{"id":306079,"date":"2019-10-07T04:00:00","date_gmt":"2019-10-07T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/cognitive-viewing-shortcuts\/"},"modified":"2023-08-16T05:49:56","modified_gmt":"2023-08-16T05:49:56","slug":"cognitive-viewing-shortcuts","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/cognitive-viewing-shortcuts\/","title":{"rendered":"Web\u5e83\u544a\u3092\u898b\u305f\u3068\u304d\u306b\u8133\u304c\u8fbf\u308b\uff13\u3064\u306e&#8221;\u8a8d\u77e5\u306e\u8fd1\u9053\u201d"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u4eba\u9593\u306e\u8133\u306f\u69d8\u3005\u306a\u7d20\u6674\u3089\u3057\u3044\u80fd\u529b\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u4eba\u4f53\u3067\u6700\u3082\u8907\u96d1\u306a\u81d3\u5668\u3067\u3042\u308a\u3001\u81a8\u5927\u306a\u51e6\u7406\u80fd\u529b\u3092\u6301\u3063\u3066\u3044\u308b\u8133\u304c\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u7bc0\u7d04\u3059\u308b\u305f\u3081\u306b\u6642\u3005\u201d\u8fd1\u9053\u201d\u3092\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u3068\u3057\u3066\u3082\u3001\u9a5a\u304f\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5fc3\u7406\u5b66\u3067\u306f\u3001\u3053\u306e\u8fd1\u9053\u306f\u8a8d\u77e5\u30b9\u30ad\u30fc\u30de\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u304a\u308a\u3001\u8133\u304c\u3067\u304d\u308b\u3060\u3051\u65e9\u304f\u60c5\u5831\u3092\u51e6\u7406\u30fb\u89e3\u6790\u3059\u308b\u306e\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>\u8133\u306e\u201d\u8fd1\u9053\u201d\u3092\u6d3b\u7528\u3057\u3066\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u52b9\u679c\u3092\u5f97\u3089\u308c\u308b\u4f8b\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u30b9\u30ad\u30fc\u30de\u306f\u3001\u5b50\u4f9b\u304c\u8a00\u8a9e\u3092\u5b66\u3073\u3001\u57fa\u672c\u7684\u306a\u793e\u4f1a\u7684\u30b9\u30ad\u30eb\u3092\u767a\u9054\u3055\u305b\u308b\u306e\u306b\u5f79\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u53cd\u9762\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u5f71\u97ff\u3082\u540c\u3058\u304f\u3089\u3044\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u3059\u3067\u306b\u77e5\u3063\u3066\u3044\u308b\u77e5\u8b58\u3092\u3082\u3068\u306b\u3001\u5fc5\u8981\u306a\u3044\u3068\u5224\u65ad\u3057\u305f\u60c5\u5831\u3092\u5207\u308a\u6368\u3066\u305f\u308a\u3001\u77e5\u3089\u305a\u77e5\u3089\u305a\u306b\u504f\u898b\u3084\u9593\u9055\u3063\u305f\u8003\u3048\u3092\u6301\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u8fd1\u5e74\u3001\u5e83\u544a\u304c\u3082\u305f\u3089\u3059\u5f71\u97ff\u3092\u5fc3\u7406\u5b66\u3084\u8133\u79d1\u5b66\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u5206\u6790\u3059\u308b\u8a66\u307f\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e\u95a2\u5fc3\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061IAS\u304c\u767a\u8868\u3057\u305f\u300e<a href=\"https:\/\/go.integralads.com\/jp-the-halo-effect.html\">\u8133\u79d1\u5b66\u304b\u3089\u898b\u308b\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\uff5e\u5e83\u544a\u95b2\u89a7\u74b0\u5883\u306b\u304a\u3051\u308b\u30cf\u30ed\u30fc\u52b9\u679c\u3068\u30d6\u30e9\u30f3\u30c9\u597d\u611f\u5ea6\u3078\u306e\u5f71\u97ff\u306b\u95a2\u3059\u308b\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8<\/a>\u300f\u306f\u3001\u300c\u30cf\u30ed\u30fc\u52b9\u679c\u300d\u3068\u547c\u3070\u308c\u308b\u52d5\u304d\u306b\u7740\u76ee\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u74b0\u5883\u304c\u5e83\u544a\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306b\u3064\u3044\u3066\u8133\u795e\u7d4c\u5b66\u7684\u306a\u624b\u6cd5\u3067\u8abf\u67fb\u3057\u305f\u7d50\u679c\u3092\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3059\u3002\u540c\u69d8\u306b\u3001\u300e\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/banner-blindness-old-and-new-findings\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nielsen Norman Group studies on Banner Blindness<\/a>\u300f\u306f\u8a8d\u77e5\u30b9\u30ad\u30fc\u30de\u304c\u3001\u5e83\u544a\u4e3b\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u306e\u30ea\u30fc\u30c1\u3092\u963b\u5bb3\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u8a8d\u77e5\u30b9\u30ad\u30fc\u30de\u304c\u3069\u306e\u3088\u3046\u306b\u6d88\u8cbb\u8005\u306e\u5e83\u544a\u8a8d\u77e5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\u30013\u3064\u306e\u4f8b\u3092\u8a73\u3057\u304f\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>\uff11\uff0e\u6709\u52b9\u6027\u30d0\u30a4\u30a2\u30b9\u3000\u300c\u30db\u30c3\u30c8\u30dd\u30c6\u30c8\u300d\u52b9\u679c<\/h3>\n<p>Nielsen\u306e\u7814\u7a76\u3067\u306f\u3001\u4eba\u9593\u306e\u8996\u7dda\u306e\u52d5\u304d\u3092\u8ffd\u8de1\u30fb\u5206\u6790\u3059\u308b\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u3068\u304d\u306e\u95a2\u5fc3\u5ea6\u3092\u8996\u7dda\u306e\u52d5\u304d\u306e\u30d1\u30bf\u30fc\u30f3\u304b\u3089\u5206\u6790\u3059\u308b\u8a66\u307f\u304c\u884c\u308f\u308c\u307e\u3057\u305f\u3002\u3053\u306e\u8abf\u67fb\u3067\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u306e\u306f\u3001\u591a\u304f\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u304c\u6709\u52b9\u6027\u30d0\u30a4\u30a2\u30b9\u306b\u57fa\u3065\u3044\u3066\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u4e8b\u5b9f\u3067\u3059\u3002\u904e\u53bb\u306b\u898b\u305f\u30da\u30fc\u30b8\u3067\u3069\u3053\u306b\u5e83\u544a\u304c\u914d\u7f6e\u3055\u308c\u3066\u3044\u305f\u304b\u306b\u57fa\u3065\u3044\u3066\u3001\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u5834\u6240\u3092\u4e88\u6e2c\u3057\u306a\u304c\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u3063\u305f\u306e\u3067\u3059\u3002\u305d\u308c\u3060\u3051\u3067\u306a\u304f\u3001\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305d\u3046\u306a\u201d\u30db\u30c3\u30c8\u30a8\u30ea\u30a2\u201d\u3092\u7121\u610f\u8b58\u7684\u306b\u201d\u898b\u843d\u3068\u3059\u201d\u3053\u3068\u3082\u5206\u304b\u308a\u307e\u3057\u305f\u3002\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u305fNeilsen\u306e\u8a00\u8449\u3092\u5f15\u7528\u3059\u308b\u3068\u3001\u3064\u307e\u308a\u3053\u3046\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u300c\u30e6\u30fc\u30b6\u306f\u30a6\u30a7\u30d6\u4e0a\u3067\u8208\u5473\u306e\u306a\u3044\u5185\u5bb9\u3092\u6ce8\u8996\u3057\u305f\u5f8c\u3001\u30da\u30fc\u30b8\u306e\u305d\u306e\u5834\u6240\u3084\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u307b\u304b\u306e\u30da\u30fc\u30b8\u3001\u3055\u3089\u306b\u306f\u5168\u304f\u5225\u306e\u30b5\u30a4\u30c8\u4e0a\u3067\u3082\u3001\u5e83\u544a\u304c\u3042\u3063\u305f\u5834\u6240\u3092\u7121\u8996\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3044\u3046\u5384\u4ecb\u306a\u73fe\u8c61\u304c\u78ba\u8a8d\u3055\u308c\u305f\u306e\u3067\u3059\u3002\u79c1\u305f\u3061\u306f\u3053\u308c\u3092\u201d\u30db\u30c3\u30c8\u30dd\u30c6\u30c8\u30fb\u30b9\u30ad\u30e3\u30f3\u30fb\u30d1\u30bf\u30fc\u30f3\u201d\u3068\u540d\u4ed8\u3051\u307e\u3057\u305f\u3002\uff08\u8a33\u6ce8\uff1a\u201d\u30db\u30c3\u30c8\u30dd\u30c6\u30c8\u201d\u306f\u82f1\u8a9e\u3067\u201d\u5384\u4ecb\u306a\u554f\u984c\u201d\u3092\u610f\u5473\u3059\u308b\u6163\u7528\u53e5\uff09\u300d<\/p>\n<p>\u3064\u307e\u308a\u3001\u3082\u3057\u3082\u3042\u306a\u305f\u306e\u5e83\u544a\u304c\u201d\u30db\u30c3\u30c8\u30a8\u30ea\u30a2\u201d \u30fc\u4f8b\u3048\u3070\u4e0b\u306e\u56f3\u3067\u9752\u7dd1\u8272\u3067\u793a\u3055\u308c\u3066\u3044\u308b\u30b5\u30a4\u30c9\u30d0\u30fc\u306e\u3042\u305f\u308a\u30fc\u306b\u8868\u793a\u3055\u308c\u308b\u3068\u3057\u305f\u3089\u3001\u7d20\u6674\u3089\u3057\u3044\u7b2c\u4e00\u5370\u8c61\u3092\u4e0e\u3048\u3089\u308c\u306a\u3051\u308c\u3070\u3001\u898b\u904e\u3054\u3055\u308c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-107490\" src=\"\/wp-content\/uploads\/2019\/12\/Halo-Effect-Follow-Up-Graphics_v3.png\" alt=\"\" width=\"600\" height=\"700\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>\uff12\uff0e\u30b2\u30b7\u30e5\u30bf\u30eb\u30c8\u306e\u8fd1\u63a5\u306e\u6cd5\u5247<\/h3>\n<p>\u5e83\u544a\u304c\u914d\u7f6e\u3055\u308b\u5834\u6240\u3060\u3051\u3067\u306a\u304f\u3001\u5e83\u544a\u3092\u56f2\u3080\u5468\u56f2\u3082\u6f5c\u5728\u7684\u306a\u5f71\u97ff\u529b\u3092\u6301\u3061\u307e\u3059\u3002\u30b2\u30b7\u30e5\u30bf\u30eb\u30c8\u5fc3\u7406\u5b66\u3067\u306f\u3001\u79c1\u305f\u3061\u304c\u4e00\u9023\u306e\u5bfe\u8c61\u3092\u898b\u308b\u969b\u306b\u884c\u3063\u3066\u3044\u308b\u7121\u610f\u8b58\u306a\u95a2\u9023\u4ed8\u3051\u3068\u8996\u899a\u7684\u306a\u8a8d\u77e5\u306b\u3064\u3044\u3066\u30016\u3064\u306e\u6cd5\u5247\u3092\u7528\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002\u985e\u540c\uff08Similarity\uff09\u3001\u9023\u7d9a\uff08Continuation\uff09\u3001\u5bfe\u79f0\u6027\uff08Symmetry\uff09\u3001\u56f3\u3068\u5730\uff08Figure and ground\uff09\u3001\u305d\u3057\u3066\u8fd1\u63a5\u6027\uff08Proximity\uff09\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-107483\" src=\"\/wp-content\/uploads\/2019\/12\/Halo-Effect-Follow-Up-Graphics_Gestalt-v1.png\" alt=\"\" width=\"600\" height=\"350\" \/><\/p>\n<p>\u8fd1\u63a5\u6027\u3068\u985e\u540c\u306e\u6cd5\u5247\u306f\u3001\u304a\u4e92\u3044\u306b\u8fd1\u63a5\u3057\u3066\u3044\u3066\u5f62\u3084\u30b5\u30a4\u30ba\u3001\u30c6\u30af\u30b9\u30c1\u30e3\u3001\u8272\u306a\u3069\u304c\u5171\u901a\u3057\u3066\u3044\u308b\u5bfe\u8c61\u7269\u540c\u58eb\u306f\u4e00\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u3068\u3057\u3066\u8a8d\u77e5\u3055\u308c\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3001\u5e83\u544a\u306e\u914d\u7f6e\u554f\u984c\u306b\u6700\u3082\u3088\u304f\u95a2\u9023\u4ed8\u3051\u3089\u308c\u308b\u6cd5\u5247\u3067\u3059\u3002\u3053\u306e\u30b9\u30ad\u30fc\u30de\u306f\u3001\u5e83\u544a\u304c\u82b3\u3057\u304f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u96a3\u308a\u5408\u308f\u305b\u3067\u8868\u793a\u3055\u308c\u305f\u6642\u306b\u898b\u843d\u3068\u3055\u308c\u304c\u3061\u306a\u7406\u7531\u306e\u4e00\u3064\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30e6\u30fc\u30b6\u304c\u7279\u5b9a\u306e\u30bf\u30a4\u30d7\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u305f\u3068\u304d\u5fc3\u7406\u30e2\u30c7\u30eb\u304c\u5f62\u6210\u3055\u308c\u3001\u96a3\u63a5\u3057\u3066\u8868\u793a\u3055\u308c\u3066\u3044\u305f\u5e83\u544a\u3082\u305d\u306e\u5fc3\u7406\u30e2\u30c7\u30eb\u306b\u201d\u6c5a\u67d3\u3055\u308c\u308b\u201d\u306e\u3067\u3059\u3002\u3064\u307e\u308a\u8a00\u3048\u308b\u306e\u306f\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u304c\u91cd\u8981\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>\uff13\uff0e\u30cf\u30ed\u30fc\u52b9\u679c<\/h3>\n<p>\u300c\u30cf\u30ed\u30fc\u52b9\u679c\uff08Halo Effect\uff09\u300d\u306f\u3059\u3067\u306b\u5341\u5206\u7814\u7a76\u3055\u308c\u305f\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u3067\u3001\u3042\u308b\u5bfe\u8c61\u3092\u8a55\u4fa1\u3059\u308b\u6642\u306b\u3001\u305d\u308c\u304c\u6301\u3064\u9855\u8457\u306a\u7279\u5fb4\u306b\u5f15\u304d\u305a\u3089\u308c\u3066\u4ed6\u306e\u7279\u5fb4\u306b\u3064\u3044\u3066\u306e\u8a55\u4fa1\u304c\u6b6a\u3081\u3089\u308c\u308b\u73fe\u8c61\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u4eba\u7269\u306e\u8a8d\u77e5\u3068\u95a2\u9023\u4ed8\u3051\u3066\u8aac\u660e\u3055\u308c\u308b\u3053\u306e\u201d\u8133\u306e\u8fd1\u9053\u201d\u306f\u3001\u8eab\u4f53\u7684\u306a\u9b45\u529b\u304c\u305d\u306e\u4eba\u7269\u306e\u6027\u683c\u307e\u3067\u826f\u3044\u3088\u3046\u306b\u932f\u899a\u3055\u305b\u308b\u3053\u3068\u3001\u3042\u308b\u3044\u306f\u53e4\u3044\u683c\u8a00\u300c\u7f8e\u3057\u3044\u3082\u306e\u306f\u826f\u3044\u3082\u306e\u306b\u9055\u3044\u306a\u3044\u300d\u306e\u3082\u3068\u3068\u306a\u3063\u3066\u3044\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n\uff08\u8a33\u6ce8\uff1a\u30cf\u30ed\u30fc\u52b9\u679c\u306f\u3001\u4eba\u306e\u982d\u4e0a\u306b\u63cf\u304b\u308c\u308b\u5149\u8f2a\uff08\u82f1\u8a9e\u3067Halo\u30cf\u30ed\u30fc\uff09\u306b\u3061\u306a\u3093\u3067\u3044\u307e\u3059\u3002\u6a29\u5a01\u306e\u3042\u308b\u4eba\u7269\u304c\u5c02\u9580\u5916\u306e\u3053\u3068\u3067\u3082\u6a29\u5a01\u304c\u3042\u308b\u3068\u611f\u3058\u3089\u308c\u3066\u3057\u307e\u3063\u305f\u308a\u3001\u5916\u898b\u306e\u826f\u3044\u4eba\u304c\u4fe1\u983c\u3067\u304d\u308b\u3068\u611f\u3058\u3089\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\uff09<\/p>\n<p>IAS\u306e\u30ea\u30b5\u30fc\u30c1\u30c1\u30fc\u30e0\u304cNeuro-Insight\u793e\u306b\u4f9d\u983c\u3057\u3066\u5b9f\u65bd\u3057\u305f\u300c\u8133\u79d1\u5b66\u304b\u3089\u898b\u308b\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\uff5e\u5e83\u544a\u95b2\u89a7\u74b0\u5883\u306b\u304a\u3051\u308b\u30cf\u30ed\u30fc\u52b9\u679c\u3068\u30d6\u30e9\u30f3\u30c9\u597d\u611f\u5ea6\u3078\u306e\u5f71\u97ff\u306b\u95a2\u3059\u308b\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u300d\uff08\u539f\u984c\u306fThe Halo Effect\uff09\u306f\u3001\u5e83\u544a\u8a8d\u77e5\u306b\u95a2\u3059\u308b3\u3064\u306e\u91cd\u8981\u306a\u8981\u7d20\u3001\u597d\u611f\u5ea6\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u8a18\u61b6\u3078\u306e\u6b8b\u308a\u3084\u3059\u3055\u3092\u8133\u306e\u6d3b\u52d5\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-107476\" src=\"\/wp-content\/uploads\/2019\/12\/Halo-Effect-Follow-Up-Graphics_v4-760x577.png\" alt=\"\" width=\"760\" height=\"577\" \/><\/p>\n<p>\u3053\u306e\u8abf\u67fb\u3067\u306f\u3001\u9ad8\u54c1\u8cea\u306a\u30b5\u30a4\u30c8\u306b\u8868\u793a\u3055\u308c\u305f\u5e83\u544a\u306f\u3001\u4f4e\u54c1\u8cea\u306a\u30b5\u30a4\u30c8\u306b\u8868\u793a\u3055\u308c\u305f\u5834\u5408\u3068\u6bd4\u8f03\u3057\u306674\uff05\u597d\u611f\u5ea6\u304c\u9ad8\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u305d\u308c\u3060\u3051\u3067\u306a\u304f\u3001\u4f4e\u54c1\u8cea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u74b0\u5883\u3067\u5426\u5b9a\u7684\u306b\u77e5\u899a\u3055\u308c\u305f\u5e83\u544a\u306f\u3001\u3088\u308a\u5f37\u3044\u611f\u60c5\u7684\u5f37\u3055\u3092\u4f34\u3063\u3066\u304a\u308a\u3001\u3053\u308c\u3089\u306e\u5e83\u544a\u306b\u5bfe\u3059\u308b\u300c\u7a4d\u6975\u7684\u306a\u300d\u5acc\u60aa\u3084\u523a\u6fc0\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u4e3b\u306a\u30dd\u30a4\u30f3\u30c8<\/h3>\n<p>\u8a8d\u77e5\u30b9\u30ad\u30fc\u30de\u306b\u95a2\u3059\u308b\u7814\u7a76\u306f\u3001\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u74b0\u5883\u304c\u6d88\u8cbb\u8005\u306e\u77e5\u899a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3068\u3044\u3046\u4e8b\u5b9f\u306b\u95a2\u3057\u3066\u3001\u8b70\u8ad6\u306e\u4f59\u5730\u306e\u306a\u3044\u8a3c\u62e0\u3092\u63d0\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3053\u3068\u3092\u3069\u3046\u53d7\u3051\u6b62\u3081\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u3084\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u3001\u6226\u7565\u7acb\u6848\u306b\u304a\u3051\u308b\u79d1\u5b66\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u91cd\u8981\u6027\u306f\u3053\u308c\u307e\u3067\u306b\u306a\u304f\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u6b21\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f01\u753b\u3059\u308b\u969b\u306b\u306f\u3001\u6b21\u306e2\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8003\u616e\u3057\u3066\u307f\u308b\u3068\u826f\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p><strong>\u7d20\u6674\u3089\u3057\u3044\u5370\u8c61\u3092\u4e0e\u3048\u3088\uff1a<\/strong><br \/>\n\u9b45\u529b\u7684\u3067\u5275\u9020\u7684\u306a\u30c7\u30b6\u30a4\u30f3\u3068\u30b3\u30d4\u30fc\u3092\u99c6\u4f7f\u3057\u3066\u3001\u30db\u30c3\u30c8\u30dd\u30c6\u30c8\u52b9\u679c\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3001\u6709\u52b9\u6027\u30d0\u30a4\u30a2\u30b9\u306b\u3088\u3063\u3066\u6d88\u8cbb\u8005\u304c\u3042\u306a\u305f\u306e\u5e83\u544a\u3092\u30b9\u30eb\u30fc\u3057\u3066\u3057\u307e\u3046\u524d\u306b\u6ce8\u610f\u3092\u5f15\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306e\u5148\u3092\u884c\u3051\uff1a<\/strong><br \/>\n\u8fd1\u63a5\u3068\u985e\u540c\u306e\u6cd5\u5247\u306f\u3001\u6d88\u8cbb\u8005\u306e\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u74b0\u5883\u306e\u54c1\u8cea\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u3002\u300c\u8133\u79d1\u5b66\u304b\u3089\u898b\u308b\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u300d\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3092\u3001\u3042\u306a\u305f\u306e\u30ac\u30a4\u30c9\u5f79\u3068\u3057\u3066\u6d3b\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u68c4\u640d\u3059\u308b\u30ea\u30b9\u30af\u3092\u907f\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u54c1\u4f4d\u3084\u6587\u8108\u3068\u306e\u9069\u5408\u6027\u3092\u91cd\u8981\u8996\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u6d88\u8cbb\u8005\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u5370\u8c61\u3092\u4e0e\u3048\u3001\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u3044\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u306e\u3067\u3059\u3002\u30ec\u30dd\u30fc\u30c8\u306f<a href=\"https:\/\/go.integralads.com\/jp-the-halo-effect.html\">\u3053\u3061\u3089<\/a>\u304b\u3089\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u6d88\u8cbb\u8005\u306e\u8a8d\u77e5\u30d1\u30bf\u30fc\u30f3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u8133\u306e\u8fd1\u9053\u3092\u4e88\u6e2c\u3057\u3001\u6d88\u8cbb\u8005\u306b\u5e38\u306b\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306b\u9069\u5408\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u5e83\u544a\u3092\u8868\u793a\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h6>\u203b\u3053\u306e\u8a18\u4e8b\u306f\u82f1\u8a9e\u7248Insider\u306b\u63b2\u8f09\u306e\u300c<a href=\"\/insider\/cognitive-viewing-shortcuts\/\">3 ways your brain takes cognitive shortcuts when it views an ad<\/a>\u300d\u3092\u3082\u3068\u306b\u3001IAS Insider Japan\u7de8\u96c6\u30c1\u30fc\u30e0\u304c\u7ffb\u8a33\u3001\u7de8\u96c6\u3057\u307e\u3057\u305f\u3002<\/h6>\n<p><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd1\u5e74\u3001\u5e83\u544a\u304c\u3082\u305f\u3089\u3059\u5f71\u97ff\u3092\u5fc3\u7406\u5b66\u3084\u8133\u79d1\u5b66\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u5206\u6790\u3059\u308b\u8a66\u307f\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e\u95a2\u5fc3\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061IAS\u304c\u767a\u8868\u3057\u305f\u300e\u8133\u79d1\u5b66\u304b\u3089\u898b\u308b\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\uff5e\u5e83\u544a\u95b2\u89a7\u74b0\u5883\u306b\u304a\u3051\u308b\u30cf\u30ed\u30fc\u52b9\u679c\u3068\u30d6\u30e9\u30f3\u30c9\u597d\u611f\u5ea6\u3078\u306e\u5f71\u97ff\u306b\u95a2\u3059\u308b\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u300f\u306f\u3001\u300c\u30cf\u30ed\u30fc\u52b9\u679c\u300d\u3068\u547c\u3070\u308c\u308b\u52d5\u304d\u306b\u7740\u76ee\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u74b0\u5883\u304c\u5e83\u544a\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306b\u3064\u3044\u3066\u8133\u795e\u7d4c\u5b66\u7684\u306a\u624b\u6cd5\u3067\u8abf\u67fb\u3057\u305f\u7d50\u679c\u3092\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3059\u3002\u540c\u69d8\u306b\u3001\u300e\u00a0Nielsen Norman Group studies on Banner Blindness\u300f\u306f\u8a8d\u77e5\u30b9\u30ad\u30fc\u30de\u304c\u3001\u5e83\u544a\u4e3b\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u306e\u30ea\u30fc\u30c1\u3092\u963b\u5bb3\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3057\u305f\u3002<br 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