{"id":305974,"date":"2019-02-13T05:00:00","date_gmt":"2019-02-13T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/2019-predictions\/"},"modified":"2023-08-16T06:18:36","modified_gmt":"2023-08-16T06:18:36","slug":"2019-predictions","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/2019-predictions\/","title":{"rendered":"\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306f\u3069\u3046\u306a\u308b\uff1f2019\u5e74\u306e\u30c7\u30b8\u30bf\u30eb\u30c8\u30ec\u30f3\u30c9\u4e88\u6e2c"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<p class=\"p1\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u751f\u696d\u306b\u3059\u308b\u4eba\u306b\u3068\u3063\u3066\u3001<span class=\"s1\">2018<\/span>\u5e74\u306f\u5909\u5316\u306e\u5e74\u3067\u3057\u305f\u3002\u76ee\u307e\u3050\u308b\u3057\u304f\u73fe\u308c\u3066\u306f\u6d88\u3048\u308b\u69d8\u3005\u306a\u30cb\u30e5\u30fc\u30b9\u306b\u3088\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u304c\u30e1\u30c7\u30a3\u30a2\u306e\u6ce8\u76ee\u3092\u9ad8\u3081\u3001\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u306f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u304c\u6b20\u304f\u3053\u3068\u306e\u3067\u304d\u306a\u3044\u5b58\u5728\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u696d\u754c\u5168\u4f53\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306b\u5bfe\u3059\u308b\u900f\u660e\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u5bfe\u3059\u308b\u95a2\u5fc3\u3092\u5927\u304d\u304f\u9ad8\u3081\u305f\u4e00\u5e74\u3067\u3082\u3042\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306f\u5927\u304d\u306a\u5909\u5316\u3067\u3059\u304c\u3001\u4e88\u60f3\u5916\u306e\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002<span class=\"s1\">IAS<\/span>\u306e\u5c02\u9580\u5bb6\u306f<span class=\"s1\">2017<\/span>\u5e74\u6642\u70b9\u3067\u3053\u308c\u3089\u306e\u51fa\u6765\u4e8b\u306e\u591a\u304f\u3092\u4e88\u60f3\u3057\u3001\u6765\u305f\u308b\u3079\u304d\u554f\u984c\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u958b\u767a\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p1\">\u3067\u306f\u3001\u3053\u306e\u6b21\u3001<span class=\"s1\">2019<\/span>\u5e74\u306b\u79c1\u305f\u3061\u304c\u6ce8\u76ee\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u306a\u3093\u3067\u3057\u3087\u3046\uff1f\u696d\u754c\u304c\u76f4\u9762\u3059\u308b\u5927\u304d\u306a\u30c6\u30fc\u30de\u3001\u30c1\u30e3\u30f3\u30b9\u3001\u305d\u3057\u3066\u8ab2\u984c\u306b\u3064\u3044\u3066\u3001\u6211\u3005\u304c\u6ce8\u76ee\u3057\u3066\u3044\u308b\u30c8\u30d4\u30c3\u30af\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h1 class=\"p2\"><span style=\"text-decoration: underline;\"><span class=\"s2\"><b>2019<\/b><\/span><span class=\"s3\"><b>\u5e74\u5927\u4e88\u6e2c<\/b><\/span><\/span><\/h1>\n<p class=\"p1\">\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u53d6\u308a\u7d44\u3080\u3079\u304d<span class=\"s1\">2019<\/span>\u5e74\u306e\u5927\u304d\u306a\u8ab2\u984c\u306f\u3001\u4e88\u7b97\u3067\u3059\u3002\u7279\u306b\u3001\u4e88\u7b97\u3092\u3069\u3053\u306b\u3001\u3069\u306e\u3088\u3046\u306b\u4e88\u7b97\u3092\u914d\u5206\u3059\u308b\u304b\u304c\u91cd\u8981\u3067\u3059\u3002\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u6700\u5927\u5316\u3057\u3001<span class=\"s1\">ROI<\/span>\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3044\u304f\u3089\u3001\u3069\u3053\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u3092\u6295\u4e0b\u3059\u308b\u304b\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u719f\u77e5\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u3053\u308c\u306f\u76ee\u65b0\u3057\u3044\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u4e88\u7b97\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u6210\u679c\u306b\u7126\u70b9\u3092\u5408\u308f\u305b\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002\u900f\u660e\u6027\u304c\u9ad8\u307e\u308c\u3070\u3001\u7d50\u679c\u3092\u91cd\u8996\u3057\u305f\u4e88\u7b97\u306e\u4f7f\u3044\u65b9\u304c\u3055\u3089\u306b\u671f\u5f85\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u3057\u3001\u7d50\u679c\u3092\u51fa\u3059\u3053\u3068\u306b\u5bfe\u3059\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u3078\u306e\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u304c\u4e00\u5c64\u9ad8\u307e\u308b\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002\u4e0d\u6b63\u3093\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3084\u3001\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u3067\u306a\u3044\uff1d\u898b\u3089\u308c\u306a\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u4e0d\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306a\u4e8b\u614b\u3092\u907f\u3051\u308b\u3053\u3068\u306f\u3088\u308a\u91cd\u8981\u306a\u610f\u5473\u3092\u6301\u3064\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s2\"><b>\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306f\u3088\u308a\u53b3\u683c\u5316<\/b><\/span><\/h2>\n<p class=\"p1\">\u5a92\u4f53\u3092\u8cfc\u5165\u3059\u308b\u5074\u304c\u3001\u81ea\u5206\u305f\u3061\u306e\u30cb\u30fc\u30ba\u306b\u30de\u30c3\u30c1\u3059\u308b\u3088\u3046\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u305f\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u6307\u6a19\u3092\u6c42\u3081\u308b\u52d5\u304d\u306f\u3001<span class=\"s1\">2019<\/span>\u5e74\u3055\u3089\u306b\u52a0\u901f\u3059\u308b\u3068\u4e88\u6e2c\u3057\u307e\u3059\u3002\u7279\u306b<span class=\"s1\">EMEA<\/span>\u3067\u306f\u305d\u306e\u50be\u5411\u304c\u9ad8\u307e\u308b\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001\u30ab\u30b9\u30bf\u30e0\u30fb\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u5b9a\u7fa9\u3059\u308b\u52d5\u304d\u304c\u5e83\u307e\u308b\u3053\u3068\u306f\u3001\u540c\u6642\u306b\u5168\u3066\u306e\u5f53\u4e8b\u8005\u306b\u3068\u3063\u3066\u982d\u75db\u306e\u7a2e\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u305d\u308c\u305e\u308c\u72ec\u81ea\u306b\u5b9a\u7fa9\u3055\u308c\u305f\u30ab\u30b9\u30bf\u30e0\u30fb\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u305d\u306e\u307b\u304b\u306e\u6307\u6a19\u3068\u7d71\u5408\u3057\u3066\u8a55\u4fa1\u3057\u3001\u6b63\u78ba\u3067\u52b9\u7387\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s2\"><b>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306e\u30a2\u30c9\u30d9\u30ea\u304c\u5bfe\u7b56\u9032\u3080<\/b><\/span><\/h2>\n<p class=\"p1\">\u5e83\u544a\u904b\u7528\u306e\u30a4\u30f3\u30cf\u30a6\u30b9\u5316\u306e\u52d5\u304d\u306f\u3001\u7279\u306b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306b\u304a\u304a\u3044\u3066\u3088\u308a\u52a0\u901f\u3059\u308b\u3067\u3057\u3087\u3046\u3002\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306f<span class=\"s1\">2018<\/span>\u5e74\u306b\u306f\u6210\u719f\u671f\u3092\u8fce\u3048\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u30d7\u30ec\u30df\u30a2\u30e0\u5728\u5eab\u3092\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30c1\u30e3\u30f3\u30cd\u30eb\u306b\u5272\u3044\u3066\u304d\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3082\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b9\u30b1\u30fc\u30eb\u3092\u91cd\u8996\u3057\u3066\u7d14\u5e83\u544a\u304b\u3089\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u3078\u3068\u3001\u5e83\u544a\u4e88\u7b97\u306e\u914d\u5206\u3092\u5927\u304d\u304f\u30b7\u30d5\u30c8\u3057\u307e\u3057\u305f\u3002\u4eca\u5e74\u3001\u7279\u306b\u5e83\u544a\u4e3b\u3068\u306a\u308b\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u6c42\u3081\u3089\u308c\u308b\u306e\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306a\u5e83\u544a\u53d6\u5f15\u3092\u5916\u90e8\u306b\u4e38\u6295\u3052\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u3089\u7ba1\u7406\u904b\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30a4\u30f3\u30cf\u30a6\u30b9\u5316\u306f\u3001\u81ea\u5206\u305f\u3061\u304c\u4fdd\u6301\u3059\u308b\u30c7\u30fc\u30bf\u3092\u9069\u5207\u306b\u7ba1\u7406\u3057\u3001\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30a4\u30f3\u30b0\u306e<span class=\"s1\">ROI<\/span>\u3078\u306e\u8ca2\u732e\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p class=\"p1\"><span class=\"s1\">Open Measurement SDK <\/span>(<span class=\"s1\">OMSDK<\/span>) \u63a1\u7528\u304c\u9032\u3080\u306e\u306b\u547c\u5fdc\u3057\u3066\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30d0\u30a4\u30a4\u30f3\u30b0\u306e\u5bfe\u8c61\u3092\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u306b\u62e1\u5927\u3059\u308b\u52d5\u304d\u3082\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002<span class=\"s1\">DSP<\/span>\u306b\u3068\u3063\u3066\u306f\u3001<span class=\"s1\">Web<\/span>\u5e83\u544a\u3068\u540c\u7b49\u306e\u8a08\u6e2c\u3084\u900f\u660e\u6027\u306e\u78ba\u4fdd\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3092\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u3067\u3082\u53ef\u80fd\u306b\u3059\u308b\u3053\u3068\u304c\u8ab2\u984c\u3068\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s2\"><b>\u30e2\u30d0\u30a4\u30eb\u306e\u900f\u660e\u6027\u5411\u4e0a<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">2019<\/span>\u5e74\u306f\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u306e\u900f\u660e\u6027\u3092\u9ad8\u3081\u308b\u597d\u6a5f\u3068\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u771f\u306b\u610f\u5473\u306e\u3042\u308b\u900f\u660e\u6027\u306e\u78ba\u4fdd\u306b\u5411\u3051\u3001<span class=\"s1\">2018<\/span>\u5e74\u306b\u4e3b\u8981\u306a\u30a2\u30d7\u30ea\u30d9\u30f3\u30c0\u30fc\u306e\u9593\u3067\u5e83\u307e\u3063\u305f<span class=\"s1\">OMSDK<\/span>\u63a1\u7528\u306e\u52d5\u304d\u3068\u540c\u3058\u3088\u3046\u306a\u5e83\u7bc4\u56f2\u306a\u30e0\u30fc\u30d6\u30e1\u30f3\u30c8\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002<span class=\"s1\">Open Measurement <\/span>\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u306e\u5f71\u97ff\u304c<span class=\"s1\">Web<\/span>\u4e0a\u306e\u52d5\u753b\u306e<span class=\"s1\">VAST<\/span>\uff08<span class=\"s1\">Video Ad Serving Template \/ Interactive Advertising Bureau <\/span>(<span class=\"s1\">IAB<\/span>) \u306b\u3088\u3063\u3066\u7b56\u5b9a\u3055\u308c\u305f\u3001\u30a2\u30c9\u30b5\u30fc\u30d0\u30fc\u3068\u52d5\u753b\u30d7\u30ec\u30a4\u30e4\u30fc\u3068\u3092\u63a5\u7d9a\u3055\u305b\u308b\u305f\u3081\u306e\u898f\u683c\uff09\u898f\u683c\u306b\u5bfe\u5fdc\u3057\u305f\u8a08\u6e2c\u3092\u3055\u3089\u306b\u63a8\u3057\u9032\u3081\u308b\u3053\u3068\u3082\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<span class=\"s1\">VAST 4.1<\/span>\u3067\u306f\u3001<span class=\"s1\">Open Measurement<\/span>\u306e<span class=\"s1\">Web<\/span>\u5411\u3051\u306e\u898f\u683c\u304c\u4ed5\u69d8\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3001<span class=\"s1\">Web<\/span>\u4e0a\u306e<span class=\"s1\">VAST<\/span>\u5bfe\u5fdc\u306e\u52d5\u753b\u5e83\u544a\u5728\u5eab\u306b\u3082\u9069\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s2\"><b>\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\uff08\u5e83\u544a\u8a50\u6b3a\uff09\u306b\u5fc5\u9808\u3068\u306a\u308bAI\u3068\u6a5f\u68b0\u5b66\u7fd2<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">2019<\/span>\u5e74\u306f\u5e83\u544a\u8a50\u6b3a\u306e\u624b\u6cd5\u3082\u3001\u3053\u308c\u306b\u5bfe\u6297\u3059\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3082\u3088\u308a\u6d17\u7df4\u3055\u308c\u3066\u3044\u304d\u307e\u3059\u3002\u5e83\u544a\u8a50\u6b3a\u3068\u306e\u6226\u3044\u306f\u5e38\u306b\u8ecd\u62e1\u7af6\u4e89\u306e\u69d8\u76f8\u3092\u5448\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u3053\u308c\u304b\u3089\u8e0f\u307f\u5165\u308c\u308b\u65b0\u3057\u3044\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u81ea\u52d5\u5316\u304c\u7126\u70b9\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u65b0\u3057\u3044\u6226\u3044\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3044\u3066\u4e0d\u53ef\u6b20\u306a\u306e\u304c\u3001<span class=\"s1\">AI<\/span>\u3068\u6a5f\u68b0\u5b66\u7fd2\u3067\u3059\u3002\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u5e83\u544a\u306e\u898f\u6a21\u3092\u8ffd\u6c42\u3059\u308c\u3070\u3001\u8a50\u6b3a\u5e2b\u3082\u3053\u308c\u306b\u8ffd\u968f\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u6c42\u3081\u308b\u898f\u6a21\u3067\u4e0d\u6b63\u5bfe\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u306b\u306f\u3001\u6c7a\u5b9a\u8ad6\u7684\u306a\u30eb\u30fc\u30eb\u306b\u57fa\u3065\u3044\u305f\u65b9\u6cd5\u3068\u8907\u96d1\u306a\u6a5f\u68b0\u5b66\u7fd2\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><b>\u30e2\u30d0\u30a4\u30eb\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u5f37\u5316<\/b><\/h2>\n<p class=\"p1\"><span class=\"s1\">2018<\/span>\u5e74\u306b\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u3092\u60a9\u307e\u305b\u305f\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u306e\u4e0d\u6b63\u306f\u3001\u6b8b\u5ff5\u306a\u304c\u3089<span class=\"s1\">2019<\/span>\u5e74\u3082\u5f15\u304d\u7d9a\u304d\u60a9\u307f\u306e\u30bf\u30cd\u3068\u306a\u308a\u305d\u3046\u3067\u3059\u3002\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u904b\u55b6\u8005\u306b\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u5be9\u67fb\u3092\u5168\u3066\u4efb\u305b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306b\u307e\u3064\u308f\u308b\u4e0d\u6b63\u306b\u5bfe\u3057\u3066\u696d\u754c\u304c\u5f53\u4e8b\u8005\u610f\u8b58\u3092\u6301\u3063\u3066\u5bfe\u5fdc\u3059\u308b\u3079\u304d\u3067\u3059\u3002\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u904b\u55b6\u8005\u306b\u3001\u30a2\u30d7\u30ea\u306b\u4ed5\u7d44\u307e\u308c\u305f\u8a50\u6b3a\u3084\u4e0d\u6b63\u3092\u5168\u3066\u691c\u77e5\u3057\u308d\u3068\u3044\u3046\u306e\u3082\u7121\u7406\u306a\u8a71\u306a\u306e\u3067\u3059\u3002\u75c5\u6c17\u306b\u304b\u304b\u3063\u3066\u304b\u3089\u6cbb\u7642\u3059\u308b\u3088\u308a\u3082\u3001\u304b\u304b\u308b\u524d\u306b\u4e88\u9632\u3059\u308b\u65b9\u304c\u3088\u3063\u307d\u3069\u52b9\u7387\u7684\u3067\u3059\u3002\u5e83\u544a\u4e3b\u306f\u3001\u5165\u672d\u524d\u306e\u30ea\u30b9\u30af\u5bfe\u7b56\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30cf\u30a4\u30ea\u30b9\u30af\u306a\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u304c\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u304b\u3089\u6392\u9664\u3055\u308c\u308b\u3088\u3046\u306b\u50cd\u304d\u304b\u3051\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>OTT<\/b><\/span><b>\u306b\u3082\u6c42\u3081\u3089\u308c\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56<\/b><\/h2>\n<p class=\"p1\"><span class=\"s1\">OTT<\/span>\u306e\u5e83\u544a\u5728\u5eab\u306e\u6d41\u901a\u91cf\u304c\u5897\u3048\u308b\u306b\u5f93\u3044\u3001\u6b8b\u5ff5\u306a\u304c\u3089<span class=\"s1\">OTT<\/span>\u3092\u72d9\u3046\u4e0d\u6b63\u696d\u8005\u306e\u6570\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002<span class=\"s1\">2019<\/span>\u5e74\u306f\u3001<span class=\"s1\">OTT<\/span>\u5e83\u544a\u304c\u5b9f\u969b\u306b<span class=\"s1\">OTT<\/span>\u7aef\u672b\u306b\u914d\u4fe1\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u8a08\u6e2c\u3059\u308b\u3068\u3053\u308d\u304b\u3089\u306e\u30b9\u30bf\u30fc\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30d9\u30f3\u30c0\u30fc\u306f\u3001<span class=\"s1\">Web\/<\/span>\u30e2\u30d0\u30a4\u30eb\u306b\u985e\u4f3c\u3057\u305f\u4e0d\u6b63\u30d1\u30bf\u30fc\u30f3\u3092<span class=\"s1\">OTT<\/span>\u3067\u3082\u691c\u77e5\u30fb\u30d6\u30ed\u30c3\u30af\u3057\u3001<span class=\"s1\">OTT<\/span>\u7279\u6709\u306e\u4e0d\u6b63\u306b\u3082\u5bfe\u6297\u3067\u304d\u308b\u5bfe\u7b56\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s2\"><b>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7<\/b><\/span><\/h2>\n<p class=\"p1\">\u62e1\u5927\u3092\u7d9a\u3051\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u696d\u754c\u306b\u5bfe\u3057\u3001\u79c1\u305f\u3061\u3082\u63d0\u4f9b\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9032\u5316\u3001\u62e1\u5927\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u8a08\u6e2c\u30fb\u6700\u9069\u5316\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u3055\u3089\u306b\u591a\u69d8\u5316\u3057\u3001\u52d5\u753b\u3068\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u306b\u5bfe\u5fdc\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u306b\u91cd\u70b9\u7684\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u304f\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001<span class=\"s1\">EMEA<\/span>\u3084<span class=\"s1\">APAC<\/span>\u5730\u57df\u306b\u304a\u3044\u3066\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u62e1\u5927\u3057\u3066\u3044\u304f\u3053\u3068\u3082\u91cd\u8981\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p2\"><span class=\"s2\"><b>OTT\u306b\u6ce8\u76ee\uff01<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">OTT<\/span>\u3078\u306e\u6ce8\u76ee\u5ea6\u306e\u9ad8\u307e\u308a\u306f\u6b53\u8fce\u3059\u3079\u304d\u3082\u306e\u3067\u3059\u304c\u3001<span class=\"s1\">OTT<\/span>\u304c\u6301\u3064\u8907\u96d1\u6027\u3092\u7121\u8996\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<span class=\"s1\">2019<\/span>\u5e74\u306f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af<span class=\"s1\">TV<\/span>\u98db\u8e8d\u306e\u4e00\u5e74\u3068\u306a\u308b\u306b\u306f\u307e\u3060\u6642\u671f\u5c1a\u65e9\u3068\u898b\u3066\u3044\u307e\u3059\u3002\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306a\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u4e0a\u3067\u3001\u69d8\u3005\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u52d5\u753b\u5e83\u544a\u3092\u7d71\u5408\u3057\u3066\u6d41\u901a\u3055\u305b\u308b\u306b\u306f\u3001\u307e\u3060\u591a\u304f\u306e\u8ab2\u984c\u304c\u6b8b\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<span class=\"s1\">2019<\/span>\u5e74\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u63a5\u7d9a\u3055\u308c\u305f\u30c6\u30ec\u30d3\u304c\u4ed6\u306e\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3069\u3046\u9055\u3046\u306e\u304b\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3084\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30a4\u30f3\u30b0\u6226\u7565\u304c\u3069\u3046\u9055\u3063\u3066\u304f\u308b\u306e\u304b\u306b\u3064\u3044\u3066\u3001\u591a\u304f\u306e\u5b66\u3073\u304c\u3042\u308b\u4e00\u5e74\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u73fe\u5728\u3001\u591a\u304f\u306e\u5e83\u544a\u4e3b\u304c\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6700\u9069\u5316\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b<span class=\"s1\">OTT<\/span>\u306e\u5e83\u544a\u5728\u5eab\u306e\u8a08\u6e2c\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002<span class=\"s1\">2019<\/span>\u5e74\u306f\u3055\u3089\u306b\u4e00\u6b69\u8e0f\u307f\u8fbc\u3093\u3067\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u544a\u9732\u51fa\u306b\u95a2\u3059\u308b\u3088\u308a\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u304c\u3001<span class=\"s1\">OTT<\/span>\u5e83\u544a\u306b\u95a2\u3057\u3066\u3082\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u52d5\u304d\u306f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066\u3082\u6069\u6075\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<span class=\"s1\">OTT<\/span>\u5e83\u544a\u3092\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u544a\u9732\u51fa\u306e\u30c7\u30fc\u30bf\u3068\u3042\u308f\u305b\u3066\u8a55\u4fa1\u3057\u3001\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3053\u3068\u306f\u3001\u5a92\u4f53\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<hr \/>\n<h6>\u203b\u3053\u306e\u8a18\u4e8b\u306f\u82f1\u8a9e\u7248Insider\u306b\u63b2\u8f09\u306e\u300c<a href=\"\/insider\/2019-predictions\/\" target=\"_blank\" rel=\"noopener noreferrer\">2019 Predictions from IAS<\/a>\u300d\u3092\u3082\u3068\u306b\u3001IAS Insider Japan\u7de8\u96c6\u30c1\u30fc\u30e0\u304c\u7ffb\u8a33\u3001\u7de8\u96c6\u3057\u307e\u3057\u305f\u3002<\/h6>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u751f\u696d\u306b\u3059\u308b\u4eba\u306b\u3068\u3063\u3066\u30012018\u5e74\u306f\u5909\u5316\u306e\u5e74\u3067\u3057\u305f\u30022019\u5e74\u306b\u79c1\u305f\u3061\u304c\u6ce8\u76ee\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u306a\u3093\u3067\u3057\u3087\u3046\uff1f\u696d\u754c\u304c\u76f4\u9762\u3059\u308b\u5927\u304d\u306a\u30c6\u30fc\u30de\u3001\u30c1\u30e3\u30f3\u30b9\u3001\u305d\u3057\u3066\u8ab2\u984c\u306b\u3064\u3044\u3066\u3001\u6211\u3005\u304c\u6ce8\u76ee\u3057\u3066\u3044\u308b\u30c8\u30d4\u30c3\u30af\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/>\n\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u900f\u660e\u6027\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3001\u305d\u3057\u3066\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306a\u3069\u3001\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30d9\u30f3\u30c0\u30fc\u306e\u76ee\u7dda\u3067\u30c8\u30ec\u30f3\u30c9\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366,384,360,372],"tags":[424,349,350,347],"class_list":["post-305974","post","type-post","status-publish","format-standard","hentry","category-ad-fraud-jp","category-insights-jp","category-viewability-jp","category-research-jp","tag-ott-jp","tag-349","tag-350","tag-347"],"acf":[],"yoast_head":"<!-- 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content=\"\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306f\u3069\u3046\u306a\u308b\uff1f2019\u5e74\u306e\u30c7\u30b8\u30bf\u30eb\u30c8\u30ec\u30f3\u30c9\u4e88\u6e2c\" \/>\n<meta property=\"og:description\" content=\"\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u751f\u696d\u306b\u3059\u308b\u4eba\u306b\u3068\u3063\u3066\u30012018\u5e74\u306f\u5909\u5316\u306e\u5e74\u3067\u3057\u305f\u30022019\u5e74\u306b\u79c1\u305f\u3061\u304c\u6ce8\u76ee\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u306a\u3093\u3067\u3057\u3087\u3046\uff1f\u696d\u754c\u304c\u76f4\u9762\u3059\u308b\u5927\u304d\u306a\u30c6\u30fc\u30de\u3001\u30c1\u30e3\u30f3\u30b9\u3001\u305d\u3057\u3066\u8ab2\u984c\u306b\u3064\u3044\u3066\u3001\u6211\u3005\u304c\u6ce8\u76ee\u3057\u3066\u3044\u308b\u30c8\u30d4\u30c3\u30af\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002 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content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/insider\\\/2019-predictions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/jp\\\/insider\\\/2019-predictions\\\/\"},\"author\":{\"name\":\"IAS 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