{"id":328029,"date":"2022-11-30T00:41:36","date_gmt":"2022-11-30T00:41:36","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-appoints-chief-marketing-officer\/"},"modified":"2022-11-30T00:41:36","modified_gmt":"2022-11-30T00:41:36","slug":"integral-ad-science-appoints-chief-marketing-officer","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/integral-ad-science-appoints-chief-marketing-officer\/","title":{"rendered":"Integral Ad Science\u3001\u6700\u9ad8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005\uff08CMO\uff09\u306b\ufffcKhurrum Malik\u3092\u4efb\u547d"},"content":{"rendered":"\n

\u5b9f\u7e3e\u3042\u308b\u696d\u754c\u30c8\u30c3\u30d7\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u63a8\u9032\u3057\u3001\u6210\u9577\u6226\u7565\u3092\u52a0\u901f<\/em><\/p>\n\n\n\n\n\n

2022\u5e7411\u670830\u65e5 – \u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u5206\u91ce\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308bIntegral Ad Science\uff08\u30ca\u30b9\u30c0\u30c3\u30af\uff1aIAS\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u65e5\u672c\u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff1a\u5c71\u53e3\u6b66\u3001\u4ee5\u4e0b IAS\uff09\u306f\u3001\u672c\u65e5\u3001Khurrum Malik\u3092\u6700\u9ad8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005\uff08CMO\uff09\u3068\u3057\u3066\u4efb\u547d\u3057\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002Malik\u306f\u3001IAS\u306e\u6210\u9577\u3092\u52a0\u901f\u3055\u305b\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u30ea\u30fc\u30c9\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

Malik\u306f\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3092\u62e0\u70b9\u3068\u3057\u3001\u30c1\u30fc\u30d5\u30fb\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u30fb\u30aa\u30d5\u30a3\u30b5\u30fc\uff08CCO\uff09\u306eYannis Dosios\u306b\u76f4\u5c5e\u3057\u307e\u3059\u3002\u5f7c\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ea\u30fc\u30c0\u30fc\u3068\u3057\u3066\u3001\u4e0a\u5834\u4f01\u696d\u304a\u3088\u3073\u975e\u4e0a\u5834\u4f01\u696d\u306e\u6210\u9577\u3092\u63a8\u9032\u3057\u305f\u5e45\u5e83\u3044\u7d4c\u9a13\u3092\u6709\u3057\u3001\u76f4\u8fd1\u3067\u306f\u3001Spotify\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30d3\u30b8\u30cd\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005\u3068\u3057\u3066\u3001Spotify\u306e\u5e83\u544a\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u30d3\u30b8\u30cd\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u6e2c\u5b9a\u3001\u5206\u6790\u306e\u5404\u30c1\u30fc\u30e0\u3092\u7387\u3044\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u308c\u4ee5\u524d\u306f\u3001\u4e0d\u52d5\u7523\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308bCompass\u306eCMO\u3084\u3001Meta\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005\u3092\u52d9\u3081\u3066\u3044\u307e\u3057\u305f\u3002Malik\u306f\u3001\u30d0\u30fc\u30b8\u30cb\u30a2\u5927\u5b66\u3067MBA\u3001M.S.\u3001B.A.\u3092\u53d6\u5f97\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

IAS\u306eCCO\u3067\u3042\u308bYannis Dosios\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002
\u300cKhurrum\u306e\u7d20\u6674\u3089\u3057\u3044\u7d4c\u6b74\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5bfe\u3059\u308b\u60c5\u71b1\u306f\u3001\u5f53\u793e\u306e\u5e02\u5834\u53c2\u5165\u6226\u7565\u306e\u63a8\u9032\u3068\u5f53\u793e\u306e\u4fa1\u5024\u63d0\u6848\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306b\u5927\u304d\u304f\u8ca2\u732e\u3059\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u6211\u3005\u306f\u3001\u5f7c\u304c IAS \u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u30ea\u30fc\u30c9\u3057\u3066\u304f\u308c\u308b\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002\u300d<\/p>\n\n\n\n

\u307e\u305fKhurrum Malik\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002
\u300cIAS\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u54c1\u8cea\u306b\u304a\u3051\u308b\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306e\u4e16\u754c\u7684\u306a\u57fa\u6e96\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u305f\u3002IAS\u306e\u30c1\u30fc\u30e0\u5168\u4f53\u3068\u5354\u529b\u3057\u3066\u3001\u4e16\u754c\u4e2d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u3001\u5f53\u793e\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u6d1e\u5bdf\u3092\u6d3b\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068ROI\u3092\u91cd\u8996\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u305f\u3081\u306e\u3001\u6700\u5584\u306e\u65b9\u6cd5\u3092\u63a8\u9032\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u300d<\/p>\n\n\n\n

Malik\u306f\u3001Cannes Lions\u3001AdAge Creativity\u3001Webby\u3001Internet Advertising Bureau\u306e\u5404\u8cde\u3092\u53d7\u8cde\u3057\u305f\u30c1\u30fc\u30e0\u3092\u6307\u5c0e\u3057\u3001\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc\u3068\u3057\u3066\u8a8d\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

Integral Ad Science\u306b\u3064\u3044\u3066<\/strong>
Integral Ad Science\uff08IAS\uff09\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u5411\u4e0a\u306b\u304a\u3044\u3066\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u4f01\u696d\u3067\u3059\u3002IAS\u306f\u3001\u5e83\u544a\u304c\u672c\u7269\u306e\u4eba\u9593\u306b\u3088\u3063\u3066\u3001\u5b89\u5168\u304b\u3064\u9069\u5207\u306a\u74b0\u5883\u3067\u95b2\u89a7\u3055\u308c\u308b\u3053\u3068\u3092\u652f\u63f4\u3057\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u306b\u57fa\u3065\u304f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u6027\u5316\u3084\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u6700\u9069\u5316\u3092\u63a8\u9032\u3059\u308b\u3053\u3068\u3067\u3001\u3059\u3079\u3066\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u4fa1\u5024\u3042\u308b\u3082\u306e\u306b\u3057\u307e\u3059\u3002\u79c1\u305f\u3061\u306e\u4f7f\u547d\u306f\u3001\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u5e83\u544a\u4e3b\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u5229\u7528\u3059\u308b\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306e\u4e16\u754c\u7684\u306a\u57fa\u6e96\u3068\u306a\u308b\u3053\u3068\u3067\u3059\u3002IAS\u306f\u3001\u5b9f\u7528\u7684\u306a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u60c5\u5831\u3068\u77e5\u898b\u3092\u5099\u3048\u305f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u63d0\u4f9b\u3067\u3001\u3053\u308c\u3092\u5b9f\u73fe\u3057\u307e\u3059\u30022009\u5e74\u306b\u8a2d\u7acb\u3057\u305fIAS\u306f\u3001\u4e16\u754c\u4e2d\u3067\u4f55\u5343\u793e\u3082\u306e\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u5e83\u544a\u4e3b\u3084\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3092\u652f\u3048\u3066\u3044\u307e\u3059\u3002
\u8a73\u3057\u304f\u306f\u3001https:\/\/integralads.com\/jp\/\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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