{"id":305972,"date":"2019-02-21T05:00:00","date_gmt":"2019-02-21T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/achieving-trust-transparency-google-measurement-partner\/"},"modified":"2024-11-13T09:36:13","modified_gmt":"2024-11-13T09:36:13","slug":"achieving-trust-transparency-google-measurement-partner","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/achieving-trust-transparency-google-measurement-partner\/","title":{"rendered":"IAS\u306fGoogle Measurement Partner\u3067\u3059"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">IAS\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u900f\u660e\u6027\u3092\u3082\u305f\u3089\u3057\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u30c7\u30b8\u30bf\u30eb\u6295\u8cc7\u3092\u5b88\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u6210\u9577\u3055\u305b\u308b\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3067\u304d\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306a\u308b\u3053\u3068\u3092\u30b4\u30fc\u30eb\u306e\u4e00\u3064\u306b\u63b2\u3052\u3066\u6d3b\u52d5\u3057\u3066\u3044\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u6b63\u78ba\u306b\u8a08\u6e2c\u3059\u308b\u3053\u3068\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u900f\u660e\u6027\u306e\u57fa\u672c\u4e2d\u306e\u57fa\u672c\u3067\u3059\u3002<\/span><\/span><\/span><\/span><\/p>\n<p>IAS\u306f2018\u5e747\u6708\u3088\u308a\u3001<a href=\"https:\/\/www.blog.google\/products\/marketingplatform\/360\/introducing-measurement-partners\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Measurement Program\u306e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u4e21\u5206\u91ce\u306b\u304a\u3044\u3066\u512a\u5148\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u9078\u51fa<\/a>\u3055\u308c\u3066\u304a\u308a\u3001Google\u304c\u79c1\u305f\u3061\u3068\u540c\u3058\u30b4\u30fc\u30eb\u3092\u5171\u6709\u3057\u3066\u3044\u308b\u3053\u3068\u3001\u79c1\u305f\u3061\u306e\u6280\u8853\u3068\u53d6\u308a\u7d44\u307f\u3092\u8a55\u4fa1\u3057\u305f\u3053\u3068\u306f\u3001\u696d\u754c\u5168\u4f53\u306b\u3068\u3063\u3066\u3082\u610f\u5473\u306e\u3042\u308b\u3053\u3068\u3060\u3068\u81ea\u8ca0\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\uff08Google Measurement Partner\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089\uff09<\/p>\n<h3>Google Measurement Program\u3068\u306f<\/h3>\n<p>\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u91cd\u8981\u306aKPI\u306e\u8a08\u6e2c\u3092\u4fe1\u983c\u3067\u304d\u308b\u65b9\u6cd5\u3067\u884c\u306a\u3063\u3066\u3044\u308b\u3068\u8a8d\u3081\u3089\u308c\u305f23\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u9078\u51fa\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u4e2d\u306b\u306f\u3001\u696d\u754c\u3067\u53e4\u304f\u304b\u3089\u3053\u306e\u53d6\u308a\u7d44\u307f\u306b\u5411\u304d\u5408\u3063\u3066\u304d\u305f\u4f01\u696d\u3082\u3042\u308c\u3070\u3001\u65b0\u3057\u3044\u9854\u3076\u308c\u3082\u3044\u307e\u3059\u3002IAS\u306f\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3068\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306e\u4e21\u65b9\u3067\u8a8d\u5b9a\u3092\u53d7\u3051\u3066\u3044\u307e\u3059\u3002\u4ed6\u306b\u306f\u30ea\u30fc\u30c1\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u3001\u30bb\u30fc\u30eb\u30b9\u30ea\u30d5\u30c8\u3001\u30a2\u30d7\u30ea\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u30e2\u30c7\u30eb\u5316\u306a\u3069\u306eKPI\u8a08\u6e2c\u306b\u304a\u3044\u3066\u512a\u308c\u305f\u4f01\u696d\u304c\u9078\u51fa\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u4f01\u696d\u306fMeasurement Partners\u3068\u3057\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u4fe1\u983c\u3068\u900f\u660e\u6027\u3092\u3082\u305f\u3089\u3059\u305f\u3081\u306e\u6700\u826f\u306e\u7b2c\u4e09\u8005\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002IAS\u306f\u5e38\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u4fe1\u983c\u3068\u900f\u660e\u6027\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u3092\u30b4\u30fc\u30eb\u3068\u3057\u3066\u304a\u308a\u3001Google\u3068\u5171\u901a\u306e\u30b4\u30fc\u30eb\u3092\u5171\u6709\u3067\u304d\u308b\u3053\u3068\u3092\u559c\u3070\u3057\u304f\u601d\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u300c\u4f55\u304c\u6b63\u3057\u3044\u304b\u3001\u6c7a\u3081\u308b\u306e\u306f\u307f\u306a\u3055\u3093\u4e00\u4eba\u3072\u3068\u308a\u3067\u3059\u300d<\/h3>\n<p>Google Measurement Partners\u3092\u7d39\u4ecb\u3059\u308b\u57fa\u8abf\u8b1b\u6f14\u3067\u3001Google Marketing Platform\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30c0\u30a4\u30ec\u30af\u30bf\u30fcPayam Shodjai\u306f\u3053\u306e\u3088\u3046\u306b\u30b3\u30e1\u30f3\u30c8\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30d3\u30b8\u30cd\u30b9\u3092\u63a8\u9032\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u6295\u8cc7\u3092\u4fdd\u8b77\u3059\u308b\u305f\u3081\u306b\u3001\u4f55\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3069\u3046\u8a08\u6e2c\u3059\u308b\u306e\u304b\u3002\u591a\u69d8\u306a\u9078\u629e\u80a2\u306e\u4e2d\u304b\u3089\u305d\u308c\u305e\u308c\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u57fa\u6e96\u306b\u898b\u5408\u3063\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9078\u3079\u308b\u3053\u3068\u306f\u3068\u3066\u3082\u91cd\u8981\u3067\u3059\u3002IAS\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u3001\u53b3\u3057\u3044\u57fa\u6e96\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u4e16\u754c\u306e\u30c8\u30c3\u30d7\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u3001\u5b89\u5fc3\u3066\u9078\u3079\u308b\u9078\u629e\u80a2\u306e\u4e00\u3064\u3068\u3057\u3066\u8a8d\u3081\u3089\u308c\u305f\u3053\u3068\u3092\u559c\u3070\u3057\u304f\u601d\u3044\u307e\u3059\u3002IAS\u306f\u3053\u308c\u304b\u3089\u3082\u3001Google\u3092\u306f\u3058\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u696d\u754c\u56e3\u4f53\u304a\u3088\u3073\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u696d\u754c\u306e\u5404\u30d7\u30ec\u30a4\u30e4\u30fc\u3068\u3068\u3082\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u3092\u3088\u308a\u4e00\u5c64\u63a8\u3057\u9032\u3081\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>YouTube\u306e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306b\u304a\u3051\u308bGoogle\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7<\/h3>\n<p>Measurement Partner\u3078\u306e\u9078\u51fa\u306f\u3001IAS\u304cGoogle\u3068\u53d6\u308a\u7d44\u3093\u3067\u304d\u305f\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306e\u53d6\u308a\u7d44\u307f\u306e\u4e00\u3064\u306e\u7d50\u679c\u3067\u3059\u3002IAS\u306f\u30012017\u5e74\u304b\u3089Google\u3068\u5354\u696d\u3057\u3001YouTube\u306e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u8ab2\u984c\u306e\u89e3\u6c7a\u306b\u5411\u3051\u3066\u7b2c\u4e09\u8005\u8a08\u6e2c\u3092\u63d0\u4f9b\u3059\u308b\u53d6\u308a\u7d44\u307f\u3092\u5b9f\u65bd\u3057\u3066\u304d\u307e\u3057\u305f\u30022018\u5e74\u672b\u307e\u3067\u5b9f\u65bd\u3055\u308c\u305f\u30d9\u30fc\u30bf\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u306f90\u3092\u8d85\u3059\u30d6\u30e9\u30f3\u30c9\u304c\u53c2\u52a0\u3002YouTube\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u306b\u5f79\u7acb\u3066\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<br \/>\n\u3053\u306e\u53d6\u308a\u7d44\u307f\u306f2018\u5e7412\u6708\u306b\u6b63\u5f0f\u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u3001\u672c\u65e5\u6642\u70b9\u307e\u3067\u306b\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u304a\u554f\u3044\u5408\u308f\u305b\u3001\u5c0e\u5165\u3092\u3044\u305f\u3060\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>IAS\u306eYouTube\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306b\u3064\u3044\u3066\u306e<a href=\"https:\/\/go.integralads.com\/jp-os-youtube.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u8a73\u3057\u3044\u8cc7\u6599\u306f\u3053\u3061\u3089\u304b\u3089\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/strong><\/p>\n<hr \/>\n<h6>\u203b\u3053\u306e\u8a18\u4e8b\u306f\u82f1\u8a9e\u7248Insider\u306b\u63b2\u8f09\u306e\u300cAchieving trust and transparency as a Google Measurement Partner\u300d\u3092\u5143\u306b\u3001IAS Insider Japan\u7de8\u96c6\u30c1\u30fc\u30e0\u304c\u7ffb\u8a33\u3001\u7de8\u96c6\u3057\u307e\u3057\u305f\u3002<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>IAS\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u900f\u660e\u6027\u3092\u3082\u305f\u3089\u3057\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u30c7\u30b8\u30bf\u30eb\u6295\u8cc7\u3092\u5b88\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u6210\u9577\u3055\u305b\u308b\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3067\u304d\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306a\u308b\u3053\u3068\u3092\u30b4\u30fc\u30eb\u306e\u4e00\u3064\u306b\u63b2\u3052\u3066\u6d3b\u52d5\u3057\u3066\u3044\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u6b63\u78ba\u306b\u8a08\u6e2c\u3059\u308b\u3053\u3068\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u900f\u660e\u6027\u306e\u57fa\u672c\u4e2d\u306e\u57fa\u672c\u3067\u3059\u3002<\/p>\n<p>IAS\u306f2018\u5e747\u6708\u3088\u308a\u3001Google Measurement Program\u306e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u4e21\u5206\u91ce\u306b\u304a\u3044\u3066\u512a\u5148\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u9078\u51fa\u3055\u308c\u3066\u304a\u308a\u3001Google\u304c\u79c1\u305f\u3061\u3068\u540c\u3058\u30b4\u30fc\u30eb\u3092\u5171\u6709\u3057\u3066\u3044\u308b\u3053\u3068\u3001\u79c1\u305f\u3061\u306e\u6280\u8853\u3068\u53d6\u308a\u7d44\u307f\u3092\u8a55\u4fa1\u3057\u305f\u3053\u3068\u306f\u3001\u696d\u754c\u5168\u4f53\u306b\u3068\u3063\u3066\u3082\u610f\u5473\u306e\u3042\u308b\u3053\u3068\u3060\u3068\u81ea\u8ca0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[341,360,352],"tags":[416,347],"class_list":["post-305972","post","type-post","status-publish","format-standard","hentry","category-341","category-viewability-jp","category-brand-safety-suitability-jp","tag-youtube-jp","tag-347"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS\u306fGoogle Measurement Partner\u3067\u3059 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/insider\/achieving-trust-transparency-google-measurement-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS\u306fGoogle Measurement Partner\u3067\u3059\" \/>\n<meta property=\"og:description\" content=\"IAS\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u900f\u660e\u6027\u3092\u3082\u305f\u3089\u3057\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u30c7\u30b8\u30bf\u30eb\u6295\u8cc7\u3092\u5b88\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u6210\u9577\u3055\u305b\u308b\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3067\u304d\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306a\u308b\u3053\u3068\u3092\u30b4\u30fc\u30eb\u306e\u4e00\u3064\u306b\u63b2\u3052\u3066\u6d3b\u52d5\u3057\u3066\u3044\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u6b63\u78ba\u306b\u8a08\u6e2c\u3059\u308b\u3053\u3068\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u900f\u660e\u6027\u306e\u57fa\u672c\u4e2d\u306e\u57fa\u672c\u3067\u3059\u3002 IAS\u306f2018\u5e747\u6708\u3088\u308a\u3001Google Measurement 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