{"id":305979,"date":"2019-04-22T04:00:00","date_gmt":"2019-04-22T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/casestudy-peugeot-mediacom-youtube-brandsafety\/"},"modified":"2023-10-06T04:36:25","modified_gmt":"2023-10-06T04:36:25","slug":"casestudy-peugeot-mediacom-youtube-brandsafety","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/casestudy-peugeot-mediacom-youtube-brandsafety\/","title":{"rendered":"\u5c0e\u5165\u4e8b\u4f8b\uff1a\u30d7\u30b8\u30e7\u30fc \u00d7 MediaCom \u00d7 YouTube"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/-KXwDtNz-7g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/span><\/span><\/span><\/p>\n<h2>\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3068\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306e\u5fc3\u914d\u3092\u305b\u305a\u306b\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u5fc3\u3092\u52d5\u304b\u3059\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u305f\u3044\u3002<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306a\u3089\u3070\u8ab0\u3082\u304c\u3001\u8cea\u3092\u4fdd\u3061\u3064\u3064\u3088\u308a\u591a\u304f\u306e\u6d88\u8cbb\u8005\u306b\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u3002\u30d7\u30b8\u30e7\u30fc\u306e\u89aa\u4f1a\u793e\u3067\u3042\u308b\u30b0\u30eb\u30fc\u30d7PSA\u306f\u3001\u3068\u3082\u306b\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306e\u5411\u4e0a\u306b\u53d6\u308a\u7d44\u3080\u30e1\u30c7\u30a3\u30a2\u30d1\u30fc\u30c8\u30ca\u30fc\u306eMediaCom\u3001YouTube\u305d\u3057\u3066Integral Ad Science\uff08IAS\uff09\u3068\u3068\u3082\u306b\u3053\u306e\u8ab2\u984c\u306b\u53d6\u308a\u7d44\u307f\u307e\u3057\u305f\u3002<\/p>\n<p>YouTube\u304cIAS\u3068\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d44\u3093\u3067\u958b\u767a\u3057\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3092\u6392\u9664\u3057\u306a\u304c\u3089\u3001\u52d5\u753b\u5e83\u544a\u306b\u6c42\u3081\u3089\u308c\u308b\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u3001\u5e83\u544a\u4e3b\u306f\u3069\u3046\u8a55\u4fa1\u3057\u305f\u306e\u304b\u3002\u30d7\u30b8\u30e7\u30fc\u30d5\u30e9\u30f3\u30b9\u306e\u30e1\u30c7\u30a3\u30a2\u8cac\u4efb\u8005Solveig Leroy\u3001MediaCom\u3067\u30d7\u30b8\u30e7\u30fc\u30d5\u30e9\u30f3\u30b9\u30c1\u30fc\u30e0\u306e\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3092\u52d9\u3081\u308bArmelle Maiques\u3089\u304c\u8a9e\u308b\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u304c\u62c5\u4fdd\u3055\u308c\u305f\u52d5\u753b\u5e83\u544a\u306e\u91cd\u8981\u6027\u3068\u3001YouTube\u3067\u305d\u308c\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u306b\u3064\u3044\u3066\u306e\u52d5\u753b\u3092\u3001\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\uff08\u8a18\u4e8b\u4e0b\u90e8\u306b\u65e5\u672c\u8a9e\u8a33\u3092\u63b2\u8f09\u3057\u3066\u3044\u307e\u3059\u3002\uff09<\/p>\n<p>\u307e\u305f\u3001\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3044\u305f\u3060\u3051\u308b\u65e5\u672c\u8a9e\u8cc7\u6599\u3082\u3054\u7528\u610f\u3044\u305f\u3057\u307e\u3057\u305f\u306e\u3067\u3001\u3042\u308f\u305b\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>\u52d5\u753b\uff1aPSA\u3001MediaCom\u3001IAS\u3068YouTube\u304c\u53d6\u308a\u7d44\u3080\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3<\/h2>\n<p><strong>Solveig Leroy \/ \u30d7\u30b8\u30e7\u30fc\u30d5\u30e9\u30f3\u30b9 \u30e1\u30c7\u30a3\u30a2\u8cac\u4efb\u8005<\/strong><\/p>\n<blockquote><p>\u79c1\u305f\u3061\u306e\u30b4\u30fc\u30eb\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002\u30d5\u30e9\u30f3\u30b9\u306e\u9ad8\u54c1\u8cea\u306a\u5927\u8846\u8eca\u30e1\u30fc\u30ab\u30fc\u306e\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308a\u7d9a\u3051\u308b\u3053\u3068\u3067\u3059\u3002\u79c1\u305f\u3061\u306f\u4eca\u30012\u3064\u306e\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u6700\u521d\u306e\u8ab2\u984c\u306f\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u652f\u3048\u308b\u3053\u3068\u30012\u3064\u3081\u306f\u3001\u611b\u3055\u308c\u308b\u30d5\u30e9\u30f3\u30b9\u8eca\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u304a\u5ba2\u3055\u307e\u304c\u8eca\u306e\u8cfc\u5165\u306e\u691c\u8a0e\u3092\u30b9\u30bf\u30fc\u30c8\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u304b\u3089\u3001\u6709\u529b\u306a\u691c\u8a0e\u5019\u88dc\u3068\u3057\u3066\u6319\u304c\u308b\u3088\u3046\u6700\u5927\u9650\u306b\u30a2\u30d4\u30fc\u30eb\u3057\u3001\u5f53\u793e\u306e\u81ea\u52d5\u8eca\u306e\u512a\u7f8e\u306a\u30c7\u30b6\u30a4\u30f3\u3068\u9769\u65b0\u7684\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u524d\u9762\u306b\u62bc\u3057\u51fa\u3057\u3066\u300c\u6f5c\u5728\u9867\u5ba2\u300d\u304c\u300c\u5065\u5728\u9867\u5ba2\u300d\u3078\u3068\u5909\u5316\u3059\u308b\u3088\u3046\u306b\u4fc3\u3057\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306f\u3001\u8cfc\u5165\u8005\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u60c5\u5831\u6e90\u3067\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u306f\u3001\u3053\u306e\u70b9\u3092\u8003\u616e\u306b\u5165\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p><\/blockquote>\n<p><strong>Armelle Maiques \/ MediaCom \u30d7\u30b8\u30e7\u30fc\u30d5\u30e9\u30f3\u30b9\u30c1\u30fc\u30e0\u30fb\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u30c7\u30a3\u30ec\u30af\u30bf\u30fc<\/strong><\/p>\n<blockquote><p>\u8cfc\u5165\u8005\u306e10\u4eba\u4e2d7\u4eba\u304c\u3001\u8eca\u3092\u9078\u3076\u524d\u306b\u52d5\u753b\u3067\u30c1\u30a7\u30c3\u30af\u3059\u308b\u306e\u306b\u6700\u3082\u597d\u307e\u3057\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u3001YouTube\u3092\u6319\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>TV\u306e\u3088\u3046\u306a\u5f93\u6765\u578b\u30e1\u30c7\u30a3\u30a2\u306b\u52a0\u3048\u3066YouTube\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001TV\u8996\u8074\u6642\u9593\u306e\u77ed\u3044\u6d88\u8cbb\u8005\u306b\u3082\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002YouTube\u306e\u5a01\u529b\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u80fd\u529b\u306e\u304a\u304b\u3052\u3067\u3001\u975e\u5e38\u306b\u304d\u3081\u7d30\u3084\u304b\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8a2d\u5b9a\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u3001\u8cfc\u5165\u306e\u610f\u56f3\u304c\u3042\u308b\u6d88\u8cbb\u8005\u306b\u5b89\u5168\u304b\u3064\u6587\u8108\u306b\u6cbf\u3063\u305f\u74b0\u5883\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p><\/blockquote>\n<p><strong>Anissa Vouloir \/ MediaCom \u30c1\u30fc\u30d5\u30c7\u30b8\u30bf\u30eb\u30aa\u30d5\u30a3\u30b5\u30fc<\/strong><\/p>\n<blockquote><p>MediaCom\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u306e\u306f\u3001\u502b\u7406\u89b3\u3068\u900f\u660e\u6027\u3092\u5224\u5b9a\u3059\u308b\u3042\u3089\u3086\u308b\u624b\u6cd5\u3092\u5c0e\u5165\u3057\u3066PSA\u30d6\u30e9\u30f3\u30c9\u3092\u52b9\u7387\u7684\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u5f53\u793e\u306fGoogle Preferred\u3092\u306f\u3058\u3081\u3001\u6700\u3082\u8cea\u306e\u826f\u3044\u74b0\u5883\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u3001TrueView\u3067\u3082\u3063\u3068\u4f55\u304b\u3067\u304d\u306a\u3044\u304b\u81ea\u554f\u81ea\u7b54\u3057\u305f\u306e\u3067\u3059\u3002\u4eca\u56de\u306eIAS\u306e\u30d9\u30fc\u30bf\u306f\u975e\u5e38\u3044\u8208\u5473\u6df1\u3044\u3082\u306e\u3067\u3057\u305f\u3002TrueView\u306e\u30ea\u30fc\u30c1\u304c\u7121\u8996\u3067\u304d\u306a\u3044\u3053\u3068\u306f\u308f\u304b\u3063\u3066\u3044\u307e\u3057\u305f\u304c\u3001IAS\u306e\u8a08\u6e2c\u30c4\u30fc\u30eb\u3067Google Preferred\u3068TrueView\u6bd4\u8f03\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6f5c\u5728\u7684\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3082\u6e2c\u308b\u304c\u3067\u304d\u305f\u304b\u3089\u3067\u3059\u3002<\/p><\/blockquote>\n<p><strong>Cl\u00e9ment Bascoulergue \/ IAS \u30d3\u30b8\u30cd\u30b9\u958b\u767a\u30c7\u30a3\u30ec\u30af\u30bf\u30fc<\/strong><\/p>\n<blockquote><p>Integral Ad Science(IAS)\u3068YouTube\u306f2\u5e74\u4ee5\u4e0a\u3092\u304b\u3051\u3066\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3068\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3068\u3044\u3046\u3001\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u6700\u3082\u91cd\u8981\u306a2\u3064\u306e\u6307\u6a19\u3092\u958b\u767a\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u30573\u3064\u76ee\u306e\u91cd\u8981\u306a\u6307\u6a19\u304c\u6b20\u3051\u3066\u3044\u307e\u3057\u305f\u3002\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3067\u3059\u3002\u306a\u306e\u3067\u79c1\u305f\u3061\u306fGoogle\u3068\u3068\u3082\u306b10\u30f6\u6708\u4ee5\u4e0a\u6b20\u3051\u3066\u3053\u306e\u6307\u6a19\u3092\u304a\u5ba2\u69d8\u306b\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u958b\u767a\u3092\u7d9a\u3051\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>YouTube\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306e\u30d9\u30fc\u30bf\u306f\u3001PSA\u306e\u3088\u3046\u306a\u30d7\u30ec\u30df\u30a2\u30e0\u30d6\u30e9\u30f3\u30c9\u306e100\u4ee5\u4e0a\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u30c6\u30b9\u30c8\u3092\u884c\u3063\u3066\u304d\u307e\u3057\u305f\u3002IAS\u57fa\u6e96\u306799%\u4ee5\u4e0a\u306e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u7387\u3092\u4fdd\u8a3c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30d9\u30fc\u30bf\u7248\u306f\u72ec\u81ea\u306e\u8996\u70b9\u306b\u57fa\u3065\u304d\u3044\u3066\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30a2\u30ec\u30b4\u30ea\u30ba\u30e0\u3060\u3051\u306b\u983c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u6a5f\u68b0\u5b66\u7fd2\u3068\u4eba\u9593\u306e\u7d4c\u9a13\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u52d5\u753b\u30c7\u30fc\u30bf\u306e\u691c\u8a3c\u3092\u884c\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p><\/blockquote>\n<p><strong>Camille Dupouts \/ Google France \u52d5\u753b\u4ee3\u7406\u5e97\u8cac\u4efb\u8005<br \/>\n<\/strong><\/p>\n<blockquote><p>\u79c1\u305f\u3061\u306f\u3001YouTube\u4e0a\u306e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3092\u975e\u5e38\u306b\u91cd\u8981\u306a\u3082\u306e\u3068\u6349\u3048\u3066\u304a\u308a\u30013\u3064\u306e\u67f1\u306b\u6cbf\u3063\u3066\u8981\u4ef6\u6c34\u6e96\u3092\u5f15\u304d\u4e0a\u3052\u307e\u3057\u305f\u3002<\/p>\n<p>\uff11\u3064\u76ee\u306f\u3001\u30d7\u30ed\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u4eba\u5de5\u77e5\u80fd\u30841\u4e07\u540d\u3092\u8d85\u3048\u308b\u30b9\u30bf\u30c3\u30d5\u306e\u63a1\u7528\u3092\u901a\u3058\u3066\u3001\uff08\u30d6\u30e9\u30f3\u30c9\u6bc0\u640d\u30ea\u30b9\u30af\u306e\u3042\u308b\uff09\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u691c\u51fa\u3059\u308b\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>2\u3064\u76ee\u306f\u3001YouTube\u30d1\u30fc\u30c8\u30ca\u30fc\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u52a0\u308f\u308b\u305f\u3081\u306b\u6761\u4ef6\u3092\u5927\u5e45\u306b\u5909\u66f4\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u904e\u53bb12\u30f6\u6708\u306e\u518d\u751f\u6642\u9593\u304c4,000\u6642\u9593\u4ee5\u4e0a\u3001\u30c1\u30e3\u30f3\u30cd\u30eb\u767b\u9332\u8005\u65701,000\u4eba\u4ee5\u4e0a\u3068\u3044\u3046\u306e\u304c\u3001\u73fe\u5728\u306e\u6761\u4ef6\u3067\u3059\u3002<\/p>\n<p>3\u3064\u76ee\u306f\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30c4\u30fc\u30eb\u3068\u900f\u660e\u6027\u306b\u95a2\u3059\u308b\u52b9\u7387\u5316\u3067\u3059\u3002<\/p><\/blockquote>\n<p><strong>Solveig Leroy \/ \u30d7\u30b8\u30e7\u30fc\u30d5\u30e9\u30f3\u30b9 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