{"id":344032,"date":"2025-10-16T23:13:45","date_gmt":"2025-10-16T23:13:45","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=344032"},"modified":"2025-10-16T23:13:46","modified_gmt":"2025-10-16T23:13:46","slug":"brand-safety-suitability-measurement-threads","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/jp\/news\/brand-safety-suitability-measurement-threads\/","title":{"rendered":"IAS\u3001Meta\u306eThreads\u306b\u304a\u3044\u3066\u521d\u3068\u306a\u308bAI\u99c6\u52d5\u578b\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\uff06\u30b9\u30fc\u30bf\u30d3\u30ea\u30c6\u30a3\u8a08\u6e2c\u3092\u63d0\u4f9b\u958b\u59cb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"344032\" class=\"elementor elementor-344032\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5e2f1d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"30386\" data-id=\"5e2f1d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0cf52c\" data-eae-slider=\"7433\" data-id=\"c0cf52c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c8cb62 elementor-widget elementor-widget-text-editor\" data-id=\"4c8cb62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Meta\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u62e1\u5927\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u3068\u5e83\u544a\u4e3b\u306eROI\u6700\u5927\u5316\u3092\u652f\u63f4<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-adbea48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"60070\" data-id=\"adbea48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da4b104\" data-eae-slider=\"73647\" data-id=\"da4b104\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c14f705 elementor-widget elementor-widget-text-editor\" data-id=\"c14f705\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2025\u5e7410\u670817\u65e5 \u2013 \u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30e1\u30c7\u30a3\u30a2\u8a08\u6e2c\u3068\u6700\u9069\u5316\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3059\u308bIntegral Ad Science\uff08\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001\u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff1a\u7af9\u4e95 \u4f38\u4ec1\u3001\u4ee5\u4e0b IAS\uff09\u306f\u672c\u65e5\u3001Meta\u5411\u3051\u306eTotal Media Quality\uff08TMQ\uff09\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u62e1\u5f35\u3057\u3001Threads\u306b\u304a\u3044\u3066\u521d\u3081\u3066\u3001\u7b2c\u4e09\u8005\u306b\u3088\u308b\u72ec\u7acb\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\uff06\u30b9\u30fc\u30bf\u30d3\u30ea\u30c6\u30a3\u8a08\u6e2c\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TMQ\u3092\u652f\u3048\u308bIAS\u306e\u6700\u5148\u7aefAI\u6280\u8853\u3067\u3042\u308b\u300c\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u89e3\u6790\u6280\u8853\u300d\u306f\u3001\u52d5\u753b\u30fb\u753b\u50cf\u30fb\u97f3\u58f0\u30fb\u30c6\u30ad\u30b9\u30c8\u4fe1\u53f7\u3092\u7d71\u5408\u7684\u306b\u89e3\u6790\u3057\u3001\u5927\u898f\u6a21\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u8a55\u4fa1\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u3092\u5b88\u308a\u306a\u304c\u3089\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5b89\u5fc3\u3057\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4eca\u56de\u306e\u30ed\u30fc\u30f3\u30c1\u306b\u3088\u308a\u3001IAS\u304cMeta\u5411\u3051\u306b\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5305\u62ec\u7684\u306a\u30d7\u30ec\u30d3\u30c3\u30c9\uff08\u5165\u672d\u524d\uff09\u304a\u3088\u3073\u30dd\u30b9\u30c8\u30d3\u30c3\u30c9\uff08\u5165\u672d\u5f8c\uff09\u8a08\u6e2c\u306e\u7bc4\u56f2\u306f\u3001Facebook\u304a\u3088\u3073Instagram\u306e\u30d5\u30a3\u30fc\u30c9\u3068\u30ea\u30fc\u30eb\u306b\u52a0\u3048\u3066\u3001Threads\u3078\u3068\u62e1\u5927\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IAS CEO\u306e\u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300cIAS\u306eAI\u99c6\u52d5\u306b\u3088\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30ec\u30d9\u30eb\u5206\u6790\u306f\u3001\u5e83\u544a\u4e3b\u304c\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u7b2c\u4e09\u8005\u306b\u3088\u308b\u72ec\u7acb\u3057\u305f\u8a08\u6e2c\u306b\u57fa\u3065\u304d\u3001\u5b89\u5fc3\u3057\u3066\u6295\u8cc7\u3092\u62e1\u5927\u3057\u306a\u304c\u3089\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002 \u79c1\u305f\u3061\u306f\u3001Meta\u306e\u3088\u3046\u306a\u30b0\u30ed\u30fc\u30d0\u30eb\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u95a2\u4fc2\u3092\u3055\u3089\u306b\u6df1\u3081\u3001\u3042\u3089\u3086\u308b\u30b9\u30af\u30ea\u30fc\u30f3\u3068\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3044\u3066\u5e83\u544a\u4e3b\u3092\u30a8\u30f3\u30c9\u30c4\u30fc\u30a8\u30f3\u30c9\u3067\u652f\u63f4\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta\u306eThreads\u306f\u6025\u6210\u9577\u4e2d\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308a\u30012025\u5e748\u6708\u6642\u70b9\u3067\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\uff08MAU\uff09\u306f4\u5104\u4eba\u3092\u8d85\u3048\u3066\u3044\u307e\u3059\u3002IAS\u306eThreads\u5411\u3051\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\uff06\u30b9\u30fc\u30bf\u30d3\u30ea\u30c6\u30a3\u8a08\u6e2c\u3067\u306f\u3001\u4e16\u754c\u4e2d\u306e\u5e83\u544a\u4e3b\u306b\u4ee5\u4e0b\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7b2c\u4e09\u8005\u691c\u8a3c\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\uff1a<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Threads\u4e0a\u3067\u5e83\u544a\u304c\u5b89\u5168\u304b\u3064\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u96a3\u306b\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3057\u3001\u5e83\u544a\u4e3b\u304cThreads\u30d5\u30a3\u30fc\u30c9\u306e\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306b\u304a\u3051\u308bMeta Inventory Filter\u306e\u52b9\u679c\u3092\u628a\u63e1\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19\u306b\u5fdc\u3058\u3066\u6700\u9069\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<br><br><\/span>\n<p><\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>IAS Signal\uff08\u7ba1\u7406\u753b\u9762\uff09\u3067\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30ec\u30d9\u30eb\u306e\u8a73\u7d30\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\uff1a<\/b><b><br><\/b><span style=\"font-weight: 400;\">IAS\u306e\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308bIAS Signal\u5185\u3067\u3001\u30ab\u30b9\u30bf\u30e0\u30b9\u30fc\u30bf\u30d3\u30ea\u30c6\u30a3\u8a2d\u5b9a\u3092\u7528\u3044\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30ec\u30d9\u30eb\u306e\u8a73\u7d30\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3002\u5e83\u544a\u4e3b\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u3092\u7d71\u5408\u7684\u304b\u3064\u4fef\u77b0\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002<\/span>\n<p><\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u696d\u754c\u6a19\u6e96\u306b\u6e96\u62e0\u3057\u305f\u5206\u985e\uff1a<\/b><b><br><\/b><span style=\"font-weight: 400;\">\u696d\u754c\u57fa\u6e96\u306b\u6cbf\u3063\u305f\u5206\u985e\u4f53\u7cfb\u3092\u63a1\u7528\u3057\u3001\u4e3b\u8981\u30ab\u30c6\u30b4\u30ea\u30fc\u304a\u3088\u3073\u30ea\u30b9\u30af\u30ec\u30d9\u30eb\u5225\u306e\u8a73\u7d30\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<br><br><\/span>\n<p><\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI\u306b\u3088\u308b\u30d5\u30ec\u30fc\u30e0\u30ec\u30d9\u30eb\u5206\u6790\uff1a<\/b><b><br><\/b><span style=\"font-weight: 400;\">IAS\u72ec\u81ea\u306e\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u89e3\u6790\u6280\u8853\u3092\u7528\u3044\u3001\u52d5\u753b\u306e\u30d5\u30ec\u30fc\u30e0\u5358\u4f4d\u3067\u753b\u50cf\u30fb\u97f3\u58f0\u30fb\u30c6\u30ad\u30b9\u30c8\u4fe1\u53f7\u3092\u7d71\u5408\u7684\u306b\u5206\u6790\u3002\u696d\u754c\u3067\u306fIAS\u306e\u307f\u304c\u3053\u306e\u30ec\u30d9\u30eb\u306e\u8a73\u7d30\u306a\u89e3\u6790\u3092\u884c\u3044\u3001\u696d\u754c\u6700\u9ad8\u6c34\u6e96\u306e\u7cbe\u5ea6\u306b\u3088\u308b\u5206\u985e\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<br><br><\/span>\n<p><\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30b0\u30ed\u30fc\u30d0\u30eb\u5bfe\u5fdc\uff1a<\/b><b><br><\/b><span style=\"font-weight: 400;\">34\u8a00\u8a9e\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3001\u5e83\u544a\u4e3b\u306b\u5305\u62ec\u7684\u304b\u3064\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\uff06\u30b9\u30fc\u30bf\u30d3\u30ea\u30c6\u30a3\u8a08\u6e2c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span>\n<p><\/p>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">2024\u5e742\u6708\u306b\u3001IAS\u306fMeta\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306b\u3088\u308a\u3001<\/span><a href=\"https:\/\/integralads.com\/news\/ias-expands-ai-driven-brand-safety-and-suitability-measurement-to-meta\/\"><span style=\"font-weight: 400;\">Facebook\u3068Instagram\u306e\u30d5\u30a3\u30fc\u30c9\u3068\u30ea\u30fc\u30eb\u5e83\u544a\u306b\u304a\u3051\u308bAI\u99c6\u52d5\u306eTotal Media Quality (TMQ\uff09\u6e2c\u5b9a\u6a5f\u80fd<\/span><\/a><span style=\"font-weight: 400;\">\u306e\u63d0\u4f9b\u958b\u59cb\u3092\u767a\u8868\u3057\u3001\u540c\u5e744\u6708\u306b\u306f\u3001<\/span><a href=\"https:\/\/integralads.com\/news\/ias-meta-expand-brand-safety-suitability-measurement-misinformation\/\"><span style=\"font-weight: 400;\">\u696d\u754c\u57fa\u6e96\u306b\u57fa\u3065\u3044\u305f\u300c\u8aa4\u60c5\u5831\uff08Misinformation\uff09\u300d\u30ab\u30c6\u30b4\u30ea\u3092\u65b0\u305f\u306b\u8ffd\u52a0<\/span><\/a><span style=\"font-weight: 400;\">\u3057\u3001\u8a08\u6e2c\u7bc4\u56f2\u3092\u62e1\u5927\u3002\u3055\u3089\u306b\u540c\u5e7410\u6708\u306b\u306f\u3001Meta\u306b\u9078\u5b9a\u3055\u308c\u305f\u4e3b\u8981\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3068\u3057\u3066\u3001 \u5e83\u544a\u4e3b\u3080\u3051\u306e\u6700\u9069\u5316\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308b<\/span><a href=\"https:\/\/integralads.com\/news\/ias-meta-optimization-solution\/\"><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30d6\u30ed\u30c3\u30af\u30ea\u30b9\u30c8<\/span><\/a><span style=\"font-weight: 400;\">\u3092\u696d\u754c\u3067\u521d\u3081\u3066\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u3066\u3044\u307e\u3059\u3002<br><br><\/span><\/p>\n<p><b>Integral Ad Science\u306b\u3064\u3044\u3066<br><\/b><span style=\"font-family: Outfit; font-size: 18.004px; color: inherit; letter-spacing: 0em;\">Integral Ad Science 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