{"id":306077,"date":"2019-04-11T04:00:00","date_gmt":"2019-04-11T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/2019-ad-verification-trends\/"},"modified":"2025-05-18T18:46:18","modified_gmt":"2025-05-18T18:46:18","slug":"2019-ad-verification-trends","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/2019-ad-verification-trends\/","title":{"rendered":"2019\u5e74\u306e\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3069\u3053\u3078\u3086\u304f\u306e\u304b\uff1f"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">3\u670820\u65e5\uff08\u6c34\uff09<a href=\"https:\/\/spideraf.com\/blog\/adfraud-studying3\/\" target=\"_blank\" rel=\"noopener noreferrer\">Phybbit\u4e3b\u50ac\u3067\u958b\u50ac\u3055\u308c\u305f\u300c3\u6708\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u52c9\u5f37\u4f1a\u300d<\/a>\u3002<br \/>\nIAS Japan \u306e\u30a8\u30d0\u30f3\u30b8\u30a7\u30ea\u30b9\u30c8\u5c71\u53e3\u304c\u767b\u58c7\u3057\u3001\u300c\u300eIndustry Pulse\u300f\u304b\u3089\u307f\u308b2019\u5e74\u306e\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u984c\u3057\u3066\u3001\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u5148\u884c\u3059\u308b\u30a2\u30e1\u30ea\u30ab\u3068\u30a4\u30ae\u30ea\u30b9\u306e\u610f\u8b58\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u306e\u30c7\u30fc\u30bf\u3092\u5f15\u7528\u3057\u306a\u304c\u3089\u30012019\u5e74\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u3001\u30a2\u30c9\u30d9\u30ea\u3092\u5b9f\u65bd\u3059\u308b\u672c\u5f53\u306e\u610f\u5473\u306b\u3064\u3044\u3066\u8b1b\u6f14\u3044\u305f\u3057\u307e\u3057\u305f\u3002<\/span><\/span><\/span><\/span><\/p>\n<p>\u3053\u3053\u3067\u306f\u7279\u5225\u306b\u30bb\u30df\u30ca\u30fc\u3067\u304a\u8a71\u3057\u3057\u305f\u5185\u5bb9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u300cIndustry Pulse\u300d\u306fIAS\u304c\u5e74\u672b\u306b\u5b9f\u65bd\u3057\u3066\u3044\u308b\u696d\u754c\u610f\u8b58\u8abf\u67fb\u3067\u3001\u3053\u308c\u307e\u3067\u6570\u5e74\u306b\u308f\u305f\u3063\u3066\u6bce\u5e74\u30a2\u30e1\u30ea\u30ab\u3068\u30a4\u30ae\u30ea\u30b9\u3067\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002\u6d77\u5916\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u95a2\u4fc2\u8005\u304c\u3069\u306e\u3088\u3046\u306a\u30c8\u30d4\u30c3\u30af\u306b\u6ce8\u76ee\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u4f55\u306b\u5bfe\u3057\u3066\u554f\u984c\u610f\u8b58\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u696d\u754c\u5168\u4f53\u3067\u53d6\u308a\u7d44\u3093\u3067\u3044\u304f\u305f\u3081\u306e\u30d2\u30f3\u30c8\u3068\u3057\u3066\u3044\u305f\u3060\u304f\u76ee\u7684\u3067\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\uff11\uff0e\u300c2019\u5e74\u306e\u8ab2\u984c\u300d\u30c8\u30c3\u30d75\u304b\u3089\u8aad\u307f\u89e3\u304f\u3001\u6ce8\u76ee\u30dd\u30a4\u30f3\u30c8\u3068\u306f\uff1f<\/h3>\n<p>GDPR\u304c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u610f\u8b58\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u30012019\u5e74\u306e\u8ab2\u984c\u306e\u30c8\u30c3\u30d7\u306b\u306f\u201c\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u201d\u304c\u6319\u304c\u308a\u307e\u3057\u305f\u3002\u6ce8\u76ee\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u306f2\u70b9\u3067\u3059\u3002<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-107298\" src=\"\/wp-content\/uploads\/2019\/03\/IndustryPulseTop5Priorities-2-760x295.png\" alt=\"2019 IAS Industry Pulse\u30c7\u30b8\u30bf\u30eb\u696d\u754c\u610f\u8b58\u8abf\u67fb\" width=\"760\" height=\"295\" \/><\/p>\n<p><strong>\u30dd\u30a4\u30f3\u30c8\uff11\uff1a<\/strong><br \/>\n<strong>\u300c\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u3092\u6a2a\u65ad\u3057\u305f\u4e00\u8cab\u3057\u305f\u8a08\u6e2c\u300d\u304c\uff12\u4f4d\u306b<\/strong><\/p>\n<p>\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306a\u3069\u306e\u4e0d\u6b63\u3084\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306a\u3069\u3092\u6392\u9664\u3057\u305f\u4e0a\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u3092\u6a2a\u65ad\u3057\u3066\u4e00\u8cab\u3057\u305f\u30c7\u30fc\u30bf\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u3092\u8a08\u6e2c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3001\u3068\u3044\u3046\u306e\u304c\u696d\u754c\u5171\u901a\u306e\u8ab2\u984c\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u307e\u3057\u305f\u3002\u4e00\u8cab\u6027\u306e\u3042\u308b\u30c7\u30fc\u30bf\u304c\u3042\u308c\u3070\u3001\u305f\u3060\u8a08\u6e2c\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u52b9\u6027\u306e\u3042\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u843d\u3068\u3057\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5b9f\u306f\u56de\u7b54\u306e\u88cf\u306b\u3042\u308b\u306e\u306f\u3053\u306e\u300c\u5b9f\u52b9\u6027\u306e\u3042\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3044\u304b\u306b\u7279\u5b9a\u3057\u3001\u5b9f\u884c\u3059\u308b\u304b\u300d\u3068\u3044\u3046\u8ab2\u984c\u3067\u3059\u3002\u300c\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304d\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3059\u3053\u3068\u3067\u3001\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u300d\u304c\u3001\u672c\u5f53\u306b\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3060\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p><strong>\u30dd\u30a4\u30f3\u30c8\uff12\uff1a<\/strong><br \/>\n\u300c\u4e0d\u6b63\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u300d\u300c\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u300d\u304c3\u4f4d\u30014\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3<\/p>\n<p>\u30a2\u30e1\u30ea\u30ab\u3084\u30a4\u30ae\u30ea\u30b9\u3068\u3044\u3063\u305f\u30a2\u30c9\u30d9\u30ea\u5148\u9032\u56fd\u306b\u304a\u3044\u3066\u3001\u4e0d\u6b63\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3084\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u3044\u3063\u305f\u30a2\u30c9\u30d9\u30ea\u306e\u57fa\u672c\u6307\u6a19\u306f\u30c8\u30c3\u30d7\u30d7\u30e9\u30a4\u30aa\u30ea\u30c6\u30a3\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u3046\u3044\u3063\u305f\u554f\u984c\u304c\u767a\u751f\u3057\u3066\u3044\u306a\u3044\u304b\u3089\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3084\u4e0d\u6b63\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u542b\u3080\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u554f\u984c\u304c\u3001\u3082\u306f\u3084\u300c\u5bfe\u51e6\u3057\u3066\u5f53\u305f\u308a\u524d\u300d\u306a\u3053\u3068\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u5f53\u305f\u308a\u524d\u3067\u3042\u3063\u3066\u3082\u306a\u304a3\u4f4d\u30014\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u3001\u9006\u306b\u554f\u984c\u306e\u5927\u304d\u3055\u3092\u793a\u3057\u3066\u3044\u308b\u3068\u3082\u8a00\u3048\u307e\u3059\u3002<\/p>\n<h3>\uff12\uff0e\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u3082\u306e\u306f\u300c\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u306b\u5bfe\u3059\u308b\u900f\u660e\u6027\u300d<\/h3>\n<p>Industry Pulse\u3067\u306f\u300c\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u900f\u660e\u6027\u300d\u306b\u9805\u76ee\u3092\u5272\u3044\u3066\u3001\u95a2\u9023\u3059\u308b\u8cea\u554f\u3092\u6295\u3052\u304b\u3051\u307e\u3057\u305f\u3002<br \/>\n\u306a\u305c\u300c\u900f\u660e\u6027\u300d\u304c\u6c42\u3081\u3089\u308c\u308b\u306e\u304b\uff1f\u56de\u7b54\u304b\u3089\u898b\u3048\u3066\u304f\u308b\u306e\u306f\u5927\u304d\u304f2\u3064\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306eROI\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u6295\u8cc7\u30ea\u30bf\u30fc\u30f3\u3092\u6700\u5927\u5316\u3057\u305f\u3044<\/li>\n<li>\u900f\u660e\u6027\u304c\u5411\u4e0a\u3059\u308c\u3070\u3001\u30c7\u30b8\u30bf\u30eb\u306e\u5e83\u544a\u6295\u8cc7\u306e\u8003\u3048\u65b9\u304c\u5909\u308f\u308b<\/li>\n<\/ul>\n<p>\u900f\u660e\u6027\u306e\u5411\u4e0a\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u52b9\u679c\u3078\u306e\u671f\u5f85\u304c\u3046\u304b\u304c\u3048\u308b\u56de\u7b54\u3067\u3059\u3002<\/p>\n<p>\u9006\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u6295\u8cc7\u306b\u5bfe\u3059\u308b\u8105\u5a01\u306e\u9762\u304b\u3089\u3082\u900f\u660e\u6027\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"wp-image-107312 size-medium\" src=\"\/wp-content\/uploads\/2019\/03\/IndustryPulse2019-3-1-760x429.png\" alt=\"\" width=\"760\" height=\"429\" \/><\/p>\n<p>\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u5e83\u544a\u9732\u51fa\u3092ROI\u306b\u7d50\u3073\u3064\u3051\u3066\u8a55\u4fa1\u3067\u304d\u306a\u3044\u3053\u3068\u304c\u30c8\u30c3\u30d7\u8ab2\u984c\u3001\u30a4\u30ae\u30ea\u30b9\u3067\u306f\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u306e\u900f\u660e\u6027\u304c\u30c8\u30c3\u30d7\u3067\u3059\u3002<\/p>\n<p>\u900f\u660e\u6027\u306fROI\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3059\u308b\u524d\u63d0\u6761\u4ef6\u306a\u306e\u3067\u3001\u6700\u3082\u5148\u884c\u3059\u308b\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u305d\u308c\u304c\u30b9\u30c8\u30ec\u30fc\u30c8\u306b\u56de\u7b54\u306b\u53cd\u6620\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u30a4\u30ae\u30ea\u30b9\u306f\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u306e\u72b6\u6cc1\u3068\u3057\u3066\u300c\u30de\u30a4\u30ca\u30b9\u3092\u30bc\u30ed\u306b\u300d\u304c\u8ab2\u984c\u3068\u3057\u3066\u6b8b\u3063\u3066\u3044\u308b\u3068\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u3042\u304f\u307e\u3067\u30a2\u30e1\u30ea\u30ab\u3068\u306e\u6bd4\u8f03\u3067\u8a00\u3048\u3070\u3001\u3067\u3042\u308a\u3001\u65e5\u672c\u306f\u3069\u3061\u3089\u304b\u3089\u3082\u5b66\u3076\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<h3>\uff13\uff0e\u300c\u30de\u30a4\u30ca\u30b9\u3092\u30bc\u30ed\u306b\u3059\u308b\u300d\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u300c\u30bc\u30ed\u3092\u30d7\u30e9\u30b9\u306b\u3059\u308b\u300d\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p>Industry Pulse\u3067\u3001\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u5148\u884c\u3059\u308b\u30a2\u30e1\u30ea\u30ab\u3068\u30a4\u30ae\u30ea\u30b9\u306e\u696d\u754c\u95a2\u4fc2\u8005\u306e\u8ab2\u984c\u610f\u8b58\u3092\u6574\u7406\u3057\u305f\u3042\u3068\u306b\u3001\u3053\u3046\u3057\u305f\u8ab2\u984c\u306b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3069\u3046\u6d3b\u7528\u3067\u304d\u308b\u304b\u3001\u4f8b\u3092\u4ea4\u3048\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u6c42\u3081\u308b\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306b\u5bfe\u3059\u308b\u30de\u30a4\u30ca\u30b9\u8981\u7d20\u3092\u306a\u304f\u3059\u300d\u3068\u3044\u3046\u300c\u30de\u30a4\u30ca\u30b9\u3092\u30bc\u30ed\u306b\u3059\u308b\u300d\u8981\u7d20\u3068\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306eROI\u3092\u3088\u308a\u6539\u5584\u3059\u308b\u300d\u3068\u3044\u3046\u300c\u30bc\u30ed\u3092\u30d7\u30e9\u30b9\u306b\u3059\u308b\u300d\u8981\u7d20\u3068\u3044\u30462\u3064\u306e\u5074\u9762\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-107424 aligncenter\" src=\"\/wp-content\/uploads\/2019\/03\/MinusZeroPlus-760x429.png\" alt=\"\u5fc5\u8981\u306a\u306e\u306f \u300c\u30bc\u30ed\u3092\u30d7\u30e9\u30b9\u306b\u3059\u308b\u300d\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\" width=\"760\" height=\"429\" \/><br \/>\n<span id=\"3-1\"><\/span><\/p>\n<h4>\u300c\u30de\u30a4\u30ca\u30b9\u3092\u30bc\u30ed\u306b\u3059\u308b\u300d\u30a2\u30c9\u30d9\u30ea\u3068\u306f<\/h4>\n<p>\u6700\u521d\u306b\u3001ROI\u306e\u30de\u30a4\u30ca\u30b9\u8981\u7d20\u3092\u30bc\u30ed\u306b\u3059\u308b\u30a2\u30c9\u30d9\u30ea\u306e\u5177\u4f53\u4f8b\u304b\u3089\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<br \/>\n\u3053\u308c\u306f\u3001\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b3\u30b9\u30c8\u306e\u7121\u99c4\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3067\u304d\u308b\u3068\u3044\u3046\u4e00\u822c\u7684\u306a\u4f8b\u3067\u3059\u3002IAS\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u3054\u6d3b\u7528\u3044\u305f\u3060\u3044\u305f\u4f8b\u3060\u3068\u3001\u5e73\u5747\u7684\u306b\u3053\u308c\u304f\u3089\u3044\u306e\u6539\u5584\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-107417\" src=\"\/wp-content\/uploads\/2019\/03\/IndustryPulse2019-4-760x466.png\" alt=\"\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u306e\u7121\u99c4\u3092\u7701\u304d\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u52b9\u7387\u5316\u3059\u308b\u4f8b\" width=\"760\" height=\"466\" \/><\/p>\n<p>\u30a2\u30c9\u30d9\u30ea\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u5c0e\u5165\u524d\uff08\u56f3\u306e\u5de6\u5074\uff09\u3001\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u534a\u6570\u4ee5\u4e0a\u304c\u898b\u3089\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u6bc0\u640d\u30ea\u30b9\u30af\u304c\u3042\u3063\u305f\u308a\u3001\u4e0d\u6b63\u306b\u6d88\u8cbb\u3055\u308c\u305f\u308a\u3057\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d50\u679c\u306b\u8ca2\u732e\u3059\u308b\u3053\u3068\u306a\u304f\u6d6a\u8cbb\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002 \u30a2\u30c9\u30d9\u30ea\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3057\u3066\u3053\u308c\u3089\u306e\u30de\u30a4\u30ca\u30b9\u3092\u6392\u9664\u3057\u305f\u3053\u3068\u306b\u3088\u308a\u3001\u540c\u3058\u4e88\u7b97\u3067\u6709\u52b9\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c1.8\u500d\u306b\u306a\u308a\u3001\u6709\u52b9CPM\u306f276\u5186\u4e0b\u304c\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u3053\u3067\u30dd\u30a4\u30f3\u30c8\u306a\u306e\u306f\u3001<strong>\u898b\u304b\u3051\u306eCPM\u306b\u9a19\u3055\u308c\u306a\u3044\u3053\u3068<\/strong>\u3067\u3059\u3002vCPM\uff1dvalid CPM\uff1d\u5b89\u5168\u304b\u3064\u6709\u52b9\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u3044\u304f\u3089\u3060\u3063\u305f\u306e\u304b\u3001\u305d\u308c\u3092\u898b\u306a\u3044\u3068\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u30d1\u30c3\u3068\u898b\u308b\u3068\u5168\u4f53\u306e\u8cfc\u5165\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u304c\u82e5\u5e72\u4e0b\u304c\u308a\u3001\u5e73\u5747CPM\u304c\u4e0a\u304c\u3063\u3066\u3044\u308b\u306e\u3067<strong>\u898b\u304b\u3051\u306e\u7d50\u679c\u306f\u60aa\u5316\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u308b\u306e\u3067\u3059\u304c\u3001\u6709\u52b9\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u6ce8\u76ee\u3059\u308c\u3070\u5927\u5e45\u306b\u6539\u5584\u3057\u3066\u3044\u308b<\/strong>\u306e\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<h4>\u300c\u30bc\u30ed\u3092\u30d7\u30e9\u30b9\u306b\u3059\u308b\u300d\u30a2\u30c9\u30d9\u30ea\u306e\u5177\u4f53\u4f8b<\/h4>\n<p>\u30de\u30a4\u30ca\u30b9\u3092\u30bc\u30ed\u306b\u623b\u3057\u305f\u3060\u3051\u3067\u306f\u3001\u672c\u6765\u3042\u308b\u3079\u304d\u59ff\u306b\u623b\u3063\u305f\u3060\u3051\u3067\u3059\u3002<br \/>\n\u5fc5\u8981\u306a\u306e\u306f\u3053\u3053\u304b\u3089\u3055\u3089\u306b\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3066\u3044\u304f\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002\u5177\u4f53\u4f8b\u3092\u51fa\u3057\u306a\u304c\u3089\u3001\u30bc\u30ed\u3092\u30d7\u30e9\u30b9\u3078\u3068\u8ee2\u63db\u3055\u305b\u3066\u3044\u304f\u624b\u9806\u3092\u30b9\u30c6\u30c3\u30d7\u3092\u8ffd\u3063\u3066\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-107431\" src=\"\/wp-content\/uploads\/2019\/03\/\u95b2\u89a7\u6642\u9593\u3067\u898b\u308b\u5e83\u544a\u60f3\u8d77-760x680.png\" alt=\"4\u79d2\u301c7\u79d2\u3068\u5e83\u544a\u3092\u9577\u304f\u898b\u305f \u30e6\u30fc\u30b6\u30fc\u306e\u60f3\u8d77\u7387\u306f \u98db\u8e8d\u7684\u306b\u6539\u5584\" width=\"300\" height=\"269\" \/><\/p>\n<p>\u4e0a\u306e\u8868\u306f\u3001\u5e83\u544a\u306b\u63a5\u89e6\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u95b2\u89a7\u6642\u9593\u3054\u3068\u3067\u5206\u3051\u3001\u5e83\u544a\u306e\u60f3\u8d77\u7387\u3092\u6bd4\u8f03\u3082\u306e\u3067\u3059\u3002MRC\u306e\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u57fa\u6e96\uff08\u9762\u7a4d\u306e\u534a\u5206\u4ee5\u4e0a\u304c1\u79d2\u4ee5\u4e0a\u95b2\u89a7\u53ef\u80fd\u72b6\u614b\u306b\u3042\u308b\u3053\u3068\uff09\u3092\u305f\u3060\u6e80\u305f\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u3001\u60f3\u8d77\u7387\u306f3%\u4ee5\u4e0b\u3067\u3059\u3002\u3057\u304b\u3057\u3001<strong>\u5e83\u544a\u3092\u95b2\u89a7\u3057\u305f\u6642\u9593\u304c\u9577\u304f\u306a\u308b\u307b\u3069\u3001\u60f3\u8d77\u7387\u304c\u98db\u8e8d\u7684\u306b\u6539\u5584\u3057\u3066\u3044\u308b<\/strong>\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-107438\" src=\"\/wp-content\/uploads\/2019\/03\/\u84c4\u7a4d\u95b2\u89a7\u6642\u9593\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3-760x500.png\" alt=\"\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d50\u679c\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u306e\u306f \u84c4\u7a4d\u95b2\u89a7\u6642\u959345\u301c65\u79d2\uff06\u95b2\u89a7\u56de\u65708\u56de\u301c9\u56de\u306e\u5e83\u544a\" width=\"300\" height=\"198\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-107445\" src=\"\/wp-content\/uploads\/2019\/03\/\u95b2\u89a7\u56de\u6570\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3-760x522.png\" alt=\"\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d50\u679c\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u306e\u306f \u84c4\u7a4d\u95b2\u89a7\u6642\u959345\u301c65\u79d2\uff06\u95b2\u89a7\u56de\u65708\u56de\u301c9\u56de\u306e\u5e83\u544a\" width=\"300\" height=\"206\" 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loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-107452 size-large\" src=\"\/wp-content\/uploads\/2019\/03\/\u5b9f\u969b\u306e\u95b2\u89a7\u6642\u9593\u3068\u56de\u6570-1024x261.png\" alt=\"\u5b9f\u969b\u306b\u306f\u6709\u52b9\u306a\u95b2\u89a7\u6642\u9593\u3068\u56de\u6570\u306b\u9054\u3057\u3066\u3044\u305f\u30e6\u30fc\u30b6\u30fc\u306f2%\u672a\u6e80\" width=\"1024\" height=\"261\" 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loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-107459\" src=\"\/wp-content\/uploads\/2019\/03\/\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ea\u30d5\u30c8\u6982\u7565\u56f3-760x429.png\" alt=\"\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u6700\u3082\u5bc4\u4e0e\u3057\u3066\u3044\u308b \u84c4\u7a4d\u95b2\u89a7\u6642\u9593\u3068\u56de\u6570\u3092\u7279\u5b9a\u3057\u3001\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306e\u84c4\u7a4d\u95b2\u89a7\u6642\u9593\u3068\u56de\u6570\u306e \u5b9f\u7e3e\u3092\u30d9\u30fc\u30b9\u306b\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u3092\u898b\u76f4\u3059\" width=\"760\" height=\"429\" \/><\/p>\n<p>IAS\u306f\u300c\u30bc\u30ed\u3092\u30d7\u30e9\u30b9\u306b\u3059\u308b\u300d\u6700\u65b0\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u3064\u3044\u5148\u65e5\uff082019\u5e743\u670819\u65e5\uff09<a href=\"https:\/\/integralads.com\/jp\/news\/20190319\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30ea\u30ea\u30fc\u30b9<\/a>\u3057\u305f\u3070\u304b\u308a\u3067\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ea\u30d5\u30c8\u3068\u547c\u3070\u308c\u308b\u3053\u306e\u65b0\u3057\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u6700\u3082\u8ca2\u732e\u3059\u308b\u30bf\u30a4\u30e0\u30a4\u30f3\u30d3\u30e5\u30fc\u3068\u95b2\u89a7\u56de\u6570\u3092\u5f3e\u304d\u51fa\u3057\u3001\u3055\u3089\u306b\u305d\u306e\u6700\u9069\u306a\u6570\u5024\u3092\u5404\u30e1\u30c7\u30a3\u30a2\u306e\u5b9f\u7e3e\u5024\u3068\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u306e\u898b\u76f4\u3057\u3092\u53ef\u80fd\u306b\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/p>\n<p>\u6628\u5e74\u304b\u308965\u4ee5\u4e0a\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u30d9\u30fc\u30bf\u306b\u53c2\u52a0\u3044\u305f\u3060\u3044\u3066\u8a08\u6e2c\u30fb\u5206\u6790\u3057\u305f\u7d50\u679c\u3001\u84c4\u7a4d\u3055\u308c\u305f\u95b2\u89a7\u6642\u9593\u306e\u91cd\u8981\u6027\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u696d\u754c\u3084\u30d6\u30e9\u30f3\u30c9\u6bce\u306b\u5fc5\u8981\u306a\u84c4\u7a4d\u6642\u9593\u306f\u7570\u306a\u308b\u305f\u3081\u3001\u305d\u3046\u3044\u3063\u305f\u7279\u6027\u3082\u5b9f\u7e3e\u3092\u30d9\u30fc\u30b9\u306b\u52a0\u5473\u3057\u305f\u4e0a\u3067\u3001\u5177\u4f53\u7684\u306a\u6b21\u306e\u6253\u3061\u624b\u3092\u30d7\u30e9\u30f3\u3067\u304d\u308b\u306e\u304c\u6700\u3082\u5927\u304d\u306a\u7279\u5fb4\u3067\u307e\u3055\u306b\u30bc\u30ed\u304b\u3089\u30d7\u30e9\u30b9\u306b\u8ee2\u3058\u308b\u305f\u3081\u306e\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/p>\n<hr \/>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ea\u30d5\u30c8\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<hr \/>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a\u00a0Industry Pulse\uff08\u82f1\u8a9e\uff09\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/p>\n<p><a href=\"\/jp\/contact-us\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-110177\" src=\"\/wp-content\/uploads\/2019\/02\/contactusnow-760x151.png\" alt=\"\" width=\"760\" height=\"151\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>3\u670820\u65e5\uff08\u6c34\uff09Phybbit\u4e3b\u50ac\u3067\u958b\u50ac\u3055\u308c\u305f\u300c3\u6708\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u52c9\u5f37\u4f1a\u300d\u3002<br \/>\nIAS Japan \u306e\u30a8\u30d0\u30f3\u30b8\u30a7\u30ea\u30b9\u30c8\u5c71\u53e3\u304c\u767b\u58c7\u3057\u3001\u300c\u300eIndustry Pulse\u300f\u304b\u3089\u307f\u308b2019\u5e74\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u984c\u3057\u3066\u3001\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u5148\u884c\u3059\u308b\u30a2\u30e1\u30ea\u30ab\u3068\u30a4\u30ae\u30ea\u30b9\u306e\u610f\u8b58\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u306e\u30c7\u30fc\u30bf\u3092\u5f15\u7528\u3057\u306a\u304c\u3089\u30012019\u5e74\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u3001\u30a2\u30c9\u30d9\u30ea\u3092\u5b9f\u65bd\u3059\u308b\u672c\u5f53\u306e\u610f\u5473\u306b\u3064\u3044\u3066\u8b1b\u6f14\u3044\u305f\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u7279\u5225\u306b\u30bb\u30df\u30ca\u30fc\u3067\u304a\u8a71\u3057\u3057\u305f\u5185\u5bb9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":306078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366,384,360,352,372],"tags":[373],"class_list":["post-306077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-jp","category-insights-jp","category-viewability-jp","category-brand-safety-suitability-jp","category-research-jp","tag-373"],"acf":[],"yoast_head":"<!-- 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content=\"3\u670820\u65e5\uff08\u6c34\uff09Phybbit\u4e3b\u50ac\u3067\u958b\u50ac\u3055\u308c\u305f\u300c3\u6708\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u52c9\u5f37\u4f1a\u300d\u3002 IAS Japan \u306e\u30a8\u30d0\u30f3\u30b8\u30a7\u30ea\u30b9\u30c8\u5c71\u53e3\u304c\u767b\u58c7\u3057\u3001\u300c\u300eIndustry Pulse\u300f\u304b\u3089\u307f\u308b2019\u5e74\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u984c\u3057\u3066\u3001\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u5148\u884c\u3059\u308b\u30a2\u30e1\u30ea\u30ab\u3068\u30a4\u30ae\u30ea\u30b9\u306e\u610f\u8b58\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u306e\u30c7\u30fc\u30bf\u3092\u5f15\u7528\u3057\u306a\u304c\u3089\u30012019\u5e74\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u3001\u30a2\u30c9\u30d9\u30ea\u3092\u5b9f\u65bd\u3059\u308b\u672c\u5f53\u306e\u610f\u5473\u306b\u3064\u3044\u3066\u8b1b\u6f14\u3044\u305f\u3057\u307e\u3057\u305f\u3002 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