{"id":338355,"date":"2024-11-06T00:19:37","date_gmt":"2024-11-06T00:19:37","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=338355"},"modified":"2024-11-28T04:54:43","modified_gmt":"2024-11-28T04:54:43","slug":"ias-curation-google-ad-manager","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/ias-curation-google-ad-manager\/","title":{"rendered":"IAS\u3001Google \u30a2\u30c9 \u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3067\u306e\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u958b\u59cb\u3057\u3001\u5e83\u544a\u4e3b\u306b\u30d6\u30e9\u30f3\u30c9\u306b\u9069\u3057\u305f\u5e83\u544a\u914d\u4fe1\u3092\u63d0\u4f9b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"338355\" class=\"elementor elementor-338355\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-cd17989 elementor-section-boxed 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\/><em><strong>AI\u4e3b\u5c0e\u306e\u5e83\u544a\u4f9b\u7d66\u306e\u6700\u9069\u5316\u306b\u3088\u308a\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3068\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-69e38af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"19168\" data-id=\"69e38af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40005a4\" data-eae-slider=\"70922\" data-id=\"40005a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9df999b elementor-widget elementor-widget-text-editor\" data-id=\"9df999b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2024\u5e7411\u67086\u65e5 &#8211; \u4e16\u754c\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u8a08\u6e2c\u3068\u6700\u9069\u5316\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3059\u308b Integral Ad Science\uff08\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc \/ \u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u4ee5\u4e0b IAS\uff09\u306f\u672c\u65e5\u3001Google \u30a2\u30c9 \u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u9023\u643a\u3057\u305f\u300cIAS \u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u300d\u306e\u63d0\u4f9b\u958b\u59cb\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002IAS\u306f\u4eca\u5f8c\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3092\u5229\u7528\u3059\u308b\u5e83\u544a\u4e3b\u306b\u5bfe\u3057\u3066\u3001\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306a\u3069\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u6e80\u305f\u3059\u5e83\u544a\u3092\u30ad\u30e5\u30ec\u30fc\u30c8\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u305f\u3001\u53d6\u5f15\u6761\u4ef6\u306b\u5fdc\u3058\u305f\u30ea\u30c3\u30c1\u306a\u5e83\u544a\u4f9b\u7d66\u7d4c\u8def\u3092\u63d0\u4f9b\u3044\u305f\u3057\u307e\u3059\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">\u300cIAS \u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u300d\u306f\u3001\u5e83\u544a\u4e3b\u306b Google \u30a2\u30c9 \u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u901a\u3058\u305f\u30e1\u30c7\u30a3\u30a2\u8cfc\u5165\u3067\u3001\u30a2\u30dc\u30a4\u30c0\u30f3\u30b9\uff08\u56de\u907f\uff09\u6226\u7565\u3084\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u5b9f\u7528\u7684\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306f\u3001\u8cea\u306e\u9ad8\u3044\u5e83\u544a\u5728\u5eab\u3078\u306e\u5165\u672d\u3068\u6587\u8108\u306b\u95a2\u9023\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u7684\u78ba\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u7d71\u5408\u3057\u306a\u304c\u3089\u3001\u5e83\u544a\u8cfc\u5165\u306e\u52b9\u7387\u5316\u3092\u56f3\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002IAS\u306e\u4e88\u6e2c\u79d1\u5b66\u306f\u3001\u30da\u30fc\u30b8\u3092\u4e8b\u524d\u306b\u30b9\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u3057\u3066\u5206\u985e\u3059\u308b\u305f\u3081\u3001\u5e83\u544a\u4e3b\u306f\u4e0d\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u56de\u907f\u3057\u306a\u304c\u3089\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u6700\u3082\u671b\u307e\u3057\u3044\u5e83\u544a\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p><p><span style=\"font-family: var(--ias-font); font-size: var(--ias-body-3-font-size); color: inherit; letter-spacing: 0em;\">IAS\u306e\u30c1\u30fc\u30d5 \u30fb\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30aa\u30d5\u30a3\u30b5\u30fc\u3001\u30b9\u30ea\u30b7\u30e5\u30c6\u30a3\u30fb\u30b0\u30d7\u30bf\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">\u300c\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u3068\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306e\u95a2\u9023\u6027\u306f\u3001MFA\u3084\u5e83\u544a\u30af\u30e9\u30c3\u30bf\u30fc\u306e\u3088\u3046\u306a\u8cea\u306e\u4f4e\u3044\u5e83\u544a\u67a0\u306b\u5e83\u544a\u8cbb\u3092\u6d6a\u8cbb\u3059\u308b\u3053\u3068\u3092\u907f\u3051\u305f\u3044\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u5229\u7528\u8005\u306b\u3068\u3063\u3066\u6700\u512a\u5148\u4e8b\u9805\u3067\u3059\u3002IAS \u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001Google \u30a2\u30c9 \u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u901a\u3058\u305f\u5e83\u544a\u8cfc\u5165\u306b\u304a\u3051\u308b\u4f9b\u7d66\u6226\u7565\u3092\u5411\u4e0a\u3055\u305b\u3001AI\u4e3b\u5c0e\u306e\u6700\u9069\u5316\u306b\u3088\u3063\u3066\u30e1\u30c7\u30a3\u30a2\u6295\u8cc7\u306e\u30ea\u30bf\u30fc\u30f3\u3092\u52b9\u7387\u7684\u306b\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u300d<\/span><\/p><p><span style=\"font-weight: 400;\">Google \u30a2\u30c9 \u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u5411\u3051\u300cIAS \u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u300d\u306f\u3001\u4e16\u754c\u4e2d\u306e\u5e83\u544a\u4e3b\u306b\u4ee5\u4e0b\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/p><ul><li><b style=\"font-family: var(--ias-font); color: var( --e-global-color-text ); font-size: var(--ias-body-3-font-size); letter-spacing: 0em;\">\u30fb\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u5e83\u544a\u5728\u5eab\uff1a<\/b><span style=\"font-family: var(--ias-font); color: var( --e-global-color-text ); font-size: var(--ias-body-3-font-size); letter-spacing: 0em;\"> \u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u5e83\u544a\u4e3b\u306f\u3001IAS \u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u4e8b\u524d\u306b\u8cfc\u5165\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5e83\u544a\u914d\u4fe1\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li><li><span style=\"font-family: var(--ias-font); color: var( --e-global-color-text ); font-size: var(--ias-body-3-font-size); letter-spacing: 0em;\"><strong>\u30fb<\/strong><\/span><b style=\"font-family: var(--ias-font); color: var( --e-global-color-text ); font-size: var(--ias-body-3-font-size); letter-spacing: 0em;\">\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a<\/b><span style=\"font-family: var(--ias-font); color: var( --e-global-color-text ); font-size: var(--ias-body-3-font-size); letter-spacing: 0em;\"> IAS\u306e\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\u306b\u3088\u308b\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u5206\u985e\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u95a2\u9023\u6027\u306e\u9ad8\u3044\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u307f\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3057\u3066\u3001\u5e83\u544a\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li><li><span style=\"font-family: var(--ias-font); color: var( --e-global-color-text ); font-size: var(--ias-body-3-font-size); letter-spacing: 0em;\"><strong>\u30fb<\/strong><\/span><b style=\"font-family: var(--ias-font); color: var( --e-global-color-text ); font-size: var(--ias-body-3-font-size); letter-spacing: 0em;\">\u8cea\u306e\u9ad8\u3044\u5e83\u544a\u5728\u5eab\uff1a<\/b><span style=\"font-family: var(--ias-font); color: var( --e-global-color-text ); font-size: var(--ias-body-3-font-size); letter-spacing: 0em;\"> \u5e83\u544a\u306e\u5165\u672d\u524d\u306b\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u56de\u907f\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u3001MFA\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3092\u5229\u7528\u3067\u304d\u308b\u305f\u3081\u3001\u5e83\u544a\u4e3b\u306fAI\u4e3b\u5c0e\u306e\u8a08\u6e2c\u3068\u6700\u9069\u5316\u306b\u3088\u3063\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7121\u99c4\u3092\u7701\u304d\u3001ROI\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Google \u30a2\u30c9 \u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u5411\u3051 IAS \u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u63d0\u4f9b\u958b\u59cb\u306f\u3001IAS\u3068Google\u306e\u9577\u5e74\u306b\u308f\u305f\u308b\u5354\u529b\u95a2\u4fc2\u306b\u57fa\u3065\u304f\u6700\u65b0\u306e\u6a5f\u80fd\u62e1\u5927\u3067\u3059\u3002IAS\u306f2023\u5e74\u3001<\/span><a href=\"https:\/\/integralads.com\/jp\/news\/ias-youtube-shorts-measurement-solution\/\"><span style=\"font-weight: 400;\">YouTube \u30b7\u30e7\u30fc\u30c8\u306b\u304a\u3051\u308bTotal Media Quality\uff08TMQ\uff09\u306e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u30fb\u9069\u5408\u6027\u8a08\u6e2c<\/span><\/a><span style=\"font-weight: 400;\">\u306e\u63d0\u4f9b\u958b\u59cb\u3092\u767a\u8868\u3057\u30012024\u5e746\u6708\u306b\u306f\u3001\u696d\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308bYouTube\u5411\u3051\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u30fb\u9069\u5408\u6027\u8a08\u6e2c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u62e1\u5f35\u3057\u3001<\/span><a href=\"https:\/\/integralads.com\/jp\/news\/ias-expands-brand-safety-suitability-measurement-youtube-performance-max-demand-gen\/\"><span style=\"font-weight: 400;\">Google\u5e83\u544a\u306ePerfomance Max\u3001\u304a\u3088\u3073\u30c7\u30de\u30f3\u30c9 \u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a08\u6e2c\u30ec\u30dd\u30fc\u30c8<\/span><\/a><span style=\"font-weight: 400;\">\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google \u30a2\u30c9 \u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u9023\u643a\u3057\u305f\u300cIAS 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