{"id":305983,"date":"2019-07-17T04:00:00","date_gmt":"2019-07-17T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/understanding-ad-fraud-mechanism\/"},"modified":"2023-08-16T05:55:05","modified_gmt":"2023-08-16T05:55:05","slug":"understanding-ad-fraud-mechanism","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/understanding-ad-fraud-mechanism\/","title":{"rendered":"\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3068\u306f\uff1f\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u767a\u751f\u3059\u308b\u4ed5\u7d44\u307f\u3092\u7406\u89e3\u3057\u3088\u3046"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: 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fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-100458\" src=\"\/wp-content\/uploads\/2019\/07\/Fraud\u95a2\u4fc2\u8005.png\" alt=\"\" width=\"690\" height=\"291\" \/><br \/>\n\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306b\u306f\u4e3b\u306b3\u3064\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u30cf\u30c3\u30ab\u30fc\u3084\u4e0d\u6b63\u696d\u8005\u3068\u3044\u3063\u305f\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3092\u50cd\u304f\u3053\u3068\u306b\u3088\u3063\u3066\u4e0d\u5f53\u306b\u91d1\u92ad\u3092\u5f97\u308b\u500b\u4eba\u3084\u96c6\u56e3<\/li>\n<li>\u30cf\u30c3\u30ab\u30fc\u3084\u4e0d\u6b63\u696d\u8005\u306b\u3088\u3063\u3066\u4f5c\u3089\u308c\u305f\u30dc\u30c3\u30c8\u304a\u3088\u3073\u30dc\u30c3\u30c8\u30cd\u30c3\u30c8<\/li>\n<li>\u30dc\u30c3\u30c8\u306b\u611f\u67d3\u3057\u305f\u4e00\u822c\u6d88\u8cbb\u8005<\/li>\n<\/ol>\n<p>\u305d\u308c\u305e\u308c\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u3082\u3046\u5c11\u3057\u5177\u4f53\u5316\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<br 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\/>\n\u4e00\u65b9\u30dc\u30c3\u30c8\u306b\u611f\u67d3\u3059\u308b\u4e00\u822c\u6d88\u8cbb\u8005\u306f\u4e16\u754c\u4e2d\u306b\u6563\u3089\u3070\u3063\u3066\u3044\u307e\u3059\u3002\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3042\u307e\u308a\u660e\u308b\u304f\u306a\u304f\u3001\u53e4\u3044\u7aef\u672b\u3084\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u305b\u305a\u306b\u4f7f\u3044\u7d9a\u3051\u3066\u3044\u308b\u3068\u3001\u305d\u306e\u8106\u5f31\u6027\u3092\u3064\u304b\u308c\u3066\u77e5\u3089\u306a\u3044\u3046\u3061\u306b\u30dc\u30c3\u30c8\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u304c\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4>\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u4ed5\u7d44\u307f<\/h4>\n<p>\u30d7\u30ec\u30a4\u30e4\u30fc\u306b\u3088\u3063\u3066\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u767a\u751f\u3059\u308b\u5927\u307e\u304b\u306a\u4ed5\u7d44\u307f\u306f\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-101184\" src=\"\/wp-content\/uploads\/2019\/07\/WhyFraud-760x149.png\" alt=\"\" width=\"760\" height=\"149\" \/><\/p>\n<ol>\n<li>\u307e\u305a\u3001\u30cf\u30c3\u30ab\u30fc\u3084\u4e0d\u6b63\u696d\u8005\u304c\u30dc\u30c3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u30dc\u30c3\u30c8\u30cd\u30c3\u30c8\u30bb\u30f3\u30bf\u30fc\u304b\u3089\u64cd\u4f5c\u3067\u304d\u308b\u74b0\u5883\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/li>\n<li>\u30d5\u30ea\u30fc\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306a\u3069\u306b\u7d1b\u308c\u3001\u4e00\u822c\u6d88\u8cbb\u8005\u306e\u30c7\u30d0\u30a4\u30b9\u306b\u30dc\u30c3\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u305b\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u305b\u307e\u3059<\/li>\n<li>\u30dc\u30c3\u30c8\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u904b\u55b6\u8005\u304c\u30dc\u30c3\u30c8\u3092\u64cd\u4f5c\u3057\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30b5\u30a4\u30c8\uff08\u8cea\u306e\u826f\u3044Web\u30b5\u30a4\u30c8\uff09\u306b\u30a2\u30af\u30bb\u30b9\u3055\u305b\u3001\u30af\u30c3\u30ad\u30fc\u3092\u53d6\u5f97\u3055\u305b\u307e\u3059<\/li>\n<li>\u30d5\u30e9\u30a6\u30c9\u306e\u305f\u3081\u306e\u30b5\u30a4\u30c8\u3092\u7acb\u3061\u4e0a\u3052\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u306a\u3069\u306e\u624b\u6cd5\u3067\u5927\u91cf\u306e\u30a2\u30af\u30bb\u30b9\u3092\u7a3c\u304e\u3001\u4fe1\u7528\u529b\u3092\u9ad8\u304f\u898b\u305b\u305f\u308a\u3001\u5e83\u544a\u51fa\u7a3f\u5148\u3068\u3057\u3066\u9b45\u529b\u7684\u3067\u3042\u308b\u304b\u306e\u3088\u3046\u306b\u898b\u305b\u304b\u3051\u307e\u3059<\/li>\n<li>4\u306e\u30b5\u30a4\u30c8\u306b\u5e83\u544a\u304c\u51fa\u7a3f\u3055\u308c\u3001\u7d99\u7d9a\u7684\u306b\u30dc\u30c3\u30c8\u306b\u8868\u793a\u3055\u308c\u305f\u308a\u3001\u60aa\u610f\u3042\u308b\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30b5\u30a4\u30c8\u306a\u3069\u304b\u3089\u30af\u30ea\u30c3\u30af\u3092\u767a\u751f\u3055\u305b\u307e\u3059<\/li>\n<li>\u4e0d\u6b63\u306a\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3084\u30af\u30ea\u30c3\u30af\u306a\u3069\u306e\u5bfe\u4fa1\u3068\u3057\u3066\u3001\u30cf\u30c3\u30ab\u30fc\u3084\u4e0d\u6b63\u696d\u8005\u306b\u5e83\u544a\u8cbb\u304c\u652f\u6255\u308f\u308c\u307e\u3059<\/li>\n<\/ol>\n<p>\u305f\u3068\u3048\u7a4d\u6975\u7684\u306b\u30dc\u30c3\u30c8\u3092\u4f5c\u3063\u3066\u3070\u3089\u307e\u3044\u305f\u308a\u3057\u3066\u3044\u306a\u3044\u3068\u3057\u3066\u3082\u3001\u77e5\u3089\u306a\u3044\u3046\u3061\u306b\u30dc\u30c3\u30c8\u306b\u611f\u67d3\u3057\u3066\u4e0d\u6b63\u696d\u8005\u306b\u52a0\u62c5\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u8cea\u306e\u826f\u3044Web\u30b5\u30a4\u30c8\u3067\u3082\u30d5\u30e9\u30a6\u30c9\u304c\u767a\u898b\u3055\u308c\u308b\u7406\u7531\u306e\u4e00\u3064\u304c\u3001\u305d\u3046\u3044\u3063\u305f\u30b5\u30a4\u30c8\u3067\u30af\u30c3\u30ad\u30fc\u3092\u53d6\u5f97\u3055\u305b\u3001\u507d\u308a\u306e\u30e6\u30fc\u30b6\u30fc\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u300c40\u4ee3\u30fb\u7537\u6027\u30fb\u8eca\u597d\u304d\u300d\u3068\u3044\u3063\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u3057\u3066\u3044\u308b\u5e83\u544a\u3092\u8868\u793a\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u305d\u3046\u3044\u3063\u305f\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u4eba\u7269\u304c\u8a2a\u308c\u305d\u3046\u306a\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u30af\u30c3\u30ad\u30fc\u3092\u84c4\u7a4d\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4>\u4e0d\u6b63\u696d\u8005\u306f\u3069\u3046\u3084\u3063\u3066\u91d1\u92ad\u3092\u5f97\u308b\u306e\u304b<\/h4>\n<p>\u30cf\u30c3\u30ab\u30fc\u3084\u4e0d\u6b63\u696d\u8005\u304c\u91d1\u92ad\u3092\u5f97\u308b\u624b\u6bb5\u306f\u69d8\u3005\u3067\u3059\u304c\u3001\u4ee3\u8868\u7684\u306a\u3082\u306e\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30b5\u30a4\u30c8\u306e\u898f\u6a21\u3084\u4fe1\u983c\u6027\u3092\u672c\u6765\u3088\u308a\u3082\u9ad8\u304f\u898b\u305b\u304b\u3051\u305f\u3044\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u304b\u3089\u306e\u4f9d\u983c\u3092\u53d7\u3051\u3001\u4e0d\u6b63\u306b\u30a2\u30af\u30bb\u30b9\u3092\u5897\u3084\u3084\u3059\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u304b\u3089\u5831\u916c\u3092\u5f97\u308b<\/li>\n<li>\u30dd\u30a4\u30f3\u30c8\u7cfb\u30b5\u30a4\u30c8\u3084\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30b5\u30a4\u30c8\u306a\u3069\u3067\u30a2\u30af\u30bb\u30b9\u3084\u30af\u30ea\u30c3\u30af\u3092\u507d\u88c5\u3057\u3001\u4e0d\u6b63\u306b\u91d1\u92ad\u3092\u5f97\u308b<\/li>\n<li>\u4e0d\u6b63\u306a\u5e83\u544a\u3092\u63b2\u8f09\u3057\u305f\u30b5\u30a4\u30c8\u3092\u81ea\u3089\u7acb\u3061\u4e0a\u3052\u3001\u305d\u3053\u306b\u30dc\u30c3\u30c8\u3092\u30a2\u30af\u30bb\u30b9\u3055\u305b\u308b\u3053\u3068\u3067\u4e0d\u6b63\u306b\u5e83\u544a\u8cbb\u3092\u5f97\u308b<\/li>\n<\/ul>\n<p>\u4e00\u53e3\u306b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3068\u3044\u3063\u3066\u3082\u3001\u624b\u6cd5\u3084\u91d1\u92ad\u3092\u5f97\u308b\u624b\u6bb5\u306f\u69d8\u3005\u3067\u3059\u3002\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u3068\u7af6\u3046\u3088\u3046\u306b\u4e0d\u6b63\u696d\u8005\u3082\u624b\u53e3\u3092\u5de7\u5999\u5316\u3055\u305b\u308b\u305f\u3081\u3001\u5e38\u306b\u30a4\u30bf\u30c1\u3054\u3063\u3053\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u306e\u304c\u5b9f\u60c5\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4>\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u767a\u751f\u3059\u308b\u30b5\u30a4\u30af\u30eb<\/h4>\n<p>\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u306b\u306f\u4e0d\u6b63\u3092\u691c\u77e5\u30fb\u6392\u9664\u3059\u308b\u4ed5\u7d44\u307f\u306e\u5c0e\u5165\u304c\u6709\u52b9\u3067\u3059\u3002\u52a0\u3048\u3066\u3001\u5e83\u544a\u4e3b\u304c\u5e83\u544a\u672c\u6765\u306e\u76ee\u7684\u306b\u6cbf\u3063\u305f\u6307\u6a19\u3067\u6210\u679c\u3092\u691c\u8a3c\u3057\u3001\u5b89\u6613\u306a\u6307\u6a19\u3067\u300c\u5b89\u304b\u308d\u3046\u60aa\u304b\u308d\u3046\u300d\u3068\u59a5\u5354\u3057\u306a\u3044\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u4e0b\u306e\u56f3\u306f\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u767a\u751f\u3057\u3001\u305d\u3057\u3066\u306a\u304f\u306a\u3089\u306a\u3044\u8ca0\u306e\u30b5\u30a4\u30af\u30eb\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-100446\" src=\"\/wp-content\/uploads\/2019\/07\/FraudCycle1-760x744.png\" alt=\"\" width=\"430\" height=\"421\" 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loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-100452\" src=\"\/wp-content\/uploads\/2019\/07\/FraudCycle2-760x737.png\" alt=\"\" width=\"430\" height=\"417\" 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href=\"https:\/\/integralads.com\/jp\/capabilities\/ad-fraud\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u696d\u754c\u306e\u900f\u660e\u6027\u5411\u4e0a\u3068\u3044\u3046\u793e\u4f1a\u7684\u30c1\u30e3\u30ec\u30f3\u30b8\u306b\u5bfe\u3057\u3001\u5e83\u544a\u4e3b\u3001\u4ee3\u7406\u5e97\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u30a2\u30c9\u30c6\u30af\u30d9\u30f3\u30c0\u30fc\u3068\u3044\u3063\u305f\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u7686\u3055\u307e\u3068\u3068\u3082\u306b\u3001\u9069\u5207\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u307e\u3044\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"\/jp\/contact-us\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-110177\" src=\"\/wp-content\/uploads\/2019\/02\/contactusnow-760x151.png\" alt=\"\" width=\"760\" height=\"151\" 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