{"id":334379,"date":"2024-07-31T00:00:18","date_gmt":"2024-07-31T00:00:18","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=334379"},"modified":"2024-07-31T00:00:20","modified_gmt":"2024-07-31T00:00:20","slug":"ias-expands-mobile-in-app-support-quality-attention-eye-tracking-media-quality","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/ias-expands-mobile-in-app-support-quality-attention-eye-tracking-media-quality\/","title":{"rendered":"IAS\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3068\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u7d71\u5408\u3057\u305f\u696d\u754c\u521d\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u88fd\u54c1\u3000\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u3078\u306e\u30b5\u30dd\u30fc\u30c8\u62e1\u5927\u3092\u767a\u8868"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"334379\" class=\"elementor elementor-334379\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c3c88db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"20281\" data-id=\"c3c88db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef5823f\" data-eae-slider=\"9963\" data-id=\"ef5823f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b79394 elementor-widget elementor-widget-text-editor\" data-id=\"5b79394\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>Quality Attention\u2122\u306e \u5bfe\u8c61\u7bc4\u56f2\u3092\u62e1\u5927\u3057\u3001\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30fb\u30b9\u30b3\u30a2\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u306e\u76f8\u95a2\u306e\u7cbe\u5ea6\u3092\u5411\u4e0a<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4192f2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"70009\" data-id=\"4192f2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41f0da6\" data-eae-slider=\"49365\" data-id=\"41f0da6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f6c0a7 elementor-widget elementor-widget-text-editor\" data-id=\"9f6c0a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2024\u5e747\u670831\u65e5 &#8211; \u4e16\u754c\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u8a08\u6e2c\u3068\u6700\u9069\u5316\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3059\u308bIntegral Ad Science\uff08\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u4ee5\u4e0b IAS\uff09\u306f\u672c\u65e5\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3068\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u6a5f\u68b0\u5b66\u7fd2\u3067\u7d71\u5408\u3057\u305f\u521d\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u8a08\u6e2c\u88fd\u54c1\u300cQuality Attention\u2122\u300d\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u74b0\u5883\u3078\u306e\u63d0\u4f9b\u62e1\u5927\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">\u4eca\u56de\u306eQuality Attention\u2122 \u306e\u6a5f\u80fd\u62e1\u5f35\u306f\u3001\u5e83\u544a\u4e3b\u3078\u306e\u8a08\u6e2c\u30ab\u30d0\u30ec\u30c3\u30b8\u3092\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u3084\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u62e1\u5927\u3057\u3066\u3044\u304f\u3068\u3044\u3046IAS\u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3092\u7d99\u7d9a\u3059\u308b\u3082\u306e\u3067\u3059\u3002IAS\u306f\u4eca\u56de\u3001\u8a08\u6e2c\u74b0\u5883\u306e\u62e1\u5927\u306b\u52a0\u3048\u3066\u3001\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30fb\u30b9\u30b3\u30a2\u3068\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306e\u76f8\u95a2\u3092\u6e2c\u308b\u30e2\u30c7\u30eb\u306e\u7cbe\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002IAS\u304c\u958b\u767a\u3057\u305f\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30fb\u30e2\u30c7\u30eb\u306f\u3001\u3042\u308b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u8a8d\u77e5\u3001\u691c\u8a0e\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u542b\u3080\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u304b\u3069\u3046\u304b\u3092\u4e88\u6e2c\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">eMarketer\u306b\u3088\u308b\u3068\u3001\u4eca\u5e74\u7c73\u56fd\u3067\u4e88\u6e2c\u3055\u308c\u3066\u3044\u308b<\/span><a href=\"https:\/\/www.emarketer.com\/content\/mobile-advertising-2024\"><span style=\"font-weight: 400;\">\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u8cbb\u306e2,000\u5104\u30c9\u30eb<\/span><\/a><span style=\"font-weight: 400;\">\u306e\u3046\u3061\u3001\u30a2\u30d7\u30ea\u5e83\u544a\u8cbb\u304c82%\u3092\u5360\u3081\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306f\u3001\u4eca\u56de\u306eIAS\u306e\u6a5f\u80fd\u62e1\u5f35\u306b\u3088\u308a\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u5185\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3088\u308a\u512a\u308c\u305f\u7d50\u679c\u3092\u624b\u306b\u3044\u308c\u3001\u30e2\u30d0\u30a4\u30eb\u3078\u306e\u5897\u52a0\u3059\u308b\u6295\u8cc7\u3092\u4fdd\u8b77\u3059\u308b\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u8a08\u6e2c\u88fd\u54c1\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6700\u8fd1\u306eIAS\u30ec\u30dd\u30fc\u30c8\u300c<\/span><a href=\"https:\/\/integralads.com\/insider\/taking-action-on-attention-volume-ii\/\"><span style=\"font-weight: 400;\">Taking Action on Attention\uff1a Volume II<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3067\u306f\u3001\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30fb\u30b9\u30b3\u30a2\u304c \u9ad8\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u4f4e\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u6bd4\u8f03\u3057\u305f\u3068\u3053\u308d\u3001\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u304c\u9ad8\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u6210\u529f\u7387\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306a\u3069\uff09\u306f\u3001\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u304c\u4f4e\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e2\u500d\u3060\u3068\u3044\u3046\u3053\u3068\u304c\u5224\u660e\u3057\u307e\u3057\u305f\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\u306eCMO\u3001Khurrum Malik \u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u300c\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u8a08\u6e2c\u306f\u3001\u5e83\u544a\u4e3b\u306e\u6210\u679c\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30fb\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u4e0d\u53ef\u6b20\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u3059\u3002\u4eca\u56de\u306eQuality Attention\u2122 \u306e\u6a5f\u80fd\u5f37\u5316\u306b\u3088\u308a\u3001IAS\u306f\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u6700\u3082\u91cd\u8981\u306a\u30c1\u30e3\u30cd\u30eb\u3084\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3001\u3088\u308a\u304d\u3081\u7d30\u304b\u306a\u8a08\u6e2c\u3068\u30ab\u30d0\u30ec\u30c3\u30b8\u306e\u62e1\u5927\u3092\u5e83\u544a\u4e3b\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002\u300d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-874a73f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"12877\" data-id=\"874a73f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a977b48\" data-eae-slider=\"14837\" data-id=\"a977b48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-087baf1 elementor-widget elementor-widget-text-editor\" data-id=\"087baf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Quality Attention\u2122 \u306f\u3001\u4e16\u754c\u4e2d\u306e\u5e83\u544a\u4e3b\u306b\u4ee5\u4e0b\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u30ab\u30d0\u30ec\u30c3\u30b8\u3068\u8a08\u6e2c\u6307\u6a19\u306e\u62e1\u5927\uff1a<\/strong> \u52d5\u753b\u5e83\u544a\u306e\u4e00\u6642\u505c\u6b62\u3001\u518d\u958b\u3001\u30b9\u30ad\u30c3\u30d7\u306e\u56de\u6570\u306b\u52a0\u3048\u3001\u97f3\u91cf\u306e\u5909\u5316\u3068\u97f3\u91cf\u306e\u5909\u5316\u306e\u30b5\u30d6\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u542b\u3080\u65b0\u3057\u3044\u6307\u6a19\u3092\u63d0\u4f9b\u3057\u307e\u3059<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u9ad8\u5ea6\u306a\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\uff1a<\/strong> \u6570\u5341\u5104\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u6570\u767e\u4e07\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3067\u69cb\u6210\u3055\u308c\u308b\u30c7\u30fc\u30bf\u30d7\u30fc\u30eb\u306b\u57fa\u3065\u3044\u3066\u5b66\u7fd2\u3057\u305f\u30e2\u30c7\u30eb\u306b\u3088\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30fb\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u3059\u308b\u7dcf\u5408\u7684\u306a\u4e88\u6e2c\u3092\u63d0\u4f9b\u3057\u307e\u3059<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u5b9f\u8a3c\u6e08\u307f\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u6210\u679c\uff1a<\/strong>\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30fb\u30b9\u30b3\u30a2\u304c \u9ad8\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u4f4e\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u6bd4\u8f03\u3057\u305f\u5834\u5408\u3001\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30fb\u30b9\u30b3\u30a2\u304c\u9ad8\u3044\u5834\u5408\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u6700\u5927130%\u3001\u30d6\u30e9\u30f3\u30c9\u691c\u8a0e\u7387\u306f91%\u3001\u8cfc\u8cb7\u610f\u6b32\u306f166%\u4e0a\u6607\u3059\u308b\u3068\u3044\u3046\u5b9f\u8a3c\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3068\u4eba\u9593\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u7d71\u5408\uff1a<\/strong> IAS\u306f\u3001\u4e16\u754c\u6700\u5927\u7d1a\u306e\u6d88\u8cbb\u8005\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u751f\u4f53\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3068\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u8a08\u6e2c\u6307\u6a19\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u4e16\u754c\u4e2d\u306e\u5e83\u544a\u4e3b\u306b\u6700\u3082\u6b63\u78ba\u306a\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u5168\u4f53\u50cf\u3092\u63d0\u4f9b\u3059\u308b\u696d\u754c\u521d\u306e\u4f01\u696d\u3067\u3059<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9b94ac2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"41982\" data-id=\"9b94ac2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4663bab\" data-eae-slider=\"11599\" data-id=\"4663bab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5f8d55 elementor-widget elementor-widget-text-editor\" data-id=\"d5f8d55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Quality Attention\u2122 \u306f\u3001\u9ad8\u5ea6\u306a\u6a5f\u68b0\u5b66\u7fd2\u6280\u8853\u3001Lumen Research \u793e\u306e\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\uff08\u8996\u7dda\u8ffd\u8de1\uff09\u6280\u8853\u304b\u3089\u5f97\u3089\u308c\u308b\u5b9f\u7528\u7684\u306a\u30c7\u30fc\u30bf\u3001IAS\u306e\u30b3\u30a2\u6280\u8853\u304b\u3089\u5f97\u3089\u308c\u308b\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3001\u5e83\u544a\u5bc6\u5ea6\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u542b\u3080\u69d8\u3005\u306a\u30b7\u30b0\u30ca\u30eb\u3092\u4f7f\u7528\u3057\u3001\u500b\u3005\u306e\u30b9\u30b3\u30a2\u306b\u91cd\u307f\u4ed8\u3051\u3092\u3057\u3066\u5358\u4e00\u306e\u7dcf\u5408\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30fb\u30b9\u30b3\u30a2\u3092\u5c0e\u304d\u51fa\u3057\u307e\u3059<\/span><\/p><p><span style=\"font-weight: 400;\">Lumen Research \u793e\u306eCEO\u3001Mike Follett \u6c0f\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u300c\u4eca\u56de\u306eIAS\u306b\u3088\u308bQuality Attention\u2122\u306e\u6a5f\u80fd\u5f37\u5316\u306f\u3001\u5e83\u544a\u4e3b\u306b\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u3088\u308a\u6b63\u78ba\u306a\u30a4\u30e1\u30fc\u30b8\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3059\u308b\u4e0a\u3067\u3001\u5927\u304d\u306a\u524d\u9032\u3092\u3082\u305f\u3089\u3057\u307e\u3057\u305f\u3002\u5f53\u793e\u306e\u6700\u5148\u7aef\u306e\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30c7\u30fc\u30bf\u3068IAS\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30fb\u30e2\u30c7\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306f\u4eca\u3084\u30a2\u30d7\u30ea\u5185\u74b0\u5883\u5168\u4f53\u3067\u3055\u3089\u306b\u8a73\u7d30\u306a\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002\u300d<\/span><\/p><p><span style=\"font-weight: 400;\">2024\u5e741\u6708\u3001<\/span><a href=\"https:\/\/integralads.com\/jp\/news\/ias-announces-quality-attention-measurement-product-2\/\"><span style=\"font-weight: 400;\">IAS\u306fQuality Attention\u2122\u6e2c\u5b9a\u88fd\u54c1\u306e\u4e00\u822c\u63d0\u4f9b<\/span><\/a><span style=\"font-weight: 400;\">\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u88fd\u54c1\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u5e83\u544a\u4e3b\u304c\u6295\u8cc7\u53ce\u76ca\u7387\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u4fc3\u9032\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u900f\u660e\u6027\u306e\u9ad8\u3044\u6307\u6a19\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u3088\u308a\u8a73\u7d30\u306a\u60c5\u5831\u306f\u3001<\/span><a href=\"https:\/\/integralads.com\/solutions\/attention\/\"><span style=\"font-weight: 400;\">https:\/\/integralads.com\/solutions\/attention\/<\/span><\/a><span style=\"font-weight: 400;\">\u3084\u3001\u5f53\u793e\u306e\u6700\u65b0\u30ec\u30dd\u30fc\u30c8\u300c<\/span><a href=\"https:\/\/integralads.com\/insider\/taking-action-on-attention-volume-ii\/\"><span style=\"font-weight: 400;\">Taking Action on Attention: Volume II<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d560a4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"81522\" data-id=\"d560a4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bab40c5\" data-eae-slider=\"70479\" data-id=\"bab40c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7f6942 elementor-widget elementor-widget-text-editor\" data-id=\"b7f6942\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Integral Ad Science\u306b\u3064\u3044\u3066<br \/><\/b><span style=\"font-weight: 400;\">Integral Ad Science (IAS)\u306f\u3001\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u8a08\u6e2c\u3068\u6700\u9069\u5316\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u4e16\u754c\u4e2d\u306e\u5927\u624b\u5e83\u544a\u4e3b\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u5bfe\u3057\u3066\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306b\u95a2\u3059\u308b\u6700\u3082\u5b9f\u7528\u7684\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3001\u512a\u308c\u305f\u7d50\u679c\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002IAS\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u304c\u63d0\u4f9b\u3059\u308b\u5305\u62ec\u7684\u304b\u3064\u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf\u306f\u3001\u5e83\u544a\u304c\u5b89\u5168\u304b\u3064\u9069\u5207\u306a\u74b0\u5883\u3067\u3001\u5b9f\u5728\u3059\u308b\u4eba\u9593\u306b\u3088\u3063\u3066\u898b\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u5b9f\u306b\u3057\u3001\u5e83\u544a\u4e3b\u306b\u306f\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u5411\u4e0a\u3092\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u306f\u3088\u308a\u591a\u304f\u306e\u53ce\u76ca\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u79c1\u305f\u3061\u306e\u4f7f\u547d\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306b\u304a\u3051\u308b\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306e\u4e16\u754c\u57fa\u6e96\u306b\u306a\u308b\u3053\u3068\u3067\u3059\u3002\u8a73\u3057\u304f\u306f\u3001integralads.com\/jp\/\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u4e16\u754c\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u8a08\u6e2c\u3068\u6700\u9069\u5316\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3059\u308bIntegral Ad Science\uff08\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u4ee5\u4e0b IAS\uff09\u306f\u672c\u65e5\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3068\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u6a5f\u68b0\u5b66\u7fd2\u3067\u7d71\u5408\u3057\u305f\u521d\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u8a08\u6e2c\u88fd\u54c1\u300cQuality Attention\u2122\u300d\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u74b0\u5883\u3078\u306e\u63d0\u4f9b\u62e1\u5927\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/p>\n","protected":false},"author":34,"featured_media":334350,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-334379","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3068\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u7d71\u5408\u3057\u305f\u696d\u754c\u521d\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u88fd\u54c1\u3000\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u3078\u306e\u30b5\u30dd\u30fc\u30c8\u62e1\u5927\u3092\u767a\u8868 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/news\/ias-expands-mobile-in-app-support-quality-attention-eye-tracking-media-quality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3068\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u7d71\u5408\u3057\u305f\u696d\u754c\u521d\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u88fd\u54c1\u3000\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u3078\u306e\u30b5\u30dd\u30fc\u30c8\u62e1\u5927\u3092\u767a\u8868\" \/>\n<meta property=\"og:description\" content=\"\u4e16\u754c\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u8a08\u6e2c\u3068\u6700\u9069\u5316\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3059\u308bIntegral Ad Science\uff08\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u4ee5\u4e0b IAS\uff09\u306f\u672c\u65e5\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3068\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u6a5f\u68b0\u5b66\u7fd2\u3067\u7d71\u5408\u3057\u305f\u521d\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u8a08\u6e2c\u88fd\u54c1\u300cQuality Attention\u2122\u300d\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u74b0\u5883\u3078\u306e\u63d0\u4f9b\u62e1\u5927\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/jp\/news\/ias-expands-mobile-in-app-support-quality-attention-eye-tracking-media-quality\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-31T00:00:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/07\/Quality-Attention.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" 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