{"id":337154,"date":"2024-09-26T23:09:20","date_gmt":"2024-09-26T23:09:20","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=337154"},"modified":"2024-11-28T04:50:35","modified_gmt":"2024-11-28T04:50:35","slug":"ias-youtube-expand-brand-safety-suitability-measurement-misinformation","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/ias-youtube-expand-brand-safety-suitability-measurement-misinformation\/","title":{"rendered":"IAS\u3001AI\u306b\u3088\u308b YouTube \u5411\u3051 Total Media Quality \u3092\u62e1\u5f35\u3057\u3001\u8aa4\u5831\u306b\u95a2\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u306e\u8a08\u6e2c\u3092\u958b\u59cb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"337154\" class=\"elementor elementor-337154\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-bbc39df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"5809\" data-id=\"bbc39df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0783dcb\" data-eae-slider=\"38370\" data-id=\"0783dcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34e50f3 elementor-widget elementor-widget-text-editor\" data-id=\"34e50f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"font-size: 11pt; font-family: Outfit, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"><i>\u4e16\u754c\u306e\u5e83\u544a\u4e3b\u304c\u3001IAS \u306e\u696d\u754c\u57fa\u6e96\u306b\u6cbf\u3063\u305f YouTube \u5e83\u544a\u306e\u8aa4\u5831\u30ec\u30dd\u30fc\u30c8\u3092\u3054<\/i>\u5229\u7528\u53ef\u80fd\u306b<\/span><\/strong><\/p><p><span style=\"font-family: var(--ias-font); font-size: var(--ias-body-3-font-size); color: inherit; letter-spacing: 0em;\">2024\u5e749\u670827\u65e5 &#8211; \u4e16\u754c\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u8a08\u6e2c\u3068\u6700\u9069\u5316\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3059\u308bIntegral Ad Science\uff08\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u4ee5\u4e0b IAS\uff09\u306f\u672c\u65e5\u3001YouTube\u5e83\u544a\u3067\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u5e83\u544a\u4e3b\u5411\u3051\u306b\u3001\u8aa4\u5831\u306b\u95a2\u3059\u308b\u696d\u754c\u57fa\u6e96\u306b\u6cbf\u3063\u305f\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u30fb\u9069\u5408\u6027\u306e\u8a08\u6e2c\u30ec\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002IAS\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001YouTube\u5168\u4f53\u3067\u8aa4\u5831\u3068\u8b58\u5225\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u691c\u51fa\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u5e83\u544a\u4e3b\u306fYouTube\u3078\u306e\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u6295\u8cc7\u306e\u5b89\u5168\u6027\u3068\u59a5\u5f53\u6027\u3092\u3088\u308a\u6df1\u304f\u691c\u8a3c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\u306eTotal Media Quality (TMQ\uff09\u306f\u3001\u5e83\u544a\u4e3b\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u5b89\u5168\u304b\u3064\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u96a3\u63a5\u3057\u3066\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u8cb4\u91cd\u306a\u7b2c\u4e09\u8005\u4fdd\u8a3c\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002IAS\u306e\u8aa4\u5831\u8a08\u6e2c\u306f\u3001<\/span><a href=\"https:\/\/www.youtube.com\/howyoutubeworks\/our-commitments\/fighting-misinformation\/#rewarding-trusted-creators-and-artists\"><span style=\"font-weight: 400;\">YouTube\u72ec\u81ea\u306e\u30dd\u30ea\u30b7\u30fc\u3068\u30d7\u30ed\u30bb\u30b9<\/span><\/a><span style=\"font-weight: 400;\">\u3092\u88dc\u5b8c\u3059\u308b\u72ec\u7acb\u3057\u305f\u691c\u8a3c\u3067\u3059\u3002\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\u306eCEO\u3001 \u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">\u300c\u30d6\u30e9\u30f3\u30c9\u306e\u5b89\u5168\u6027\u78ba\u4fdd\u306f\u3001\u4eca\u5f8c\u5927\u304d\u306a\u56fd\u969b\u7684\u30e1\u30c7\u30a3\u30a2\u30a4\u30d9\u30f3\u30c8\u306e\u958b\u50ac\u304c\u4e88\u5b9a\u3055\u308c\u308b\u4e2d\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u306e\u6700\u512a\u5148\u4e8b\u9805\u3067\u3059\u3002\u79c1\u305f\u3061\u306fYouTube\u5411\u3051\u306eTotal Media Quality\u3092\u62e1\u5f35\u3057\u3001\u8aa4\u5831\u30ec\u30dd\u30fc\u30c8\u306e\u63d0\u4f9b\u3092\u901a\u3058\u3066\u3001\u5f37\u5316\u3057\u305f\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u4eca\u56de\u3001\u79c1\u305f\u3061\u306e\u696d\u754c\u6700\u9ad8\u30ec\u30d9\u30eb\u306e\u8a08\u6e2c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u8aa4\u5831\u3092\u691c\u51fa\u3059\u308b\u80fd\u529b\u3092\u7686\u3055\u307e\u306b\u63d0\u4f9b\u3067\u304d\u308b\u3053\u3068\u3092\u5927\u5909\u5b09\u3057\u304f\u601d\u3044\u307e\u3059\u3002\u300d<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\u306f\u3001\u696d\u754c\u57fa\u6e96\u306e\u5b9a\u7fa9\u306b\u6cbf\u3063\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u985e\u3057\u3001\u500b\u3005\u306e\u5e83\u544a\u4e3b\u304c\u8a2d\u5b9a\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306b\u57fa\u3065\u3044\u3066\u30ec\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306f\u3001IAS\u304c\u63d0\u4f9b\u3059\u308b\u52d5\u753b\u30ec\u30d9\u30eb\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u901a\u3058\u3066\u5e83\u544a\u304c\u96a3\u63a5\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5168\u4f53\u50cf\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u5e83\u544a\u4e3b\u304c\u5e0c\u671b\u3059\u308b\u9069\u5408\u6027\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306b\u57fa\u3065\u3044\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">\u4eca\u56de\u306e\u62e1\u5f35\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306b\u4ee5\u4e0b\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/p><ul><li><span style=\"font-family: var(--ias-font); font-size: var(--ias-body-3-font-size); color: var( --e-global-color-text ); letter-spacing: 0em;\"><b>\u30fb\u62e1\u5f35\u3055\u308c\u305f\u7b2c\u4e09\u8005\u8a08\u6e2c\u304c\u3082\u305f\u3089\u3059\u900f\u660e\u6027\uff1a<\/b> \u696d\u754c\u57fa\u6e96\u306e\u5b9a\u7fa9\u306b\u5f93\u3063\u3066\u3001\u5e83\u544a\u304c\u96a3\u63a5\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u3057\u3066\u3001\u52d5\u753b\u30ec\u30d9\u30eb\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li><li><b><span style=\"font-family: Outfit; font-size: 18.004px;\">\u30fb<\/span>\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306e\u4fc3\u9032\uff1a<\/b><span style=\"font-weight: 400;\"> IAS\u306b\u3088\u3063\u3066\u8aa4\u5831\u3068\u8b58\u5225\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u96a3\u63a5\u3057\u3066\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6700\u9069\u5316\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li><li><b><span style=\"font-family: Outfit; font-size: 18.004px;\"><b>\u30fb<\/b><\/span>\u30d3\u30b8\u30cd\u30b9\u306e\u4fdd\u8b77\u3068\u62e1\u5927\uff1a<\/b><span style=\"font-weight: 400;\">2024\u5e74\u4ee5\u964d\u306b\u958b\u50ac\u3055\u308c\u308b\u4e3b\u8981\u306a\u56fd\u969b\u30a4\u30d9\u30f3\u30c8\u306b\u5411\u3051\u3066\u3001\u5e83\u544a\u4e3b\u306f30\u4ee5\u4e0a\u306e\u8a00\u8a9e\u306b\u3088\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u30ec\u30d9\u30eb\u306eYouTube\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002<\/span><\/li><\/ul><p>IAS\u306f\u4eca\u5e743\u6708\u3001<a href=\"https:\/\/integralads.com\/jp\/insider\/mrc-accreditation-youtube-viewability\/\">YouTube \u52d5\u753b\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306b\u95a2\u3057\u3066\u3001\u7b2c\u4e09\u8005\u7b97\u5b9a\u30fb\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u306eMRC\u8a8d\u5b9a\u3092\u53d6\u5f97<\/a>\u3057\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u30012023\u5e7412\u6708\u306b\u306f <a href=\"https:\/\/integralads.com\/jp\/insider\/brand-safety-suitability-measurement-youtube-shorts\/\">YouTube \u30b7\u30e7\u30fc\u30c8\u5e83\u544a\u306e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3 &amp; \u9069\u5408\u6027\u8a08\u6e2c<\/a>\u306e\u958b\u59cb\u3092\u767a\u8868\u3057\u3001\u5e83\u544a\u4e3b\u306b\u3088\u308a\u9ad8\u5ea6\u304b\u3064\u5e83\u7bc4\u306a\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2024\u5e749\u670827\u65e5 &#8211; \u4e16\u754c\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u8a08\u6e2c\u3068\u6700\u9069\u5316\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3059\u308bIntegral Ad Science\uff08\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u4ee5\u4e0b IAS\uff09\u306f\u672c\u65e5\u3001YouTube\u5e83\u544a\u3067\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u5e83\u544a\u4e3b\u5411\u3051\u306b\u3001\u8aa4\u5831\u306b\u95a2\u3059\u308b\u696d\u754c\u57fa\u6e96\u306b\u6cbf\u3063\u305f\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u30fb\u9069\u5408\u6027\u306e\u8a08\u6e2c\u30ec\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002IAS\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001YouTube\u5168\u4f53\u3067\u8aa4\u5831\u3068\u8b58\u5225\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u691c\u51fa\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u5e83\u544a\u4e3b\u306fYouTube\u3078\u306e\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u6295\u8cc7\u306e\u5b89\u5168\u6027\u3068\u59a5\u5f53\u6027\u3092\u3088\u308a\u6df1\u304f\u691c\u8a3c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"author":34,"featured_media":328071,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-337154","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- 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