\u5e83\u544a\u3001\u30bf\u30a4\u30e0\u30a4\u30f3\u30d3\u30e5\u30fc\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306e\u9593\u306b\u3042\u308b\u5f37\u3044\u76f8\u95a2\u95a2\u4fc2\u306b\u3064\u3044\u3066\u3001\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":306705,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-328028","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- 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