{"id":333856,"date":"2024-06-25T20:57:50","date_gmt":"2024-06-25T20:57:50","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=333856"},"modified":"2024-06-25T23:08:02","modified_gmt":"2024-06-25T23:08:02","slug":"ias-extends-microsoft-advertising-collaboration-measurement","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/ias-extends-microsoft-advertising-collaboration-measurement\/","title":{"rendered":"IAS\u3001Microsoft \u5e83\u544a\u3068\u306e\u63d0\u643a\u3092\u62e1\u5927\u3057\u3001\u5e83\u544a\u4e3b\u5411\u3051\u306b\u7b2c\u4e09\u8005\u8a08\u6e2c\u3092\u63d0\u4f9b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"333856\" class=\"elementor elementor-333856\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-621efdc elementor-section-boxed elementor-section-height-default 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style=\"font-weight: 400;\">\u5e83\u544a\u4e3b\u306f\u3001IAS\u306e\u8a08\u6e2c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001Microsoft \u304c\u6240\u6709\u30fb\u904b\u55b6\u3059\u308b\u3059\u3079\u3066\u306e\u5e83\u544a\u5728\u5eab\u3084\u30c0\u30a4\u30ec\u30af\u30c8\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u542b\u3080 Microsoft \u5e83\u544a\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3051\u308b\u30cd\u30a4\u30c6\u30a3\u30d6\u3001\u30d3\u30c7\u30aa\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001CTV\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">\u5e83\u544a\u4e3b\u306f\u3001Microsoft \u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u3001MSN\u3001Outlook\u3001Bing\u3001Microsoft 365\u3001Microsoft Casual Games \u306a\u3069\u306e Microsoft \u304c\u6240\u6709\u30fb\u904b\u55b6\u3059\u308b\u30b5\u30a4\u30c8\u3084\u3001The New York Times\u3001Wall Street Journal\u3001Buzzfeed \u306a\u3069\u306e\u4fe1\u983c\u3067\u304d\u308b\u63d0\u643a\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u30b5\u30a4\u30c8\u3067\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3001\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u3001\u52d5\u753b\u5e83\u544a\u306a\u3069\u306e \u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5e83\u544a\u3092\u5229\u7528\u3067\u304d\u307e\u3059\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5e83\u544a\u3067\u306f\u3001\u30de\u30a4\u30af\u30ed\u30bd\u30d5\u30c8\u306eAI\u3092\u4f7f\u7528\u3057\u3066\u3001\u6d17\u7df4\u3055\u308c\u305f\u5e83\u544a\u63b2\u8f09\u4f4d\u7f6e\u306e\u78ba\u4fdd\u3068\u7406\u60f3\u7684\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u306e\u30ea\u30fc\u30c1\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30ebDSP\u3067\u3042\u308b Microsoft Invest \u3092\u901a\u3058\u3066\u3001\u5e83\u544a\u4e3b\u306f CTV\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u5e83\u7bc4\u304b\u3064\u72ec\u5360\u7684\u306a\u5e83\u544a\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3042\u3089\u3086\u308b\u30c7\u30d0\u30a4\u30b9\u7d4c\u7531\u3067\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7d71\u5408\u3055\u308c\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u512a\u4f4d\u6027\u3068\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u91cd\u70b9\u3092\u7f6e\u304f Microsoft Invest \u306f\u3001\u6210\u679c\u30d9\u30fc\u30b9\u306e\u30d0\u30a4\u30a4\u30f3\u30b0\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u4fdd\u8a3c\u3001\u5e02\u5834\u3092\u30ea\u30fc\u30c9\u3059\u308b\u30c7\u30a3\u30fc\u30eb\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u3092\u901a\u3058\u3066\u3001\u67d4\u8edf\u306a\u53d6\u5f15\u65b9\u6cd5\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">\u3055\u3089\u306b\u3001Microsoft \u72ec\u81ea\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c Microsoft Invest \u3067\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306f\u3001\u4ed6\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u7d4c\u7531\u3067\u306f\u30ea\u30fc\u30c1\u3067\u304d\u306a\u3044\u591a\u6570\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u542b\u308010\u5104\u4eba\u4ee5\u4e0a\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u691c\u7d22\u610f\u56f3\u30b7\u30b0\u30ca\u30eb\u3084\u30ea\u30c3\u30c1\u30e6\u30fc\u30b6\u30fc\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u6d3b\u7528\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft \u5e83\u544a\u306e\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30d0\u30a4\u30b9\u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\u3001Kya Sainsbury-Carter\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">\u300cIAS\u3068\u306e\u5354\u529b\u95a2\u4fc2\u3092\u62e1\u5927\u3057\u3001\u5f53\u793e\u306e\u304a\u5ba2\u69d8\u306b\u65b0\u305f\u306a\u8a08\u6e2c\u6a5f\u80fd\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3053\u3068\u3092\u5b09\u3057\u304f\u601d\u3044\u307e\u3059\u3002IAS\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001 Microsoft \u5e83\u544a\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u306b\u308f\u305f\u3063\u3066IAS\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306fMicrosoft \u5e83\u544a\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u306b\u65b0\u305f\u306a\u30ec\u30d9\u30eb\u306e\u6d1e\u5bdf\u3092\u3082\u305f\u3089\u3057\u3001Microsoft 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