{"id":338845,"date":"2024-12-23T23:37:58","date_gmt":"2024-12-23T23:37:58","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=338845"},"modified":"2024-12-23T23:37:59","modified_gmt":"2024-12-23T23:37:59","slug":"quality-attention-optimization-social-attention-measurement","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/quality-attention-optimization-social-attention-measurement\/","title":{"rendered":"IAS\u3001\u65b0\u88fd\u54c1\u300cQuality Attention\u2122 Optimization\u300d\u63d0\u4f9b\u3068\u30bd\u30fc\u30b7\u30e3\u30eb\u5e83\u544a\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u8a08\u6e2c\u958b\u59cb\u3092\u767a\u8868"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"338845\" class=\"elementor elementor-338845\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a54ca32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"60378\" data-id=\"a54ca32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5694410\" data-eae-slider=\"95208\" data-id=\"5694410\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6a8ac1 elementor-widget elementor-widget-text-editor\" data-id=\"e6a8ac1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>\u5e83\u544a\u4e3b\u306f\u9ad8\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30b9\u30b3\u30a2\u7372\u5f97\u306b\u5411\u3051\u305f\u6700\u9069\u5316\u3092\u901a\u3058\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6210\u679c\u3068\u30ea\u30fc\u30c1\u898f\u6a21\u6700\u5927\u5316\u3092\u5b9f\u73fe\u3002\u3055\u3089\u306b\u3001Lumen Research\u793e\u3068\u306e\u63d0\u643a\u306b\u3088\u308a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u3092\u4e00\u6c17\u901a\u8cab\u306b\u8a08\u6e2c\u3059\u308b\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8\u300d\u306e\u63d0\u4f9b\u3082\u958b\u59cb\u4e88\u5b9a<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3a5e8c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"6532\" data-id=\"3a5e8c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16553e7\" data-eae-slider=\"23275\" data-id=\"16553e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6b8227 elementor-widget elementor-widget-text-editor\" data-id=\"c6b8227\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2024\u5e7412\u670824\u65e5\u3001\u4e16\u754c\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u8a08\u6e2c\u3068\u6700\u9069\u5316\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3059\u308bIntegral Ad Science\uff08\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001CEO\uff1a\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc\u3001\u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u4ee5\u4e0b\u300cIAS\u300d\uff09\u306f\u672c\u65e5\u3001\u65b0\u88fd\u54c1\u300cQuality Attention\u2122 Optimization\u300d\u306e\u30d9\u30fc\u30bf\u7248\u30ea\u30ea\u30fc\u30b9\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30fb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308bLumen Research\u793e\u3068\u306e\u696d\u754c\u521d\u306e\u63d0\u643a\u3092\u901a\u3058\u305f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u5e83\u544a\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u8a08\u6e2c\u306e\u63d0\u4f9b\u958b\u59cb\u3082\u4f75\u305b\u3066\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u65b0\u305f\u306a\u63d0\u643a\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306fIAS\u3092\u901a\u3058\u3066\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u30bd\u30fc\u30b7\u30e3\u30eb\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e21\u65b9\u3067\u3001\u5e83\u544a\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u4e00\u8cab\u3057\u3066\u8a08\u6e2c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u00a0<\/p><p><span style=\"font-weight: 400;\">IAS\u306e\u300cQuality Attention\u2122\u300d\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3068\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u3063\u3066\u7d71\u5408\u3057\u3001\u5b9f\u8a3c\u6e08\u307f\u306e\u52b9\u679c\u3092\u63d0\u4f9b\u3059\u308b\u696d\u754c\u552f\u4e00\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u8a08\u6e2c\u88fd\u54c1\u3067\u3059\u3002\u9ad8\u3044\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30b9\u30b3\u30a2\u304c\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306b\u4e0e\u3048\u308b\u597d\u5f71\u97ff\u3092\u793a\u3059\u30c7\u30fc\u30bf\u306f\u65e2\u306b\u5831\u544a\u3055\u308c\u3066\u304a\u308a\u3001\u9ad8\u3044\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30b9\u30b3\u30a2\u3092\u8a18\u9332\u3057\u305f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u4f4e\u3044\u30b9\u30b3\u30a2\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u6bd4\u3079\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u6700\u5927130%\u5411\u4e0a\u3059\u308b\u30b1\u30fc\u30b9\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/><\/span><span style=\"color: inherit; font-family: var(--ias-font); font-size: var(--ias-body-3-font-size); letter-spacing: 0em;\"><br \/>\u5e83\u544a\u4e3b\u306fIAS\u306e\u65b0\u88fd\u54c1\u300cQuality Attention\u2122 Optimization\u300d\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9ad8\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30b9\u30b3\u30a2\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u52b9\u679c\u7684\u306b\u3088\u308a\u591a\u304f\u7372\u5f97\u3057\u3001\u4f4e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30b9\u30b3\u30a2\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u56de\u907f\u3059\u308b\u305f\u3081\u306e\u6700\u9069\u5316\u3092\u3001\u7c21\u5358\u304b\u3064\u81ea\u52d5\u3067\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u6a5f\u80fd\u306b\u3088\u308a\u3001\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u4e0a\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3084\u52d5\u753b\u5e83\u544a\u306b\u304a\u3051\u308b\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u6a5f\u4f1a\u306e\u5411\u4e0a\u3001\u305d\u308c\u306b\u4f34\u3046\u5e83\u544a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6539\u5584\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\u00a0\u00a0<br \/><\/span><span style=\"font-family: var(--ias-font); font-size: var(--ias-body-3-font-size); color: inherit; letter-spacing: 0em;\"><br \/>IAS\u306e\u6700\u9ad8\u88fd\u54c1\u8cac\u4efb\u8005\uff08CPO\uff09\u3067\u3042\u308b\u30b9\u30ea\u30b7\u30c6\u30a3\u30fb\u30b0\u30d7\u30bf\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u00a0 \u300c\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u81ea\u5206\u305f\u3061\u306e\u5e83\u544a\u6295\u8cc7\u306b\u95a2\u3057\u3066\u3001\u300e\u52b9\u679c\u304c\u51fa\u3066\u3044\u308b\u304b\u300f\u3068\u300e\u305d\u308c\u306b\u5bfe\u3057\u3066\u4f55\u304c\u3067\u304d\u308b\u304b\u300f\u3068\u3044\u30462\u3064\u306e\u91cd\u8981\u306a\u7591\u554f\u3092\u62b1\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u7591\u554f\u306b\u7b54\u3048\u3001\u6d88\u8cbb\u8005\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u5e83\u544a\u306b\u3069\u306e\u3088\u3046\u306b\u95a2\u308f\u308a\u3001\u76f8\u4e92\u4f5c\u7528\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u65b9\u6cd5\u3068\u3057\u3066\u3001\u5f93\u6765\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u8d85\u3048\u305f\u300e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u300f\u6307\u6a19\u3078\u306e\u30cb\u30fc\u30ba\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u5f53\u793e\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u8a08\u6e2c\u306f\u3059\u3067\u306b\u696d\u754c\u3067\u5e83\u304f\u63a1\u7528\u3055\u308c\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u3053\u306e\u7591\u554f\u306b\u7b54\u3048\u3092\u5f97\u308b\u624b\u52a9\u3051\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u65b0\u88fd\u54c1\u300eQuality Attention\u2122 Optimization\u300f\u306f\u3001\u5e83\u544a\u4e3b\u304c\u8a08\u6e2c\u30b9\u30b3\u30a2\u3092\u3082\u3068\u306b\u5f97\u305f\u6d1e\u5bdf\u3092\u5177\u4f53\u7684\u306a\u884c\u52d5\u306b\u7d50\u3073\u3064\u3051\u3001\u6210\u679c\u5411\u4e0a\u3092\u53ef\u80fd\u306b\u3059\u308b\u30b7\u30f3\u30d7\u30eb\u304b\u3064\u9769\u65b0\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u300d\u00a0\u00a0<\/span><\/p><p><span style=\"font-family: var(--ias-font); font-size: var(--ias-body-3-font-size); color: inherit; letter-spacing: 0em;\">IAS\u306e\u65b0\u88fd\u54c1\u300cQuality Attention\u2122 Optimization\uff08QAO\uff09\u300d\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306f\u4ee5\u4e0b\u306e\u65b9\u6cd5\u3092\u901a\u3058\u3066ROI\u3092\u6539\u5584\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306e\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b293859 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"1123\" data-id=\"b293859\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72bac4d\" data-eae-slider=\"76249\" data-id=\"72bac4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e24e9d elementor-widget elementor-widget-text-editor\" data-id=\"9e24e9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>\u30b3\u30b9\u30c8\u524a\u6e1b\u3068\u7121\u99c4\u306e\u6392\u9664\uff1a<\/b><span style=\"font-weight: 400;\">\u00a0 \u4f4e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30b9\u30b3\u30a2\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u914d\u4fe1\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u3001\u52b9\u679c\u7684\u306a\u30b3\u30b9\u30c8\u7ba1\u7406\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u00a0\u00a0<\/span><\/li><li><b>\u30ea\u30fc\u30c1\u898f\u6a21\u306e\u62e1\u5927\uff1a<\/b><span style=\"font-weight: 400;\">\u9ad8\u54c1\u8cea\u306a\u5e83\u544a\u30d7\u30ec\u30fc\u30b9\u30e1\u30f3\u30c8\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u9ad8\u3044\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u3059\u308b\u5e83\u544a\u306e\u8868\u793a\u6a5f\u4f1a\u3092\u5897\u3084\u3057\u3001\u3088\u308a\u5927\u304d\u306a\u30ea\u30fc\u30c1\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/span><\/li><li><b>\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\uff1a<\/b><span style=\"font-weight: 400;\"> \u6d88\u8cbb\u8005\u304c\u81a8\u5927\u306a\u9078\u629e\u80a2\u306e\u4e2d\u304b\u3089\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u3092\u9078\u3076\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u6700\u3082\u6ce8\u76ee\u3092\u96c6\u3081\u3089\u308c\u308b\u5834\u6240\u3067\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u307e\u3059\u3002\u00a0\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\"><b>\u691c\u8a0e\u306e\u63a8\u9032\uff1a<\/b> \u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u74b0\u5883\u3067\u5e83\u544a\u3092\u8868\u793a\u3057\u3001\u76ee\u6a19KPI\u306e\u9054\u6210\u3084\u305d\u308c\u4ee5\u4e0a\u306e\u6210\u679c\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\u00a0 <br \/><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ae5187a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"62322\" data-id=\"ae5187a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6400de0\" data-eae-slider=\"5566\" data-id=\"6400de0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1945674 elementor-widget elementor-widget-text-editor\" data-id=\"1945674\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS\u306e\u6700\u9ad8\u88fd\u54c1\u8cac\u4efb\u8005\uff08CPO\uff09\u3067\u3042\u308b\u30b0\u30d7\u30bf\u306f\u307e\u305f\u3001\u300c\u5f53\u793e\u306e\u300eQuality Attention\u300f\u88fd\u54c1\u306b\u52a0\u3048\u3001Lumen Research\u793e\u3068\u306e\u63d0\u643a\u306b\u3088\u308a\u5b9f\u73fe\u3057\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u8a08\u6e2c\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u30b9\u30af\u30ea\u30fc\u30f3\u3092\u8d8a\u3048\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6d88\u8cbb\u8005\u306e\u6ce8\u76ee\u3092\u3069\u306e\u7a0b\u5ea6\u96c6\u3081\u3066\u3044\u308b\u304b\u3092\u5305\u62ec\u7684\u306b\u628a\u63e1\u3057\u3001\u5e83\u544a\u8cbb\u306eROI\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u79c1\u305f\u3061\u306fLumen Research\u793e\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u304c\u3082\u305f\u3089\u3059\u6210\u679c\u3092\u3055\u3089\u306b\u767a\u5c55\u3055\u305b\u308b\u3053\u3068\u3092\u697d\u3057\u307f\u306b\u3057\u3066\u3044\u307e\u3059\u300d\u3068\u671f\u5f85\u3092\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<br \/><\/span><span style=\"color: inherit; font-family: var(--ias-font); font-size: var(--ias-body-3-font-size); letter-spacing: 0em;\"><br \/>Lumen Research\u793e\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u8a08\u6e2c\u30e2\u30c7\u30eb\u306f\u3001\u9769\u65b0\u7684\u306a\u4e88\u6e2c\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u6280\u8853\u3092\u6d3b\u7528\u3057\u3001\u8907\u6570\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30673,000\u5104\u4ee5\u4e0a\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u6e2c\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306f\u300130\u30ab\u56fd\u4ee5\u4e0a\u3092\u30ab\u30d0\u30fc\u3059\u308b\u4e16\u754c\u6700\u5927\u898f\u6a21\u306e\u30aa\u30d7\u30c8\u30a4\u30f3\u30fb\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30fb\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u4fdd\u6709\u3057\u3001\u6700\u65b0\u306e\u8a08\u6e2c\u30e2\u30c7\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u7d99\u7d9a\u7684\u306a\u66f4\u65b0\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u5b9f\u969b\u306b\u95b2\u89a7\u3055\u308c\u308b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u3001\u81ea\u4fe1\u3092\u6301\u3063\u3066\u8cfc\u5165\u3067\u304d\u307e\u3059\u3002<\/span><\/p><p><span style=\"color: inherit; font-family: var(--ias-font); font-size: var(--ias-body-3-font-size); letter-spacing: 0em;\"><br \/>Lumen Research\u793e\u306eCEO\u3067\u3042\u308b\u30de\u30a4\u30af\u30fb\u30d5\u30a9\u30ec\u30c3\u30c8\u6c0f\u306f\u3001IAS\u3068\u306e\u65b0\u305f\u306a\u63d0\u643a\u306b\u3064\u3044\u3066\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">\u300cIAS\u3068\u306e\u63d0\u643a\u306b\u3088\u308a\u3001Pre-Bid\uff08\u5165\u672d\u524d\uff09\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u901a\u3058\u3066IAS\u306eQuality Attention\u2122\u306e\u5bfe\u8c61\u7bc4\u56f2\u3068\u3001\u305d\u308c\u304c\u3082\u305f\u3089\u3059\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u57fa\u3065\u304f\u884c\u52d5\u306e\u53ef\u80fd\u6027\u3092\u62e1\u5927\u3067\u304d\u308b\u3053\u3068\u3001\u305d\u3057\u3066\u3001\u79c1\u305f\u3061\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u8a08\u6e2c\u30ec\u30dd\u30fc\u30c8\u3092IAS\u306e\u304a\u5ba2\u69d8\u306b\u63d0\u4f9b\u3067\u304d\u308b\u3053\u3068\u3092\u5b09\u3057\u304f\u601d\u3044\u307e\u3059\u3002\u5e83\u544a\u4e3b\u304c\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u6210\u679c\u306b\u7d50\u3073\u3064\u3051\u3001\u305d\u306e\u6210\u679c\u3092\u6700\u9069\u5316\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001\u771f\u306e\u300e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30fb\u30a8\u30b3\u30ce\u30df\u30fc\u300f\u3078\u306e\u9053\u7b4b\u306b\u304a\u3051\u308b\u5927\u304d\u306a\u4e00\u6b69\u3067\u3059\u3002\u300d<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\u306e\u300cQuality Attention\u2122 Optimization\u300d\u30d9\u30fc\u30bf\u7248\u306f\u73fe\u5728\u3001\u65e2\u5b58\u306e\u304a\u5ba2\u69d8\u3092\u5bfe\u8c61\u306b\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001Lumen Research\u793e\u3068\u306e\u63d0\u643a\u306b\u3088\u308a\u65b0\u305f\u306b\u5c55\u958b\u3055\u308c\u308b\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u8a08\u6e2c\u300d\u306f\u30012025\u5e741\u6708\u3088\u308aIAS\u306e\u3059\u3079\u3066\u306e\u304a\u5ba2\u69d8\u306b\u5411\u3051\u3066\u63d0\u4f9b\u958b\u59cb\u4e88\u5b9a\u3067\u3059\u3002\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\u306f\u30012024\u5e741\u6708\u306b\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3068\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u6a5f\u68b0\u5b66\u7fd2\u3067\u7d71\u5408\u3057\u305f\u696d\u754c\u521d\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u8a08\u6e2c\u88fd\u54c1<\/span><a href=\"https:\/\/integralads.com\/jp\/news\/ias-announces-quality-attention-measurement-product-2\/\"><span style=\"font-weight: 400;\">\u300cQuality Attention\u2122 \u300d\u306e\u4e00\u822c\u63d0\u4f9b\u958b\u59cb<\/span><\/a><span style=\"font-weight: 400;\">\u3092\u767a\u8868\u3057\u30017\u6708\u306b\u306f<\/span><a href=\"https:\/\/integralads.com\/jp\/news\/ias-expands-mobile-in-app-support-quality-attention-eye-tracking-media-quality\/\"><span style=\"font-weight: 400;\">\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u5185\u3078\u306e\u8a08\u6e2c\u62e1\u5927<\/span><\/a><span style=\"font-weight: 400;\">\u3092\u300110\u6708\u306b\u306f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u5e83\u544a\u5728\u5eab\u306b\u95a2\u3059\u308b\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u53ce\u76ca\u7387\u306e\u6700\u9069\u5316\u3068\u53ce\u76ca\u6a5f\u4f1a\u306e\u6700\u5927\u5316\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306e<\/span><a href=\"https:\/\/integralads.com\/jp\/news\/ias-extends-quality-attention-publishers-platforms\/\"><span style=\"font-weight: 400;\">\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u5411\u3051\u300cQuality Attention\u2122 \u300d\u306e\u63d0\u4f9b<\/span><\/a><span style=\"font-weight: 400;\">\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS\u306f\u672c\u65e5\u3001\u65b0\u88fd\u54c1\u300cQuality Attention\u2122 Optimization\u300d\u306e\u30d9\u30fc\u30bf\u7248\u30ea\u30ea\u30fc\u30b9\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30fb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308bLumen Research\u793e\u3068\u306e\u696d\u754c\u521d\u306e\u63d0\u643a\u3092\u901a\u3058\u305f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u5e83\u544a\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u8a08\u6e2c\u306e\u63d0\u4f9b\u958b\u59cb\u3082\u4f75\u305b\u3066\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u65b0\u305f\u306a\u63d0\u643a\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306fIAS\u3092\u901a\u3058\u3066\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u30bd\u30fc\u30b7\u30e3\u30eb\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e21\u65b9\u3067\u3001\u5e83\u544a\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u4e00\u8cab\u3057\u3066\u8a08\u6e2c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002  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