{"id":337295,"date":"2024-10-03T21:40:21","date_gmt":"2024-10-03T21:40:21","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=337295"},"modified":"2024-10-03T21:56:28","modified_gmt":"2024-10-03T21:56:28","slug":"ias-extends-quality-attention-publishers-platforms","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/ias-extends-quality-attention-publishers-platforms\/","title":{"rendered":"IAS \u300cQuality Attention\u2122\u300d\u3092\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u63d0\u4f9b\u3057\u3001\u53ce\u76ca\u7387\u306e\u5411\u4e0a\u3001\u5229\u76ca\u306e\u6700\u5927\u5316\u3092\u30b5\u30dd\u30fc\u30c8"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"337295\" class=\"elementor elementor-337295\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f8f0d3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"34997\" data-id=\"f8f0d3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d111ec4\" data-eae-slider=\"39773\" data-id=\"d111ec4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d480da elementor-widget elementor-widget-text-editor\" data-id=\"8d480da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><i>Quality Attention\u2122 <\/i><i>\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068 SSP \u306b\u5b9f\u7528\u7684\u306a\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u6307\u6a19\u3092\u63d0\u4f9b\u3057\u3001<\/i><i><br \/><\/i><i>\u5e83\u544a\u4e3b\u306b\u3088\u308a\u5927\u304d\u306a\u4fa1\u5024\u3092\u793a\u3059\u3053\u3068\u3092\u53ef\u80fd\u306b<\/i><\/strong><\/p><p><span style=\"font-weight: 400;\">2024\u5e7410\u67084\u65e5 &#8211; \u4e16\u754c\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u8a08\u6e2c\u3068\u6700\u9069\u5316\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3059\u308b Integral Ad Science\uff08\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u4ee5\u4e0b IAS\uff09\u306f\u672c\u65e5\u3001<\/span><span style=\"font-weight: 400;\">\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304a\u3088\u3073\u30b5\u30d7\u30e9\u30a4\u30fb\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08SSP\uff09\u5411\u3051\u306b\u300cQuality Attention\u2122\u300d\u8a08\u6e2c\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002IAS \u306e Quality Attention \u6307\u6a19\u3068\u30c7\u30fc\u30bf\u306f\u3001\u3053\u308c\u307e\u3067\u5e83\u544a\u4e3b\u306e\u307f\u306b\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u3053\u306e\u305f\u3073\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3082\u5e83\u544a\u5728\u5eab\u306b\u95a2\u3059\u308b\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u53ce\u76ca\u7387\u306e\u6700\u9069\u5316\u3068\u53ce\u76ca\u6a5f\u4f1a\u306e\u6700\u5927\u5316\u306b\u5411\u3051\u305f\u30b5\u30dd\u30fc\u30c8\u3092\u62e1\u5927\u3057\u307e\u3059\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">\u4eca\u56de\u306e Quality Attention \u306e\u6a5f\u80fd\u5f37\u5316\u306b\u3088\u308a\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068 SSP \u306f\u5e83\u544a\u5728\u5eab\u306e\u54c1\u8cea\u3092\u5b9f\u8a3c\u3057\u3001\u5e83\u544a\u52b9\u679c\u3092\u5f37\u5316\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6700\u9069\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002IAS\u3092\u3054\u5229\u7528\u4e2d\u306e\u5e83\u544a\u4e3b\u3068\u5e83\u544a\u4ee3\u7406\u5e97\u304c\u65e2\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u540c\u69d8\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u6307\u6a19\u3092\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068SSP \u3082 IAS \u7ba1\u7406\u753b\u9762\u7d4c\u7531\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u901a\u3057\u3066\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u8cb7\u3044\u624b\u5074\u3068\u58f2\u308a\u624b\u5074\u304c\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u8ef8\u306b\u5e83\u544a\u53d6\u5f15\u3092\u884c\u3046\u305f\u3081\u306e\u3001\u6a19\u6e96\u5316\u3055\u308c\u305f\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u69cb\u7bc9\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">Publica by IAS \u306e CRO<\/span><span style=\"font-weight: 400;\">\u3001 <\/span><span style=\"font-weight: 400;\">Cameron Miille <\/span><span style=\"font-weight: 400;\">\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">\u300c\u6211\u3005\u306f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u5e83\u544a\u4e3b\u306e\u53cc\u65b9\u304c\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6226\u7565\u3092\u6539\u5584\u3059\u308b\u652f\u63f4\u304c\u3067\u304d\u308b\u3053\u3068\u3092\u5b09\u3057\u304f\u601d\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u306e\u300eQuality Attention\u300f\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306f\u53ce\u76ca\u306e\u5897\u52a0\u3092\u3001\u5e83\u544a\u4e3b\u306b\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068 ROAS \u306e\u5411\u4e0a\u3092\u3082\u305f\u3089\u3059\u6709\u610f\u7fa9\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u69cb\u7bc9\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u300d<\/span><\/p><p><span style=\"font-weight: 400;\">\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u5411\u3051\u300cQuality Attention\u300d\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068 SSP \u306b\u4ee5\u4e0b\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u53ce\u76ca\u6a5f\u4f1a\uff1a<\/b><span style=\"font-weight: 400;\"> IAS \u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30b9\u30b3\u30a2\u3092\u4f7f\u3044\u53ce\u76ca\u7387\u3092\u5411\u4e0a\u3055\u305b\u3001\u5229\u76ca\u3092\u6700\u5927\u5316\u3002\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u306e\u5f37\u3044\u76f8\u95a2\u95a2\u4fc2\u304c\u5b9f\u8a3c\u3055\u308c\u3066\u3044\u308b IAS \u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30b9\u30b3\u30a2\u3092\u4f7f\u7528\u3057\u3066\u3001\u5e83\u544a\u4e3b\u306b\u5e83\u544a\u306e\u54c1\u8cea\u3092\u3088\u308a\u660e\u78ba\u306b\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306f\u3001IAS \u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30b9\u30b3\u30a2\u306e\u6539\u5584\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u6700\u5927130%\u5411\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u900f\u660e\u6027\u3092\u63d0\u4f9b\uff1a <\/b><span style=\"font-weight: 400;\">\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u5e83\u544a\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3001\u5e83\u544a\u74b0\u5883\u3001\u9867\u5ba2\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5e83\u544a\u5728\u5eab\u306e\u53ef\u80fd\u6027\u5411\u4e0a\uff1a<\/b><span style=\"font-weight: 400;\">\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u306b\u95a2\u9023\u3059\u308b\u6d1e\u5bdf\u3092\u6d3b\u7528\u3057\u3001\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3084\u914d\u7f6e\u306a\u3069\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316\u3057\u3001\u54c1\u8cea\u3092\u9ad8\u3081\u3001\u6d88\u8cbb\u8005\u3068\u5e83\u544a\u306e\u63a5\u89e6\u6a5f\u4f1a\u3084\u95b2\u89a7\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u72ec\u81ea\u306e\u53ce\u76ca\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068 SSP \u306f\u3001\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u3092\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u6d88\u8cbb\u8005\u3078\u306e\u30ea\u30fc\u30c1\u3092\u4fc3\u9032\u3059\u308b\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u30ab\u30b9\u30bf\u30e0\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u7c21\u5358\u306b\u30d1\u30c3\u30b1\u30fc\u30b8\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u53ce\u76ca\u6e90\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">IAS \u306f\u3001\u9ad8\u5ea6\u306a\u6a5f\u68b0\u5b66\u7fd2\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3084\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306a\u3069\u3001IAS \u306e\u30b3\u30a2\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u4e00\u90e8\u304b\u3089\u53d6\u5f97\u3055\u308c\u308b\u3055\u307e\u3056\u307e\u306a\u30b7\u30b0\u30ca\u30eb\u306b\u91cd\u307f\u4ed8\u3051\u3092\u3057\u3001\u7d71\u5408\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30b9\u30b3\u30a2\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002IAS \u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30b9\u30b3\u30a2\u3092\u901a\u3058\u305f\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u306b\u3088\u308a\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u6700\u3082\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3001\u3088\u308a\u826f\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067 CPM \u306e\u4fa1\u5024\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">Tripadvisor \u306e\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u30fb\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u30ba\u62c5\u5f53\u30b7\u30cb\u30a2\u30fb\u30c7\u30a3\u30ec\u30af\u30bf\u30fc Jacquie Pelusi\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u300cTripadvisor \u3067\u306f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u5f53\u30b5\u30a4\u30c8\u3067\u306e\u5e83\u544a\u306e\u4fa1\u5024\u3092\u4f1d\u3048\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u306f\u3001\u5e83\u544a\u4e3b\u304c\u65e2\u306b\u6163\u308c\u89aa\u3057\u3093\u3067\u3044\u308b\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u6307\u6a19\u3092\u7528\u3044\u3066 Tripadvisor \u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u8a3c\u660e\u3067\u304d\u308b\u3053\u3068\u3092\u5b09\u3057\u304f\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u306f\u3053\u308c\u3089\u306e\u6a5f\u80fd\u3092\u5229\u7528\u3057\u3001\u3088\u308a\u9ad8\u3044\u5e83\u544a\u4fa1\u5024\u3001\u3088\u308a\u6b63\u78ba\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u63d0\u4f9b\u3057\u3001\u3055\u3089\u306b\u5927\u304d\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u300d<\/span><\/p><p><span style=\"font-weight: 400;\">\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u5e83\u544a\u4e3b\u306e\u6295\u8cc7\u3092\u5f15\u304d\u4ed8\u3051\u3001\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u6709\u7528\u306a\u30c7\u30fc\u30bf\u3092\u6c42\u3081\u3066\u3044\u308b\u4e2d\u3067\u3001IAS\u306f\u3001\u5e83\u544a\u306e\u58f2\u308a\u624b\u5074\u306e\u53ce\u76ca\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u9069\u5207\u306a\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002Quality Attention \u306e\u30c7\u30fc\u30bf\u306f\u3001\u30ab\u30b9\u30bf\u30e0\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u3084\u30ab\u30b9\u30bf\u30e0\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u4f5c\u6210\u306b\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u65b0\u305f\u306a\u53ce\u76ca\u5316\u306e\u6a5f\u4f1a\u3084\u30e6\u30cb\u30fc\u30af\u306aPMP\u306e\u63d0\u4f9b\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\u306f\u30012024\u5e741\u6708\u306b<\/span><a href=\"https:\/\/integralads.com\/jp\/news\/ias-announces-quality-attention-measurement-product-2\/\"><span style=\"font-weight: 400;\">Quality Attention\u2122 \u8a08\u6e2c\u88fd\u54c1\u306e\u4e00\u822c\u63d0\u4f9b<\/span><\/a><span style=\"font-weight: 400;\">\u3092\u767a\u8868\u3057\u30012024\u5e747\u6708\u306b\u306f\u3001<\/span><a href=\"https:\/\/integralads.com\/jp\/news\/ias-expands-mobile-in-app-support-quality-attention-eye-tracking-media-quality\/\"><span style=\"font-weight: 400;\">Quality Attention\u2122 \u8a08\u6e2c\u88fd\u54c1\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u5185\u30b5\u30dd\u30fc\u30c8\u3078\u306e\u62e1\u5f35<\/span><\/a><span style=\"font-weight: 400;\">\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS\u306f\u672c\u65e5\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304a\u3088\u3073\u30b5\u30d7\u30e9\u30a4\u30fb\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08SSP\uff09\u5411\u3051\u306b\u300cQuality Attention\u2122\u300d\u8a08\u6e2c\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002IAS \u306e Quality Attention \u6307\u6a19\u3068\u30c7\u30fc\u30bf\u306f\u3001\u3053\u308c\u307e\u3067\u5e83\u544a\u4e3b\u306e\u307f\u306b\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u3053\u306e\u305f\u3073\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3082\u5e83\u544a\u5728\u5eab\u306b\u95a2\u3059\u308b\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u53ce\u76ca\u7387\u306e\u6700\u9069\u5316\u3068\u53ce\u76ca\u6a5f\u4f1a\u306e\u6700\u5927\u5316\u306b\u5411\u3051\u305f\u30b5\u30dd\u30fc\u30c8\u3092\u62e1\u5927\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":34,"featured_media":337237,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-337295","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS \u300cQuality Attention\u2122\u300d\u3092\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u63d0\u4f9b\u3057\u3001\u53ce\u76ca\u7387\u306e\u5411\u4e0a\u3001\u5229\u76ca\u306e\u6700\u5927\u5316\u3092\u30b5\u30dd\u30fc\u30c8 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/news\/ias-extends-quality-attention-publishers-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS \u300cQuality Attention\u2122\u300d\u3092\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u63d0\u4f9b\u3057\u3001\u53ce\u76ca\u7387\u306e\u5411\u4e0a\u3001\u5229\u76ca\u306e\u6700\u5927\u5316\u3092\u30b5\u30dd\u30fc\u30c8\" \/>\n<meta property=\"og:description\" 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