{"id":306070,"date":"2019-07-11T04:00:00","date_gmt":"2019-07-11T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/understanding-ad-fraud-bots\/"},"modified":"2023-08-16T05:56:20","modified_gmt":"2023-08-16T05:56:20","slug":"understanding-ad-fraud-bots","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/understanding-ad-fraud-bots\/","title":{"rendered":"\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3068\u306f\uff1f\u30dc\u30c3\u30c8\u306e\u57fa\u672c6\u7a2e"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3067\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u306b\u3001\u30dc\u30c3\u30c8\u3092\u4f7f\u3063\u305f\u4e0d\u6b63\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u3082\u305d\u3082\u30dc\u30c3\u30c8\u3068\u306f\u4f55\u3067\u3057\u3087\u3046\u3002<\/p>\n<blockquote><p>\u300c\u4eba\u9593\u306b\u3088\u308b\u64cd\u4f5c\u3084\u4f5c\u696d\u3092\u4ee3\u66ff\u3057\u305f\u308a\u3001\u4eba\u9593\u306e\u884c\u70ba\u3092\u6a21\u3057\u3066\u4eba\u9593\u306e\u3088\u3046\u306b\u632f\u308b\u821e\u3044\u3001\u81ea\u52d5\u7684\u30fb\u81ea\u5f8b\u7684\u306b\u884c\u52d5\u3059\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3084\u30b7\u30b9\u30c6\u30e0\u306a\u3069\u306e\u3053\u3068\u300d<br \/>\n\uff08\u51fa\u5178\uff1a<a href=\"http:\/\/e-words.jp\/w\/%E3%83%9C%E3%83%83%E3%83%88.html\" target=\"_blank\" rel=\"noopener noreferrer\">e-Wrods IT\u7528\u8a9e\u8f9e\u5178<\/a>\uff09<\/p><\/blockquote>\n<p>\u30dc\u30c3\u30c8\u306fIT\u7528\u8a9e\u3067\u3001\u30ed\u30dc\u30c3\u30c8\u306e\u7565\u3067\u3059\u3002\u30dc\u30c3\u30c8\u306f\u5fc5\u305a\u3057\u3082\u60aa\u610f\u3092\u6301\u3063\u305f\u3082\u306e\u3068\u306f\u9650\u3089\u305a\u3001\u4f8b\u3048\u3070\u30e1\u30fc\u30ab\u30fc\u306e\u30b5\u30dd\u30fc\u30c8\u30b5\u30a4\u30c8\u306a\u3069\u3067\u30c1\u30e3\u30c3\u30c8\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u3088\u3046\u306a\u6709\u76ca\u306a\u30dc\u30c3\u30c8\u3082\u305f\u304f\u3055\u3093\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>\u672c\u7a3f\u3067\u306f\u6b21\u3005\u3068\u73fe\u308c\u308b\u4e0d\u6b63\u30dc\u30c3\u30c8\u3092\u6319\u52d5\u3084\u76ee\u7684\u306b\u3088\u3063\u3066\u5206\u985e\u3057\u3001\u4ee3\u8868\u7684\u306a\u3082\u306e\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<hr \/>\n<h4>Standard Bots\uff08\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u30dc\u30c3\u30c8\uff09<\/h4>\n<p><img decoding=\"async\" class=\"size-medium wp-image-101348 alignleft\" src=\"\/wp-content\/uploads\/2019\/07\/Bots_Standard-1.png\" alt=\"\" width=\"151\" height=\"142\" \/>\u4e00\u756a\u591a\u304f\u78ba\u8a8d\u3055\u308c\u308b\u30dc\u30c3\u30c8\u306e\u7a2e\u985e\u304c\u3001\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u30fb\u30dc\u30c3\u30c8\u3068\u547c\u3070\u308c\u308b\u30bf\u30a4\u30d7\u306e\u3082\u306e\u3067\u3059\u3002<br \/>\nIE\u57fa\u76e4\u306e\u30de\u30eb\u30a6\u30a7\u30a2\u306e\u3088\u3046\u306a\u57fa\u672c\u7684\u306a\u30dc\u30c3\u30c8\u3067\u3001\u8907\u6570\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u540c\u6642\u306b\u8a98\u767a\u3059\u308b\u5178\u578b\u7684\u306a\u30bf\u30a4\u30d7\u306e\u30dc\u30c3\u30c8\u3067\u3059\u3002\u30ec\u30b8\u30b9\u30c8\u30ea\u5024\u306b\u4e0d\u6b63\u306a\u30b3\u30fc\u30c9\u3092\u96a0\u853d\u3059\u308b\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u81ea\u5206\u306e\u5b58\u5728\u3092\u96a0\u3057\u3001\u611f\u67d3\u3057\u305f\u7aef\u672b\u304b\u3089\u524a\u9664\u3055\u308c\u308b\u306e\u3092\u56de\u907f\u3057\u3001\u4e0d\u6b63\u30af\u30ea\u30c3\u30af\u8a50\u6b3a\u306a\u3069\u306e\u6d3b\u52d5\u3092\u884c\u3046Poweliks\u306a\u3069\u304c\u6709\u540d\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4>Volunteer Bots\uff08\u30dc\u30e9\u30f3\u30c6\u30a3\u30a2\u30dc\u30c3\u30c8\uff09<\/h4>\n<p><img decoding=\"async\" class=\"size-full wp-image-101354 alignleft\" src=\"\/wp-content\/uploads\/2019\/07\/Bots_Volunteer-1.png\" alt=\"\" width=\"151\" height=\"142\" \/>\u30af\u30e9\u30a6\u30c9\u5074\u306b\u6d78\u900f\u3059\u308b\u30bf\u30a4\u30d7\u306e\u30dc\u30c3\u30c8\u3067\u3001\u30dc\u30c3\u30c8\u304c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u7aef\u672b\u3092\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5316\u3057\u30dc\u30c3\u30c8\u30cd\u30c3\u30c8\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<br \/>\n\u6709\u540d\u306a\u3082\u306e\u306bHitLeap\u304c\u3042\u308a\u307e\u3059\u3002HitLeap\u306eWeb\u30b5\u30a4\u30c8\u306f\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u306b\u3088\u3063\u3066\u7121\u6599\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5927\u91cf\u306b\u5f97\u3089\u308c\u308b\u300d\u306a\u3069\u3068\u8b33\u3063\u3066\u3044\u307e\u3059\u3002URL\u3092\u767b\u9332\u3057\u3066\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u3068\u3001\u30d1\u30bd\u30b3\u30f3\u306e\u753b\u9762\u9685\u306b\u5c02\u7528\u30d6\u30e9\u30a6\u30b6\u3092\u5c0f\u3055\u304f\u8d77\u52d5\u3057\u3001HitLeap\u30b5\u30a4\u30c8\u306b\u767b\u9332\u3057\u3066\u3044\u308b\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u767b\u9332\u3057\u305fURL\u306b\u30a2\u30af\u30bb\u30b9\u3057\u7d9a\u3051\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u767a\u751f\u3055\u305b\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h4>Nomadic Bots\uff08\u30ce\u30fc\u30de\u30c7\u30a3\u30c3\u30af\u30dc\u30c3\u30c8\uff09<\/h4>\n<p><img decoding=\"async\" class=\"size-medium wp-image-101330 alignleft\" src=\"\/wp-content\/uploads\/2019\/07\/Bots_Nomadic-1.png\" alt=\"\" width=\"151\" height=\"142\" \/>\u30d7\u30ed\u30ad\u30b7\u30b5\u30fc\u30d0\u30fc\u3084VPN\u306b\u6d78\u900f\u3057\u3001\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u60c5\u5831\u3092\u96a0\u3059\u30dc\u30c3\u30c8\u3067\u3059\u3002<br \/>\n\u30a2\u30af\u30bb\u30b9\u5143\u60c5\u5831\u306e\u30ad\u30fc\u3068\u306a\u308b\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u5f97\u3067\u304d\u306a\u304f\u3059\u308b\u305f\u3081\u3001\u901a\u5e38\u306e\u30e6\u30fc\u30b6\u30fc\u8a8d\u8a3c\u6280\u8853\u3067\u306f\u30a2\u30af\u30bb\u30b9\u5143\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4>Sitting Ducks\uff08\u30b7\u30c3\u30c6\u30a3\u30f3\u30b0\u30c0\u30c3\u30af\uff09<\/h4>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-101342 alignleft\" src=\"\/wp-content\/uploads\/2019\/07\/Bots_SittingDucks-1.png\" alt=\"\" width=\"152\" height=\"142\" \/><\/h4>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30d0\u30a4\u30b9\u5074\u306b\u6d78\u900f\u3057\u3066\u3044\u308b\u30dc\u30c3\u30c8\u3067\u3059\u3002<br \/>\n\u30d6\u30e9\u30a6\u30b6\u57fa\u76e4\u3067\u306f\u306a\u3044\u305f\u3081\u3001\u30d6\u30e9\u30a6\u30b6\u306b\u4f9d\u5b58\u305b\u305a\u306b\u3055\u307e\u3056\u307e\u306a\u4e0d\u6b63\u884c\u70ba\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4>Profile Bots\uff08\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u30dc\u30c3\u30c8\uff09<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-101336 alignleft\" src=\"\/wp-content\/uploads\/2019\/07\/Bots_Profile-1.png\" alt=\"\" width=\"151\" height=\"142\" \/>\u30d7\u30ec\u30df\u30a2\u30e0\u30b5\u30a4\u30c8\u306b\u9577\u6642\u9593\u6ede\u5728\u3057\u3001\u30af\u30c3\u30ad\u30fc\u3092\u7372\u5f97\u3057\u3066\u4fa1\u5024\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u6210\u308a\u3059\u307e\u3059\u30dc\u30c3\u30c8\u3067\u3059\u3002\u6709\u540d\u306a\u3082\u306e\u306b\u3001Avireen\u3068\u547c\u3070\u308c\u308b\u30dc\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002Avireen\u306fAndromeda\u3068\u547c\u3070\u308c\u308b\u30de\u30eb\u30a6\u30a7\u30a2\u30b7\u30b9\u30c6\u30e0\u306e\u4e00\u90e8\u3067\u3001\u30e9\u30f3\u30b5\u30e0\u30a6\u30a7\u30a2\uff08\u8eab\u4ee3\u91d1\u8a50\u6b3a\uff09\u306a\u3069\u591a\u304f\u306e\u4e0d\u6b63\u884c\u70ba\u3092\u884c\u3044\u307e\u3059\u3002\u30d6\u30e9\u30a6\u30b6\u3092\u4e0d\u6b63\u306b\u64cd\u4f5c\u3057\u3001\u30de\u30a6\u30b9\u306e\u52d5\u304d\u3084\u30af\u30ea\u30c3\u30af\u306a\u3069\u3092\u507d\u88c5\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4>Masked Bots\uff08\u30de\u30b9\u30af\u30c9\u30dc\u30c3\u30c8\uff09<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-101324 alignleft\" src=\"\/wp-content\/uploads\/2019\/07\/Bots_Masked-1.png\" alt=\"\" width=\"151\" height=\"142\" \/>\u30d6\u30e9\u30a6\u30b6\u306e\u8981\u7d20\u3092\u88c5\u3044\u3001\u691c\u51fa\u3092\u3055\u308c\u308b\u3053\u3068\u3092\u907f\u3051\u3066\u884c\u52d5\u3092\u96a0\u853d\u3059\u308b\u30dc\u30c3\u30c8\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>\u60aa\u540d\u9ad8\u3044\u30dc\u30c3\u30c8\u306b\u306f\u4e9c\u7a2e\u304c\u767b\u5834\u3059\u308b\u306a\u3069\u3001\u3055\u306a\u304c\u3089\u30a6\u30a4\u30eb\u30b9\u306e\u3088\u3046\u306b\u5897\u6b96\u3057\u3001\u9032\u5316\u3057\u3001\u5e83\u544a\u4e88\u7b97\u3092\u304b\u3059\u3081\u53d6\u308d\u3046\u3068\u864e\u8996\u7708\u3005\u3068\u72d9\u3063\u3066\u3044\u307e\u3059\u3002IAS\u3067\u306f\u30d5\u30e9\u30a6\u30c9\u306b\u4f7f\u7528\u3055\u308c\u308b\u60aa\u610f\u3042\u308b\u30dc\u30c3\u30c8\u306b\u3088\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff08SIVT\uff1dSophisticated Invalid Traffic\uff09\u3068\u3001Google\u306e\u30af\u30ed\u30fc\u30e9\u30fc\u306a\u3069\u4e0d\u6b63\u3092\u610f\u56f3\u3057\u305f\u3082\u306e\u3067\u306f\u306a\u3044\u7121\u52b9\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff08GIVG\uff1dGeneral Invalid Traffic\uff09\u3092\u5224\u5225\u3057\u3001SIVT\u306e\u307f\u3092\u30d5\u30e9\u30a6\u30c9\/\u4e0d\u6b63\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u3057\u3066\u691c\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306fMRC\u304c\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30d9\u30f3\u30c0\u30fc\u3092\u8a8d\u5b9a\u3059\u308b\u969b\u306e\u6700\u4f4e\u6761\u4ef6\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u3092\u691c\u8a0e\u3055\u308c\u308b\u969b\u306b\u306f\u3001SIVT\u3068GIVT\u3092\u533a\u5225\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3092\u4e00\u3064\u306e\u76ee\u5b89\u3068\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/jp\/insider\/ad-fraud-essentials\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-110193 size-full\" src=\"\/wp-content\/uploads\/2019\/07\/InsiderBanner_AdFraudEssential.png\" alt=\"\" width=\"1279\" height=\"258\" 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